{"id":77362,"date":"2025-11-07T07:00:00","date_gmt":"2025-11-07T15:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=77362"},"modified":"2025-11-07T13:30:46","modified_gmt":"2025-11-07T21:30:46","slug":"what-is-the-open-web","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/what-is-the-open-web\/","title":{"rendered":"What Is the Open Web? Open Web \u2190\u2192 Walled Garden"},"content":{"rendered":"\n<p><strong>TL;DR:<\/strong> The Open Web is the part of the internet built on open standards that let you build, move, and integrate without a single vendor\u2019s permission; walled gardens trade that freedom for convenience and control.<\/p>\n\n\n\n<p>Treat openness as a spectrum: Your stack can be more or less open at each layer, and those choices compound. Use the Openness Audit to score vendors across two dimensions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&nbsp;User Autonomy (control, data portability, platform independence); and&nbsp;<\/li>\n\n\n\n<li>Transparency (operations, governance).&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><strong>Bottom line:<\/strong> Choose tools that make leaving possible so staying is always your choice.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>A few months back, <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/08\/12\/perplexity-google-chrome-ai.html\">headlines swirled<\/a> about Perplexity, an AI company saying, essentially, &#8220;What if we just\u2026 bought Chrome?&#8221; Was it a stunt? Maybe.<\/p>\n\n\n\n<p>But it was also a reminder that whoever controls the gateway \u2014 the browser, the app store, the feed \u2014controls what you see, how you build, and how easily you can leave.<\/p>\n\n\n\n<p>That\u2019s the Open Web conversation in a nutshell.<\/p>\n\n\n\n<p>When we say &#8220;Open Web,&#8221; we mean the part of the internet built on open standards and interoperable protocols: stuff anyone can implement and no single company can revoke. You can build on it, move across it, and connect to it without asking for permission.<\/p>\n\n\n\n<p>A &#8220;walled garden,&#8221; on the other hand, is a closed ecosystem where a single vendor sets the rules, limits movement, and holds your data behind a velvet rope. Sometimes that rope looks like great UX. But it\u2019s <em>still<\/em> a rope.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1184\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden.webp\" alt=\"If you\u2019re a designer or developer juggling client sites, you already feel the stakes. A platform changes its pricing or rate limits, and suddenly you\u2019re spending a weekend rebuilding flows you shipped last year. And your client doesn\u2019t blame the platform; they blame you. \nThis isn't just a moral philosophy; it\u2019s the difference between owning your stack and renting it month to month.\" class=\"wp-image-77364 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-300x222.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-1024x758.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-768x568.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-1536x1137.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-600x444.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-1200x888.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-730x540.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-1460x1080.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-784x580.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-1568x1160.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/01_open_web_vs_walled_garden-877x649.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1184;\" \/><\/figure>\n\n\n\n<p>If you\u2019re a designer or developer juggling client sites, you already feel the stakes. A platform changes its pricing or rate limits, and suddenly you\u2019re spending a weekend rebuilding flows you shipped last year. And your client doesn\u2019t blame the platform; they blame you.&nbsp;<\/p>\n\n\n\n<p>This isn&#8217;t just a moral philosophy;&nbsp;it\u2019s the difference between owning your stack and renting it month to month.<\/p>\n\n\n\n<p><strong>At DreamHost, we\u2019ve staked our business on the mundane-but-important idea that you should be able to move freely on the web, because that&#8217;s what real ownership means.<\/strong> We advocate for <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/open-source-vs-proprietary\/\">open-source tools<\/a> and data portability not because it\u2019s trendy, but because it\u2019s how you protect your time, your customers, and your margins.<\/p>\n\n\n\n<p>That&#8217;s what we&#8217;re exploring in this article, and it all comes down to the real meaning of the Open Web.<\/p>\n\n\n\n<h2 id=\"h-what-is-the-open-web\" class=\"wp-block-heading\">What Is the Open Web?<\/h2>\n\n\n\n<p>The Open Web is all the parts of the internet built on open standards and standardized protocols (think HTML, CSS, HTTP, DNS), developed in transparent, multi-stakeholder processes \u2014and usable without any one company\u2019s permission. In practice, that looks like tools you can self-host or move between providers, data you can export in common formats, and integrations that don\u2019t require a back-channel deal.