{"id":77982,"date":"2025-12-03T07:00:00","date_gmt":"2025-12-03T15:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=77982"},"modified":"2026-03-10T08:20:42","modified_gmt":"2026-03-10T15:20:42","slug":"ai-citations","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/","title":{"rendered":"AI Citations: What It Takes To Get Sourced"},"content":{"rendered":"<div class=\"tldr-block\" style=\"display: none;\">\n\t<div class=\"svg\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 119.25 37.8\">\n\t<g>\n\t\t<g>\n\t\t\t<path fill=\"#ffffff\" d=\"M23.4,6.93h-8.1v24.57h-7.2V6.93H0V0h23.4v6.93Z\" \/>\n\t\t\t<path fill=\"#ffffff\" d=\"M45,24.57v6.93h-18.45V0h7.2v24.57h11.25Z\" \/>\n\t\t\t<path fill=\"#ffffff\"\n\t\t\t\td=\"M90.9,15.75c0,8.91-6.61,15.75-15.3,15.75h-12.6V0h12.6c8.68,0,15.3,6.84,15.3,15.75ZM83.97,15.75c0-5.4-3.42-8.82-8.37-8.82h-5.4v17.64h5.4c4.95,0,8.37-3.42,8.37-8.82Z\" \/>\n\t\t\t<path fill=\"#ffffff\"\n\t\t\t\td=\"M105.57,21.15h-3.42v10.35h-7.2V0h12.6c5.98,0,10.8,4.81,10.8,10.8,0,3.87-2.34,7.38-5.81,9.13l6.71,11.56h-7.74l-5.94-10.35ZM102.15,14.85h5.4c1.98,0,3.6-1.75,3.6-4.05s-1.62-4.05-3.6-4.05h-5.4v8.1Z\" \/>\n\t\t<\/g>\n\t\t<path\n\t\t\tfill=\"#0173ec\"\n\t\t\td=\"M53.97,37.8h-5.4l1.8-13.27h7.2l-3.6,13.27ZM49.02,12.55c0-2.34,1.93-4.27,4.27-4.27s4.27,1.94,4.27,4.27-1.93,4.27-4.27,4.27-4.27-1.94-4.27-4.27Z\"\n\t\t \/>\n\t<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"tldr-wrap\">\n\t\t\n\n<p>AI tools like ChatGPT, Claude, and Perplexity are becoming the new gatekeepers of web traffic. You can rank #1 on Google but <em>still<\/em> be invisible if AI doesn&#8217;t cite you.&nbsp;<\/p>\n\n\n\n<p>To get cited, optimize your website across three critical layers:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Technical (fast page speeds under 2 seconds, clean HTML, schema markup),&nbsp;<\/li>\n\n\n\n<li>Content (question-based headings with direct answers upfront, lists, tables, original data); and&nbsp;<\/li>\n\n\n\n<li>Authority (fresh content updated within 30 days, strong backlinks, clear authorship).&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Pages with proper optimization get cited 40% more often, while those with original research see 4.1x more citations.&nbsp;<\/p>\n\n\n\n<p>Start with quick wins like rewriting intro paragraphs and adding schema markup this week, then build toward comprehensive FAQ pages and original research over 90 days to become the source AI platforms trust and cite.<\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Crushing SEO? Use These 3 Steps to Get Cited by AI\" width=\"422\" height=\"750\" data-src=\"https:\/\/www.youtube.com\/embed\/HLneEVaDM0M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Remember when ranking #1 on Google actually meant something?&nbsp;<\/p>\n\n\n\n<p>You&#8217;d optimize pages, <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-link-building-strategy\/\">build backlinks<\/a>, and traffic would flow. Page 1 meant visibility. The top 3 meant success. #1 meant you won the internet for that keyword. Those were simpler times.<\/p>\n\n\n\n<p>Now you can rank #1 and still be invisible. That\u2019s because Google&#8217;s AI Overview directly answers the questions users search, so users never scroll and never click.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"790\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-1024x790.jpeg\" alt=\"Google search result for project management tools showing AI Overview with definition and comparison of Asana, Trello, Monday.com, Jira, and Microsoft Project.\" class=\"wp-image-77985 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-1024x790.jpeg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-300x232.jpeg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-768x593.jpeg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-1536x1186.jpeg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-600x463.jpeg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1200x926.jpeg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-730x563.jpeg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1460x1127.jpeg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-784x605.jpeg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1568x1210.jpeg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-877x677.jpeg.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image.jpeg.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/790;\" \/><\/figure>\n\n\n\n<p>That\u2019s the same with other AI platforms like ChatGPT, Perplexity, Claude, and so on.&nbsp;<\/p>\n\n\n\n<p>Between January and October 2025,<a href=\"https:\/\/searchengineland.com\/ai-traffic-up-seo-rewritten-459954\"> <\/a>AI-referred sessions saw a jump of <a href=\"https:\/\/chatgpt-vs-google.com\/\">more than 100%<\/a> compared to the same period before. These are visitors who arrived <em>already <\/em>convinced because AI recommended them.<\/p>\n\n\n\n<p>If you have strong rankings, consistent expert content, and a solid <a href=\"https:\/\/www.dreamhost.com\/blog\/content-strategy\/\">content strategy<\/a>, and yet \u2014 when someone asks ChatGPT about your expertise, you&#8217;re invisible \u2014 this guide is for you.<\/p>\n\n\n\n<p>We covered<a href=\"https:\/\/www.dreamhost.com\/blog\/generative-engine-optimization\/\"> generative engine optimization (GEO) basics<\/a> and<a href=\"https:\/\/www.dreamhost.com\/blog\/brand-mentions\/\"> brand visibility tactics<\/a> before. Now we&#8217;re talking about how to actually get cited.<\/p>\n\n\n\n<h2 id=\"h-why-do-some-websites-get-referenced-while-others-don-t\" class=\"wp-block-heading\">Why Do Some Websites Get Referenced While Others Don&#8217;t?<\/h2>\n\n\n\n<p><strong>Websites that get cited in AI search results balance three things: information quality, how easy that information is to access, and whether the overall website seems trustworthy.<\/strong><\/p>\n\n\n\n<p>So if you see competitors winning citations with content that&#8217;s arguably worse than yours, they typically have <a href=\"https:\/\/www.dreamhost.com\/blog\/scaling-a-vps\/\">great technical infrastructure<\/a>. We&#8217;re talking fast page speeds, strong backlinks, clean HTML, and other elements that <a href=\"\/blog\/block-web-crawlers\">make crawlers happy<\/a>.&nbsp;<\/p>\n\n\n\n<p>For instance, Perplexity may find multiple potential sources to cite for a question you asked. But the one that gets cited usually has a perfect balance between information quality, backlinks, and page speed.&nbsp;<\/p>\n\n\n\n<p>If you have top-notch information quality but extremely slow page speeds, it&#8217;s unlikely that an AI crawler will stick around.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.superprompt.com\/blog\/ai-traffic-up-527-percent-how-to-get-cited-by-chatgpt-claude-perplexity-2025\">Research across 400+ domains<\/a> shows the performance threshold clearly: sites loading under 2 seconds get cited 40% more often. Proper heading structure matters a lot. Fresh content updated within the last 30 days gets cited 3.2x more than stale pages.