{"id":60730,"date":"2024-12-30T07:00:00","date_gmt":"2024-12-30T15:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=60730"},"modified":"2025-10-07T13:33:39","modified_gmt":"2025-10-07T20:33:39","slug":"personal-brand","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/personal-brand\/","title":{"rendered":"How To Build a Strong Personal Brand as an Entrepreneur"},"content":{"rendered":"\n<p>Like a superhero, every entrepreneur has unique abilities and an origin story to match. But what sets you apart from all the other Clark Kents and Peter Parkers?<\/p>\n\n\n\n<p>In business, you don&#8217;t get a trilogy of movies to set up your character \u2014 you need to <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/promoting-your-brand-on-reddit\/\" rel=\"noopener\">build your personal brand<\/a> from scratch.&nbsp;<\/p>\n\n\n\n<p>If this sounds like a time-consuming side quest, think again. Becoming a thought leader or influencer in your industry can help you land clients that would otherwise be out of reach. Why? Because they know <em>who<\/em> you are.<\/p>\n\n\n\n<p>And actually, personal branding doesn&#8217;t have to take that much of your time. In this guide, we&#8217;ll show you how to define, cultivate, and grow your profile without filling your calendar.<\/p>\n\n\n\n<p>You ready? Let&#8217;s dive in!<\/p>\n\n\n\n<h2 id=\"h-why-every-entrepreneur-needs-a-personal-brand\" class=\"wp-block-heading\">Why Every Entrepreneur Needs a Personal Brand<\/h2>\n\n\n\n<p>To understand the importance of personal branding in business, take a quick look at this list:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Richard Branson<\/li>\n\n\n\n<li>Steve Jobs<\/li>\n\n\n\n<li>Tim Ferriss<\/li>\n\n\n\n<li>Elon Musk<\/li>\n\n\n\n<li>Bill Gates<\/li>\n\n\n\n<li>Jeff Bezos<\/li>\n\n\n\n<li>Ariana Huffington<\/li>\n<\/ul>\n\n\n\n<p>Recognize anyone? Of course you do. In fact, you can probably name the companies associated with these entrepreneurs.<\/p>\n\n\n\n<p>Whenever you see the same people mentioned on the news or tagged on social media, the same brands pop into your head. That\u2019s a crazy-powerful <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/best-seo-tools\/\" rel=\"noopener\">marketing tool<\/a>.<\/p>\n\n\n\n<p>You probably also have some impression of who these people are. Love them or loathe them, at least you <em>feel<\/em> something about the businesses they own. You\u2019re buying from a human, not a faceless corporation. That&#8217;s why<a target=\"_blank\" href=\"https:\/\/newsroom.accenture.com\/news\/2018\/majority-of-consumers-buying-from-companies-that-take-a-stand-on-issues-they-care-about-and-ditching-those-that-dont-accenture-study-finds\" rel=\"noopener\"> 65% of consumers<\/a> say that a brand\u2019s CEO and employees influence their decision to buy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology.webp\" alt=\"a horizon flow graphic showing how recognition goes to trust. We see a person, we recogniz\" class=\"wp-image-60732 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-300x169.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-1024x576.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-768x432.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-1536x864.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-600x338.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-1200x675.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-730x411.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-1460x821.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-784x441.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-1568x882.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/01_from_recognition_to_trust_personal_brand_psychology-877x493.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/900;\" \/><\/figure>\n\n\n\n<p>The benefits don&#8217;t stop there. Building a personal brand as a business owner can also help you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Boost your digital marketing campaigns: <\/strong>Building your own audience gives you a chance to promote your business brand.<\/li>\n\n\n\n<li><strong>Prove your expertise: <\/strong>People tend to trust experts. Around <a target=\"_blank\" href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2024-02\/2017-2018%20B2B%20LinkedIn%20Study.pdf\" rel=\"noopener\">half of business decision-makers<\/a> say that thought leadership has directly led them to choose a company.&nbsp;<\/li>\n\n\n\n<li><strong>Attract new talent:<\/strong> One study by the Brunswick Group found that <a target=\"_blank\" href=\"https:\/\/www.brunswickgroup.com\/connected-leadership-online-search-i23327\/\" rel=\"noopener\">82% of potential employees<\/a> will research a CEO\u2019s online presence when considering whether to join a company.<\/li>\n<\/ul>\n\n\n\n<p>We know what you\u2019re thinking\u2026\u201cbut I\u2019m never going to be as famous as Bill Gates!