{"id":57695,"date":"2021-11-11T08:35:30","date_gmt":"2021-11-11T16:35:30","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=57695"},"modified":"2025-10-22T13:15:11","modified_gmt":"2025-10-22T20:15:11","slug":"como-promover-seu-blog-nas-redes-sociais","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/pt\/como-promover-seu-blog-nas-redes-sociais\/","title":{"rendered":"Como Promover Seu Blog nas Redes Sociais"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Voc\u00ea trabalhou muito para chegar onde est\u00e1. V\u00e1 em frente, celebre suas conquistas. Voc\u00ea merece. Sabemos que gerenciar seu pr\u00f3prio site pode ser <\/span><i><span style=\"font-weight: 400;\">muito<\/span><\/i><span style=\"font-weight: 400;\"> trabalho \u00e1rduo \u2014 e isso sem contar os desafios, curvas de aprendizado e (provavelmente) noites em claro que voc\u00ea enfrentou no processo de chegar onde est\u00e1 agora.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dito isto, nada \u00e9 mais desmoralizante do que colocar seus melhores esfor\u00e7os na web para todos verem, depois <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/metricas-que-todo-blogueiro-precisa-acompanhar\/\">analisar suas an\u00e1lises<\/a> e ver baixas visualiza\u00e7\u00f5es de p\u00e1gina no seu blog ou site. Claro, os n\u00fameros n\u00e3o s\u00e3o tudo, e o tr\u00e1fego leva tempo, mas provavelmente voc\u00ea come\u00e7ou a produzir conte\u00fado com a esperan\u00e7a de que pudesse ter visualiza\u00e7\u00f5es no seu site, e, finalmente, no site que voc\u00ea trabalhou tanto para criar. N\u00f3s queremos isso para voc\u00ea tamb\u00e9m.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Na tentativa de expandir sua caixa de ferramentas de marketing e gerar cargas de tr\u00e1fego no hor\u00e1rio de pico para o seu site, <a href=\"https:\/\/www.dreamhost.com\/academy\/why-social-media-matters-for-your-site\/\">estamos falando sobre redes sociais<\/a> \u2014 os detalhes de cada canal e <a href=\"https:\/\/www.dreamhost.com\/academy\/social-media-platforms-for-your-site\/\">como utilizar diversas plataformas<\/a> para promover seu blog. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adeus, estat\u00edsticas de um \u00fanico d\u00edgito. Ol\u00e1, Visualiza\u00e7\u00f5es de P\u00e1gina (com P mai\u00fasculo)!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Potencialize Seu Blog com a DreamHost\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      N\u00f3s garantimos que seu blog seja r\u00e1pido, seguro e sempre dispon\u00edvel, para que seus visitantes confiem em voc\u00ea. Planos a partir de $2.59\/m\u00eas.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/pt\/hosting\/compartilhado\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Escolha Seu Plano                    <\/a>\n\n  <\/div>\n<\/div>\n\n\n<h2 id=\"h-midias-sociais-uma-visao-geral\" class=\"wp-block-heading\"><b>M\u00eddias Sociais, uma Vis\u00e3o Geral<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Para muitos de voc\u00eas, interagir com as redes sociais \u00e9 t\u00e3o habitual quanto respirar. Voc\u00eas fazem isso sem pensar. Rolando a tela, tirando fotos, tocando duas vezes; \u00e9 algo natural. Voc\u00eas conhecem bem as redes sociais, especialmente no como e quando interagem com elas \u2014 o americano m\u00e9dio passa <\/span><a href=\"https:\/\/blog.hootsuite.com\/11-people-join-social-every-second\/\"><span style=\"font-weight: 400;\">duas horas por dia<\/span><\/a><span style=\"font-weight: 400;\"> socializando \u2014 mas vamos olhar isso de uma perspectiva mais anal\u00edtica. Para come\u00e7ar, alguns n\u00fameros:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em janeiro de 2021, havia <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\">4,6 bilh\u00f5es de usu\u00e1rios ativos da internet<\/a> em todo o mundo \u2014 isso representa 59,5% da popula\u00e7\u00e3o global! Al\u00e9m disso, 4,32 bilh\u00f5es de pessoas acessam a internet por dispositivos m\u00f3veis.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Os usu\u00e1rios t\u00eam em m\u00e9dia <\/span><a href=\"https:\/\/www.omnicoreagency.com\/social-media-statistics\/#:~:text=Internet%20users%20on%20social%20media,8.4%20profiles%20on%20social%20media.\"><span style=\"font-weight: 400;\">8,4 contas em redes sociais<\/span><\/a> <span style=\"font-weight: 400;\">cada.<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">No final de 2020, havia mais de<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2020-october-global-statshot\"><span data-contrast=\"none\">&nbsp;4,14 bilh\u00f5es de pessoas&nbsp;em plataformas de redes sociais mensalmente<\/span><\/a>. Este n\u00famero<span data-contrast=\"none\"> representa 88,9% do total de uso da internet.