<\/p>\n\n\n\n<p><strong>These are the three technical problems that block great content from getting cited:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Timeout limits eliminate slow servers before the platform even finishes checking your content.<\/li>\n\n\n\n<li>Messy HTML makes it hard to figure out what your main point is versus supporting details.<\/li>\n\n\n\n<li>Missing structured data forces platforms to guess what your content means instead of knowing for sure.<\/li>\n<\/ul>\n\n\n\n<p>Strong <a href=\"https:\/\/www.dreamhost.com\/blog\/on-page-off-page-seo\/\">on-page optimization<\/a> accounts for about 77% of whether you get cited. Pages ranking in the top 10 on Google get cited way more often. The remaining 23% is what separates getting mentioned occasionally from becoming the go-to source.<\/p>\n\n\n\n<div class=\"liftoff-cta-card\">\n\t<div class=\"line\">\n\t\t<svg width=\"834\" height=\"469\" viewBox=\"0 0 834 469\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path opacity=\"0.7\" d=\"M865.739 -59.8017C865.739 -59.8017 832.792 123.045 744.31 182.376C655.829 241.707 562.417 143.097 474.164 202.767C386.505 262.036 442.275 384.659 354.504 443.76C266.434 503.061 98.0198 364.278 4.7754 318.308\" stroke=\"url(#paint0_linear_8_19)\" stroke-opacity=\"0.25\" stroke-width=\"19.8\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_8_19\" x1=\"918.374\" y1=\"-112.088\" x2=\"147.486\" y2=\"548.265\" gradientUnits=\"userSpaceOnUse\">\n<stop offset=\"0.0576923\"\/>\n<stop offset=\"0.350962\" stop-color=\"#0073EC\"\/>\n<stop offset=\"0.825067\" stop-color=\"#C265FE\"\/>\n<stop offset=\"1\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n\n\t<\/div>\n\t<div class=\"liftoff-cta-card__content\">\n\t\t<div class=\"headline_1\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\">\n<path d=\"M24.0006 16.0019C19.5835 16.0019 16.0015 19.5839 16.0015 24.001V32.0001H32.003V15.9985H24.0039L24.0006 16.0019Z\" fill=\"url(#paint0_linear_3747_604)\"\/>\n<path d=\"M16.0015 7.99911V0H0V16.0016H7.99906C12.4162 16.0016 15.9981 12.4196 15.9981 8.00247L16.0015 7.99911Z\" fill=\"url(#paint1_linear_3747_604)\"\/>\n<path d=\"M7.99902 16.002C12.4168 16.002 15.998 19.5832 15.998 24.001C15.9979 28.4186 12.4167 32 7.99902 32C3.58137 32 0.000149208 28.4186 0 24.001C0 19.5832 3.58128 16.002 7.99902 16.002ZM24.001 0C28.4185 0.000241972 32 3.58143 32 7.99902C32 12.4167 28.4185 15.9978 24.001 15.998C19.5832 15.998 16.002 12.4168 16.002 7.99902C16.002 3.58128 19.5832 0 24.001 0Z\" fill=\"url(#paint2_linear_3747_604)\"\/>\n<rect x=\"8\" y=\"8\" width=\"16\" height=\"16\" fill=\"#FFFFFF\"\/>\n<path d=\"M16.0015 7.99902H24.0006V15.9981C19.5835 15.9981 16.0015 12.4128 16.0015 7.99902Z\" fill=\"#18181B\"\/>\n<path d=\"M7.99908 16.0015L7.99908 8.00235H15.9981C15.9981 12.4195 12.4128 16.0015 7.99908 16.0015Z\" fill=\"#18181B\"\/>\n<path d=\"M16.0015 24.0005H8.00246V16.0014C12.4196 16.0014 16.0015 19.5867 16.0015 24.0005Z\" fill=\"#18181B\"\/>\n<path d=\"M24.0007 16.0015V24.0006H16.0016C16.0016 19.5835 19.5869 16.0015 24.0007 16.0015Z\" fill=\"#18181B\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_3747_604\" x1=\"16.0001\" y1=\"16.0002\" x2=\"32.0001\" y2=\"32.0002\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#A1A1AA\"\/>\n<stop offset=\"1\" stop-color=\"#C7C7CD\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint1_linear_3747_604\" x1=\"0\" y1=\"0\" x2=\"16\" y2=\"16\" gradientUnits=\"userSpaceOnUse\">\n<stop offset=\"0.251049\" stop-color=\"#C7C7CD\"\/>\n<stop offset=\"1\" stop-color=\"#A1A1AA\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint2_linear_3747_604\" x1=\"-11.3782\" y1=\"44.9411\" x2=\"-8.40086\" y2=\"-18.7449\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"#BE59FF\"\/>\n<stop offset=\"0.19\" stop-color=\"#9D60FF\"\/>\n<stop offset=\"0.74\" stop-color=\"#4274FF\"\/>\n<stop offset=\"1\" stop-color=\"#1F7CFF\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n\n\t\t\tMeet Remixer\n\t\t<\/div>\n\t\t<div class=\"headline_2\">You describe it. Remixer builds it.<\/div>\n\t\t<p>The AI website builder that turns conversation into designer-level sites. Free with hosting.<\/p>\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/remixer-website-builder\/\"\n                        class=\"btn btn--brand\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Start Free Trial                    <\/a>\n\n\t<\/div>\n\t<div class=\"tr-img-wrap-outer\"><img decoding=\"async\" data-skip-lazy class=\"\" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2026\/03\/remixer-screen.webp\" alt=\"DreamHost Remixer AI website builder\" \/><\/div>\n<\/div>\n\n\n<h2 id=\"h-how-do-ai-models-decide-what-to-cite\" class=\"wp-block-heading\">How Do AI Models Decide What To Cite?<\/h2>\n\n\n\n<p>AI models decide what to cite using a framework we call the &#8220;Citation Readiness Stack.&#8221;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-1024x768.jpeg\" alt=\"Diagram titled \u201cCitation Readiness Stack\u201d showing three layers: Technical (page speed, mobile, HTML, sitemaps), Content (headings, lists, data), and Authority (E-E-A-T, backlinks, freshness).\" class=\"wp-image-77984 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-1024x768.jpeg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-300x225.jpeg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-768x576.jpeg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-1536x1152.jpeg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1-600x450.jpeg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1-1200x900.jpeg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1-730x548.jpeg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1-1460x1095.jpeg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1-784x588.jpeg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1-1568x1176.jpeg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1-877x658.jpeg.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-1.jpeg.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/figure>\n\n\n\n<p><strong>To win the citation, your site must be evaluated positively on all three layers:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The Technical Layer:<\/strong> Can they access it?&nbsp;<\/li>\n\n\n\n<li><strong>The Content Layer:<\/strong> Can they understand it?<\/li>\n\n\n\n<li><strong>The Authority Layer:<\/strong> Can they trust it?<\/li>\n<\/ol>\n\n\n\n<p>Think of this stack like a pyramid. If the foundation is missing, the rest doesn&#8217;t matter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Technical Layer (The foundation):<\/strong> This is the non-negotiable base. Can the AI crawler find, crawl, and parse your page quickly and efficiently? This layer is all about page speed, mobile-friendliness, clean HTML, and sitemaps. A failure here makes you invisible.