\u201d That doesn\u2019t actually matter. What counts is whether your potential customers know who you are and respect your industry knowledge. That\u2019s enough to get a major head start on your competition.<\/p>\n\n\n\n<p><strong>Industry-specific examples include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brian Dean \u2014 Founder of Backlinko and Exploding Topics<\/li>\n\n\n\n<li>Lori Greiner \u2014 The \u201cQueen of QVC\u201d<\/li>\n\n\n\n<li>Noah Kagan \u2014 AppSumo<\/li>\n\n\n\n<li>David Heinemeier Hansson and Jason Fried \u2014 Basecamp and HEY<\/li>\n<\/ul>\n\n\n\n<p>There are also restaurant entrepreneurs who&#8217;ve built strong personal brands while growing their businesses through <a target=\"_blank\" href=\"https:\/\/www.spoton.com\/solutions\/online-ordering-and-delivery\/\" rel=\"noopener\">online takeout ordering<\/a> systems and many more.<\/p>\n\n\n\n<p>You won&#8217;t generally see these people dominating headlines, but they have each completely taken over their niche. Their businesses are thriving as a result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Building Blocks of Personal Branding<\/h3>\n\n\n\n<p>Following in the footsteps of these household names is completely achievable, even if you run a tiny business. The key is to have a rock-solid plan.<\/p>\n\n\n\n<p>You can think of your personal brand as a house supported by seven stone pillars:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Values: <\/strong>Which principles guide your work?<\/li>\n\n\n\n<li><strong>Mission:<\/strong> Aside from generating profit, what are you trying to achieve in business?<\/li>\n\n\n\n<li><strong>Vision: <\/strong>Look into the future. What will define your brand&#8217;s reputation?<\/li>\n\n\n\n<li><strong>Personality: <\/strong>What makes you unique and relatable?<\/li>\n\n\n\n<li><strong>Voice:<\/strong> How do you communicate with your audience? Are you professional, relaxed, funny, or blunt?<\/li>\n\n\n\n<li><strong>Story:<\/strong> If someone made a movie about your journey as an entrepreneur, what would the plot be?<\/li>\n\n\n\n<li><strong>Expertise:<\/strong> What are you knowledgeable about, and which skills do you want to be known for?<\/li>\n<\/ol>\n\n\n\n<p>If you can identify what your pillars should look like, you&#8217;re already halfway through construction!<\/p>\n\n\n\n<p>The rest of the work is about filling in the details and creating actionable steps toward delivering your personal branding strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1066\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand.webp\" alt=\"title &quot;the building blocks of a personal brand&quot; building upward: story, vision, expertise, values, personality, voice, and mission\" class=\"wp-image-60733 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-300x200.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-1024x682.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-768x512.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-1536x1023.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-600x400.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-1200x800.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-730x486.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-1460x973.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-784x522.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-1568x1045.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/02_the_building_blocks_of_a_personal_brand-877x584.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1066;\" \/><\/figure>\n\n\n\n<h2 id=\"h2_how-to-develop-your-personal-brand\" class=\"wp-block-heading\">How To Develop Your Personal Brand<\/h2>\n\n\n\n<p>Enough with the theory. If you&#8217;re keen to develop an effective personal brand, it&#8217;s worth getting started ASAP.<\/p>\n\n\n\n<p>That doesn&#8217;t mean rushing over to <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-linkedin-company-page\/\" rel=\"noopener\">LinkedIn<\/a> to drop some corporate truth bombs. No, we highly recommend taking a methodical approach. It might take a little longer in the short term, but strategic thinking is what will put you ahead of the competition.<\/p>\n\n\n\n<p>Here&#8217;s a blueprint to follow:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Start With Self-Assessment<\/h3>\n\n\n\n<p>Remember those pillars? The first step in building your brand is really nailing down who you are, what you want to achieve, and how you want to be known.<\/p>\n\n\n\n<p>In particular, focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Core values: <\/strong>What are your professional principles? This could be anything from respecting your peers to hard work. Having a clear understanding of your beliefs is essential for shaping your professional identity.