This powerful tool delivers loads of insightful data from your WooCommerce store<\/a>. The numbers can be pretty revealing, helping you to get the upper hand over the competition.<\/p>\n\n\n\n Keen to give it a go? Let’s start the guided tour!<\/p>\n\n\n\n Oh, you want a more detailed answer.<\/p>\n\n\n\n Essentially, WooCommerce Analytics is a free data analysis tool<\/a> built for people like you and me. (Assuming you don’t have a degree in statistics).<\/p>\n\n\n\n It’s designed to help business owners to understand:<\/p>\n\n\n\n And plenty more. These features are available straight after you install WooCommerce<\/a> on your WordPress website. There it is, in the side menu of your WordPress admin area:<\/p>\n\n\n\n If the term “attribution” gets you all hot and flustered, there’s also a separate beta extension called WooCommerce Analytics<\/a>.<\/p>\n\n\n\n This lets you track:<\/p>\n\n\n\n Hot damn!<\/p>\n\n\n\n You might be happy just watching the money roll in<\/a>. We can picture you now, smoking a cigar and stroking a white cat as you slowly rotate on your surprisingly ergonomic evil mastermind office chair.<\/p>\n\n\n\n But actually, WooCommerce Analytics has some slightly more practical applications. You can use insights from this tool to:<\/p>\n\n\n\n And this is just a quick sample. We’ll look more closely at applying insights to real-world scenarios a little later.<\/p>\n\n\n\n To access WooCommerce Analytics, you’ll need a website running on WordPress 5.3 or higher with the free WooCommerce plugin installed.<\/p>\n\n\n\n Got that? Perfect, let’s start exploring.<\/p>\n\n\n\n Begin by navigating to Analytics <\/strong>> Overview<\/strong> within your WordPress admin area.<\/p>\n\n\n\n Wow, there’s a lot going on here.<\/p>\n\n\n\n Don’t worry, it’s pretty straightforward once you know what you\u2019re looking at. WooCommerce Analytics has a whole heap of options, but we can divide them into three categories:<\/p>\n\n\n\n The controls here are fairly simple: you use the drop-down selector at the top to choose your date range and watch the numbers change.<\/p>\n\n\n\n If you want to change the figures that show up on your \u201cOverview\u201d dashboard, click the three dots in the top-right corner of each section.<\/p>\n\n\n\n But this area is really just an at-a-glance dashboard. WooCommerce Analytics goes much<\/em> deeper.<\/p>\n\n\n\n Tap on any of the boxes, and you’ll be whisked away into the individual stats pages. These include\u2026<\/p>\n\n\n\n Look to your left and select Analytics<\/strong> > Products<\/strong> from the sidebar menu.<\/p>\n\n\n\n On this page, you can see a graph of items sold, sales, and orders. Drop-down menus at the top allow you to select your date range and the type of products you want to study.<\/p>\n\n\n\n Scroll down, and you’ll discover a complete list of sales. Here, you can sort the data by tapping any header.<\/p>\n\n\n\n It’s business time. Navigate to Analytics<\/strong> > Revenue<\/strong> in the sidebar menu, and behold your empire.<\/p>\n\n\n\n You can use the data range selector and tap on any of these panels to see the data pop up on the chart.<\/p>\n\n\n\n Further down, you have a day-by-day breakdown of your revenue.<\/p>\n\n\n\n Here’s where things get really interesting. Under Analytics<\/strong> > Orders<\/strong>, you have a collection of tools that can reveal every aspect of how your customers shop.<\/p>\n\n\n\n At the top of the page, you can choose specific currencies to focus on. And in the next drop-down box, we have the option \u201cAdvanced Filters.\u201d<\/p>\n\n\n\n This allows you to drill down into the minutiae of order data, from customer type to tax rate.<\/p>\n\n\n\n And of course, you have a full list of orders that match your selections at the bottom of the page.<\/p>\n\n\n\n Take a glance at the sidebar. Below \u201cOrders,\u201d you\u2019ll see several more options: \u201cVariations,\u201d \u201cCategories,\u201d \u201cCoupons,\u201d \u201cTaxes,\u201d and \u201cDownloads.\u201d<\/p>\n\n\n\n All of these dashboards work similarly \u2014 you choose a date range, narrow down your products, and then admire the data.<\/p>\n\n\n\n Before we finish this whistlestop tour, there is one more tab: \u201cStock.\u201d This dashboard gathers data from WooCommerce’s stock management feature, helping you check inventory across your SKUs at a glance.<\/p>\n\n\n\n If you’re the kind of person who gets a kick out of seeing gross sales, taxes, and refunds, these dashboards are fun to browse.<\/p>\n\n\n\n But if you’re trying to extract some useful information from the data, we recommend focusing on some key metrics<\/a>.<\/p>\n\n\n\n We recommend checking these metrics every three months to keep your finger on the pulse!<\/p>\n\n\n\n Some insights from metrics are pretty clear. If bright yellow size 9 Crocs are selling well on your website, you know where to invest (remember, profit before taste).<\/p>\n\n\n\n But there are other, less obvious insights that you can draw from your WooCommerce data. Below, we\u2019ve included some real-world examples.<\/p>\n\n\n\n Storage is expensive, so it makes sense to keep your inventory lean. Find products that are selling slowly or piled high in your warehouse, and reduce your stock.