<\/li>\n\n\n\n<li><strong>The Content Layer (The substance):<\/strong> Once the AI is on your page, can it understand what you&#8217;re saying? Is your answer clear, complete, and easy to extract? This layer is about headings, &#8220;answer-first&#8221; formatting, lists, tables, and specific data.<\/li>\n\n\n\n<li><strong>The Authority Layer (The trust):<\/strong> Finally, after accessing and understanding your content, the AI asks: &#8220;Should I believe this?&#8221; This is where it evaluates your site&#8217;s overall trustworthiness based on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), backlink profile, and content freshness.<\/li>\n<\/ul>\n\n\n\n<p>You must succeed on all three layers.&nbsp;<\/p>\n\n\n\n<p>You can&#8217;t have a brilliant, authoritative article on a slow-as-molasses site. And you also can&#8217;t have a technically perfect site with thin, vague content. And you definitely can&#8217;t <em>just<\/em> have a fast site with great content that has no signals of authority.<\/p>\n\n\n\n<h2 id=\"h-technical-layer-what-technical-optimizations-matter-most-for-ai\" class=\"wp-block-heading\">Technical Layer: What Technical Optimizations Matter Most for AI?<\/h2>\n\n\n\n<p>The most critical technical factors for your &#8220;Citation Readiness Stack&#8221; are page speed, clean semantic HTML, and structured data (schema). AI crawlers have a limited &#8220;crawl budget&#8221; and processing power, so they will always favor sites that are fast, easy to parse, and explicitly tell them what the content is about.<\/p>\n\n\n\n<p>This is the foundational layer. If you get this wrong, your brilliant content and high authority won&#8217;t matter because the AI will never get to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-entity-optimization\">Entity Optimization<\/h3>\n\n\n\n<p>Entity optimization (also referred to as schema optimization) utilizes <a href=\"https:\/\/www.dreamhost.com\/blog\/schema-markup-beginners-guide\/\"><strong>schema markup (or structured data)<\/strong><\/a><strong>. Schema markup is a type of code you add to your website that acts like a &#8220;nutrition label&#8221; for AI.<\/strong> It explicitly tells AI and search engines what your content is, removing all guesswork.<\/p>\n\n\n\n<p>AI models are all about certainty. They don&#8217;t want to guess that your page is an article with a specific author, or that it contains a list of frequently asked questions. Schema markup lets you tell them for sure.<\/p>\n\n\n\n<p>Proper schema implementation can increase reference probability by around 28%. That\u2019s a massive competitive advantage.<\/p>\n\n\n\n<p>You don&#8217;t need to be a developer to implement the basics. Here are the most important types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Article schema:<\/strong> This is the big one for content that tells AI the headline, the author, the publisher, the date published, and the date modified. This directly feeds the &#8220;Authority&#8221; layer by proving E-E-A-T and freshness.<\/li>\n\n\n\n<li><strong>FAQ schema:<\/strong> This is gold for AI citations. You are literally spoon-feeding the AI a pre-formatted Question and Answer section. (Psst, our FAQ section at the end of this article uses it!)<\/li>\n\n\n\n<li><strong>Organization schema:<\/strong> This establishes your brand as a recognized entity. It links your website to your company name, logo, and social profiles, building entity-level trust.<\/li>\n<\/ul>\n\n\n\n<p><strong>Here&#8217;s a basic Article schema example in the recommended JSON-LD format. You can add this to the &lt;head&gt; or &lt;footer&gt; of your page:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>&lt;<strong>script<\/strong> type=&#8221;application\/ld+json&#8221;&gt;<br>{<br>&nbsp; &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<br>&nbsp; &#8220;@type&#8221;: &#8220;Article&#8221;,<br>&nbsp; &#8220;headline&#8221;: &#8220;How to Get Your Website Cited by AI&#8221;,<br>&nbsp; &#8220;author&#8221;: {<br>&nbsp; &nbsp; &#8220;@type&#8221;: &#8220;Person&#8221;,<br>&nbsp; &nbsp; &#8220;name&#8221;: &#8220;Brian Glassman&#8221;<br>&nbsp; },<br>&nbsp; &#8220;datePublished&#8221;: &#8220;2025-11-14&#8221;,<br>&nbsp; &#8220;dateModified&#8221;: &#8220;2025-11-14&#8221;,<br>&nbsp; &#8220;publisher&#8221;: {<br>&nbsp; &nbsp; &#8220;@type&#8221;: &#8220;Organization&#8221;,<br>&nbsp; &nbsp; &#8220;name&#8221;: &#8220;DreamHost&#8221;<br>&nbsp; }<br>}<br>&lt;\/<strong>script<\/strong>&gt;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u26a0\ufe0f<strong>Do NOT misuse schema.<\/strong> Don&#8217;t put the FAQ schema on a page that doesn\u2019t have FAQs. Don&#8217;t list information in your schema that isn&#8217;t visible to the user on the page. AI can detect this mismatch, and it will damage your trust, not enhance it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-clean-html\">Clean HTML<\/h3>\n\n\n\n<p>Most AI systems see your <a href=\"https:\/\/www.dreamhost.com\/blog\/html5-semantic\/\"><strong>semantic HTML<\/strong><\/a> structure rather than plain text content. To make it as easy as possible for AI systems to read your content, you need to keep your HTML clean. You also want to maintain proper tag hierarchy for structure rather than just for the looks of it.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You must have one (and only one) <strong>&lt;h1&gt;<\/strong> tag for your main title.<\/li>\n\n\n\n<li>Your subheadings must be in a logical, nested order:<strong> &lt;h2&gt;<\/strong>, then <strong>&lt;h3&gt;<\/strong>, then<strong> &lt;h4&gt;<\/strong>. Don&#8217;t skip levels (e.g., an &lt;h2&gt; followed by an &lt;h4&gt;) just for styling.<\/li>\n\n\n\n<li>Use<strong> &lt;p&gt;<\/strong> tags for paragraphs. Use <strong>&lt;ul&gt;<\/strong> or <strong>&lt;ol&gt;<\/strong> for lists.<\/li>\n<\/ul>\n\n\n\n<p>This logical structure is how the AI parses your article. It&#8217;s how it tells the main point (the &lt;h1&gt;) from the key supporting topics (the &lt;h2&gt;s) and the specific details (the &lt;h3&gt;s and &lt;p&gt;s).&nbsp;<\/p>\n\n\n\n<p>Messy, non-semantic HTML confuses the AI, and a confused AI will not cite you.<\/p>\n\n\n\n<h2 id=\"h-content-layer-how-to-make-content-ai-citation-ready\" class=\"wp-block-heading\">Content Layer: How To Make Content AI Citation-Ready?<\/h2>\n\n\n\n<p>You optimize your content layer by structuring it for <em>extraction<\/em>. This means formatting headings as questions, providing complete, data-backed answers &#8220;up front,&#8221; and using scannable lists, tables, and specific facts that an AI can easily pull from and present to a user.<\/p>\n\n\n\n<p>This is the part you, as a content creator, have the most direct control over. The goal is to make your content as &#8220;AI-friendly&#8221; as possible without making it sound robotic. The best part is, the structure AI loves is the same structure that a busy, skimming human reader loves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-write-headings-followed-by-direct-answers-nbsp\">Write Headings Followed by Direct Answers&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-1024x576.webp\" alt=\"Weak example gives a generic image-optimization note; strong example lists specific steps like compressing under 100KB and using WebP.