<\/li>\n\n\n\n<li><strong>Your expertise:<\/strong> Which unique insights do you bring to the table? These gold nuggets will help you shine when everyone else is sharing the usual generic dreck.<\/li>\n\n\n\n<li><strong>Passion points:<\/strong> If you had to write about two or three professional topics every day for the rest of your career, what would they be? You&#8217;re much more likely to come across as engaging and sincere if you&#8217;re talking about something that genuinely interests you.<\/li>\n<\/ul>\n\n\n\n<p>You can use the answers to your self-assessment to <strong>construct a personal brand statement<\/strong>. This is a short bio that sums up your professional persona. It should look something like this:<\/p>\n\n\n\n<p>&#8220;I&#8217;m a nonprofit technology strategist committed to amplifying social impact through data-driven solutions and community-centered approaches. With a deep belief in technology&#8217;s potential to empower marginalized communities, I specialize in developing scalable digital platforms that connect grassroots organizations with meaningful resources. My work is guided by the principles of equity, transparency, and collaborative innovation.&#8221;<\/p>\n\n\n\n<p><strong>If you take a closer look at this example, you\u2019ll notice that it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Begins with a strong, declarative statement.<\/li>\n\n\n\n<li>Highlights key professional identity and core strengths.<\/li>\n\n\n\n<li>Emphasizes a unique value proposition.<\/li>\n\n\n\n<li>Communicates broader impact beyond technical skills.<\/li>\n<\/ul>\n\n\n\n<p>Use this template when crafting your own brand statement.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Learn About Your Audience<\/h3>\n\n\n\n<p>While effective personal brands are heavily based on the values, expertise, and interests of the individual, there is another important ingredient to consider: <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/target-audience\/\" rel=\"noopener\">your target audience<\/a>.<\/p>\n\n\n\n<p>Say you&#8217;re an accountant. You might get really excited about payroll solutions. But your clients are probably more interested in tax advice that will save them money. <strong>As you create a personal brand, balance your own preferences with those of your customers.<\/strong><\/p>\n\n\n\n<p>To get inside the mind of your audience, it&#8217;s worth creating some ICPs (ideal customer profiles). Think about who is likely to engage with your personal brand, factoring in their demographics, where they spend time online, and who they already follow.<\/p>\n\n\n\n<p>It&#8217;s also really important to think about their needs and their pain points \u2014 these will form the bedrock of your content strategy (more on that later).<\/p>\n\n\n\n<p>Here&#8217;s an example ICP you can use as a template:<\/p>\n\n\n\n<p><strong>Mid-career professional pivot<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Age:<\/strong> 35\u201345<\/li>\n\n\n\n<li><strong>Gender:<\/strong> All<\/li>\n\n\n\n<li><strong>Income:<\/strong> $85,000\u2013$125,000<\/li>\n\n\n\n<li><strong>Location:<\/strong> Urban professional centers (NYC, San Francisco, Chicago)<\/li>\n\n\n\n<li><strong>Education:<\/strong> Bachelor&#8217;s or Master&#8217;s degree<\/li>\n<\/ul>\n\n\n\n<p><strong>Key characteristics<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feeling stuck in current career trajectory.<\/li>\n\n\n\n<li>Ambitious and seeking meaningful professional growth.<\/li>\n\n\n\n<li>Active on LinkedIn and professional networking platforms.<\/li>\n\n\n\n<li>Desire to differentiate themselves in a competitive job market.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pain points<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Struggling to articulate unique professional value.<\/li>\n\n\n\n<li>Unclear how to translate diverse experiences into a cohesive narrative.<\/li>\n\n\n\n<li>Lacking confidence in personal marketing skills.<\/li>\n\n\n\n<li>Experiencing career plateau or uncertainty about next steps.<\/li>\n<\/ul>\n\n\n\n<p><strong>Needs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear, actionable personal branding guidance.<\/li>\n\n\n\n<li>Strategies to leverage existing professional experience.<\/li>\n\n\n\n<li>Personal brand development that feels authentic.<\/li>\n\n\n\n<li>Tools to confidently communicate professional identity.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1654\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional.webp\" alt=\"ICP snapshot example shwoing SArah Chen, a mid-career professional with quick stats, key challenges, and professional goals listed\" class=\"wp-image-60734 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-290x300.webp 290w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-991x1024.webp 991w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-768x794.