{"id":76642,"date":"2025-10-17T03:00:00","date_gmt":"2025-10-17T10:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=76642"},"modified":"2025-10-17T10:50:21","modified_gmt":"2025-10-17T17:50:21","slug":"brand-mentions","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/brand-mentions\/","title":{"rendered":"How and Why To Capitalize on Brand Mentions in the AI Era"},"content":{"rendered":"\n<h2 id=\"h-tl-dr\" class=\"wp-block-heading\">TL;DR:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The new reality:<\/strong> AI search tools are changing how people find brands. 58.5% of U.S. Google searches now end with no click to another site. Instead of clicking through results, users get direct answers that mention specific companies by name. If ChatGPT or Google&#8217;s AI doesn&#8217;t mention your brand when someone asks for recommendations in your space, you&#8217;re invisible.<\/li>\n\n\n\n<li><strong>The fix:<\/strong> Create content worth citing, engage authentically in communities, and pitch journalists with solid data. Your SEO work still matters\u2014over 90% of Google AI Overviews link to sites already ranking in the top 10. But now you need to optimize for getting mentioned, not just getting clicked.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Bartering.<\/p>\n\n\n\n<p>Beautiful shells.<\/p>\n\n\n\n<p>Physical gold pieces.<\/p>\n\n\n\n<p>Digital crypto coins.<\/p>\n\n\n\n<p>One constant throughout time is that humans have exchanged currency, and those currencies <em>change<\/em>.<\/p>\n\n\n\n<p>In the marketing space, it\u2019s been quite a while since we\u2019ve seen a major shift in the currency that leads to clicks.<\/p>\n\n\n\n<p>So how lucky are we to be witnessing one right before our very eyes?!<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:83%;position:relative;\"><iframe data-src=\"https:\/\/giphy.com\/embed\/G1vplGMypxBcp7kx32\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/theoffice-episode-10-the-office-tv-G1vplGMypxBcp7kx32\">via GIPHY<\/a><\/p>\n\n\n\n<p>Today, brand mentions are swiftly becoming the key currency thanks to a burgeoning AI search economy.<\/p>\n\n\n\n<p>Gibberish to you? Don\u2019t worry.<\/p>\n\n\n\n<p><strong>This practical guide will help you understand AI search, brand mentions, and GEO. <\/strong>Plus, how to evolve your marketing to deal in this budding capital without abandoning the <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/seo-strategy\/\">SEO strategy<\/a> you\u2019ve worked so hard to build.<\/p>\n\n\n\n<h2 id=\"h2_what-are-ai-search-and-brand-mentions\" class=\"wp-block-heading\">What Are AI Search and Brand Mentions?<\/h2>\n\n\n\n<p>From the top. What do we mean by AI search?<\/p>\n\n\n\n<p>AI search typically involves a person using artificial intelligence, usually a large language model (LLM) such as ChatGPT, to look for information, products, or services. Instead of returning a long, ranked list of links like Google and other search engines do, the AI platform aims to provide the answer straight away.<\/p>\n\n\n\n<p><strong>The context-aware answer is the major difference between AI search and traditional search driven by <\/strong><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/alternative-search-engines\/\"><strong>search engines<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Users tell search engines what they\u2019re looking for using keywords, and the search engine provides links to pages that contain those words and phrases. From there, it\u2019s up to the person to visit those links and further suss out their desired information.<\/p>\n\n\n\n<p>With AI search, you just ask a question, and it does its best to understand the <em>context<\/em> vs. only the keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1838\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources.webp\" alt=\"AI search example showing a natural language query about vegetarian restaurants in Madison, WI, with contextual summary and cited sources.\" class=\"wp-image-76646 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-261x300.webp 261w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-891x1024.webp 891w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-768x882.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-1337x1536.webp 1337w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-600x689.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-1200x1379.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-730x839.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-1460x1677.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-784x901.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-1568x1801.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-877x1007.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1838;\" \/><\/figure>\n\n\n\n<p>With this information, it finds sources using a variety of qualifications and summarizes them into a tidy, direct response. Plus, with AI, you can often ask follow-up questions to find more answers.