\" class=\"wp-image-78047 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-1024x576.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-300x169.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-768x432.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-1536x864.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-600x338.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-1200x675.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-730x411.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-1460x821.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-784x441.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-1568x882.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation-877x493.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/04_weak_vs_strong_content_for_ai_citation.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<p>Format your H2s and H3s as the specific questions your audience asks (e.g., &#8220;How do I optimize images?&#8221;). Then, use the very first paragraph directly under that heading to provide a complete, direct, and specific answer to that question.<\/p>\n\n\n\n<p>This is the &#8220;answer-first&#8221; or &#8220;inverted pyramid&#8221; model. Don&#8217;t waste time with a long, philosophical wind-up. Get to the point.<\/p>\n\n\n\n<p>Here\u2019s a clear example of the difference:<\/p>\n\n\n\n<p><strong>\u274c Weak answer:<\/strong> &#8220;Image optimization is a very important part of web design. It involves several different techniques and approaches that can help improve your website&#8217;s performance on mobile devices through various methods. Let&#8217;s explore some of them.&#8221;<\/p>\n\n\n\n<p>This answer says nothing. It&#8217;s full of filler words (&#8220;very important,&#8221; &#8220;different techniques,&#8221; &#8220;various methods&#8221;) and provides zero extractable value.<\/p>\n\n\n\n<p><strong>\u2705 Citation-ready answer:<\/strong> &#8220;Compress images to under 100KB using the WebP format, implement lazy loading for all &#8216;below-the-fold&#8217; assets, and serve responsive images using srcset attributes. These three tactics are the fastest way to cut mobile load times by 40%-60% without any visible quality loss.&#8221;<\/p>\n\n\n\n<p>This answer is a goldmine for AI, because it&#8217;s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Actionable:<\/strong> &#8220;Compress,&#8221; &#8220;implement,&#8221; &#8220;serve.&#8221;<\/li>\n\n\n\n<li><strong>Specific:<\/strong> &#8220;under 100KB,&#8221; &#8220;WebP,&#8221; &#8220;lazy loading,&#8221; \u201csrcset.\u201d<\/li>\n\n\n\n<li><strong>Data-backed:<\/strong> &#8220;40-60%.&#8221;<\/li>\n\n\n\n<li><strong>Complete:<\/strong> A user could read just that paragraph and know exactly what to do.<\/li>\n<\/ul>\n\n\n\n<p>An AI can confidently extract that second example and present it as the answer, citing your page as the source.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-lists-data-and-original-research\">Use Lists, Data, and Original Research<\/h3>\n\n\n\n<p>AI models are synthesis engines. They are designed to find and present facts. When you use bulleted lists, numbered steps, and data tables, you make your content highly &#8220;extractable&#8221; because you&#8217;ve done the work of pre-formatting the facts for AI.<\/p>\n\n\n\n<p>This is especially true for original data. <strong>Pages with original data tables get cited 4.1x more often. <\/strong>When you compile comparison charts, benchmark data, or research findings that don&#8217;t exist elsewhere, platforms recognize that unique value. It also dramatically improves your odds of <a href=\"https:\/\/www.dreamhost.com\/blog\/driving-traffic-to-your-website\/\">driving qualified traffic to your website<\/a>.<\/p>\n\n\n\n<p>This works because you are providing unique value. If you\u2019re the only source for a specific statistic or benchmark, the AI must cite you to provide that information.<\/p>\n\n\n\n<p><strong>Here&#8217;s how to apply this<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use numbered lists:<\/strong> Any time you describe a step-by-step process, use a numbered list.<\/li>\n\n\n\n<li><strong>Use bullet points:<\/strong> Any time you list key features, benefits, or &#8220;killers,\u201d use bullet points.<\/li>\n\n\n\n<li><strong>Call out statistics:<\/strong> When you have a powerful number, make it bold. Don&#8217;t bury your 527% surge in the middle of a dense paragraph.<\/li>\n\n\n\n<li><strong>Create tables:<\/strong> If you&#8217;re comparing products or features, use a simple HTML table. It&#8217;s the most extractable format for comparison data.<\/li>\n<\/ul>\n\n\n\n<p>It also helps with scannability. Bullets break up your text, guide the reader&#8217;s eye, and make complex information easy to digest.<\/p>\n\n\n\n<h2 id=\"h-authority-layer-how-to-build-authority-that-ai-trusts\" class=\"wp-block-heading\">Authority Layer: How To Build &#8220;Authority&#8221; That AI Trusts?<\/h2>\n\n\n\n<p>You build authority, the top layer of the stack, by proving your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) over time.<strong> This is achieved through three main signals that AI can measure: content freshness, a strong backlink profile, and clear authorship.<\/strong><\/p>\n\n\n\n<p>The authority layer separates you from a competitor who has also optimized their content and technical layers. It&#8217;s the final tie-breaker.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"626\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-1024x626.jpeg\" alt=\"Authority Layer showing how content freshness, backlinks and brand mentions, and authorship build brand authority.\" class=\"wp-image-77987 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-1024x626.jpeg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-300x183.jpeg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-768x469.jpeg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-1536x939.jpeg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-3-600x367.jpeg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-3-1200x734.jpeg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-3-730x446.jpeg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-3-1460x892.jpeg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-3-784x479.jpeg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-3-1568x958.jpeg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-3-877x536.jpeg.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-3.jpeg.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/626;\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content freshness:<\/strong> AI, especially real-time search tools like Perplexity, loves fresh content. An article last updated in 2020 is a risky source. In fact, fresh content updated within the previous 30 days gets cited 3.2x more than stale pages. This doesn&#8217;t mean you have to publish new content every day. It does mean you should have a system to review, refresh, and re-publish your most important &#8220;cornerstone&#8221; articles with new data, examples, and a new &#8220;last modified&#8221; timestamp.