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-1486x1536.webp 1486w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-600x620.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-1200x1241.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-730x755.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-1460x1509.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-784x810.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-1568x1621.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/03_icp_snapshot_the_career_pivot_professional-877x907.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1654;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Find Your Unique Voice and Aesthetic<\/h3>\n\n\n\n<p>You should now have a clear idea of what your brand will look like \u2014 and who you\u2019re trying to reach. <strong>The final step is to figure out your place in the wider world of brands.<\/strong><\/p>\n\n\n\n<p>Start by taking a closer look at influencers within your niche. What kind of content are they publishing? What tone do they strike with their content? Are there any gaps that you could fill?<\/p>\n\n\n\n<p>As you consider these points, it\u2019s also worth thinking about what voice and personality you want to build around your personal brand identity.<\/p>\n\n\n\n<p>Remember that your brand is a professional persona, not necessarily a perfect depiction of you as an actual human. Throwing in a hint of spice or glitter is totally acceptable. The world is your stage \u2014 go out there and wow them.<\/p>\n\n\n\n<p>Remember that branding isn&#8217;t defined only by what you say; <strong>the visual side of personal branding is equally important. <\/strong>Think about how to present yourself in a way that complements your persona, whether that is goofy selfies or slick profile portraits.<\/p>\n\n\n\n<p>You should also try to pinpoint <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/website-color-schemes\/\" rel=\"noopener\">colors<\/a> and <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/web-safe-fonts\/\" rel=\"noopener\">fonts<\/a> that match your aesthetic. Are you more of a high-brow Garamond type or a Comic Sans joker?<\/p>\n\n\n\n<p>You might even want to create your own brand guide! This is a guide that clearly defines your persona, from your values through to your chosen color scheme.<\/p>\n\n\n\n<h2 id=\"h2_how-to-promote-your-new-brand\" class=\"wp-block-heading\">How To Promote Your New Brand<\/h2>\n\n\n\n<p>So, you have a kick-ass personal brand\u2026.on paper. Now how do you <em>translate <\/em>that into being a well-known influencer in your field?<\/p>\n\n\n\n<p>It&#8217;s all about promotion.<\/p>\n\n\n\n<p>Here&#8217;s how to put your new personal brand on the map:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Craft Your Content Strategy<\/h3>\n\n\n\n<p>To build a following, you&#8217;re going to need to make some noise. In today&#8217;s world, that generally means posting on social media, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-write-blog-posts\/\" rel=\"noopener\">writing blogs<\/a>, and\/or cultivating an <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/grow-your-email-list\/\" rel=\"noopener\">email list<\/a>.<\/p>\n\n\n\n<p><strong>Crafting your content plan is a multi-step process:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Select your primary channels:<\/strong> Based on your own preferences and where your ICPs hang out, you need to select the channels or platforms where you&#8217;ll post most regularly.<\/li>\n\n\n\n<li><strong>Develop your content playbook:<\/strong> Most influencers and thought leaders don&#8217;t come up with something unique for every post. Instead, they tend to rotate through set plays. Create your own playbook by combining the following core ingredients:\n<ul class=\"wp-block-list\">\n<li><strong>Topics:<\/strong> Industry insights, process, personal development, leadership, etc.<\/li>\n\n\n\n<li><strong>Content types:<\/strong> Educational, inspirational, behind-the-scenes, etc.<\/li>\n\n\n\n<li><strong>Formats:<\/strong> Written (posts\/articles), visual (images\/infographics), video and audio snippets, etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Develop a posting schedule: <\/strong>If you want people to remember your personal brand, you need to publish content consistently. Social media management tools like <a target=\"_blank\" href=\"https:\/\/coschedule.com\/\" rel=\"noopener\">CoSchedule<\/a> and <a target=\"_blank\" href=\"https:\/\/buffer.com\/\" rel=\"noopener\">Buffer<\/a> or WordPress plugins like <a target=\"_blank\" href=\"https:\/\/automattic.pxf.io\/OrN6xZ\" rel=\"noopener\">Jetpack<\/a> can help you plan ahead and post at regular intervals.