<\/p>\n\n\n\n<p>This is called a zero-click search. And today, the majority of Google searches (<a target=\"_blank\" href=\"https:\/\/searchengineland.com\/google-search-zero-click-study-2024-443869\">58.5% in the U.S.<\/a>) end with no click to another site. Of course, not<em> all<\/em> of these are because of Google\u2019s AI Overview (powered by the Gemini LLM) feature, but most signs indicate it\u2019s a <em>growing<\/em> reason.<\/p>\n\n\n\n<p>For example, <a target=\"_blank\" href=\"https:\/\/www.similarweb.com\/corp\/reports\/the-impact-of-generative-ai-publishers-us\/\">news-related queries on ChatGPT are rapidly increasing<\/a>, while at the same exact time, similar Google searches are on the decline. This is just one real-life instance of user preferences shifting toward AI when it comes to information retrieval in their everyday lives.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1490\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls.webp\" alt=\"Line chart comparing ChatGPT prompts and Google search for news from Jan 2024 to May 2025, showing ChatGPT up 212% and Google down 5%.\" class=\"wp-image-76645 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-300x279.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-1024x954.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-768x715.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-1536x1430.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-600x559.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-1200x1118.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-730x680.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-1460x1360.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-784x730.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-1568x1460.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_chatgpt_surges_as_news_source_while_google_search_stalls-877x817.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1490;\" \/><\/figure>\n\n\n\n<p>So if it isn\u2019t high-ranking Google and other search engine links, what\u2019s the new currency for brands looking to get in front of consumers?<\/p>\n\n\n\n<p>Brand mentions.<\/p>\n\n\n\n<p><strong>In the world of AI search, a brand mention is what happens when an AI\u2019s response calls out a specific brand (or product, or service) by name \u2014 even when it doesn\u2019t actually <\/strong><strong><em>link<\/em><\/strong><strong> to the brand\u2019s website.<\/strong> (That\u2019s called a <a target=\"_blank\" href=\"https:\/\/www.brightedge.com\/resources\/weekly-ai-search-insights\/chatgpt-brand-mentions-vs-citations-what-triggers-visibility\">citation<\/a>, which is also important but a whole \u2018nother topic for a later date!)<\/p>\n\n\n\n<p>For instance, if someone asks an LLM about the <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/best-seo-tools\/\">best SEO tools for small businesses<\/a>, it might respond with a list of brand names, including Moz, Ahrefs, Yoast, and more.<\/p>\n\n\n\n<p>Someone could do this to find recommendations for <em>anything<\/em> \u2014&nbsp;including what <em>you<\/em> sell.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"reddit-embed-bq\" data-embed-showtitle=\"true\" data-embed-theme=\"dark\" data-embed-height=\"360\"><a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1hb9a1r\/comment\/m1f6syk\/\">Comment<\/a><br> by<a href=\"\"><\/a> from discussion<a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1hb9a1r\/do_you_use_chatgpt_or_any_other_ai_search_for\/\"><\/a><br> in<a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/\">ChatGPT<\/a><\/blockquote><script async=\"\" src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, why does all this matter?<\/p>\n\n\n\n<p>You\u2019re asking the right questions. Let\u2019s go.<\/p>\n\n\n\n<h2 id=\"h2_what-does-the-rising-significance-of-brand-mentions-mean\" class=\"wp-block-heading\">What Does the Rising Significance of Brand Mentions Mean?<\/h2>\n\n\n\n<p><strong>Even <\/strong><strong><em>without<\/em><\/strong><strong> direct links to a brand\u2019s sites, being mentioned in AI search results increases visibility and signals an element of credibility.<\/strong><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/#one\">Brand mentions show the strongest correlation<\/a> with appearing in Google\u2019s AI Overview. And the <a target=\"_blank\" href=\"https:\/\/explodingtopics.com\/blog\/ai-trust-gap-research\">vast majority of people <em>do<\/em> trust AI results<\/a>.<\/p>\n\n\n\n<p>Yes, AI can absolutely return wrong information, <a target=\"_blank\" href=\"https:\/\/searchengineland.com\/google-ai-overview-fails-442575\">as this scathing article points out<\/a>. So when factual correctness is critical to your search, <em>always<\/em> double-check your results!