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Os usu\u00e1rios da Internet est\u00e3o interessados em compartilhamento social. Isso \u00e9 \u00f3bvio. E apenas por esses n\u00fameros, podemos ver que as redes sociais s\u00e3o um grande mercado, provavelmente subutilizado ou mal utilizado por muitos sites na gera\u00e7\u00e3o de tr\u00e1fego de refer\u00eancia e na promo\u00e7\u00e3o de postagens de blogs. Assim, aproveitar essas plataformas significa grandes neg\u00f3cios para a promo\u00e7\u00e3o e <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/guia-do-iniciante-para-criar-o-blog-perfeito\/\">crescimento do seu blog<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Como? Vamos analis\u00e1-lo como uma ferramenta de marketing.<\/span><\/p>\n\n\n\n<h2 id=\"h-midias-sociais-para-sua-estrategia-de-promocao-de-blog\" class=\"wp-block-heading\"><b>M\u00eddias Sociais para Sua Estrat\u00e9gia de Promo\u00e7\u00e3o de Blog<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Hora de assumir um novo papel \u2014 o de um profissional de marketing. <\/span><a href=\"http:\/\/www.adweek.com\/socialtimes\/yesmail-retail-brands-social-media-channels\/622117\"><span style=\"font-weight: 400;\">Noventa e um por cento<\/span><\/a><span style=\"font-weight: 400;\"> das marcas de varejo utilizam dois ou mais canais de m\u00eddia social, e <\/span><a href=\"http:\/\/mashable.com\/2014\/02\/13\/linkedin-social-media-study\"><span style=\"font-weight: 400;\">81%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;das pequenas e m\u00e9dias empresas utilizam algum tipo de plataforma social. Para construir e engajar audi\u00eancias, voc\u00ea precisa estar socialmente conectado para <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/guia-para-iniciantes-sobre-como-promover-seu-site-e-aumentar-o-trafego\/\">gerar mais tr\u00e1fego para o seu site<\/a>.<\/span><\/p>\n\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20664 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-14.jpg\" alt=\"M\u00e3os segurando um smartphone.\" width=\"600\" height=\"900\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-14.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-14-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/><\/p>\n\n\n<p><span style=\"font-weight: 400;\">Como as plataformas de m\u00eddia social podem experimentar um alto volume de tr\u00e1fego e engajamento, voc\u00ea vai querer aproveitar esses p\u00fablicos <a href=\"https:\/\/www.dreamhost.com\/blog\/19-expert-blogging-tips-for-2019\/\">para atrair olhares para o seu site ou blog<\/a>. Al\u00e9m disso, \u00e9 uma <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/35-ways-to-promote-your-website\/\"><span style=\"font-weight: 400;\">maneira econ\u00f4mica de divulgar seu blog<\/span><\/a><span style=\"font-weight: 400;\"> (ei, sabemos que os recursos s\u00e3o limitados!) <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Como? Primeiro as primeiras coisas. Como mencionamos, voc\u00ea provavelmente pode obter muitas informa\u00e7\u00f5es \u00fateis sobre m\u00eddias sociais com base em seus pr\u00f3prios h\u00e1bitos sociais, mas manter conscientemente seu dedo no pulso da conversa social (pense nisso como aprimorar suas habilidades de escuta social) ajudar\u00e1 voc\u00ea a entender melhor como lan\u00e7ar seu <a href=\"https:\/\/www.dreamhost.com\/academy\/how-to-create-social-media-marketing-strategy\/\">plano de ataque de m\u00eddia social<\/a> para construir o tr\u00e1fego do seu site.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, as redes sociais est\u00e3o sempre mudando e evoluindo, ent\u00e3o voc\u00ea precisa estar em sintonia com as plataformas sociais para acompanhar a metodologia de marketing mais eficaz para cada uma. Ent\u00e3o, n\u00e3o se preocupe demais com os algoritmos; apenas continue aprendendo e testando o que funciona melhor para <\/span><i><span style=\"font-weight: 400;\">sua<\/span><\/i><span style=\"font-weight: 400;\"> audi\u00eancia.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Os canais de m\u00eddia social tamb\u00e9m apresentam um sistema \u00fatil de duas vias para aceitar feedback dos usu\u00e1rios e coletar conte\u00fado gerado pelos usu\u00e1rios que seja relevante. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dreamhost.com\/academy\/best-social-media-tools\/\">Usar as redes sociais como uma ferramenta de marketing<\/a> n\u00e3o precisa ser complicado. Vamos gui\u00e1-lo atrav\u00e9s de algumas melhores pr\u00e1ticas de marketing em redes sociais, depois investigar como voc\u00ea pode utilizar cada canal social \u00fanico para promover seu conte\u00fado e come\u00e7ar a construir tr\u00e1fego em seu blog.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Prepare-se \u2014 e pegue um l\u00e1pis: \u00c9 hora de Marketing de M\u00eddias Sociais 101.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\n\n<\/span><\/p>\n\n\n\n<h2 id=\"h-melhores-praticas-de-marketing-em-midias-sociais\" class=\"wp-block-heading\"><b>Melhores Pr\u00e1ticas de Marketing em M\u00eddias Sociais<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">O marketing nas redes sociais exige esfor\u00e7os individuais e personalizados (como discutiremos mais tarde). Ainda assim, existem algumas pr\u00e1ticas boas para o tr\u00e1fego de aplica\u00e7\u00e3o geral que voc\u00ea pode implementar nos seus esfor\u00e7os para divulgar seu blog.