<\/p>\n\n\n\n On the flip side, look at seasonal trends from previous years to determine which products have been popular, and stock up in advance.<\/p>\n\n\n\n Sometimes, visitors will start shopping, add items to their carts\u2026and then just leave. It’s often because they\u2019ve become frustrated by the experience of shopping in your store.<\/p>\n\n\n\n Monitor how many customers are doing this under \u201cOrders.\u201d Look for orders with the status “Abandoned.” If the number is alarming, you might need to make improvements.<\/p>\n\n\n\n While WooCommerce Analytics doesn’t have attribution built in, you can still use the tool to rate your marketing efforts<\/a>.<\/p>\n\n\n\n Say you’re pushing a particular product through social ads<\/a>. Sales for that product should go up, right? If you don’t see an uptick, you might need to take a different approach.<\/p>\n\n\n\n Of course, marketing might not be your issue \u2014 you might just need to refine your offerings.<\/p>\n\n\n\n That could mean changing your pricing or serving up a different mix of products. Whenever you experiment, keep an eye on the sales for individual products and SKUs. This data can be very revealing!<\/p>\n\n\n\n While WooCommerce Analytics has some useful features, it misses important data. To fill in those gaps, it’s worth adding some more analytics tools to your e-commerce website<\/a>.<\/p>\n\n\n\n The easiest way to do this is by visiting the WooCommerce Marketplace<\/a>.<\/p>\n\n\n\n This emporium of extensions has loads of great add-ons.<\/p>\n\n\n\n Here’s the menu:<\/p>\n\n\n\n This extension<\/a> adds beta features to WooCommerce Analytics. That means it’s not super<\/em> reliable yet \u2014 but it’s still useful.<\/p>\n\n\n\n The main feature here is order attribution. In other words, you can track where customers are coming from. The tool covers social channels, referrals, devices, marketing campaigns, and more.<\/p>\n\n\n\n And that means you can set up loads more metrics.<\/p>\n\n\n\n Price: <\/strong>Free<\/p>\n\n\n\n Another official extension, this one<\/a> lets you explore store data via your Google Analytics account.<\/p>\n\n\n\n This opens up yet more data points, from cart actions to product views. With this level of detail, you can really start understanding customer behavior.<\/p>\n\n\n\n Price:<\/strong> Free<\/p>\n\n\n\n Hungry for even<\/em> more data? This premium analytics plugin<\/a> gives you an amazing selection of metrics to play with. You can even track individual behaviors, like someone clicking an email, logging in to your site, and progressing through the various stages of checkout.<\/p>\n\n\n\n It’s heaven for WooCommerce nerds.<\/p>\n\n\n\n Price: <\/strong>$79 per year subscription<\/p>\n\n\n\n You don’t need to be an Einstein of e-commerce to make money online. It’s really about trying stuff out and seeing what works. And WooCommerce Analytics provides an easy way to track your successes (and failures).<\/p>\n\n\n\n Remember, visitors can only buy from your store if they can access it \u2014 Downtime can be costly.<\/p>\n\n\n\n If you want to avoid the hiccups, DreamHost offers a 99.9% uptime guarantee and unlimited bandwidth<\/strong> on all our shared<\/a> and managed hosting<\/a> plans. Now that<\/em> is a statistic.<\/p>\n\n\n\nWhat Is WooCommerce Analytics Exactly?<\/h2>\n\n\n\n
![\"WooCommerce](\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/03\/01_woocommerce_analytics.webp\")
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![\"WooCommerce](\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/03\/02_woocommerce_options.webp\")
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Why WooCommerce Analytics Is Great for Small Businesses<\/h2>\n\n\n\n
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WooCommerce Analytics 101: Understanding Your Dashboard<\/h2>\n\n\n\n
![\"WooCommerce](\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/03\/03_analytics_to_overview.webp\")
<\/figure>\n\n\n\n![\"WooCommerce](\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/03\/04_admin_performance_dashboard.webp\")
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![\"WooCommerce](\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/03\/05_overview_dashboard.webp\")
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<\/figure>\n\n\n\nProducts<\/h3>\n\n\n\n
Revenue<\/h3>\n\n\n\n
Orders<\/h3>\n\n\n\n
More Options<\/h3>\n\n\n\n
![\"WooCommerce](\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/03\/07_inventory.webp\")
<\/figure>\n\n\n\n5 WooCommerce Analytics Metrics You Really Need To Track<\/h2>\n\n\n\n
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Using Insights From WooCommerce Analytics To Boost Your Business<\/h2>\n\n\n\n
Stock Management<\/h3>\n\n\n\n
Customer Experience<\/h3>\n\n\n\n
Marketing Optimization<\/h3>\n\n\n\n
Product Strategy<\/h3>\n\n\n\n
More Analytics Tools for WooCommerce<\/h2>\n\n\n\n
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<\/figure>\n\n\n\nWooCommerce Analytics Beta<\/h3>\n\n\n\n
Google Analytics for WooCommerce<\/h3>\n\n\n\n
Google Analytics Pro for WooCommerce<\/h3>\n\n\n\n
Start Learning More About Your Store<\/h2>\n\n\n\n