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI get around this by not valuing the AI for its output, but for its process. Treat it like a brilliant but clumsy assistant that does tasks for you without complaint \u2013 but whose work needs to be double checked.\u201d &#8211; <a target=\"_blank\" href=\"https:\/\/news.ycombinator.com\/item?id=44824269\">HackerNews<\/a> user<\/p>\n<\/blockquote>\n\n\n\n<p><strong>The growth of zero-click searches also tells us something: both organic and paid traffic via Google is declining. Instead, Google\u2019s AI Overview is earning all the eyes.<\/strong><\/p>\n\n\n\n<p>Gartner predicts that by 2026, traditional search engine volume will <a target=\"_blank\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents\">drop a massive 25%<\/a>.<\/p>\n\n\n\n<p>Where\u2019s it going? Specifically, to generative AI tools and platforms. Then there\u2019s also research that indicates a <a target=\"_blank\" href=\"https:\/\/www.seerinteractive.com\/insights\/how-ai-overviews-are-impacting-ctr-5-initial-takeaways\">decrease in clicks on paid ads<\/a> whenever Google\u2019s AI Overview also shows up on the search results page.<\/p>\n\n\n\n<p>In addition, Semrush forecasts the number of AI searchers to <a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\">overtake the number of traditional search engine users<\/a> in 2028.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1490\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows.webp\" alt=\"Line chart from 2025 to 2029 showing traditional organic search traffic declining, LLM traffic rising, and total traffic leveling.\" class=\"wp-image-76647 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-300x279.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1024x954.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-768x715.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1536x1430.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-600x559.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1200x1118.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-730x680.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1460x1360.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-784x730.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1568x1460.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-877x817.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1490;\" \/><\/figure>\n\n\n\n<p>Google AI Overview and other LLMs are the Model Ts, while the regular ol\u2019 search engines and results pages are the horses they\u2019re widely replacing.<\/p>\n\n\n\n<p>These AI-powered search vehicles are faster, more efficient, becoming widely adopted, and, overall, here to stay.<\/p>\n\n\n\n<p>Now, let\u2019s discuss how to harness its power and out-gallop your competition on the new AI-powered web.<\/p>\n\n\n\n<h2 id=\"h2_from-seo-to-geo-how-can-you-build-your-ai-brand-mentions\" class=\"wp-block-heading\">From SEO to GEO: How Can You Build Your AI Brand Mentions?<\/h2>\n\n\n\n<p>OK, we promise to introduce just <em>one <\/em>more brand-new phrase in this article: GEO.<\/p>\n\n\n\n<p>GEO stands for generative engine optimization. Just like its close relative SEO, it\u2019s a strategy that centers on making your content shine \u2014 only through an AI lens this time.<\/p>\n\n\n\n<p>Instead of the focus on rankings on traditional search engines, GEO is all about helping your brand rise to the top and earn a shout-out in AI-generated answers.<\/p>\n\n\n\n<p>With that in mind, let\u2019s dive into actionable strategies marketers can implement to generate brand mentions through building GEO that works hand in hand with existing <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/improve-seo\/\">SEO efforts<\/a>.<\/p>\n\n\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tGenerative Engine Optimization (GEO) for Mere Mortals\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/generative-engine-optimization\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Fresh Digital PR Approaches<\/h3>\n\n\n\n<p>These smart strategies can help you turn breaking news, fresh data, and expert insights into brand mentions that both the media and AI can\u2019t ignore.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Try \u201cnewsjacking\u201d: <\/strong>When news breaks, people search. When people search, AI responds. By quickly publishing content that ties your brand to a trending story, you can get cited by journalists and surface in AI results.<\/li>\n\n\n\n<li><strong>Make your data irresistible: <\/strong>When you produce trustworthy original research (think surveys, benchmark reports, industry analyses, etc.), you create highly quotable assets that can be pitched to journalists, media outlets, and influencers. The more they republish this content, the higher the chances of AI mentioning your brand when it picks up this info.