{"id":76273,"date":"2025-10-03T05:00:00","date_gmt":"2025-10-03T12:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=76273"},"modified":"2026-02-17T21:46:32","modified_gmt":"2026-02-18T05:46:32","slug":"are-websites-still-relevant","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/","title":{"rendered":"Are Websites Still Relevant for Modern Businesses?"},"content":{"rendered":"\n<p><strong>TL;DR<\/strong>: Even with social media and AI tools reshaping marketing, a website is still a powerful anchor for many brands. See how it integrates with your existing channels to avoid wasting time and money.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>If you\u2019re wondering whether you still need a business website when everyone\u2019s buzzing about social channels like TikTok and AI platforms like ChatGPT\u2026congratulations! You\u2019re asking the smart, albeit tough, questions.<\/p>\n\n\n\n<p>Some experts say social platforms are the only future in marketing. Others in the marketing space argue that a website is still totally non-negotiable. And then there\u2019s the crowd preaching that AI will soon be the be-all, end-all of search \u2014so why bother with a site?<\/p>\n\n\n\n<p>Well, who\u2019s right?<\/p>\n\n\n\n<p>When you\u2019re building a business or personal brand on a tight budget or timeline, this kind of conflicting advice can be costly and frustrating, but you\u2019re not alone. We hear about this conundrum again and again among the growing businesses we work with.<\/p>\n\n\n\n<p>So, let\u2019s break it down.<\/p>\n\n\n\n<p>In 2025 and beyond, with so many new consumer-facing social platforms and AI tools hitting the scene all the time, it\u2019s worth asking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the actual benefits of <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/beginners-website-guide\/\">building a website<\/a> right now?<\/li>\n\n\n\n<li>If it\u2019s still important, how does it fit with everything else you need to do to market your business?<\/li>\n<\/ul>\n\n\n\n<p>We don\u2019t want you spending money on something outdated, but we also don\u2019t want you to wait to create a full-fledged online presence that could be critical for your growth.<\/p>\n\n\n\n<p>Keep reading to learn why and how to create a strategy that considers websites, AI, and socialso you\u2019re always future-ready.<\/p>\n\n\n\n<h2 id=\"h-to-website-or-not-to-website-valid-question\" class=\"wp-block-heading\">To Website or Not to Website? Valid Question!<\/h2>\n\n\n\n<p>Whether you need a website when AI results seem to rule the search engines (and you\u2019re actually doing quite well on social media) is a valid <em>and<\/em> wise question to ask.<\/p>\n\n\n\n<p>After all, social media feels so modern, so immediate, and makes it so easy to get up close and personal with consumers. And with how ubiquitous, lightning-fast, and even somewhat *magical* AI seems to be \u2014it\u2019s understandable that websites can feel static and sometimes outdated.<\/p>\n\n\n\n<p>Our opinion?<\/p>\n\n\n\n<p>For most small and growing businesses, it\u2019s not a matter of either\/or. It\u2019s a matter of building a strategy that brings together your website, social platforms, and AI search trends to generate qualified traffic that converts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1200\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_.webp\" alt=\"Diagram showing marketing strategy at the center connected to website, social platforms, and AI search trends, with text noting all three must work together.\" class=\"wp-image-76275 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-300x225.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-1024x768.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-768x576.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-1536x1152.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-600x450.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-1200x900.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-730x548.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-1460x1095.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-784x588.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-1568x1176.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_modern_marketing_requires_all_three_working_together_-877x658.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1200;\" \/><\/figure>\n\n\n\n<p><strong>Also, we\u2019d be remiss not to mention this:<\/strong> Not every business needs a website. But if you sell products or services, or if your growth depends on content and customer education, a website is likely worth the investment.<\/p>\n\n\n\n<p>What makes it so? That\u2019s next.<\/p>\n\n\n\n<h2 id=\"h2_why-websites-still-matter-in-the-social-media-ai-era\" class=\"wp-block-heading\">Why Websites Still Matter in the Social Media &amp; AI Era<\/h2>\n\n\n\n<p>Again, it\u2019s not about websites vs. social media vs. other digital platforms. It\u2019s about how smart businesses can use websites as the core foundation that makes all other modern trends and tools work <em>better<\/em>.