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-link-it\"><strong>Link It<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Os usu\u00e1rios n\u00e3o v\u00e3o querer ficar procurando para encontrar seu conte\u00fado ou um link para o seu blog que esteja escondido de forma obscura. Facilite para eles localizarem voc\u00ea colocando um link para o seu site em todos os seus canais de m\u00eddia social. Torne isso vis\u00edvel e f\u00e1cil de navegar. Quando seu conte\u00fado em m\u00eddias sociais engajar eles, eles v\u00e3o querer mais \u2014 ent\u00e3o, torne simples para eles se conectarem com voc\u00ea e acessarem seu blog ou site. &nbsp;Al\u00e9m disso, tente manter seus identificadores consistentes entre suas plataformas. Isso tornar\u00e1 mais f\u00e1cil para o p\u00fablico encontrar voc\u00ea \u2014 e mais f\u00e1cil para voc\u00ea construir uma marca coesa e reconhec\u00edvel. (Sim, at\u00e9 blogs t\u00eam marcas!)<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20668\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"595\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-18-.jpg\" alt=\"Perfil do Twitter do Autoblog.\" class=\"wp-image-20668 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-18--300x198.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-18--768x508.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--600x397.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--730x483.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--784x518.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--877x580.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/595;\" \/><figcaption class=\"wp-element-caption\">O perfil do Twitter do Autoblog possui um link pr\u00e1tico e conveniente para o seu blog diretamente de sua bio.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-torne-o-unico\"><strong>Torne-o \u00danico<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Embora a maioria dos canais de m\u00eddia social tenha as mesmas bases b\u00e1sicas (compartilhar conte\u00fado, conectar-se com outros, etc.), isso \u00e9 realmente a \u00fanica coisa que os une. Cada estrutura de plataforma \u00e9 \u00fanica, e elas operam em modelos diferentes. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dito isto, a forma como voc\u00ea promove seu blog ou site nas redes sociais n\u00e3o pode ser \u00fanica para todos. Por exemplo, o marketing do seu blog no Instagram provavelmente n\u00e3o funcionar\u00e1 no Facebook, e o que funciona no Twitter definitivamente n\u00e3o funcionar\u00e1 no Pinterest. Voc\u00ea entende a ideia. Al\u00e9m disso, simplesmente copiar e colar o conte\u00fado social em cada plataforma n\u00e3o \u00e9 apenas pregui\u00e7oso, mas pode ser repulsivo para o p\u00fablico \u2014 essa abordagem repetitiva pode parecer spam. Voc\u00ea definitivamente n\u00e3o quer isso.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ao desenvolver planos para promover uma publica\u00e7\u00e3o de blog nas redes sociais (veja o pr\u00f3ximo ponto), considere cada plataforma individualmente. Em seguida, adapte seu conte\u00fado a cada plataforma com base nas mec\u00e2nicas de cada canal de m\u00eddia social. (Saiba mais sobre esses modelos na nossa se\u00e7\u00e3o de desdobramento da plataforma a seguir.) E saiba isto: Voc\u00ea n\u00e3o precisa ter 15 diferentes contas de m\u00eddias sociais. \u00c9 totalmente aceit\u00e1vel <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/5-ways-to-pick-the-best-social-media-platform-for-your-small-business\/\"><span style=\"font-weight: 400;\">escolher algumas<\/span><\/a><span style=\"font-weight: 400;\"> e focar em se destacar nelas. Conhe\u00e7a (e respeite) seus limites.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-20673 size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"889\" height=\"1024\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--889x1024.jpg\" alt=\"O site WP Beginner no Facebook.\" class=\"wp-image-20673 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--889x1024.jpg 889w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--260x300.jpg 260w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--768x885.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--600x691.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--730x841.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--784x903.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--877x1010.jpg.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23-.jpg.webp 900w\" data-sizes=\"(max-width: 889px) 100vw, 889px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 889px; --smush-placeholder-aspect-ratio: 889\/1024;\" \/><figcaption class=\"wp-element-caption\">O site WordPress Beginner ajusta como apresentam o mesmo conte\u00fado no Facebook e no Twitter.