{"id":74537,"date":"2025-08-04T07:00:00","date_gmt":"2025-08-04T14:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=74537"},"modified":"2025-08-29T07:03:25","modified_gmt":"2025-08-29T14:03:25","slug":"ecommerce-website-examples","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/ecommerce-website-examples\/","title":{"rendered":"12 E-Commerce Website Examples (You Haven\u2019t Seen a Million Times)"},"content":{"rendered":"\n<p>Social proof.<\/p>\n\n\n\n<p>Sustainability.<\/p>\n\n\n\n<p>Trust and education.<\/p>\n\n\n\n<p>What do all of these things have in common?<br><br>They\u2019re all traits of today\u2019s best e-commerce sites. Ones that don\u2019t just look great, but also convert.<\/p>\n\n\n\n<p>If you\u2019re in the midst of pulling together an e-commerce website for your small business, you don\u2019t have time for a bunch of out-of-context tips or the same old recommendations to copy <em>massive<\/em> brands.<\/p>\n\n\n\n<p>Instead, the following fresh, steal-worthy examples prioritize aesthetics and beyond to show you exactly how real companies like yours are building beautiful <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/hosting\/online-store\/\">online stores<\/a> that win clicks, purchases, and long-term loyalty.<\/p>\n\n\n\n<h2 id=\"h-12-stunning-e-commerce-websites-for-real-world-inspiration\" class=\"wp-block-heading\">12 Stunning E-Commerce Websites for Real-World Inspiration<\/h2>\n\n\n\n<p>Tired of seeing the same old brands in every \u201cbest websites\u201d roundup? We\u2019ve got you.<\/p>\n\n\n\n<p>These standout e-commerce sites, mostly from smaller brands that are more like yours, don\u2019t just look great \u2014 they sell smarter.<\/p>\n\n\n\n<p>From sustainability storytelling to trust-building in the AI era, these fresh picks show exactly how to win modern shoppers and boost conversions without sacrificing style.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cashing-in-on-the-sustainability-trend\">Cashing in on the sustainability trend<\/h3>\n\n\n\n<p>You\u2019ve likely seen the writing on the wall \u2014more and more companies are <a target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/more-than-60-of-companies-prioritize-esg-in-their-digital-transformations-301514352.html\">investing in sustainability<\/a>.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because trends indicate that, already, about 25% of shoppers <a target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/in-search-of-fashions-sustainability-seekers\">make purchases based on retailer sustainability practices<\/a>, and that percentage is expected to continue to grow as the younger consumers who show a penchant for eco-friendliness mature in the workforce and increase their buying power.<\/p>\n\n\n\n<p>And of all the ways consumers use to find out how sustainable products are, a brand\u2019s website is their number-one indicator.<\/p>\n\n\n\n<p>Yet, Baymard found that a whopping <a target=\"_blank\" href=\"https:\/\/baymard.com\/blog\/sustainability-best-practices\">25% of websites don\u2019t even bother to highlight their sustainability features<\/a>.<\/p>\n\n\n\n<p>If you\u2019re among that number, these first e-commerce website examples will show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A few different approaches you can take to sustainability, if you haven\u2019t gotten that initiative off the ground yet; and<\/li>\n\n\n\n<li>How to <em>seamlessly<\/em> integrate them into your website in a (non-dorky) way that doesn\u2019t sacrifice design <em>at all<\/em>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-agood\">1. agood<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.agood.com\/\">agood<\/a> is a Certified B Corp. that turns a typically wasteful industry on its head by producing more eco-friendly phone accessories, drinkware, and more.<\/p>\n\n\n\n<p>And they do it all with a website that isn\u2019t only visually stunning, but that effectively positions their products right alongside the story of their mission, creative supply chain solutions, charitable donations, and circularity efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"656\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood.webp\" alt=\"Split image for agood company showing their circular product system on the left and charitable water initiative on the right.\" class=\"wp-image-74539 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-300x123.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-1024x420.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-768x315.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-1536x630.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-600x246.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-1200x492.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-730x299.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-1460x599.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-784x321.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-1568x643.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/01_agood-877x360.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/656;\" \/><\/figure>\n\n\n\n<p>agood offers up<em> a good<\/em> (pun intended) example of how any e-commerce website can marry their mission with their products in way that speaks to the growing sustainability-obsessed segment while still catering to shoppers who aren\u2019t yet on that journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. ILIA Beauty<\/h3>\n\n\n\n<p>It\u2019s no surprise that ILIA Beauty\u2019s website is as streamlined and beautiful as their products themselves.<br>Their approach to informing shoppers about their sustainability efforts is simple \u2014 they just chuck the necessary info right into their product shots.<\/p>\n\n\n\n<p>As you\u2019ll see on this <a target=\"_blank\" href=\"https:\/\/iliabeauty.com\/products\/super-serum-skin-tint-spf-40-tinted-moisturizer\">product page<\/a>, the brand just added their \u201c1% for the Planet\u201d badge to the first picture of the product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty.webp\" alt=\"Product page for ILIA Super Serum Skin Tint SPF 40 showing shade options, awards, subscription savings, and eco-friendly certifications.