<\/li>\n\n\n\n<li><strong>Backlinks (authoritativeness):<\/strong> Backlinks are the web&#8217;s original trust signal, and they are still massively important. A backlink from a high-authority, relevant site (like a major university, news organization, or industry leader) is a powerful &#8220;vote of confidence.&#8221; It tells AI models that other trusted entities view you as an authority.<\/li>\n\n\n\n<li><strong>Authorship (expertise and experience):<\/strong> AI models are increasingly trying to identify who wrote the content. This is a key part of E-E-A-T. You can signal this by:\n<ol class=\"wp-block-list\">\n<li>Using the Article schema to name your author<\/li>\n\n\n\n<li>Having a dedicated author bio page for that person, listing their credentials, experience, and links to their social profiles (like LinkedIn)<\/li>\n\n\n\n<li>Having that author write consistently on the same topic builds a clear pattern of expertise<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<p>Building authority takes time, and there are no shortcuts. But that\u2019s exactly what makes your website the go-to source for topics around your niche once authority is built.&nbsp;<\/p>\n\n\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow and Why To Capitalize on Brand Mentions in the AI Era\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/brand-mentions\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<h2 id=\"h-how-to-prepare-your-website-for-ai-citations\" class=\"wp-block-heading\">How To Prepare Your Website for AI Citations?<\/h2>\n\n\n\n<p>By now, you know what the Citation Readiness Stack is and can name the three layers, so it\u2019s time to apply the learnings to your website.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a simple, 90-day plan that goes from low effort to high effort, helping your website get cited in AI search results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"893\" height=\"1024\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-893x1024.jpeg\" alt=\"Citation-ready checklist broken up into tasks for: First week, first month, first quarter. \" class=\"wp-image-77988 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-893x1024.jpeg 893w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-262x300.jpeg 262w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-768x880.jpeg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-1340x1536.jpeg 1340w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-4-600x688.jpeg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-4-1200x1375.jpeg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-4-730x837.jpeg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-4-784x899.jpeg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-4-877x1005.jpeg.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-4.jpeg.webp 1396w\" data-sizes=\"(max-width: 893px) 100vw, 893px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 893px; --smush-placeholder-aspect-ratio: 893\/1024;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-this-week-low-effort-high-impact\">This Week: Low Effort, High Impact<\/h3>\n\n\n\n<p>The most immediate gains come from refining your ten highest-value pages. This process starts with content clarity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go through each page, rewriting the opening paragraphs under every heading to provide complete answers right away.&nbsp;<\/li>\n\n\n\n<li>Turn standard titles into questions, matching how people search, and replacing vague statements with specific examples or real numbers.<\/li>\n\n\n\n<li>While you&#8217;re editing, remember to update your publication dates and add &#8220;last updated&#8221; notes showing the content is current. These dates help AI platforms interpret your content as fresh for citation.<\/li>\n\n\n\n<li>You also need to communicate this with clarity. If you\u2019re on WordPress, you can install an <a href=\"https:\/\/www.dreamhost.com\/blog\/best-wordpress-plugins\/\">SEO plugin<\/a> and call it a day. For non-WordPress websites, you need to work with JSON-LD. If you\u2019re not comfortable with code, <a href=\"https:\/\/www.google.co.in\/webmasters\/markup-helper\/\">Google&#8217;s Structured Data Markup Helper<\/a> can write it for you.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>All these steps should take you no more than 30 minutes per page, and you can clear out 10-15 pages in a day all by yourself. If you have a team to help out, you can scale these efforts even further.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-this-month-moderate-effort-big-results\">This Month: Moderate Effort, Big Results<\/h3>\n\n\n\n<p>With your core content optimized, the next priority is site performance and authority.&nbsp;<\/p>\n\n\n\n<p>Start by addressing the performance problems identified in PageSpeed Insights, as slow-loading sites are often penalized. Here are some of the common first steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compressing images and converting them to WebP format<\/li>\n\n\n\n<li>Adding lazy loading for pictures that appear below the fold<\/li>\n\n\n\n<li>Minifying your CSS and JavaScript files<\/li>\n\n\n\n<li>Enabling browser caching for static files<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/vps-upgrade\/\">Upgrading your hosting<\/a> if the server response time is over 600ms<\/li>\n<\/ul>\n\n\n\n<p>Beyond technical speed, this month is about building deeper topic authority.&nbsp;<\/p>\n\n\n\n<p>You can do this by constructing <a href=\"https:\/\/www.dreamhost.com\/blog\/create-faq-page\/\">comprehensive FAQ pages<\/a> for your main topics, each equipped with proper FAQ schema. Every question should target a specific search query you want to own, with answers kept complete but concise (usually 100-200 words).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-this-quarter-bigger-effort-sustained-impact\">This Quarter: Bigger Effort, Sustained Impact<\/h3>\n\n\n\n<p>Your foundation is now set for larger, long-term initiatives. The single most powerful way to gain citations is to create original research or compile unique data for your industry. This could involve surveying customers, analyzing product usage, or pulling together scattered information into comprehensive reports.&nbsp;<\/p>\n\n\n\n<p><strong>Submissions with original data are cited far more often than material that merely summarizes existing content.<\/strong><\/p>\n\n\n\n<p>On the technical front, it&#8217;s time to scale your structured data. Instead of adding schema manually, work with your development team to build it into your content management system (CMS) templates. This ensures all future content is automatically formatted correctly.