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image wp-image-20679 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"659\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-29-.jpg\" alt=\"O site WordPress para Iniciantes. \" class=\"wp-image-20679 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-29--300x220.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-29--768x562.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--600x439.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--730x535.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--784x574.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--877x642.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/659;\" \/><figcaption class=\"wp-element-caption\">O site WordPress para Iniciantes ajusta como apresentam o mesmo conte\u00fado no Facebook e no Twitter.<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">\n\n<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mantenha-um-cronograma\"><strong>Mantenha um Cronograma<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Com tudo o que voc\u00ea precisa fazer para manter seu site funcionando (sabemos que a lista de tarefas nunca acaba), voc\u00ea precisar\u00e1 de uma maneira de se organizar \u2014 e manter sua sanidade \u2014 enquanto promove seu blog nas redes sociais. <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/easy-social-media-tricks-hard-working-small-business\/\"><span style=\"font-weight: 400;\">Depois de planejar<\/span><\/a><span style=\"font-weight: 400;\"> conte\u00fado personalizado para cada canal, agende suas postagens para que voc\u00ea possa configur\u00e1-las e seguir em frente. Programas como Hootsuite ou CoSchedule funcionam excelentemente para essa programa\u00e7\u00e3o multicanal. <\/span><\/p>\n\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20677 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-27.jpg\" alt=\"Lousa com calend\u00e1rio social. \" width=\"900\" height=\"600\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-27-300x200.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-27-768x512.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-600x400.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-730x487.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-784x523.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-877x585.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><\/p>\n\n\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, programar conte\u00fado com anteced\u00eancia ajuda voc\u00ea a manter a consist\u00eancia do conte\u00fado e aproveitar os melhores hor\u00e1rios de publica\u00e7\u00e3o para cada plataforma, sem a necessidade de estar online a cada segundo do dia. Claro, levar\u00e1 tempo para descobrir os melhores hor\u00e1rios e frequ\u00eancia de publica\u00e7\u00e3o para cada plataforma, ent\u00e3o n\u00e3o se preocupe se voc\u00ea tiver que continuar ajustando e refinando o agendamento de suas redes sociais.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crie-buzz-com-campanhas\"><strong>Crie Buzz com Campanhas<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Em vez de apenas um tweet ou post no Instagram aqui e ali, voc\u00ea pode usar as redes sociais para atrair p\u00fablicos para o seu blog de novas maneiras. Ao criar campanhas de m\u00eddia social (e usar hashtags nos lugares certos), voc\u00ea pode implementar esfor\u00e7os focados e concentrados que podem render um retorno maior em engajamento e tr\u00e1fego para o seu blog. Planeje campanhas oportunas estabelecendo metas para o engajamento desejado e como esse engajamento se traduzir\u00e1 em novo tr\u00e1fego para o blog.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20652\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"739\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-2-.jpg\" alt=\"Girls Scouts on Twitter.\" class=\"wp-image-20652 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-2--300x246.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-2--768x631.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--600x493.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--730x599.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--784x644.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--877x720.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/739;\" \/><figcaption class=\"wp-element-caption\">A campanha cont\u00ednua do Twitter #BecauseofGirlScouts das Girl Scouts oferece a elas uma maneira \u00fanica de compartilhar conte\u00fado e \u2014 b\u00f4nus \u2014 convida muitos conte\u00fados gerados pelos usu\u00e1rios de seguidores e influenciadores.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20660 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-10-.jpg\" alt=\"\" width=\"900\" height=\"839\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-10--300x280.