<\/p>\n\n\n\n<p>Here are several reasons why you should consider it for yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI Tools Actually *Need* Websites<\/h3>\n\n\n\n<p>Large language models (LLMs) like ChatGPT and Gemini are trained on, draw information from, and sometimes cite online content.<\/p>\n\n\n\n<p>The more accurate, relevant, and fresh content you\u2019re able to publish to your website, the more likely you are to become a trusted source for AI tools that many customers (<a target=\"_blank\" href=\"https:\/\/blog.adobe.com\/en\/publish\/2025\/03\/17\/adobe-analytics-traffic-to-us-retail-websites-from-generative-ai-sources-jumps-1200-percent\">39% in the U.S.<\/a>, in fact) use in their purchasing journeys.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1490\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months.webp\" alt=\"Line chart showing AI shopping assistant traffic from July 2024 to February 2025, with retail, banking, and travel all rising sharply, travel leading at 1,750%.\" class=\"wp-image-76276 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-300x279.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-1024x954.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-768x715.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-1536x1430.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-600x559.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-1200x1118.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-730x680.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-1460x1360.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-784x730.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-1568x1460.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/02_ai_shopping_assistant_traffic_surges_1_200_in_7_months-877x817.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1490;\" \/><\/figure>\n\n\n\n<p>Similarly, when someone chats with Siri, Alexa, and other AI \u201cassistants\u201d of the sort, their answers are based on information grabbed from the web. Carefully structuring your website content with <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/schema-markup-beginners-guide\/\">schema markup<\/a>, headings, and concise paragraphs makes it easy for these AI tools to choose and use your website as a source \u2014getting your brand in front of more potential buyers.<\/p>\n\n\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Use AI as a Small Business Owner (12 Pro Tips)\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/how-to-use-ai\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h3 class=\"wp-block-heading\">The Beauty of Owning in a Renting Economy<\/h3>\n\n\n\n<p>Being on social media is like renting prime retail space. Sure, you get great visibility, but you\u2019ll never own it. The landlord (AKA the platform) can change the rules anytime.<\/p>\n\n\n\n<p>On the flip side, having a website is like owning your own storefront. There is more to invest up front, but you call the shots \u2014 forever.<\/p>\n\n\n\n<p>Naturally, \u201crenting\u201d space on a platform makes you dependent on said platform. And that has proven to be risky, time and time again.<\/p>\n\n\n\n<p>Just think back to early 2025 about the uproar around TikTok shutting down suddenly. And the havoc that Google creates for blog owners every time it updates the algorithm that ranks content on its search engine.<\/p>\n\n\n\n<p>Your website is fully yours. You get to design everything from the branding to the backend functionality. And, you get access to all of the data your site collects about your audience \u2014&nbsp;giving you the power to craft more accurate marketing campaigns and better <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/customer-relationships\/\">consumer relationships<\/a>.<\/p>\n\n\n\n<blockquote class=\"reddit-embed-bq\" data-embed-showtitle=\"true\" data-embed-theme=\"dark\" data-embed-height=\"508\"><a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/comments\/1lezdh0\/comment\/myls9u6\/\">Comment<\/a><br> by<a href=\"https:\/\/www.reddit.com\/user\/memphisa013\/\">u\/memphisa013<\/a> from discussion<a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/comments\/1lezdh0\/how_important_is_having_a_website_for_a_new\/\"><\/a><br> in<a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/\">Entrepreneur<\/a><\/blockquote><script async=\"\" src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Local Biz? A Website Pulls Consumers in Deeper<\/h3>\n\n\n\n<p>Considering the <a target=\"_blank\" href=\"https:\/\/www.statista.com\/chart\/33017\/annual-advertising-revenue-of-selected-tech-companies-offering-search-solutions\/\">billions Google makes on ads every year<\/a>, it\u2019s no surprise that the search engine has started featuring a lot more information on its results pages to prolong visitor exposure to those ads.