<\/li>\n\n\n\n<li><strong>Learn the art of journalist outreach:<\/strong> Platforms like HARO (Help a Reporter Out) and Qwoted connect journalists with <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/news\/press-releases\/pro-services-from-dreamhost-pair-smb-customers-with-success-experts-2\/\">subject matter experts<\/a> (SMEs) \u2014&nbsp;that\u2019s you. By responding quickly with sharp, quotable insights, you can land brand mentions in respected publications \u2014&nbsp;and AI mentions.<\/li>\n<\/ul>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h3 class=\"wp-block-heading\">Community-Based Content Creation Tips<\/h3>\n\n\n\n<p>Show up authentically in your communities to build authority that leads to lasting mentions in AI-driven search.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/promoting-your-brand-on-reddit\/\"><strong>Engage on Reddit<\/strong><\/a><strong>: <\/strong>Reddit often ranks high in search and is cited by AI. And its users value authenticity above almost anything else. Instead of just dropping links, contribute to discussions in relevant subreddits. Over time, you\u2019ll build authority and chances to naturally mention your brand. The mentions will follow.<\/li>\n\n\n\n<li><strong>Get involved with your industry forums:<\/strong> Forums may feel old-school, but they\u2019re still treasure troves of trusted insights in niche spaces. The more your brand name comes up alongside expert tutorials, first-hand case studies, and even think pieces; the more likely your contributions will be referenced in other content and eventually AI responses.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Win More Mentions via Long-Form Content<\/h3>\n\n\n\n<p>When it comes to both SEO and GEO, coverage and competency are key to standing out. These can both be achieved with thoughtful, longer-form content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Challenge the status quo:<\/strong> An against-the-grain take \u2014 that you can back up! \u2014&nbsp;lends your brand a unique voice and may earn mentions on discussion sites, social media, and hopefully AI results.&nbsp;<\/li>\n\n\n\n<li><strong>Compile original research:<\/strong> Don\u2019t just blog \u2014 investigate. Create whitepapers and case studies that lay out clear findings and methodology. These resources become evergreen references that AI tools can pull into answers for <em>years<\/em>.<\/li>\n\n\n\n<li><strong>Round up the best: <\/strong>Curate deep, interesting insights that are relevant to your brand. Even better if you can add your own editorial analysis and package it all up into a definitive resource. This elevates your content into something <em>worth<\/em> mentioning.<\/li>\n\n\n\n<li><strong>Increase your presence among third parties: <\/strong>AI engines mention content from third-party sites more than any other source. Guest posting and publishing in <a target=\"_blank\" href=\"https:\/\/www.searchenginejournal.com\/ai-search-engines-often-cite-third-party-content-study-finds\/540692\/\">each AI platform\u2019s preferred place<\/a> may increase your odds of brand mentions:\n<ul class=\"wp-block-list\">\n<li><strong>Perplexity:<\/strong> Favors YouTube and PeerSpot.<\/li>\n\n\n\n<li><strong>Google Gemini:<\/strong> Frequently pulls content from Medium, Reddit, and YouTube.<\/li>\n\n\n\n<li><strong>ChatGPT:<\/strong> Often references LinkedIn, G2, and Gartner Peer Reviews.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">We Repeat: Don\u2019t Take Your Eyes off the SEO Prize!<\/h3>\n\n\n\n<p>Great news for you SEO nerds\u2026<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe data-src=\"https:\/\/giphy.com\/embed\/pJmnk86fXFNmrUb8LB\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/taylorswift-music-video-taylor-swift-taylorswift13-pJmnk86fXFNmrUb8LB\">via GIPHY<\/a><\/p>\n\n\n\n<p>\u2026AI search still <em>heavily<\/em> works similarly to traditional search engine ranking.<\/p>\n\n\n\n<p>The proof is in the pudding.<\/p>\n\n\n\n<p>More than 90% of the time, Google AI Overviews link to a <a target=\"_blank\" href=\"https:\/\/seranking.com\/blog\/ai-overviews-2024-recap-research\/\">website that\u2019s <em>already<\/em> in the top ten search results<\/a>. And 66% of the time, the information and links in AI Overviews overlap with featured snippets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1409\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results.webp\" alt=\"Two pie charts showing 90% of AI Overview links come from top 10 search results and 66% overlap with featured snippets.\" class=\"wp-image-76648 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-300x264.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-1024x902.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-768x676.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-1536x1353.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-600x528.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-1200x1057.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-730x643.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-1460x1286.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-784x690.