<\/li>\n\n\n\n<li><strong>Don&#8217;t forget engagement:<\/strong> When you build your personal brand, it&#8217;s vital to connect with other people. Comment on posts from popular accounts in your niche, and strike up conversations. This is one of the best ways to attract new fans.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"896\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example.webp\" alt=\"example content calendar with fields for pub date, working title, author, content type, keyword, a drop-down of statuses, and taget audience\" class=\"wp-image-60735 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-300x168.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-1024x573.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-768x430.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-1536x860.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-600x336.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-1200x672.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-730x409.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-1460x818.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-784x439.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-1568x878.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/04_content_calendar_example-877x491.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/896;\" \/><\/figure>\n\n\n\n<p>Content strategy is a pretty deep ocean, but we only have time to paddle in this guide. If you want to dive beneath the surface, check out these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/content-strategy\/\" rel=\"noopener\">Planning Your 2025 Content Strategy<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\" rel=\"noopener\">How To Create a Winning Social Media Strategy<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\" rel=\"noopener\">How To Start a Blog (Strategy, Tips, &amp; Content Ideas)<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create Processes To Save Time<\/h3>\n\n\n\n<p>Hmm, this is starting to feel like a lot of work, isn\u2019t it?<\/p>\n\n\n\n<p>Don&#8217;t worry. The hard yards are definitely up front. Once you\u2019ve clearly defined your brand and developed a content strategy, things get a <em>lot<\/em> easier. Trust us.<\/p>\n\n\n\n<p>Along with your playbook, you can use the following techniques to reduce your time input:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Repurpose your best content:<\/strong> Every business influencer reposts content. This can mean a simple repost, remixing an idea that has worked before, or converting your top-performing posts for other platforms.&nbsp;<\/li>\n\n\n\n<li><strong>Use AI for faster ideation:<\/strong> We don&#8217;t generally recommend using AI to write for your personal brand, because you end up sounding like\u2026a robot? But you <em>can<\/em> ask <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-use-ai\/\" rel=\"noopener\">AI tools<\/a> like ChatGPT and <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/claude-ai\/\" rel=\"noopener\">Claude<\/a> to help you <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-come-up-with-new-content-ideas\/\" rel=\"noopener\">come up with new topics<\/a> to talk about, and create a quick outline for your posts. AI tools can also help you quickly whip up visuals to complement your written content.<\/li>\n\n\n\n<li><strong>Create content in batches:<\/strong> Finding the time to develop branding content every day is almost impossible if you run a business. Instead, try to create a heap of content in a dedicated session and then use tools to schedule the posts for the coming days.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019d prefer someone else to handle these tasks, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/pro-services\/marketing\/social-media-marketing\/\" rel=\"noopener\">our team of social media marketing experts<\/a> would be more than happy to help!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Measure Your Progress<\/h3>\n\n\n\n<p>Don&#8217;t be discouraged if your brand doesn&#8217;t go global in the first month. That&#8217;s totally normal.<\/p>\n\n\n\n<p>Even so, it&#8217;s definitely worth revisiting your plan every few months to see what&#8217;s working, and what needs to change. Even the most well-known personal brands are constantly evolving.<\/p>\n\n\n\n<p>In your audit, make sure to assess:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your visual branding:<\/strong> Trends change quickly in design, so you might need to move with the times.<\/li>\n\n\n\n<li><strong>Tone and voice alignment: <\/strong>Remember all that thinking work you put into coming up with a unique voice? Check whether your posts are actually following what you decided on.