E-E-A-T for Small Businesses
Learn how small businesses can apply E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to improve SEO and AI visibility, s ...
Brian Glassman
Articles By Brian Glassman
How To Show Up in Google’s AI Overviews
Learn how to structure your content to appear in Google AI Overviews. Practical tips for small businesses to improve visibility using SEO fu ...
What Small Businesses Get Wrong About AI Search
Think SEO is dead or AI is stealing your traffic? Learn what small businesses get wrong about AI search — and how to adapt your strategy wit ...
DIY Website Photography: Professional Shots Without a Professional Budget
DIY headshots, product shots, and service photography — learn how to create professional-looking photos that build trust, on the cheap.
How to Request, Acquire, and Display Customer Testimonials
Learn how to source awesome customer testimonials that build trust, showcase results, and boost conversions on your website.
How to Write a Services Page That Converts
Learn how to structure, write, and optimize a Services page that builds trust, reduces friction, and wins business.
When Your Google Business Profile and Website Don’t Match
We analyzed 230 local businesses and found 53% have mismatched information between their Google Business Profile and website. Here’s why it ...
ChatGPT vs. Gemini for Business: What Reddit (& Our Testing) Reveals
The ChatGPT vs. Gemini "winner" changes weekly. We combined community sentiment with hands-on testing across small business use cases to rev ...
The 2026 Guide to SEO for Small Business Websites (AI Strategies Included)
Get the blueprint for successful local SEO, AI search tactics, and other modern strategies for SEO for small business websites in 2026.