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-10--768x716.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--600x559.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--730x681.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--784x731.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--877x818.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/839;\" \/><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"829\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-11-.jpg\" alt=\"\" class=\"wp-image-20661 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-11--300x276.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-11--768x707.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--600x553.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--730x672.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--784x722.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--877x808.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/829;\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">[link relacionado= &#8220;https:\/\/www.dreamhost.com\/blog\/promote-your-website-with-micro-influencers\/&#8221; texto= &#8220;Aprenda Como Promover Seu Site com Marketing de Influenciadores&#8221;]<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mantenha-se-atualizado-com-as-tendencias\"><strong>Mantenha-se Atualizado com as Tend\u00eancias<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A partir de agora, veja a ades\u00e3o a tend\u00eancias criativas como algo positivo. \u00c0 medida que voc\u00ea aprimora suas habilidades de escuta social, pode aprender a captar o pulso do burburinho virtual e das tend\u00eancias sociais em cada plataforma e personalizar o conte\u00fado para aproveitar o hype j\u00e1 constru\u00eddo para impulsionar seus esfor\u00e7os na busca de novos p\u00fablicos. Ent\u00e3o, seja voc\u00ea est\u00e1 pegando carona na onda do #InMyFeelingsChallenge, no \u00faltimo emoji do iPhone, ou em um feriado pr\u00f3ximo (Dia Nacional da Pizza, algu\u00e9m?) ou esta\u00e7\u00e3o, a conversa natural sobre t\u00f3picos dignos de aten\u00e7\u00e3o pode servir como ve\u00edculos para gerar tr\u00e1fego. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20676\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"666\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-26-.jpg\" alt=\"Maria do blog de estilo de vida The Glam Greek.\" class=\"wp-image-20676 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-26--300x222.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-26--768x568.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--600x444.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--730x540.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--784x580.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--877x649.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/666;\" \/><figcaption class=\"wp-element-caption\">Maria do blog de estilo de vida The Glam Greek utiliza o burburinho do #DiaNacionaldeLerUmLivro para engajar &#8216;grammers e promover seu blog.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image size-full wp-image-20675\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"869\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-25-.jpg\" alt=\"Publica\u00e7\u00e3o do Facebook da American Airlines. \" class=\"wp-image-20675 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-25--300x290.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-25--768x742.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--600x579.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--730x705.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--784x757.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--877x847.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/869;\" \/><figcaption class=\"wp-element-caption\">American Airlines utiliza o Facebook para compartilhar conte\u00fado relacionado ao t\u00f3pico em alta #NationalCameraDay.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image size-full wp-image-20670\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"581\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-20-.jpg\" alt=\"Publica\u00e7\u00e3o no Instagram da Lego tem\u00e1tica do Casamento Real.\" class=\"wp-image-20670 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-20--300x194.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-20--768x496.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--600x387.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--730x471.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--784x506.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--877x566.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/581;\" \/><figcaption class=\"wp-element-caption\">Falando em relev\u00e2ncia: a publica\u00e7\u00e3o no Instagram da Lego sobre o Casamento Real foi uma promo\u00e7\u00e3o perfeitamente cronometrada.