<\/p>\n\n\n\n<p>Finally, this work must be maintained. Set up a regular content review system that focuses on articles driving traffic or critical business goals. Evergreen content should be reviewed quarterly, while time-sensitive topics may need a monthly check-up to keep everything current.&nbsp;<\/p>\n\n\n\n<p>This ongoing effort, combined with building relationships for natural backlinks, strengthens the authority signals that platforms rely on.<\/p>\n\n\n\n<h2 id=\"h-how-to-track-and-measure-ai-citation-success\" class=\"wp-block-heading\">How To Track and Measure AI Citation Success?<\/h2>\n\n\n\n<p>Tracking AI citations requires a new approach, as the referral data is not always clean or consistent.&nbsp;<\/p>\n\n\n\n<p><strong>The best method is to combine referral traffic analysis in <\/strong><a href=\"https:\/\/www.dreamhost.com\/blog\/ga4-reports\/\"><strong>Google Analytics 4 (GA4)<\/strong><\/a><strong> with manual, direct-query &#8220;spot-checking&#8221; in the AI tools themselves.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-check-your-analytics-the-what\">1. Check Your Analytics (The &#8220;What&#8221;)<\/h3>\n\n\n\n<p>In GA4, go to <strong>Reports<\/strong> &gt; <strong>Acquisition<\/strong> &gt; <strong>Traffi<\/strong><strong>c acquisition.<\/strong> In the &#8220;Session default channel grouping&#8221; report, look for traffic from new referral sources.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"612\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-1024x612.jpeg\" alt=\"Google Analytics 4 dashboard showing traffic acquisition view with session primary channel group selected.\" class=\"wp-image-77986 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-1024x612.jpeg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-300x179.jpeg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-768x459.jpeg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-1536x918.jpeg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-2-600x359.jpeg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-2-1200x717.jpeg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-2-730x436.jpeg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-2-1460x872.jpeg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-2-784x468.jpeg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-2-1568x937.jpeg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-2-877x524.jpeg.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-2.jpeg.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/612;\" \/><\/figure>\n\n\n\n<p>You may need to create a custom channel grouping for &#8220;AI Referrals&#8221; to track these domains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>chat.openai.com<\/li>\n\n\n\n<li>perplexity.ai<\/li>\n\n\n\n<li>claude.ai<\/li>\n\n\n\n<li>gemini.google.com<\/li>\n\n\n\n<li>t.co (This can sometimes be AI-driven traffic, though it&#8217;s mostly X\/Twitter)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-manual-spot-checks-the-why\">2. Manual Spot-Checks (The &#8220;Why&#8221;)<\/h3>\n\n\n\n<p>This is the most important part, and it&#8217;s 100% manual.<\/p>\n\n\n\n<p>Once a week, open ChatGPT, Perplexity, and Google (to check AI Overviews). Ask the exact questions your H2 headings are designed to answer.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you get cited?<\/li>\n\n\n\n<li>Does your competitor get cited?<\/li>\n\n\n\n<li>If your competitor gets the nod, click through to their page. Run it through the 3-layer audit. What are they doing right that you aren&#8217;t? This is the new competitive analysis.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-ai-citation-tracking-tools-when-you-re-ready-to-scale\">3. AI Citation Tracking Tools (When You&#8217;re Ready to Scale)<\/h3>\n\n\n\n<p>Once you&#8217;re seeing initial traction and want systematic tracking, specialized tools make life easier. The landscape exploded in 2025, so you&#8217;ve got options at different price points.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-budget-friendly-starting-points\">Budget-Friendly Starting Points<\/h4>\n\n\n\n<p>These solutions are perfect for small sites that are just getting started. They get the job done by tracking different queries related to your brand and reporting on your brand\u2019s visibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/otterly.ai\/\">Otterly AI<\/a> ($29\/month) gives you automated reporting across major platforms. Great for agencies needing regular client updates without manual work. The catch: it tracks visibility but doesn&#8217;t help you fix problems.<\/li>\n\n\n\n<li><a href=\"https:\/\/llmrefs.com\/\">LLMrefs<\/a> offers a free tier and $79\/month pro plan with weekly tracking. Perfect for validating whether AI visibility matters for your business before committing to expensive tools.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-enterprise-options\">Enterprise Options<\/h4>\n\n\n\n<p>The sites that we\u2019ve come to rely on for SEO, also have AI trackers now. That\u2019s why we put them in the enterprise options list. They have massive SEO data and can use that to better combine AI visibility reports with your search rankings for a more holistic view.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/surferseo.com\/\">Surfer AI Tracker<\/a> ($95\/month for 25-prompt blocks) launched in July 2025 with prompt-level insights and source transparency showing exactly which pages get cited. Early adopters praise having &#8220;a metric for AI visibility&#8221; after previously having no way to measure it.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/\">Semrush AI Toolkit<\/a> ($99\/month add-on per domain) analyzes how platforms like ChatGPT and Google perceive your brand, with sentiment analysis and market share metrics. Best for teams already deep in the Semrush ecosystem who want AI visibility alongside traditional SEO data.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> tracks mentions across ChatGPT, Perplexity, and Google AI Overviews using their massive 110 billion keyword database. Currently in beta and included with all paid Ahrefs plans ($129+\/month), though it&#8217;ll eventually become a separate add-on. The interface needs work according to Ahrefs&#8217; own CMO, but if you&#8217;re already using Ahrefs for SEO, adding AI tracking makes sense.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tryprofound.com\/\">Profound<\/a> offers enterprise-grade tracking with keyword-style discovery where it suggests prompts you should track based on your site content. The platform combines traditional SEO analytics thinking with GEO tracking, potentially becoming the first GEO-first analytics tool that rivals Semrush and Ahrefs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-actually-matters-beyond-vanity-metrics\">What Actually Matters Beyond Vanity Metrics<\/h3>\n\n\n\n<p>The traffic you get from AI platforms should be some of your highest-quality visitors. Someone asked a question, the AI pointed to you as the answer, they clicked. They&#8217;re pre-qualified and high-intent.