{"id":64048,"date":"2025-01-27T07:00:00","date_gmt":"2025-01-27T15:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=64048"},"modified":"2025-05-23T10:38:40","modified_gmt":"2025-05-23T17:38:40","slug":"facebook-marketing","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/facebook-marketing\/","title":{"rendered":"The Complete Guide to Small Business Facebook Marketing"},"content":{"rendered":"\n

Don\u2019t let the shouting from overzealous \u201cmarketers\u201d scare you off \u2013 Facebook is far from dead.<\/strong><\/p>\n\n\n\n

In 2024, the biggest user group on Facebook<\/a> was made up of people aged 25 to 34.<\/p>\n\n\n\n

You know who fits into that range? A perfect blend of Gen Z and millennial consumers.<\/p>\n\n\n\n

Together, these two generations account for nearly half <\/em>of the population. And as such, they\u2019re responsible for close to 40%<\/a> of global spending.<\/p>\n\n\n\n

\"Bar<\/figure>\n\n\n\n

Facebook offers a unique opportunity to naturally connect with your ideal audience, present your brand and offerings in an engaging way, and even add some advertising dollars into the mix from time to time to create the perfect storm of traffic and conversions.<\/p>\n\n\n\n

In this robust guide, we\u2019ll go through the basic principles of both paid and organic marketing on Facebook, then introduce you to tactics and examples that will help you bring them to life on your own Page.<\/p>\n\n\n\n

(Don\u2019t have a Facebook Page for your business just yet? Don\u2019t worry, that\u2019s one of the first steps we\u2019ll walk you through!)<\/p>\n\n\n\n

Understanding Facebook Marketing for SMBs<\/h2>\n\n\n\n

Of course,<\/em> you\u2019re familiar<\/em> with Facebook, it\u2019s the most popular social network<\/a> after all.<\/p>\n\n\n\n

If you haven’t been on Facebook for a while and prefer to stay within your smaller bubbles, you may not realize it also offers a whole world of marketing opportunities for SMBs (small and medium-sized businesses) \u2014 like you!<\/p>\n\n\n\n

Marketing on Facebook involves creating a dedicated Facebook Page for your business (more on that soon) and using it to promote your brand, services, or products. By getting to know your ideal audience, optimizing your Page, and tapping into all the different types of content you can create, businesses on Facebook can practically create an online presence akin to a secondary website to reach potential buyers.<\/p>\n\n\n\n

And it doesn\u2019t stop at organic marketing. You can also pay to promote ads in various formats to maximize engagement.<\/p>\n\n\n\n

With a strategic approach, just like the three-pronged strike we\u2019ll walk you through today, Facebook may just be the perfect marketing channel to boost your business through the customer journey from awareness to conversion to retention.<\/p>\n\n\n\n

Part 1: Create a Facebook Marketing Strategy (Organic)<\/h2>\n\n\n\n

Organic Facebook marketing, or inbound marketing, is all about sharing content on Facebook without<\/em> any paid promotion.<\/p>\n\n\n\n

Much like search engine optimization (SEO)<\/a>, it allows you to achieve visibility and engagement without a financial investment. It typically takes longer to see results with this strategy compared to the quick engagement ads achieve. However, the impact has a way of building upon itself, is often longer lasting, and of course, it offers a no-cost solution that fits into your marketing budget as long as you have the time<\/em> to spend.<\/p>\n\n\n\n

On that note, let\u2019s get into the first seven steps we would take to establish a strong organic Facebook marketing approach so you can maximize your reach and engagement.<\/p>\n\n\n\n

1. Create Your Facebook Business Page<\/h3>\n\n\n\n

First, let\u2019s set up a Facebook Page!<\/p>\n\n\n\n

This Page will serve as a hub where customers will discover and interact with your business as you share and perhaps promote content, showcase your offerings, and deliver all-around exceptional experiences (right?!).<\/p>\n\n\n\n

And, the setup is simple and free.<\/p>\n\n\n\n

To get started, log in to your Facebook account, select the \u201cgrid icon\u201d in the upper right corner near your profile photo, and click Pages<\/strong>.<\/p>\n\n\n\n

\"Facebook<\/figure>\n\n\n\n

Next, you\u2019ll be able to use the + Create new profile or Page<\/strong> to, well, create your new business Page!<\/p>\n\n\n\n

\"Facebook<\/figure>\n\n\n\n

Now, select Public Page<\/strong> > Next<\/strong>.<\/p>\n\n\n\n

\"Facebook<\/figure>\n\n\n\n

You should end up on the \u201cCreate a Page\u201d <\/strong>screen. Here, you just have to fill in the basics: \u201cPage name,\u201d \u201cCategory,\u201d and \u201cBio.\u201d<\/p>\n\n\n\n

When that\u2019s done, hit Create Page<\/strong> and just like that, you\u2019ve got a business Page on Facebook!<\/p>\n\n\n\n

\"Facebook<\/figure>\n\n\n\n

We would absolutely recommend you take a little more time here to continue enhancing your Page. This guide from Meta<\/a> will walk you through much of the additional information that would be helpful to add.<\/p>\n\n\n\n

And to really max out your chances to get in front of your ideal shoppers, check out this walkthrough<\/a> focused on boosting visibility.<\/p>\n\n\n\n

2. Determine Your Target Audience<\/h3>\n\n\n\n

A Facebook following of thousands might seem like you\u2019re really crushin\u2019 it, but if those followers have no real interest in your offerings, it\u2019s not going to mean diddly squat for engagement.<\/p>\n\n\n\n

You want to cultivate a relevant audience, so you always have a group of people eager to interact and convert.<\/p>\n\n\n\n

That<\/em> means doing the work to identify and speak to your target audience<\/a>.<\/p>\n\n\n\n

Your target market is the collection of folks most likely to purchase from you. <\/strong>Marketing to them saves your time, energy, and money, as you won\u2019t be wasting your breath yelling into the void.<\/p>\n\n\n\n

Typically, this group shares a bunch of common traits, like:<\/p>\n\n\n\n