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image size-full wp-image-20665\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"614\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-15-.jpg\" alt=\"Postagem de Twitter tem\u00e1tica de Star Wars nas festas da JetBlue. \" class=\"wp-image-20665 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-15--300x205.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-15--768x524.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--600x409.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--730x498.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--784x535.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--877x598.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/614;\" \/><figcaption class=\"wp-element-caption\">Aproveitando as festas com um tweet bem projetado de Star Wars? Isso \u00e9 brilhantismo em marketing de m\u00eddia social. Parab\u00e9ns, JetBlue.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promova-em-redes\"><strong>Promova em Redes<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Deixe seus esfor\u00e7os de marketing em redes sociais trabalharem juntos. Em vez de apenas reciclar conte\u00fado entre as plataformas, compartilhe conte\u00fado exclusivo em cada plataforma que conecta os usu\u00e1rios ao conte\u00fado em outras plataformas \u2014 por exemplo, voc\u00ea poderia compartilhar um momento &#8220;por tr\u00e1s das c\u00e2meras&#8221; na sua hist\u00f3ria do Instagram enquanto compartilha um trecho de postagem ou coment\u00e1rio de leitor no seu Twitter. Este m\u00e9todo de marketing social exclusivo para este local ajudar\u00e1 a incentivar os usu\u00e1rios a interagirem com voc\u00ea em m\u00faltiplas plataformas \u2014 obtendo assim ainda mais exposi\u00e7\u00e3o para seus esfor\u00e7os de marketing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-otimizar-para-dispositivos-moveis\"><strong>Otimizar para Dispositivos M\u00f3veis<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pronto para um fato surpreendente? Aqui vai:<\/span><a href=\"https:\/\/coschedule.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\"> 91%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;dos usu\u00e1rios de redes sociais est\u00e3o acessando os canais sociais por dispositivos m\u00f3veis. Com o n\u00famero total de usu\u00e1rios de telefones celulares ultrapassando mais de 5 bilh\u00f5es (um aumento de <\/span><a href=\"https:\/\/blog.hootsuite.com\/11-people-join-social-every-second\/\"><span style=\"font-weight: 400;\">4%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;em rela\u00e7\u00e3o ao ano passado), mais pessoas do que nunca est\u00e3o acessando seus canais de m\u00eddia social em movimento. Simplesmente, isso significa que seu conte\u00fado \u2014 tanto nas redes sociais quanto em seu site \u2014 precisa ser <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/como-otimizar-seu-site-para-dispositivos-moveis\/\"><span style=\"font-weight: 400;\">compat\u00edvel com dispositivos m\u00f3veis<\/span><\/a><span style=\"font-weight: 400;\">, otimizado para o p\u00fablico que usa smartphones, seja no trajeto para o trabalho, no intervalo para almo\u00e7o ou na fila do supermercado. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20666 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-16.jpg\" alt=\"Pessoas na plataforma do trem olhando para seus celulares.\" width=\"900\" height=\"600\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-16-300x200.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-16-768x512.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-600x400.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-730x487.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-784x523.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-877x585.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><b><\/b><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nao-negligencie-o-seo\"><strong>N\u00e3o Negligencie o SEO<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">S\u00f3 porque voc\u00ea est\u00e1 decidido a melhorar seu jogo nas redes sociais para trazer mais tr\u00e1fego para o seu blog, n\u00e3o significa que voc\u00ea pode ignorar a tarefa necess\u00e1ria de otimizar seu conte\u00fado (e site) para os motores de busca. Temos guias nota A em SEO \u2014 confira <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/?s=SEO\"><span style=\"font-weight: 400;\">aqui<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mantenha-seus-olhos-nas-analises\"><strong>Mantenha seus olhos nas an\u00e1lises<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Como as redes sociais mudam com frequ\u00eancia, e o marketing nas diversas plataformas pode ser um processo de tentativa e erro, voc\u00ea precisa acompanhar o que est\u00e1 funcionando \u2014 e o que n\u00e3o est\u00e1. Uma ferramenta de monitoramento social como Sprout Social ou Social Report pode fornecer insights valiosos sobre a atividade nas redes sociais e os resultados dos seus esfor\u00e7os de marketing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, preste aten\u00e7\u00e3o na se\u00e7\u00e3o de refer\u00eancias da an\u00e1lise do seu blog. De onde vem o seu tr\u00e1fego? Os p\u00fablicos est\u00e3o vindo do Instagram? Ent\u00e3o voc\u00ea est\u00e1 indo bem nessa rede \u2014 continue com os esfor\u00e7os l\u00e1. Poucos ou nenhum p\u00fablico visitando seu site pelo Facebook? Parece que voc\u00ea sabe onde avaliar e ajustar. Estar atento \u00e0s an\u00e1lises ajuda voc\u00ea n\u00e3o apenas a manter seu p\u00fablico em mente, mas tamb\u00e9m pode ajudar a continuar melhorando seu caminho para o sucesso do blog.