\" class=\"wp-image-74540 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-300x178.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-1024x608.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-768x456.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-1536x912.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-600x356.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-1200x713.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-730x433.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-1460x867.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-784x466.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-1568x931.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/02_ilia_beauty-877x521.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>It\u2019s simple, it\u2019s impossible for consumers to miss, and it\u2019s a quick solution that\u2019s nearly impossible to mess up from the brand\u2019s perspective.<\/p>\n\n\n\n<p>ILIA proves that <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/time-for-website-redesign\/\">great e-commerce design<\/a> isn\u2019t always about developing a deep design philosophy and adding complicated coding features \u2014 sometimes a quick photo edit is all you need to get your point across in a beautiful way.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI like the 1% for the planet. Sustainability is important to me. So that\u2019s cool.\u201d \u2014 <a target=\"_blank\" href=\"https:\/\/baymard.com\/blog\/sustainability-best-practices\">Baymard usability testing participant<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-boosting-engagement-through-education\">Boosting engagement through education<\/h3>\n\n\n\n<p>Nearly <a target=\"_blank\" href=\"https:\/\/www.accenture.com\/us-en\/insights\/song\/accenture-life-trends\">70% of consumers told Accenture<\/a> they would actually engage more with a brand if it made an effort to educate them \u2014especially using resources like blogs and videos.<\/p>\n\n\n\n<p>It couldn\u2019t be any clearer: effective e-commerce sites prioritize informing visitors about their products and how to use them.<\/p>\n\n\n\n<p>The following examples show how brands in two different industries take two different approaches, both of which deliver education in a way that\u2019s perfectly engaging for their <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/target-audience\/\">target audiences<\/a>.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h3 class=\"wp-block-heading\">3. Onyx Coffee Lab<\/h3>\n\n\n\n<p>Have you ever met a serious coffee drinker?<\/p>\n\n\n\n<p>The creators behind the <a target=\"_blank\" href=\"https:\/\/onyxcoffeelab.com\/\">Onyx Coffee Lab<\/a> e-commerce site clearly have.<\/p>\n\n\n\n<p>Why do we say that?<\/p>\n\n\n\n<p>Because they know that coffee heads love to learn about the provenance of their beans, and they capitalize on this fact by diving right into educating visitors right on their <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/homepage-hero-design\/\">home page<\/a>. In addition to some great background info on one of their producers, they also share a link to classes where visitors can learn about and up their coffee-making skills.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1579\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab.webp\" alt=\"Spotlight on Four Llamas coffee producer, highlighting sustainable practices, alongside promo images for classes and a seasonal summer menu.\" class=\"wp-image-74541 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-300x296.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-1024x1011.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-768x758.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-1536x1516.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-600x592.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-1200x1184.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-730x720.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-1460x1441.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-784x774.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-1568x1547.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/03_onyx_coffee_lab-877x865.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1579;\" \/><\/figure>\n\n\n\n<p>This <a target=\"_blank\" href=\"https:\/\/winners.webbyawards.com\/2025\/websites-and-mobile-sites\/general-desktop-mobile-sites\/shopping-retail\/332450\/onyx-coffee-lab--southern-weather\">2025 Webby Winner<\/a> shows how educational opportunities don\u2019t have to be boring. They can live right alongside and even enhance your killer branding and design. (Seriously, we recommend visiting the site to check out all of the design elements we couldn&#8217;t cover here.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Olive and June<\/h3>\n\n\n\n<p>Thanks to e-commerce brands like Olive and June, you don\u2019t have to rely on a salon to beautify your nails. Instead you can learn to develop the skills you need to do it on your own, with help from their <a target=\"_blank\" href=\"https:\/\/oliveandjune.com\/pages\/oliveuniversity\">Olive University<\/a>.<\/p>\n\n\n\n<p>This aptly-named page of their website both aligns with their branding while also streamlining the steps and information visitors need to know to pull off an at-home mani.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1758\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june.webp\" alt=\"Olive and June tutorial page featuring a nail care intro video, Mani 101 guide, and troubleshooting tips for common nail issues.\" class=\"wp-image-74542 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-273x300.webp 273w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-932x1024.webp 932w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-768x844.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-1398x1536.webp 1398w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-600x659.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-1200x1319.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-730x802.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-1460x1604.