<\/p>\n\n\n\n<p>And it&#8217;s so good at doing that that <a target=\"_blank\" href=\"https:\/\/searchengineland.com\/google-search-zero-click-study-2024-443869\">nearly 60% of all searches<\/a> are now no-click searches. Basically, people find what they&#8217;re looking for without clicking away from Google.<\/p>\n\n\n\n<p>So, how do you work <em>with <\/em>this fact instead of against it?<\/p>\n\n\n\n<p>Pair up an optimized <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/lead-generation-google-business\/\">Google Business Profile<\/a> with your website. Yep, you can just set up a Google profile without your website to provide the basics like contact information, location, and reviews.<\/p>\n\n\n\n<p>But while this is great for visibility, it\u2019s pretty limited.<\/p>\n\n\n\n<p>A website gives you more control, customization, and room to tell your unique story. Just like it is with any other platform you don\u2019t explicitly own, just trusting and relying on Google is questionable! What happens when they change features, adjust policies, or your listing gets hit with fake reviews? Your website is your safety net.<\/p>\n\n\n\n<p>And beyond all the algorithmic tricks, everyday customers just want proof you\u2019re legit. A polished website signals credibility in a way that a simple Google listing never can.<\/p>\n\n\n\n<p>Recent consumer research backs this up: <a href=\"https:\/\/www.dreamhost.com\/blog\/dreamhost-2026-local-business-trust-index\/\">DreamHost\u2019s 2026 Local Business Trust Index<\/a> found that businesses with websites are perceived as 41% more trustworthy<strong> <\/strong>than those without.<\/p>\n\n\n\n<blockquote class=\"reddit-embed-bq\" data-embed-showtitle=\"true\" data-embed-theme=\"dark\" data-embed-height=\"408\"><a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/comments\/1lezdh0\/comment\/mymqp65\/\">Comment<\/a><br> by<a href=\"https:\/\/www.reddit.com\/user\/memphisa013\/\">u\/memphisa013<\/a> from discussion<a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/comments\/1lezdh0\/how_important_is_having_a_website_for_a_new\/\"><\/a><br> in<a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/\">Entrepreneur<\/a><\/blockquote><script async=\"\" src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script>\n\n\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tLocal SEO Success for Businesses Without a Physical Address: The Ultimate Blueprint\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/local-seo-without-physical-address\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">A Platform for Compounding SEO Success<\/h3>\n\n\n\n<p>As you post content to your website, where it can\u2019t be removed or changed without your knowledge, you stack up more and more keywords and links. Over time, as search engines catalogue all this information, you&#8217;re building up your authority and your ability to show up higher and higher in search results.<strong><\/strong><\/p>\n\n\n\n<p>Not only that, but you create more opportunities to link internally and earn even further <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/seo-strategy\/\">recognition from search engines<\/a>.<\/p>\n\n\n\n<p>Ultimately, a well-optimized piece of content can rank for <em>years<\/em>, whereas the flame of a social media post or AI mention may burn hot \u2014&nbsp;but will burn out much more quickly.<\/p>\n\n\n\n<blockquote class=\"reddit-embed-bq\" data-embed-showtitle=\"true\" data-embed-context=\"1\" data-embed-depth=\"2\" data-embed-theme=\"dark\" data-embed-height=\"502\"><a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/comments\/1lezdh0\/comment\/mykcy4b\/\">Comment<\/a><br> by<a href=\"https:\/\/www.reddit.com\/user\/memphisa013\/\">u\/memphisa013<\/a> from discussion<a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/comments\/1lezdh0\/how_important_is_having_a_website_for_a_new\/\"><\/a><br> in<a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/\">Entrepreneur<\/a><\/blockquote><script async=\"\" src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script>\n\n\n\n<h2 id=\"h2_the-6-step-modern-website-strategy-for-2025-and-beyond\" class=\"wp-block-heading\">The 6-Step Modern Website Strategy (for 2025 and Beyond)<\/h2>\n\n\n\n<p>You get the picture. Platforms come and go; algorithms change without notice.<\/p>\n\n\n\n<p>But a website?<\/p>\n\n\n\n<p>That you can create to be a readily adaptable foundation, which gives you the power and flexibility to find success with <em>any<\/em> cool new social or AI-based tool \u2014 without sacrificing the digital presence you\u2019ve worked hard to build.<\/p>\n\n\n\n<p>Here\u2019s how to nail every element of your digital strategy in a shifting world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Phase One: Build a Website Foundation That Powers Everything Else<\/h3>\n\n\n\n<p>It\u2019s helpful to think of your website as the hub of a wheel. All the other channels that you want to be present on are its spokes. Both are integral to the functionality of the wheel, but the hub is the core and the first place you want to really solidify before moving on.