<\/p>\n\n\n\n<p>A walled garden is the opposite: a closed ecosystem where one vendor sets the rules, limits movement, and mediates access, often via proprietary formats, opaque policies, and gatekept distribution (app stores, feeds, marketplaces). The UX can be great, but the trade-off is platform dependence.<\/p>\n\n\n\n<h2 id=\"h-why-the-open-web-matters-to-small-businesses\" class=\"wp-block-heading\">Why the Open Web Matters To Small Businesses<\/h2>\n\n\n\n<p>If you <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/side-hustle-to-full-time\/\">run a small business<\/a>, &#8220;open vs. closed&#8221; isn\u2019t a philosophy debate; it\u2019s how many late nights you\u2019ll spend fixing things you didn\u2019t break. The Open Web gives you room to move. You can switch tools, keep your data, and adapt without rebuilding the whole kitchen every time a vendor changes the menu.<\/p>\n\n\n\n<p>Here are some of the Open Web&#8217;s benefits for small businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You stay in control when platforms change the rules: <\/strong>Prices go up, APIs rate-limit, features disappear. If your site and data are portable, you move on your terms, with no emergency rebuilds and no apologizing to customers for problems you couldn\u2019t predict.<\/li>\n\n\n\n<li><strong>Migrations become projects, not crises: <\/strong>When your content lives in common formats (think JSON\/CSV\/WXR) and your tools offer documented read\/write APIs, a big move is just a checklist, not a fire drill.<\/li>\n\n\n\n<li><strong>You can mix the best tools for the job: <\/strong>Open protocols make it easy to pair the CMS you love with a storefront, CRM, or analytics tool that actually fits. You don\u2019t wait for a vendor to greenlight an integration \u2014 you connect it and go.<\/li>\n\n\n\n<li><strong>Compliance is simpler when your data can move: <\/strong>New privacy rules or client requests? Export, transform, delete, without asking a platform for special access.<\/li>\n\n\n\n<li><strong>You can say &#8220;yes&#8221; more often:<\/strong> New channel, new campaign, or a <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/best-wordpress-plugins\/\">better plugin<\/a>? With an open foundation, you add pieces without ripping up the floorboards.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc49Here&#8217;s the bottom line:<\/strong> The Open Web doesn\u2019t make work vanish, but it <em>does<\/em> make it predictable. Your customers won\u2019t see every decision you made under the hood, but they\u2019ll feel the difference between &#8220;we planned for this&#8221; and &#8220;we&#8217;re stuck.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1871\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes.webp\" alt=\"Flowchart comparing Walled Garden taking 3-6 months to rebuild integrations, export contacts, and retrain team versus Open Web taking 1-2 weeks to switch providers and reconnect via standard API.\" class=\"wp-image-77366 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-257x300.webp 257w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-876x1024.webp 876w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-768x898.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-1314x1536.webp 1314w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-600x702.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-1200x1403.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-730x854.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-1460x1707.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-784x917.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-1568x1834.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/02b_same_problem_different_outcomes-877x1026.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1871;\" \/><\/figure>\n\n\n\n<h2 id=\"h2_the-open-web-is-a-spectrum-not-a-binary\" class=\"wp-block-heading\">The Open Web Is a Spectrum (Not a Binary)<\/h2>\n\n\n\n<p>Every tool you use sits somewhere between &#8220;wide-open and portable&#8221; and &#8220;tightly controlled and sticky.&#8221; Your choices across that spectrum compound: <a href=\"https:\/\/www.dreamhost.com\/blog\/data-portability\/\">own your domain<\/a> and DNS, choose a <a href=\"https:\/\/www.dreamhost.com\/blog\/wordpress-alternatives\/\">portable CMS<\/a>, keep data in open formats, and prefer tools with write-enabled APIs.<\/p>\n\n\n\n<p>Suddenly, you can reconfigure your stack without starting over.<\/p>\n\n\n\n<p>But go the other way with proprietary formats, closed integrations, and black-box pricing, and routine changes turn into rebuilds.<\/p>\n\n\n\n<p>Here&#8217;s what to keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Openness varies by layer: <\/strong>You might run a very open site (for example, using a self-hosted CMS) while depending on a less-open email or analytics vendor. That\u2019s normal. The goal is to keep the <em>foundation<\/em> open so swaps above it don\u2019t hurt.