<\/p>\n\n\n\n<p>Look at these metrics for your AI referral segment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Session duration:<\/strong> Is it higher than your site&#8217;s average?<\/li>\n\n\n\n<li><strong>Pages per session:<\/strong> Are they clicking around after reading?<\/li>\n\n\n\n<li><strong>Conversion rate:<\/strong> Are they signing up, buying, or contacting you?<\/li>\n<\/ul>\n\n\n\n<p>This is how you prove the value of this new traffic, not just the volume.<\/p>\n\n\n\n<h2 id=\"h-become-the-source-ai-platforms-want-to-cite\" class=\"wp-block-heading\">Become the Source AI Platforms Want To Cite<\/h2>\n\n\n\n<p>Getting cited by AI platforms is simple once you understand the full picture, but your success depends on these three factors:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Entity optimization:<\/strong> Ensure search engines and AI models can confidently understand who you are, what you do, and how things should be categorized.<\/li>\n\n\n\n<li><strong>Strategic content structure:<\/strong> Write pages that use question-based headings and provide direct, complete answers first.<\/li>\n\n\n\n<li><strong>Verifiable authority:<\/strong> Provide clear proof of expertise, content freshness, and strong backlinks.<\/li>\n<\/ol>\n\n\n\n<p>Once you have these three things in place, all it takes is consistency. You consistently push new articles, new research, new social media posts, and so on.&nbsp;<\/p>\n\n\n\n<p>Becoming citation-worthy does not require you to be the loudest of all competitors. Instead, you need to have deep subject knowledge and share it with extreme precision on all the right platforms. That&#8217;s the main pointer we\u2019d like you to take away from this reading.<\/p>\n\n\n\n\n<div class=\"article-cta-shared article-cta-small article-cta--product\">\n\t<div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/03\/product-cta-pro-services-marketing-877x586.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/03\/product-cta-pro-services-marketing.webp 2x\"  \/><\/div>\n\n\t<a href='https:\/\/www.dreamhost.com\/pro-services\/marketing\/' class='link-top' target='_blank' rel='noopener noreferrer'>\n\t\t<span>Pro Services &#8211; Marketing<\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" width=\"15\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n\n\t<div class=\"content-btm\">\n\t\t<h2 class=\"h2--md\">\n\t\t\tGet More Visitors,\u2028Grow\u00a0Your Business\n\t\t<\/h2>\n\t\t<p class=\"p--md\">\n\t\t\tThe best-designed site is worthless if no one can find it. Leverage proven online marketing strategies and techniques to help more of your target audience find you.\n\t\t<\/p>\n\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/pro-services\/marketing\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            See More                    <\/a>\n\n\t<\/div>\n<\/div>\n\n\n<h2 id=\"h-faqs-about-ai-citation-optimization\" class=\"wp-block-heading\">FAQs About AI Citation Optimization<\/h2>\n\n\n\n<p>Here are answers to the most common questions about optimizing your content for AI citations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-does-ai-optimization-hurt-traditional-search-rankings\">Does AI optimization hurt traditional search rankings?<\/h3>\n\n\n\n<p>No, it significantly helps traditional search performance.&nbsp;<\/p>\n\n\n\n<p>The core requirements for AI citations include fast-loading sites, mobile-friendly design, clear answers to user questions, well-structured content, schema markup, and signals of expertise. These align perfectly with Google&#8217;s helpful content guidelines and core SEO best practices. Optimizing for AI citations means optimizing for both humans and search engines simultaneously.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-should-content-be-written-for-ai-or-human-readers\">Should content be written for AI or human readers?<\/h3>\n\n\n\n<p>Always write for human readers first. Your goal is to be clear, helpful, engaging, and to sound like a person. The GEO-Playbook structure (clear headings, answer-first, scannable lists) is not &#8220;writing for AI&#8221;; it&#8217;s a &#8220;human-first&#8221; design that respects the reader&#8217;s time. It just also happens to be the perfect, logical structure for AI to understand. Of course, if your content sounds robotic, you&#8217;ve gone too far.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-ai-citation-optimization-the-same-as-geo\">Is AI citation optimization the same as GEO?<\/h3>\n\n\n\n<p>Yes, AI citation optimization is a core pillar of GEO. While traditional SEO focuses on &#8220;ranking&#8221; in a list of blue links, GEO focuses on becoming the source that is cited directly within the AI-generated answer. What we&#8217;ve outlined today is the practical, hands-on &#8220;how-to&#8221; for winning at GEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when ranking #1 on Google actually meant something?&nbsp; You&#8217;d optimize pages, build backlinks, and traffic would flow. Page 1 meant visibility. The top 3 meant success. #1 meant you won the internet for that keyword. Those were simpler times. Now you can rank #1 and still be invisible. That\u2019s because Google&#8217;s AI Overview directly [&hellip;]<\/p>\n","protected":false},"author":1060,"featured_media":77991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Learn how to get your content cited by AI tools like ChatGPT, Claude, and Perplexity. Complete framework covering content structure, technical optimization, and citation tracking strategies.","toc_headlines":"[[\"h-why-do-some-websites-get-referenced-while-others-don-t\",\"Why Do Some Websites Get Referenced While Others Don't?\"],[\"h-how-do-ai-models-decide-what-to-cite\",\"How Do AI Models Decide What To Cite?\"],[\"h-technical-layer-what-technical-optimizations-matter-most-for-ai\",\"Technical Layer: What Technical Optimizations Matter Most for AI?\"],[\"h-content-layer-how-to-make-content-ai-citation-ready\",\"Content Layer: How To Make Content AI Citation-Ready?\"],[\"h-authority-layer-how-to-build-authority-that-ai-trusts\",\"Authority Layer: How To Build \\\"Authority\\\" That AI Trusts?\"],[\"h-how-to-prepare-your-website-for-ai-citations\",\"How To Prepare Your Website for AI Citations?\"],[\"h-how-to-track-and-measure-ai-citation-success\",\"How To Track and Measure AI Citation Success?