<\/p>\n\n\n\n<p>When you consider that a whopping <a target=\"_blank\" href=\"https:\/\/www.hostingadvice.com\/studies\/smb-websites-survey\/\">three-quarters of consumers<\/a> admit to abandoning a purchase thanks to a sketchy-looking website, you need to lock this in expeditiously.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1151\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked.webp\" alt=\"Survey results from 500 US consumers show 75% skipped a purchase due to outdated sites, 57% faced errors, and 93% worried about security.\" class=\"wp-image-76277 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-300x216.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-1024x737.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-768x552.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-1536x1105.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-600x432.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-1200x863.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-730x525.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-1460x1050.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-784x564.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-1568x1128.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_500_us_consumers_ages_18_65_were_asked-877x631.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1151;\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Focus on the Website Experience<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work with a recognized, modern CMS that you find easy to use and edit:<\/strong> WordPress is a classic choice that we widely recommend, but there are also some <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/wordpress-alternatives\/\">alternatives<\/a> to consider based on your needs (speed, technical ability, etc.).&nbsp;<\/li>\n\n\n\n<li><strong>Prioritize speed and performance:<\/strong> You can help this along by avoiding content bloat and using <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/modern-image-formats\/\">modern image formats<\/a>, but your chosen <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/web-hosting-guide\/\">web host<\/a> will also be a huge factor.<\/li>\n\n\n\n<li><strong>Create a user experience that feels \u201capp-like\u201d by focusing on simplicity, smooth navigation, minimal load times, and <\/strong><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-optimize-your-site-for-mobile\/\"><strong>mobile-first design<\/strong><\/a><strong>:<\/strong> You\u2019re working in tandem with tools that many folks access from their phones, so you need to think like them.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. Design with Content Distribution in Mind<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design category-driven content hubs (blog, case studies, etc.) when laying out your website:<\/strong> And double-check that these are easy to find, read, and share on mobile!&nbsp;<\/li>\n\n\n\n<li><strong>Use <\/strong><a target=\"_blank\" href=\"https:\/\/www.geeksforgeeks.org\/dbms\/what-is-structured-data\/\"><strong>structured data<\/strong><\/a><strong> that makes it easy for machines to consume and use your content:<\/strong> In addition to tooling like RSS feeds to simplify syndicating content via email, social, and aggregators.<\/li>\n\n\n\n<li><strong>Custom automations, or a platform like Zapier, can help you quickly send out every new piece of content to LinkedIn, X (FKA Twitter), Slack, Reddit:<\/strong> \u2026you get the picture.<\/li>\n\n\n\n<li><strong>Measure what\u2019s working to drive traffic:<\/strong> Use tools like Google Analytics and track <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/utm-parameters\/\">UTM parameters<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"638\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure.webp\" alt=\"Example UTM link showing DreamHost URL with parameters for source=facebook, medium=social, and campaign=spring_sale_2025.\" class=\"wp-image-76278 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-300x120.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-1024x408.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-768x306.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-1536x612.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-600x239.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-1200x479.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-730x291.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-1460x582.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-784x313.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-1568x625.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/04_utm_link_structure-877x350.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/638;\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Bake in SEO From Day 1<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use tools like Ahrefs and Google Keyword Planner:<\/strong> ID keywords that relate to your products\/services.