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-784x861.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-1568x1723.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/04_olive_and_june-877x964.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1758;\" \/><\/figure>\n\n\n\n<p>Especially for smaller or newer businesses that might not have a solid reputation yet, educational information can entice more visitors, keep them on your site for longer, and naturally inspire them to pick up some of your products to act on everything they\u2019ve just learned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creating-trust-in-the-age-of-ai\">Creating trust in the age of AI<\/h3>\n\n\n\n<p>There\u2019s no doubt the age of AI is upon us. (Psst\u2026have you heard of our AI-powered <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/features\/ai-website-builder\/\">Liftoff AI Website Builder<\/a>?)<\/p>\n\n\n\n<p>In this burgeoning environment, consumers are understandably relearning how to tell what to trust online and what isn\u2019t as real as it seems.<\/p>\n\n\n\n<p>In fact, 60% of people surveyed by Accenture admitted to questioning how authentic online content is recently.<\/p>\n\n\n\n<p>One of the best ways e-commerce brands can create trust and ensure authenticity among consumers is by enabling <em>other<\/em> real-life consumers to show off their interactions.<\/p>\n\n\n\n<p>Next up, two examples of e-commerce websites that smartly empower happy consumer experiences to help build trust and increase conversions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPersonally, I find fake pictures or videos on the internet very unacceptable. Even though the internet is a virtual environment, virtual does not mean fake.\u201d \u2014 YK Zhang, Accenture Life Trends 2025 report<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">5. Fabletics<\/h3>\n\n\n\n<p>For a <em>fabulous<\/em> example of a retailer creating instant trust, we can turn to the \u201cAS SEEN ON YOU\u201d section that <a target=\"_blank\" href=\"https:\/\/www.fabletics.com\/products\/18982935?\">Fabletics features<\/a> on its product pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1356\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics.webp\" alt=\"Fabletics product carousel showing user-generated videos highlighting reviews, fit, and product use in everyday settings.\" class=\"wp-image-74543 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-300x254.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-1024x868.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-768x651.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-1536x1302.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-600x509.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-1200x1017.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-730x619.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-1460x1237.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-784x664.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-1568x1329.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/06_fabletics-877x743.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1356;\" \/><\/figure>\n\n\n\n<p>This element is featured right alongside the brand\u2019s professional product shots as part of the purchasing flow, a wise design that may help seal the deal for shoppers who are doing just a *bit* more research before hitting that buy button.<\/p>\n\n\n\n<p>There are no AI-enhanced reviews or images to lean on here, just real videos from actual, trustworthy people engaging with and loving their products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Albany Park<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.albanypark.com\/products\/lido-sofa\">Albany Park<\/a>\u2019s product pages are beautifully done.<\/p>\n\n\n\n<p>Perfect product shots, elegant design, and tons of details and benefits statements already make it a stand-out example for any e-commerce website beginners out there. However, it\u2019s the reviews that really hammer home that this is a trustworthy brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1079\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park.webp\" alt=\"Albany Park customer reviews highlighting positive feedback on Lido sofas for style, comfort, ease of setup, and assembly.\" class=\"wp-image-74544 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-300x202.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-1024x691.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-768x518.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-1536x1036.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-600x405.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-1200x809.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-730x492.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-1460x985.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-784x529.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-1568x1057.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/07_albany_park-877x591.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1079;\" \/><\/figure>\n\n\n\n<p>Albany Park makes it easy for reviewers to include a shot of their new furniture in action in their own homes. This <em>instantly<\/em> makes the happy reviews feel real. You\u2019ll also notice there\u2019s no \u201cleave a review\u201d button on this page. Meaning that only actual buyers who are sent a post-purchase review link are able to write one. This further helps solidify that the reviews aren\u2019t submitted by bots and can be trusted.<\/p>\n\n\n\n<p>Social media reviews and more enriched on-site user reviews are two totally achievable design elements that can make e-commerce websites even more trustworthy in a time when consumers need to question everything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-letting-great-reviews-speak-for-themselves\">Letting (great) reviews speak for themselves<\/h3>\n\n\n\n<p>T-shirt on the rack? Meh.<\/p>\n\n\n\n<p>Seeing that same t-shirt on that <em>impossibly<\/em> cool acquaintance with great style you\u2019ve always kinda wanted to emulate? SOLD!