\"],[\"h-become-the-source-ai-platforms-want-to-cite\",\"Become the Source AI Platforms Want To Cite\"],[\"h-faqs-about-ai-citation-optimization\",\"FAQs About AI Citation Optimization\"]]","hide_toc":false,"footnotes":""},"categories":[14839,12840],"tags":[],"class_list":["post-77982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Citations: What It Takes To Get Sourced<\/title>\n<meta name=\"description\" content=\"Learn how to get your content cited by AI tools like ChatGPT, Claude, and Perplexity. Complete framework covering content structure, technical optimization, and citation tracking strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Your Website Cited by AI: ChatGPT, Claude, &amp; Perplexity\" \/>\n<meta property=\"og:description\" content=\"Learn how to get cited by ChatGPT, Claude, and Perplexity. Here\u2019s the complete framework covering content structure, technical optimization, and tracking strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DreamHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T15:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1220x628_ogimage_how_to_get_cited_by_ai.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Brian Glassman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"AI Citations: What It Takes To Get Sourced\" \/>\n<meta name=\"twitter:creator\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:site\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Glassman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI Citations: What It Takes To Get Sourced","description":"Learn how to get your content cited by AI tools like ChatGPT, Claude, and Perplexity. Complete framework covering content structure, technical optimization, and citation tracking strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/","og_locale":"en_US","og_type":"article","og_title":"Get Your Website Cited by AI: ChatGPT, Claude, & Perplexity","og_description":"Learn how to get cited by ChatGPT, Claude, and Perplexity. Here\u2019s the complete framework covering content structure, technical optimization, and tracking strategies.","og_url":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/","og_site_name":"DreamHost Blog","article_publisher":"https:\/\/www.facebook.com\/DreamHost\/","article_published_time":"2025-12-03T15:00:00+00:00","article_modified_time":"2026-03-10T15:20:42+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1220x628_ogimage_how_to_get_cited_by_ai.webp","type":"image\/webp"}],"author":"Brian Glassman","twitter_card":"summary_large_image","twitter_title":"AI Citations: What It Takes To Get Sourced","twitter_creator":"@dreamhost","twitter_site":"@dreamhost","twitter_misc":{"Written by":"Brian Glassman","Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/#article","isPartOf":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/"},"author":{"name":"Brian Glassman","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#\/schema\/person\/e25c31f16fee80576bdd8b93a066f3de"},"headline":"AI Citations: What It Takes To Get Sourced","datePublished":"2025-12-03T15:00:00+00:00","dateModified":"2026-03-10T15:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/"},"wordCount":3899,"publisher":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/#organization"},"image":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/#primaryimage"},"thumbnailUrl":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1460x1095_blog_hero_how_to_get_cited_by_ai.webp","articleSection":["AI","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/","url":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/","name":"AI Citations: What It Takes To Get Sourced","isPartOf":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/#primaryimage"},"image":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/#primaryimage"},"thumbnailUrl":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1460x1095_blog_hero_how_to_get_cited_by_ai.webp","datePublished":"2025-12-03T15:00:00+00:00","dateModified":"2026-03-10T15:20:42+00:00","description":"Learn how to get your content cited by AI tools like ChatGPT, Claude, and Perplexity. Complete framework covering content structure, technical optimization, and citation tracking strategies.","breadcrumb":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/#primaryimage","url":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1460x1095_blog_hero_how_to_get_cited_by_ai.webp","contentUrl":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1460x1095_blog_hero_how_to_get_cited_by_ai.webp","width":1460,"height":1095,"caption":"AI Citations: What It Takes To Get Sourced"},{"@type":"BreadcrumbList","@id":"https:\/\/www-dev.dreamhost.com\/blog\/ai-citations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dhblog.dream.press\/blog\/"},{"@type":"ListItem","position":2,"name":"AI Citations: What It Takes To Get Sourced"}]},{"@type":"WebSite","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#website","url":"https:\/\/www-dev.dreamhost.com\/blog\/","name":"DreamHost Blog","description":"","publisher":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www-dev.dreamhost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#organization","name":"DreamHost","url":"https:\/\/www-dev.dreamhost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dhblog.dream.press\/blog\/wp-content\/uploads\/2019\/01\/dh_logo-blue-2.png","contentUrl":"https:\/\/dhblog.dream.press\/blog\/wp-content\/uploads\/2019\/01\/dh_logo-blue-2.png","width":1200,"height":168,"caption":"DreamHost"},"image":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DreamHost\/","https:\/\/x.com\/dreamhost","https:\/\/www.instagram.com\/dreamhost\/","https:\/\/www.linkedin.com\/company\/dreamhost\/","https:\/\/www.youtube.com\/user\/dreamhostusa"]},{"@type":"Person","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#\/schema\/person\/e25c31f16fee80576bdd8b93a066f3de","name":"Brian Glassman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/01\/brian-glassman-dreamhost-150x150.jpg","url":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/01\/brian-glassman-dreamhost-150x150.jpg","contentUrl":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/01\/brian-glassman-dreamhost-150x150.jpg","caption":"Brian Glassman"},"description":"SEO leader and content marketer, Brian is DreamHost\u2019s Director of SEO. Based in Chicago, Brian enjoys the local health food scene (deep dish pizza, Italian beef sandwiches) and famous year-round warm weather. Follow Brian on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/brianglassmandesign\/"],"url":"https:\/\/www-dev.dreamhost.com\/blog\/author\/brian\/"}]}},"lang":"en","translations":{"en":77982,"es":77998,"it":78622,"de":78626,"fr":78632,"pl":78663,"nl":78706,"pt":78771,"ru":78883,"uk":78890},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/77982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/users\/1060"}],"replies":[{"embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/comments?post=77982"}],"version-history":[{"count":9,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/77982\/revisions"}],"predecessor-version":[{"id":79946,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/77982\/revisions\/79946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/media\/77991"}],"wp:attachment":[{"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/media?parent=77982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/categories?post=77982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/tags?post=77982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}