<\/li>\n\n\n\n<li><strong>Start with a really killer pillar page that includes your most high-potential keywords:<\/strong> Then build out the cluster (multiple pages that link to the pillar and focus more on niche, long-tail keywords).&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Include tons of internal linking:<\/strong> This helps to build authority across your whole site.<\/li>\n\n\n\n<li><strong>When you feel like you\u2019ve got the content creation side of things handled, start diving into <\/strong><a href=\"https:\/\/www.dreamhost.com\/blog\/technical-seo-audit\/\" target=\"_blank\"><strong>technical SEO elements<\/strong><\/a><strong>:<\/strong> Schema markup, metadata, image alt text, etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Phase Two: Spin Up Social Distribution To Drive (and Convert) Traffic<\/h3>\n\n\n\n<p>Now it\u2019s time to build out those spokes. Your goal in this phase is to generate relevant, high-quality traffic that is ready to convert once landing on the optimized website you just polished off.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Architect a Social Media Strategy Around Your Content<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make sure to optimize and prioritize channels where your audience lives:<\/strong> For example, get through to your B2B buyer on LinkedIn, and sell those more affordable consumer goods on Instagram.<\/li>\n\n\n\n<li><strong>Rev up that great pillar and cluster content you\u2019ve been working on:<\/strong> Repurposing into various formats for different platforms is the name of the game here. Pull quotes for X, video clips for TikTok, summaries and carousels for LinkedIn, and so on.<\/li>\n\n\n\n<li><strong>Use social media to connect with your major fans and get them interested in your website:<\/strong> Once you get them to your site, your long-form content will tackle depth and <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/small-business-guide-website-conversions\/\">solid conversions<\/a>.<\/li>\n\n\n\n<li><strong>Consistency is <\/strong><strong><em>so<\/em><\/strong><strong> key:<\/strong> Keep an eye on the cadence that works for each channel and plan a solid content calendar around it.<\/li>\n<\/ul>\n\n\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Create a Winning Social Media Strategy (A Comprehensive Guide)\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/social-media-strategy-guide\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">5. Deploy AI To Scale Smarter<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tap into the same AI tools your customers use:<\/strong> This can help scale your social content efforts.<\/li>\n\n\n\n<li><strong>LLMs can assist you in various ways:<\/strong> Summarizing longer content to make lots of social posts quickly, analyzing what\u2019s working as far as engagement, and recommending additional topics and strategies to try.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">6. Close the Loop<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The goal of this social distribution engine is ultimately to spark curiosity that leads readers back to your website. Here\u2019s what to do from there:\n<ul class=\"wp-block-list\">\n<li>Build trust in your brand by reposting <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/social-proof\/\">positive social mentions<\/a>, reviews, and case studies.<\/li>\n\n\n\n<li>Guide visitors using strong calls to action (CTAs). Each website page and piece of content should nudge visitors to do <em>something<\/em> (such as purchase, sign up, keep reading, etc. \u2014&nbsp;options are key).<\/li>\n\n\n\n<li>For those who aren\u2019t quite yet ready to convert in any of the offered ways, entice them to share their email. From there, you can nurture through retargeting and automated marketing sequences.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1295\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers.webp\" alt=\"Smartphone screen showing email capture pop-up offering 15% off a supplement order for signing up to the mailing list.\" class=\"wp-image-76279 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-300x243.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-1024x829.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-768x622.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-1536x1243.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-600x486.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-1200x971.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-730x591.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-1460x1182.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-784x635.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-1568x1269.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/05_email_capture_converting_browsers_into_future_customers-877x710.