<\/p>\n\n\n\n<p>There\u2019s just <em>something<\/em> in us that makes us more likely to trust and desire products that others love, and that feeling only amps up when products are also backed in a more official capacity through media mentions and badges from related associations.<\/p>\n\n\n\n<p>This phenomenon is called <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/social-proof\/\">social proof<\/a>, and the next few examples will show you how easy it can be to bring it to life on your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Tropic Skincare<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"931\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare.webp\" alt=\"Homepage banner for Tropic Skincare promoting Beach Waves Texturising Salt Spray with a beach backdrop and product features highlighted.\" class=\"wp-image-74545 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-300x175.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-1024x596.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-768x447.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-1536x894.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-600x349.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-1200x698.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-730x425.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-1460x850.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-784x456.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-1568x912.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/08_tropic_skincare-877x510.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/931;\" \/><\/figure>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/tropicskincare.com\/\">Tropic Skincare<\/a> clearly knows the power of providing social proof via reviews. They\u2019re seen all over the brand\u2019s e-comm site.<\/p>\n\n\n\n<p>We see the first mention: tens of thousands of Trustpilot reviews, front and center right below the first and biggest picture on the homepage.<\/p>\n\n\n\n<p>As you scroll, you\u2019ll see more mentions of these reviews, as well as some of the actual reviews themselves.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"888\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot.webp\" alt=\"Trustpilot review showcase for a beauty brand highlighting customer praise for service, product quality, and a 4.8-star rating from over 20,000 reviews.\" class=\"wp-image-74546 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-300x167.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-1024x568.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-768x426.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-1536x852.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-600x333.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-1200x666.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-730x405.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-1460x810.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-784x435.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-1568x870.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/09_trustpilot-877x487.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/888;\" \/><\/figure>\n\n\n\n<p>Each product on the page is accompanied by a review count, and a whole community section even reposts social reviews of their products in action.<\/p>\n\n\n\n<p>All of this social proof certainly has us believing Tropic Skincare when they call themselves \u201cone of the world\u2019s top-rated beauty brands.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. DEUX<\/h3>\n\n\n\n<p>Many of us have tried those desserts that aim to enhance the nutritional value of traditional treats.<\/p>\n\n\n\n<p>\u2026and many of us have been sorely disappointed by them.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.eatdeux.com\/\">DEUX<\/a> knows that, which is why they flawlessly blend two kinds of social proof into their strongly-branded website homepage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1383\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux.webp\" alt=\"Promotional section for DEUX highlighting customer reviews, fan-favorite Cinnamon Roll cookie dough, and a feature with influencer Mari Llewellyn.\" class=\"wp-image-74547 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-300x259.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-1024x885.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-768x664.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-1536x1328.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-600x519.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-1200x1037.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-730x631.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-1460x1262.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-784x678.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-1568x1355.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/10_deux-877x758.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1383;\" \/><\/figure>\n\n\n\n<p>First, they focus on real consumer reviews that share how great their snacks taste, speaking directly to the common concern most consumers will have. Then, they up the ante by highlighting the fave treats of certain pros and influencers their audience would recognize.<\/p>\n\n\n\n<p>The fact of the matter is website users who interact with ratings and reviews <a target=\"_blank\" href=\"https:\/\/www.powerreviews.com\/conversion-impact-ugc-2022\/\">convert at a 108% higher rate<\/a> compared to the average website conversion rate. Don\u2019t hesitate to include this critical feature on your own e-commerce website!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brands-that-bluf\">Brands that BLUF<\/h3>\n\n\n\n<p>BLUF, short for \u201cbottom line up front,\u201d is a well-known best practice when creating articles, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/email-design\/\">marketing emails<\/a>, and you guessed it: e-commerce websites.<\/p>\n\n\n\n<p>When you design with BLUF in mind, you capture the attention of fast-moving online shoppers and may even have the chance to increase conversions before they bounce away to a competitor site. BLUF can even boost your <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/seo-strategy\/\">SEO strategy<\/a>, as search engines may prioritize a site where key information is quick and easy to find.