<\/li>\n\n\n\n<li><strong>Openness changes over time: <\/strong>Vendors get acquired, terms evolve, APIs tighten. Revisit where each tool sits on the spectrum at renewal. Moving a little bit closer to open is a win.<\/li>\n<\/ul>\n\n\n\n<p>The point isn\u2019t purity. It\u2019s control. When your foundation lives on the more open side, you decide when to move and what to keep.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h2 id=\"h2_the-openness-audit-evaluate-your-stack-through-an-open-lens\" class=\"wp-block-heading\">The Openness Audit: Evaluate Your Stack Through an &#8220;Open&#8221; Lens<\/h2>\n\n\n\n<p>Give every major tool in your stack a quick, evidence-based check before you buy (or renew).<\/p>\n\n\n\n<p><strong>This audit looks at two dimensions across five criteria to tell you how much control you retain and how many surprises to expect.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dimension 1: User Autonomy<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>User control: <\/strong>Can you modify or extend the product (themes, plugins, SDKs, webhooks)?<\/li>\n\n\n\n<li><strong>Data portability:<\/strong> Can you export\/import full-fidelity data (content, media, settings) in common formats, and does the API support read <em>and<\/em> write?<\/li>\n\n\n\n<li><strong>Platform independence: <\/strong>Can you self-host or <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/news\/announcements\/more-control-panel-improvements\/\">switch providers<\/a>, or are you locked to one runtime\/marketplace?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Dimension 2: Transparency<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Operational transparency:<\/strong> Are pricing\/renewals, SLAs, status pages, and policy or algorithm changes documented and easy to find?<\/li>\n\n\n\n<li><strong>Community and governance: <\/strong>Is development shaped by users and open standards (public roadmaps, W3C\/IETF participation), or only by shareholder priorities?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How To Score Your Tools and Platforms<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Score each criterion on a scale of 0-5<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0=closed<\/li>\n\n\n\n<li>5=open<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Weigh the dimensions<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User autonomy = 60% (because the power to act matters slightly more than the power to see)<\/li>\n\n\n\n<li>Transparency = 40%<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Calculate your composite<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average the three Autonomy scores and multiply by 0.6<\/li>\n\n\n\n<li>Average the two Transparency scores and multiply by 0.4&nbsp;<\/li>\n\n\n\n<li>Add them for a 0\u20135 composite<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Analyze your score<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u2265 4.0:<\/strong> Strongly open and predictable<\/li>\n\n\n\n<li><strong>3.0\u20133.9:<\/strong> Usable with guardrails. Document exports and set a review date<\/li>\n\n\n\n<li><strong>&lt; 3.0:<\/strong> Treat as a short-term or channel play and avoid critical dependencies<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">See It In Practice: Layer By Layer Examples<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Self-hosted CMS (WordPress or similar)<\/strong>\n<ul class=\"wp-block-list\">\n<li>User control: 5<\/li>\n\n\n\n<li>Data portability: 5<\/li>\n\n\n\n<li>Platform independence: 5<\/li>\n\n\n\n<li>Operational transparency: 3-4 (depends on host)<\/li>\n\n\n\n<li>Community and governance: 4-5<\/li>\n\n\n\n<li><strong>Total score: <\/strong>4.4-4.8<\/li>\n\n\n\n<li><strong>Assessment: <\/strong>Safe as a core layer, with predictable updates and migrations<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Email\/ESP<\/strong>\n<ul class=\"wp-block-list\">\n<li>User control: 3<\/li>\n\n\n\n<li>Data portability: 4<\/li>\n\n\n\n<li>Platform independence: 3-4 (depending on platform; you can switch, but deliverability setup matters)<\/li>\n\n\n\n<li>Operational transparency: 4<\/li>\n\n\n\n<li>Community and governance: 2-3<\/li>\n\n\n\n<li><strong>Total score: <\/strong>3.2-3.6<\/li>\n\n\n\n<li><strong>Assessment: <\/strong>Usable with guardrails. Keep all exports up-to-date and DNS ready to swap<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Social media channel<\/strong>\n<ul class=\"wp-block-list\">\n<li>User control: 1-2<\/li>\n\n\n\n<li>Data portability: 2<\/li>\n\n\n\n<li>Platform independence: 1<\/li>\n\n\n\n<li>Operational transparency: 2<\/li>\n\n\n\n<li>Community and governance: 1-2<\/li>\n\n\n\n<li><strong>Total score: <\/strong>1.4-1.8<\/li>\n\n\n\n<li><strong>Assessment: <\/strong>Use only for reach, never for infrastructure<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"2020\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit.webp\" alt=\"Openness audit form from DreamHost with scoring table for user autonomy criteria and transparency criteria, rated 0-5 scale from closed to open.