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Socialize-se e Cres\u00e7a Seu Neg\u00f3cio com a DreamHost\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      Nossos especialistas ajudar\u00e3o a criar uma estrat\u00e9gia poderosa de m\u00eddia social e aprimorar sua execu\u00e7\u00e3o para que voc\u00ea possa focar em gerir seu neg\u00f3cio.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/pt\/servicos-profissionais\/marketing\/marketing-redes-sociais\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Saiba Mais                    <\/a>\n\n  <\/div>\n<\/div>\n\n\n<h2 id=\"h-desmembrando-as-plataformas\" class=\"wp-block-heading\"><b>Desmembrando as Plataformas<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Vamos esclarecer as coisas. Como existem muitas plataformas de m\u00eddia social atualmente (parece que uma nova surge todos os dias), vamos cobrir cinco canais principais, identificando como podem ser os esfor\u00e7os de marketing em cada plataforma, e o que \u00e9 importante saber sobre cada rede social individualmente. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cada canal oferece muitas maneiras diferentes de promover seu conte\u00fado, ent\u00e3o \u00e9 importante estar familiarizado com cada um \u2014 incluindo limites de caracteres, demografia e hor\u00e1rios \u00f3timos de postagem. Ainda assim, o momento de ser um guru das redes sociais \u00e9 agora \u2014 as pr\u00e1ticas que s\u00e3o mais eficazes nas redes sociais muitas vezes mudam ao longo do tempo, ent\u00e3o \u00e9 essencial que voc\u00ea mantenha seu conhecimento social atualizado. Dito isso, \u00e9 hora de fazer login!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook\"><strong>Facebook<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios ativos<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">Um bilh\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios ativos diariamente<\/span><\/li>\n\n\n\n<li><b>Demografia Principal<\/b><span style=\"font-weight: 400;\">: Jovens de 18 a 29 anos representam <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-demographics\/\"><span style=\"font-weight: 400;\">82%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios<\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios Chave<\/b><span style=\"font-weight: 400;\">: 9h, 13h\u201315h, <\/span><a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-social-media\/#facebook\"><span style=\"font-weight: 400;\">de quinta-feira a domingo<\/span><\/a><\/li>\n\n\n\n<li><b>Frequ\u00eancia Ideal de Postagem<\/b><span style=\"font-weight: 400;\">: Uma vez por dia<\/span><\/li>\n\n\n\n<li><b>Limite de Caracteres por Postagem<\/b><span style=\"font-weight: 400;\">: 10.000 <\/span><i><span style=\"font-weight: 400;\">mas<\/span><\/i><span style=\"font-weight: 400;\"> apenas os primeiros 480 caracteres s\u00e3o vis\u00edveis na linha do tempo. O restante fica oculto com um link &#8220;Ver Mais&#8221;. Ent\u00e3o, dica: \u00e9 melhor manter sua postagem com 480 caracteres ou menos. O resto do seu texto provavelmente n\u00e3o ser\u00e1 visto. Na verdade, relat\u00f3rios mostram que o comprimento \u00f3timo para engajamento \u00e9 <\/span><a href=\"https:\/\/blog.hootsuite.com\/ideal-social-media-post-length\/#Facebook\"><span style=\"font-weight: 400;\">menos de 80 caracteres<\/span><\/a><span style=\"font-weight: 400;\">! <\/span><\/li>\n<\/ul>\n\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20654 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-4.jpg\" alt=\"Tela de login do Facebook. \" width=\"900\" height=\"598\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-4-300x199.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-4-768x510.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-600x399.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-730x485.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-784x521.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-877x583.