<\/p>\n\n\n\n<p>What does this look like in practice? We\u2019ve got several great examples to inspire. No bluffin\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. hardgraft<\/h3>\n\n\n\n<p>The <a target=\"_blank\" href=\"https:\/\/www.hardgraft.com\/\">hardgraft<\/a> e-commerce website pulls no punches. They know what they want their visitors to see, so they direct them to that immediately upon landing on their homepage. First, a (very) short story about their brand, followed by a few new product listings and one singular call to action to view the rest.<\/p>\n\n\n\n<p>This bold approach to a homepage is pretty unique in the e-commerce world, but it totally <em>works<\/em> for hardgraft. The minimal, thoughtful design aligns with the vibe of the website as well as the impression their handmade goods make.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1491\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft.webp\" alt=\"This is a hardgraft product grid showcasing their Closest Ally Belt Bag in multiple colors \u2014 minimalist, premium, and Italian-made.\" class=\"wp-image-74548 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-300x280.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-1024x954.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-768x716.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-1536x1431.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-600x559.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-1200x1118.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-730x680.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-1460x1361.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-784x731.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-1568x1461.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/11_hardgraft-877x817.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1491;\" \/><\/figure>\n\n\n\n<p>hardgraft provides a refreshing reminder that it can often pay to think outside the box when creating an e-commerce website,as long as you keep your shoppers and digital best practices in mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. DVF<\/h3>\n\n\n\n<p>Another <a target=\"_blank\" href=\"https:\/\/winners.webbyawards.com\/2025\/websites-and-mobile-sites\/general-desktop-mobile-sites\/shopping-retail\/339499\/seamless-chic-the-userfriendly-dvf-shopping-journey\">Webby Winner in 2025<\/a>, the <a target=\"_blank\" href=\"https:\/\/www.dvf.com\/\">DVF website<\/a> is just as daringly on-brand as the previous example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1252\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf.webp\" alt=\"Woman in a red and beige patterned dress lounging on stone steps next to a rustic wall; DVF site header and \u201cLatest Arrivals\u201d text in corner.\" class=\"wp-image-74549 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-300x235.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-1024x801.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-768x601.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-1536x1202.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-600x470.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-1200x939.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-730x571.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-1460x1142.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-784x613.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-1568x1227.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/12_dvf-877x686.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1252;\" \/><\/figure>\n\n\n\n<p>It\u2019s a website that manifests \u201cshow, don\u2019t tell\u201d the second you land on it. It\u2019s easy to see that bold color, bold photography, and bold design choices define the DVF brand. It\u2019s just as easy to dive right into shopping, using the call-to-action toward the top of the page, or simply clicking on some of the stunning product photos featured right on the homepage.<\/p>\n\n\n\n<p>Take a page from this striking e-commerce site and don\u2019t be shy about featuring your most important actions and brand characteristics up front.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-giving-product-pics-pride-of-place\">Giving product pics pride of place<\/h3>\n\n\n\n<p>More than half of the 300+ product pages reviewed by Baymard\u2019s user experience (UX) researchers were <a target=\"_blank\" href=\"https:\/\/baymard.com\/blog\/current-state-ecommerce-product-page-ux\">ranked as \u201cmediocre\u201d or worse<\/a>.<\/p>\n\n\n\n<p>Yikes.<\/p>\n\n\n\n<p>One of the key issues? Many product listings lacked critical context, adding friction to the purchasing flow instead of making it dead simple for shoppers to hit that all important \u201cbuy\u201d button.<\/p>\n\n\n\n<p>The next few examples illustrate how, no matter the industry, with a little foresight it\u2019s easy enough to build context clues into your e-commerce design and smooth out the <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/customer-journey\/\">customer journey<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Ruggable<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/ruggable.com\/\">Ruggable<\/a> does a remarkable job providing what Baymard calls \u201cin scale\u201d <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/optimize-images-for-web\/\">images<\/a>,something their research found a shocking <a target=\"_blank\" href=\"https:\/\/baymard.com\/blog\/current-state-ecommerce-product-page-ux\">91% of product pages don\u2019t<\/a>.<\/p>\n\n\n\n<p>First of all, their product pages star shots of different sized rugs in gorgeous, diverse rooms. And they even take it another step further with a helpful \u201cChoose a Size\u201d feature that shows how all their various rugs look in different room layouts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1228\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable.webp\" alt=\"Colorful outdoor rug with large overlapping tropical leaf patterns in muted greens, blues, mustard, and rust; Ruggable product page with pricing and size options.