\" class=\"wp-image-77367 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-238x300.webp 238w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-811x1024.webp 811w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-768x970.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-1217x1536.webp 1217w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-600x758.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-1200x1515.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-730x922.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-1460x1843.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-784x990.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-1568x1980.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/03_the_openness_audit-877x1107.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/2020;\" \/><\/figure>\n\n\n\n<h2 id=\"h2_apply-this-audit-to-your-current-stack\" class=\"wp-block-heading\">Apply This Audit to Your Current Stack<\/h2>\n\n\n\n<p>Your goal isn&#8217;t to flip your entire tech stack at once, but to move everything closer to open each renewal cycle. Follow this checklist to audit all your tools and platforms and prepare to move to more portable foundations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Domain and DNS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do now: <\/strong>Confirm you control the registrar login and DNS. Export your zone file.<\/li>\n\n\n\n<li><strong>Quick win: <\/strong>Move DNS to a provider that supports zone exports, DNSSEC, and programmatic updates.<\/li>\n\n\n\n<li><strong>For the future: <\/strong>Keep a copy of the zone file in version control.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Hosting and Backups<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do now: <\/strong>Confirm that you can generate full site\/database backups on demand and schedule daily backups.<\/li>\n\n\n\n<li><strong>Quick win: <\/strong>Store off-site copies (object storage) and document the restore steps.<\/li>\n\n\n\n<li><strong>For the future: <\/strong>Run a quarterly test restore to a <a href=\"https:\/\/www.dreamhost.com\/features\/wordpress-staging\/\">staging environment<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. CMS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do now: <\/strong>Verify content\/media exports and imports (e.g., WXR for WordPress) and list all plugins with versions.<\/li>\n\n\n\n<li><strong>Quick win: <\/strong>Replace any plugin that locks data in proprietary tables without export tools.<\/li>\n\n\n\n<li><strong>For the future: <\/strong>Keep <a href=\"https:\/\/www.dreamhost.com\/blog\/wordpress-plugins-good-or-bad\/\">a minimal plugin set<\/a> and pin versions and changelogs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. E-commerce and Payments<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do now: <\/strong>Identify where product, order, and customer data live. Document bulk export formats and write-enabled APIs.<\/li>\n\n\n\n<li><strong>Quick win: <\/strong>Sync customer\/order data to a separate database or data warehouse in open formats.<\/li>\n\n\n\n<li><strong>For the future: <\/strong>Abstract your <a href=\"https:\/\/www.dreamhost.com\/blog\/10-online-payment-gateways-compared\/\">payment gateway<\/a> behind your own code, so swapping processors isn\u2019t a rebuild.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. CRM and Email<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do now: <\/strong>Confirm contact list export\/import, suppression lists, and event\/engagement exports.<\/li>\n\n\n\n<li><strong>Quick win: <\/strong>Mirror subscriber data to a neutral store you control.<\/li>\n\n\n\n<li><strong>For the future:<\/strong> Use your domain for sending with proper DNS (SPF\/DKIM\/DMARC) so switching ESPs won\u2019t nuke deliverability.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Analytics and Ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do now: <\/strong>Check data ownership and export cadence.<\/li>\n\n\n\n<li><strong>Quick win: <\/strong>Add a lightweight, self-hostable analytics option alongside ad-network pixels to keep first-party insight if a platform changes access.<\/li>\n\n\n\n<li><strong>For the future: <\/strong>Maintain a server-side event pipeline you control.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Media and Assets<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do now:<\/strong> Keep originals in open formats (SVG\/PNG\/JPEG\/WEBP, WAV\/FLAC, MP4), with folder structure and metadata.<\/li>\n\n\n\n<li><strong>Quick win: <\/strong>Use a storage bucket with lifecycle rules and object versioning.<\/li>\n\n\n\n<li><strong>For the future: <\/strong>Don\u2019t rely on a vendor\u2019s in-app media library as your only source of truth.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1604\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence.webp\" alt=\"Table showing path to platform independence across seven tech stack categories with immediate, quick win, and future action items for each.\" class=\"wp-image-77368 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-300x300.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-1021x1024.webp 1021w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-150x150.webp 150w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-768x770.