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1295;\" \/><\/figure>\n\n\n\n<h2 id=\"h2_business-website-a-key-part-of-the-modern-growth-engine\" class=\"wp-block-heading\">Business Website: A Key Part of the Modern Growth Engine<\/h2>\n\n\n\n<p>Your website is the one digital property you <em>truly<\/em> own. When you design it to be central to a larger marketing strategy, every other channel works harder for you.<\/p>\n\n\n\n<p>The smartest approach in the age of rapid AI and social media expansion isn\u2019t choosing between any of these platforms, but making them all run together smoothly.<\/p>\n\n\n\n<p>Future-proof your marketing by investing in your website foundation and layering in social and AI tools to amplify your reach and success.<\/p>\n\n\n\n\n<div class=\"article-cta-shared article-cta-small article-cta--product\">\n\t<div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/03\/product-cta-domains-877x586.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/03\/product-cta-domains.webp 2x\"  \/><\/div>\n\n\t<a href='https:\/\/www.dreamhost.com\/domains\/' class='link-top' target='_blank' rel='noopener noreferrer'>\n\t\t<span>Domains<\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" width=\"15\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n\n\t<div class=\"content-btm\">\n\t\t<h2 class=\"h2--md\">\n\t\t\tYour Great Idea Starts with a Domain Name\n\t\t<\/h2>\n\t\t<p class=\"p--md\">\n\t\t\tA custom domain gives your site a professional look, strengthens your brand, and helps visitors find you on the web.\n\t\t<\/p>\n\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/domains\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            See More                    <\/a>\n\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When social media &#038; AI dominate, are websites still relevant? Learn why business websites remain essential &#038; how to future-proof your marketing.<\/p>\n","protected":false},"author":2,"featured_media":76274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"When social media & AI dominate, are websites still relevant? Learn why business websites remain essential & how to future-proof your marketing.","toc_headlines":"[[\"h-to-website-or-not-to-website-valid-question\",\"To Website or Not to Website? Valid Question!\"],[\"h2_why-websites-still-matter-in-the-social-media-ai-era\",\"Why Websites Still Matter in the Social Media &amp; AI Era\"],[\"h2_the-6-step-modern-website-strategy-for-2025-and-beyond\",\"The 6-Step Modern Website Strategy (for 2025 and Beyond)\"],[\"h2_business-website-a-key-part-of-the-modern-growth-engine\",\"Business Website: A Key Part of the Modern Growth Engine\"]]","hide_toc":false,"footnotes":""},"categories":[12840],"tags":[],"class_list":["post-76273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Websites Still Relevant for Modern Businesses? - DreamHost<\/title>\n<meta name=\"description\" content=\"When social media &amp; AI dominate, are websites still relevant? Learn why business websites remain essential &amp; how to future-proof your marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Websites Still Relevant in 2025?\" \/>\n<meta property=\"og:description\" content=\"In the age of social media and AI, websites still play a critical role. See why they remain essential for businesses and how to make yours future-proof.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DreamHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-03T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T05:46:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/1220_x_628_do_you_really_need_a_website.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dallas Kashuba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Are Websites Still Relevant in 2025?\" \/>\n<meta name=\"twitter:description\" content=\"In the age of social media and AI, websites still play a critical role. See why they remain essential for businesses and how to make yours future-proof.\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/dallas\" \/>\n<meta name=\"twitter:site\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dallas Kashuba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Are Websites Still Relevant for Modern Businesses? - DreamHost","description":"When social media & AI dominate, are websites still relevant? Learn why business websites remain essential & how to future-proof your marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/","og_locale":"en_US","og_type":"article","og_title":"Are Websites Still Relevant in 2025?","og_description":"In the age of social media and AI, websites still play a critical role. See why they remain essential for businesses and how to make yours future-proof.","og_url":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/","og_site_name":"DreamHost Blog","article_publisher":"https:\/\/www.facebook.com\/DreamHost\/","article_published_time":"2025-10-03T12:00:00+00:00","article_modified_time":"2026-02-18T05:46:32+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/1220_x_628_do_you_really_need_a_website.webp","type":"image\/webp"}],"author":"Dallas