\" class=\"wp-image-74550 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-300x230.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-1024x786.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-768x589.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-1536x1179.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-600x461.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-1200x921.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-730x560.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-1460x1121.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-784x602.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-1568x1203.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/13_ruggable-877x673.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1228;\" \/><\/figure>\n\n\n\n<p>Especially for a higher-dollar product, it\u2019s critical that an e-commerce website share lots of helpful photos that lead shoppers to imagine the item slotting into their lives perfectly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Girlfriend Collective<\/h3>\n\n\n\n<p>Just 45% of the websites Baymard reviewed featured \u201chuman model\u201d images, which provide critical context for worn products like clothing and accessories.<\/p>\n\n\n\n<p>How big is the item? What\u2019s the fit like? Can I layer over or under it? All of these potential purchase-stopping questions are easily answered at a glance when the e-commerce site features on-body imagery.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"838\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective.webp\" alt=\"Model wearing fitted ivory high-waisted leggings with matching long-sleeve crop top and sneakers; Girlfriend Collective product page showing sale price, color options, and sizing.\" class=\"wp-image-74551 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-300x157.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-1024x536.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-768x402.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-1536x804.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-600x314.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-1200x629.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-730x382.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-1460x765.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-784x411.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-1568x821.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2025\/08\/14_girlfriend_collective-877x459.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/838;\" \/><\/figure>\n\n\n\n<p>We like how <a target=\"_blank\" href=\"https:\/\/girlfriend.com\/products\/cloud-luxe-legging\">Girlfriend Collective<\/a>\u2019s website handles human model images. Every single color of each product is photographed on a real body. Showing their products in motion on a variety of body types makes for a website design that feels as welcoming as the brand aims to be.<\/p>\n\n\n\n<p>Make more sales, reduce unhappy returns, and relieve stress on your customer service team (especially if it\u2019s just you!) with thoughtful product pics that provide critical context.<\/p>\n\n\n\n<h2 id=\"h2_get-your-own-copy-worthy-e-comm-store-online-today\" class=\"wp-block-heading\">Get Your Own Copy-Worthy E-Comm Store Online Today<\/h2>\n\n\n\n<p>With the above examples that epitomize modern e-commerce website design and best practices, you have a blueprint for a successful online store.<\/p>\n\n\n\n<p>But what if you\u2019re still at the <em>very<\/em> beginning of your e-commerce business journey, and aren&#8217;t quite to the web design phase yet?<\/p>\n\n\n\n<p>Don\u2019t sweat it, our blog <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-build-online-store-become-boss\/\">How To Start an Online Store &amp; Build Your E-Commerce Empire<\/a> takes you through ten tangible steps (and advice on common mistakes to avoid) to help you set up a lovely and long-lasting site.<\/p>\n\n\n\n\n<div class=\"article-cta-shared article-cta-small article-cta--product\">\n\t<div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/03\/product-cta-pro-services-design-877x586.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/03\/product-cta-pro-services-design.webp 2x\"  \/><\/div>\n\n\t<a href='https:\/\/www.dreamhost.com\/pro-services\/design\/' class='link-top' target='_blank' rel='noopener noreferrer'>\n\t\t<span>Pro Services &#8211; Design<\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" width=\"15\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n\n\t<div class=\"content-btm\">\n\t\t<h2 class=\"h2--md\">\n\t\t\tBeautiful Websites, Designed From Scratch\n\t\t<\/h2>\n\t\t<p class=\"p--md\">\n\t\t\tStand out from the crowd with a modern WordPress website that\u2019s 100% unique to you.\n\t\t<\/p>\n\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/pro-services\/design\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            See More                    <\/a>\n\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to launch an irresistible e-commerce site? These 12 websites got it right. Here\u2019s what you can learn from them.<\/p>\n","protected":false},"author":1058,"featured_media":74538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Want to launch an irresistible e-commerce site? These 12 websites got it right. Here\u2019s what you can learn from them.","toc_headlines":"[[\"h-12-stunning-e-commerce-websites-for-real-world-inspiration\",\"12 Stunning E-Commerce Websites for Real-World Inspiration\"],[\"h2_get-your-own-copy-worthy-e-comm-store-online-today\",\"Get Your Own Copy-Worthy E-Comm Store Online Today\"]]","hide_toc":false,"footnotes":""},"categories":[550,12852],"tags":[],"class_list":["post-74537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","category-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 E-Commerce Website Examples (You Haven\u2019t Seen a Million Times) - DreamHost<\/title>\n<meta name=\"description\" content=\"Want to launch an irresistible e-commerce site? These 12 websites got it right. 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