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-1532x1536.webp 1532w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-600x602.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-1200x1203.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-730x732.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-1460x1464.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-784x786.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-1568x1572.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/11\/04_the_path_to_platform_independence-877x879.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1604;\" \/><\/figure>\n\n\n\n<h2 id=\"h2_frequently-asked-questions-about-the-open-web\" class=\"wp-block-heading\">Frequently Asked Questions About the Open Web<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Is the Open Web always \u201cbetter\u201d for users?<\/h3>\n\n\n\n<p>Not always for day-one convenience, but usually for long-term control. If you pick speed now, make an exit plan and build in regular exports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is data portability enough by itself?<\/h3>\n\n\n\n<p>No. You also need interoperability (write-enabled APIs) and transparency (clear pricing\/policies) so you can act before surprises hit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How often should I re-run the audit?<\/h3>\n\n\n\n<p>At renewal, after major feature\/policy changes, or annually \u2014 whichever comes first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s a good target score?<\/h3>\n\n\n\n<p>Aim for \u2265 4.0 on foundational layers (domain\/DNS, hosting, CMS), because that&#8217;s where openness saves real time: migration in hours instead of days, routine upgrades without vendor delays, and fewer rebuilds. For edge tools, 3.0-3.9 is workable with guardrails as long as you keep exports current and block critical dependencies. Anything that scores lower than 3.0 should be a short-term tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What if a critical tool scores low, but we can\u2019t replace it yet?<\/h3>\n\n\n\n<p>Isolate it behind your code, mirror its data to an open store, and schedule a time-boxed proof-of-migration so you\u2019re not starting from zero later.<\/p>\n\n\n\n<h2 id=\"h2_choose-tools-that-let-you-leave\" class=\"wp-block-heading\">Choose Tools That Let You Leave<\/h2>\n\n\n\n<p>The Open Web isn\u2019t a club you join; it\u2019s a set of habits you practice. Gateways will continue to concentrate power \u2014&nbsp;browsers, feeds, app stores \u2014 and vendors will continue to change prices, policies, and APIs. You can\u2019t control that. You <em>can<\/em> control how entangled you are when it happens.<\/p>\n\n\n\n<p>Treat openness as a spectrum. Keep the foundation portable (domain, DNS, hosting, CMS), prefer tools that export cleanly and write via APIs, and rehearse a small piece of your exit plan before you need it.&nbsp;<\/p>\n\n\n\n<p>Use the audit to score what you have now, then nudge one step more open at each renewal. That\u2019s how you turn philosophy into a runway.<\/p>\n\n\n\n<p>In the end, &#8220;open&#8221; isn\u2019t about being purist. It&#8217;s about being ready. The teams that can move, do. The ones that can\u2019t, wait.&nbsp;<\/p>\n\n\n\n<p><strong>Your advantage is simple: choose tools that make leaving possible, so staying is always your choice.<\/strong><\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>","protected":false},"excerpt":{"rendered":"<p>Learn what the Open Web really means for your business. Use our Open Web Grid framework to evaluate platforms on autonomy and transparency, avoid vendor lock-in, and make informed decisions about your digital tools and data ownership.<\/p>\n","protected":false},"author":999,"featured_media":77363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Learn what the Open Web really means for your business. Use our Open Web Grid framework to evaluate platforms on autonomy and transparency, avoid vendor lock-in, and make informed decisions about your digital tools and data ownership.","toc_headlines":"[[\"h-what-is-the-open-web\",\"What Is the Open Web?\"],[\"h-why-the-open-web-matters-to-small-businesses\",\"Why the Open Web Matters To Small Businesses\"],[\"h2_the-open-web-is-a-spectrum-not-a-binary\",\"The Open Web Is a Spectrum (Not a Binary)\"],[\"h2_the-openness-audit-evaluate-your-stack-through-an-open-lens\",\"The Openness Audit: Evaluate Your Stack Through an \\\"Open\\\" Lens\"],[\"h2_apply-this-audit-to-your-current-stack\",\"Apply This Audit to Your Current Stack\"],[\"h2_frequently-asked-questions-about-the-open-web\",\"Frequently Asked Questions About the Open Web\"],[\"h2_choose-tools-that-let-you-leave\",\"Choose Tools That Let You Leave\"]]","hide_toc":false,"footnotes":""},"categories":[10025,12852],"tags":[],"class_list":["post-77362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-talk","category-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is the Open Web? 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