{"id":64917,"date":"2025-03-19T07:00:00","date_gmt":"2025-03-19T14:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=64917"},"modified":"2025-05-23T10:41:59","modified_gmt":"2025-05-23T17:41:59","slug":"micro-influencers","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/micro-influencers\/","title":{"rendered":"How To Use Micro-Influencers To Promote Your Business"},"content":{"rendered":"\n

The original influencer marketing campaign was born before electricity<\/em> even existed.<\/p>\n\n\n\n

In the 1700s, an English potter named Josiah Wedgwood figured out something that would change marketing forever: people trust recommendations from those they admire. So, what does he do? He gets Queen Charlotte’s seal of approval, brands his pottery as “the Queen’s ware,” and doubles<\/em> his prices overnight. (Absolute mad lad\u2026and now the \u201cfather\u201d of influencer marketing.)<\/p>\n\n\n\n

\"Wedgwood<\/figure>\n\n\n\n

Times change. Technology evolves. But human nature? That more or less stays the same.<\/p>\n\n\n\n

Forget those mega-influencers jet-setting to exotic locales and hawking teeth-whitening kits.<\/p>\n\n\n\n

They’re expensive, their engagement is often questionable, and frankly, their audiences are so broad, it’s like shouting into a hurricane.<\/p>\n\n\n\n

You’re a small business owner, not a Fortune 500 company. You need laser-focused marketing that doesn’t require a second mortgage. Enter: the mighty micro-influencer. They’re the whisper network of the influencing world \u2014 quieter, sure, but way<\/em> more targeted.<\/p>\n\n\n\n

These street artists of social media might not have billboards, but their work stops people in their tracks.<\/p>\n\n\n\n

Here, we\u2019ll give you the low-down on how to use micro-influencers to promote your business, best practices, and some common mistakes to avoid.<\/p>\n\n\n\n

What Are Micro-Influencers? (AKA Why Should You Care?)<\/h2>\n\n\n\n

Micro-influencers are partially \u201cfamous\u201d everyday folks \u2014 more popular than you and me, but less popular than Kim Kardashian \u2014 with a knack for connecting with their audience.<\/p>\n\n\n\n

We’re talking followings typically ranging from a few thousand to, say, 100,000. Roughly 1\/10th to 1\/5th the size of the typical “popular” creators.<\/p>\n\n\n\n

Think: a local book blogger with 5,000 followers who actually reads the books they feature, not some Insta-famous person holding a book upside down.<\/p>\n\n\n\n

Here’s the quick and dirty of the influencer pyramid:<\/p>\n\n\n\n