Kashuba","twitter_card":"summary_large_image","twitter_title":"Are Websites Still Relevant in 2025?","twitter_description":"In the age of social media and AI, websites still play a critical role. See why they remain essential for businesses and how to make yours future-proof.","twitter_creator":"@http:\/\/twitter.com\/dallas","twitter_site":"@dreamhost","twitter_misc":{"Written by":"Dallas Kashuba","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/#article","isPartOf":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/"},"author":{"name":"Dallas Kashuba","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#\/schema\/person\/f6a12ad459538e8e418cf31b8b603814"},"headline":"Are Websites Still Relevant for Modern Businesses?","datePublished":"2025-10-03T12:00:00+00:00","dateModified":"2026-02-18T05:46:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/"},"wordCount":2104,"publisher":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/#organization"},"image":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/#primaryimage"},"thumbnailUrl":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/00_hero_do_you_really_need_a_website.webp","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/","url":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/","name":"Are Websites Still Relevant for Modern Businesses? - DreamHost","isPartOf":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/#primaryimage"},"image":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/#primaryimage"},"thumbnailUrl":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/00_hero_do_you_really_need_a_website.webp","datePublished":"2025-10-03T12:00:00+00:00","dateModified":"2026-02-18T05:46:32+00:00","description":"When social media & AI dominate, are websites still relevant? Learn why business websites remain essential & how to future-proof your marketing.","breadcrumb":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/#primaryimage","url":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/00_hero_do_you_really_need_a_website.webp","contentUrl":"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/00_hero_do_you_really_need_a_website.webp","width":1460,"height":1095,"caption":"Are Websites Still Relevant for Modern Businesses?"},{"@type":"BreadcrumbList","@id":"https:\/\/www-dev.dreamhost.com\/blog\/are-websites-still-relevant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dhblog.dream.press\/blog\/"},{"@type":"ListItem","position":2,"name":"Are Websites Still Relevant for Modern Businesses?"}]},{"@type":"WebSite","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#website","url":"https:\/\/www-dev.dreamhost.com\/blog\/","name":"DreamHost Blog","description":"","publisher":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www-dev.dreamhost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#organization","name":"DreamHost","url":"https:\/\/www-dev.dreamhost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dhblog.dream.press\/blog\/wp-content\/uploads\/2019\/01\/dh_logo-blue-2.png","contentUrl":"https:\/\/dhblog.dream.press\/blog\/wp-content\/uploads\/2019\/01\/dh_logo-blue-2.png","width":1200,"height":168,"caption":"DreamHost"},"image":{"@id":"https:\/\/www-dev.dreamhost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DreamHost\/","https:\/\/x.com\/dreamhost","https:\/\/www.instagram.com\/dreamhost\/","https:\/\/www.linkedin.com\/company\/dreamhost\/","https:\/\/www.youtube.com\/user\/dreamhostusa"]},{"@type":"Person","@id":"https:\/\/www-dev.dreamhost.com\/blog\/#\/schema\/person\/f6a12ad459538e8e418cf31b8b603814","name":"Dallas Kashuba","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/05ab6fb1606be97d16c74efb0fba01b3c11e91501dc5f9661bdfbb5c5b0cd113?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/05ab6fb1606be97d16c74efb0fba01b3c11e91501dc5f9661bdfbb5c5b0cd113?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/05ab6fb1606be97d16c74efb0fba01b3c11e91501dc5f9661bdfbb5c5b0cd113?s=96&d=mm&r=g","caption":"Dallas Kashuba"},"sameAs":["http:\/\/www.idallas.com\/","https:\/\/x.com\/http:\/\/twitter.com\/dallas"],"url":"https:\/\/www-dev.dreamhost.com\/blog\/author\/dallas\/"}]}},"lang":"en","translations":{"en":76273,"es":76259,"ru":76333,"de":76519,"fr":76522,"nl":76524,"pl":76526,"it":76529,"uk":76540,"pt":76552},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/76273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/comments?post=76273"}],"version-history":[{"count":5,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/76273\/revisions"}],"predecessor-version":[{"id":79679,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/76273\/revisions\/79679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/media\/76274"}],"wp:attachment":[{"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/media?parent=76273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/categories?post=76273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www-dev.dreamhost.com\/blog\/wp-json\/wp\/v2\/tags?post=76273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}