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-1568x1381.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_ai_overviews_pull_from_existing_top_search_results-877x772.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1409;\" \/><\/figure>\n\n\n\n<p>If you\u2019re not still optimizing for search engines, you\u2019re <em>also<\/em> less likely to earn brand mentions in AI-based searches. So beyond the basics (keyword optimization, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/gtmetrix\/\">improving site speed<\/a>, etc.), here are a few slightly more advanced plays to improve SEO.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Refresh evergreen content:<\/strong> Update older content with new statistics, images, and links to remain a relevant, current resource for search engine crawlers.<\/li>\n\n\n\n<li><strong>Add <\/strong><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/schema-markup-beginners-guide\/\"><strong>schema markup<\/strong><\/a><strong>:<\/strong> Improve organization to help search engines and AI better understand and surface your content.&nbsp;<\/li>\n\n\n\n<li><strong>Target conversational queries:<\/strong> AI tools often pull from natural-language phrasing, so focus on long-tail and question-based keywords.<\/li>\n\n\n\n<li><strong>Build topical authority:<\/strong> Cluster content around core themes so you become <em>the<\/em> trusted source in that space.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h2_brand-mention-faqs\" class=\"wp-block-heading\">Brand Mention FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are brand mentions in AI search?<\/h3>\n\n\n\n<p>Brand mentions are when your company, product, or service is named in a search result on an AI platform (Like ChatGPT) or Google\u2019s AI Overview. Typically, these don\u2019t include a direct link to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why are brand mentions important in the AI age?<\/h3>\n\n\n\n<p>The stats say that people do pay attention to and trust AI search results, so brand mentions are great for increasing online visibility and credibility. This is critical at a time when zero-click searches are on the rise \u2014 which is when someone never needs to click away from the search results page because their question was answered there, often by an AI summary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do brand mentions differ from backlinks?<\/h3>\n\n\n\n<p>Backlinks are, well, <em>links<\/em> that send traffic back to your website. Before AI-powered search result summaries were prevalent, these were the bread and butter of getting possible customers to your site. But now, in AI-driven search, mentions matter as much as backlinks. And considering the trend toward zero-click searches, they can sometimes be even more important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I still need SEO when brand mentions are so critical?<\/h3>\n\n\n\n<p>Simply, heck yeah! AI results are very often based on high-ranking search results. Those rankings happen thanks to thoughtful SEO. Therefore, without strong SEO, it\u2019s likely you\u2019ll struggle to beat out your competition to build mentions.<\/p>\n\n\n\n<h2 id=\"h2_ai-search-success-belongs-to-the-mentioned\" class=\"wp-block-heading\">AI Search Success Belongs to the Mentioned<\/h2>\n\n\n\n<p>AI search is rewriting the rules as we speak.<\/p>\n\n\n\n<p>And as it does, brand mentions are quickly becoming the new currency of visibility.<\/p>\n\n\n\n<p>The brand owners and marketers who adapt early \u2014 blending SEO with GEO, investing in PR, showing up in their communities, and creating truly citation-worthy content \u2014 will be the ones who thrive.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>","protected":false},"excerpt":{"rendered":"<p>Learn why brand mentions now rival traditional SEO methods and discover strategies to build GEO authority in the AI-driven search landscape.<\/p>\n","protected":false},"author":1060,"featured_media":76644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Learn why brand mentions now rival traditional SEO methods and discover strategies to build GEO authority in the AI-driven search landscape.","toc_headlines":"[[\"h-tl-dr\",\"TL;DR:\"],[\"h2_what-are-ai-search-and-brand-mentions\",\"What Are AI Search and Brand Mentions?\"],[\"h2_what-does-the-rising-significance-of-brand-mentions-mean\",\"What Does the Rising Significance of Brand Mentions Mean?\"],[\"h2_from-seo-to-geo-how-can-you-build-your-ai-brand-mentions\",\"From SEO to GEO: How Can You Build Your AI Brand Mentions?\"],[\"h2_brand-mention-faqs\",\"Brand Mention FAQs\"],[\"h2_ai-search-success-belongs-to-the-mentioned\",\"AI Search Success Belongs to the Mentioned\"]]","hide_toc":false,"footnotes":""},"categories":[14839,12840],"tags":[],"class_list":["post-76642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - 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