<\/li>\n\n\n\n<li><strong>Content performance:<\/strong> Use analytics tools to figure out which types of content are resonating with your target audience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution.webp\" alt=\"an infinity loop labeled &quot;continuous brand evolution&quot; with points along the loop labeled track data, visual check, and voice audit\" class=\"wp-image-60736 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-300x169.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-1024x576.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-768x432.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-1536x864.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-600x338.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-1200x675.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-730x411.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-1460x821.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-784x441.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-1568x882.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/05_continuous_brand_evolution-877x493.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/900;\" \/><\/figure>\n\n\n\n<h2 id=\"h2_standing-out-is-way-better-than-blending-in\" class=\"wp-block-heading\">Standing Out Is Way Better Than Blending In<\/h2>\n\n\n\n<p>Ultimately, developing a personal brand is about differentiating yourself (and your business) from others in your field. It doesn&#8217;t really matter which style you adopt, so long as your brand is distinctive and likable. Get it right, and you could see significant ROI within months!<\/p>\n\n\n\n<p>Before you get started, make sure your website is ready for all the new visitors who will show up.<\/p>\n\n\n\n<p>At DreamHost, we offer <strong>unlimited traffic<\/strong> and <strong>100% uptime<\/strong> on all our <a href=\"https:\/\/www.dreamhost.com\/hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">web hosting plans<\/a> \u2014 so you&#8217;re never going to leave your fans disappointed.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>This page contains affiliate links. This means we may earn a commission if you purchase services through our link without any extra cost to you.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to build a personal brand that turns heads, increases your sales, and keeps your audience coming back for more? Your go-to guide is right here.<\/p>\n","protected":false},"author":1060,"featured_media":60731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Want to build a personal brand that turns heads, increases your sales, and keeps your audience coming back for more? Your go-to guide is right here.","toc_headlines":"[[\"h-why-every-entrepreneur-needs-a-personal-brand\",\"Why Every Entrepreneur Needs a Personal Brand\"],[\"h2_how-to-develop-your-personal-brand\",\"How To Develop Your Personal Brand\"],[\"h2_how-to-promote-your-new-brand\",\"How To Promote Your New Brand\"],[\"h2_standing-out-is-way-better-than-blending-in\",\"Standing Out Is Way Better Than Blending In\"]]","hide_toc":false,"footnotes":""},"categories":[12840],"tags":[],"class_list":["post-60730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Build a Strong Personal Brand as an Entrepreneur - DreamHost<\/title>\n<meta name=\"description\" content=\"Want to build a personal brand that turns heads, increases your sales, and keeps your audience coming back for more? Your go-to guide is right here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.dreamhost.com\/blog\/personal-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Personal Brand: A Step-by-Step Guide for Entrepreneurs\" \/>\n<meta property=\"og:description\" content=\"Find creative ways to build an authentic personal brand that stands out, drives sales, and builds lasting connections with your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-dev.dreamhost.com\/blog\/personal-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DreamHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-30T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T20:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/1220x628_ogimage_how_to_create_a_winning_social_media_strategy_a_comprehensive_guide_.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Brian Glassman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Building a Personal Brand: A Step-by-Step Guide for Entrepreneurs\" \/>\n<meta name=\"twitter:description\" content=\"Find creative ways to build an authentic personal brand that stands out, drives sales, and builds lasting connections with your audience.\" \/>\n<meta name=\"twitter:creator\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:site\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Glassman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Build a Strong Personal Brand as an Entrepreneur - DreamHost","description":"Want to build a personal brand that turns heads, increases your sales, and keeps your audience coming back for more? 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