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/598;\" \/><\/p>\n\n\n<p><span style=\"font-weight: 400;\">Embora possa parecer a vers\u00e3o milenar do Myspace (tamb\u00e9m conhecido como a cidade fantasma da web), na realidade<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">o Facebook ainda domina o jogo das redes sociais, com o total de usu\u00e1rios chegando a quase <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/facebook-statistics\/\"><span style=\"font-weight: 400;\">1,78 bilh\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> em 2020. Al\u00e9m disso, (com exce\u00e7\u00e3o das pessoas com mais de 65 anos) <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-demographics\/\"><span style=\"font-weight: 400;\">mais da metade<\/span><\/a><span style=\"font-weight: 400;\"> dos americanos em cada faixa et\u00e1ria s\u00e3o usu\u00e1rios do Facebook. Isso representa uma faixa <\/span><i><span style=\"font-weight: 400;\">significativa<\/span><\/i><span style=\"font-weight: 400;\">. Como ele domina amplamente o cen\u00e1rio social, \u00e9 importante \u2014 at\u00e9 crucial \u2014 entender a plataforma para promover bem o seu blog. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Uma <\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\"><span style=\"font-weight: 400;\">pesquisa recente do Pew Research Center<\/span><\/a><span style=\"font-weight: 400;\"> revelou que a maioria dos adultos americanos \u2014 73% \u2014 usa o Facebook. Dito isso, ele continua sendo uma plataforma social prim\u00e1ria, e embora o tempo total gasto diariamente no Facebook tenha diminu\u00eddo ao longo do tempo para <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">35 minutos<\/span><\/a><span style=\"font-weight: 400;\">, \u00e9 a plataforma mais verificada frequentemente \u2014 <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-network-landscape-chartoftheday\/\"><span style=\"font-weight: 400;\">oito vezes por dia<\/span><\/a><span style=\"font-weight: 400;\">. Oito!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">O Facebook permite que voc\u00ea promova seu blog por meio do seu perfil, p\u00e1ginas e em grupos. Mantenha as postagens visuais \u2014 ou seja, inclua imagens de alta qualidade \u2014 e considere colocar seu link no campo de texto em vez de usar a pr\u00e9-visualiza\u00e7\u00e3o autom\u00e1tica de link na postagem. Essa t\u00e9cnica tem sido demonstrada para <\/span><a href=\"https:\/\/www.thesocialmediahat.com\/article\/facebook-hack-will-10x-your-reach\"><span style=\"font-weight: 400;\">ajudar a aumentar o engajamento<\/span><\/a><span style=\"font-weight: 400;\"> na sua postagem. Al\u00e9m disso, outro ponto para os visuais: Imagens nas postagens s\u00e3o automaticamente adicionadas ao seu \u00e1lbum no Facebook, assim seus p\u00fablicos podem acess\u00e1-las (incluindo seus links) em um lugar conveniente.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use textos envolventes e convidativos em suas publica\u00e7\u00f5es, incentivando sua comunidade a compartilhar suas opini\u00f5es e pensamentos. E embora seja tentador \u2014 tipo, n\u00e3o \u00e9 incr\u00edvel como eles transformam postagens em conte\u00fado pesquis\u00e1vel? \u2014 evite usar hashtags. Elas <\/span><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/should-you-use-hashtags-facebook-heres-what-research-says\"><span style=\"font-weight: 400;\">historicamente n\u00e3o t\u00eam sido \u00f3timas<\/span><\/a><span style=\"font-weight: 400;\"> para o engajamento no Facebook. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20667\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"737\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-17-.jpg\" alt=\"Publica\u00e7\u00e3o do Facebook da Staples de uma lancheira vintage.\" class=\"wp-image-20667 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17-.jpg.webp 737w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-17--246x300.jpg 246w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17--600x733.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17--730x891.jpg.webp 730w\" data-sizes=\"(max-width: 737px) 100vw, 737px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 737px; --smush-placeholder-aspect-ratio: 737\/900;\" \/><figcaption class=\"wp-element-caption\">Adorando esta publica\u00e7\u00e3o oportuna, divertida e envolvente da Staples.<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Altere os hor\u00e1rios de publica\u00e7\u00e3o e o texto usado para promover o conte\u00fado do seu blog (mantenha-o atualizado!) em diferentes \u00e1reas do Facebook, seja na sua p\u00e1gina principal ou em grupos. N\u00e3o hesite em republicar conte\u00fado perene misturado com outros conte\u00fados \u00fateis e relevantes.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20669\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"647\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-19-.jpg\" alt=\"P\u00e1gina do Facebook de K.M. Weiland.\" class=\"wp-image-20669 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-19-.jpg.webp 647w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-19--216x300.jpg 216w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-19--600x835.jpg.webp 600w\" data-sizes=\"(max-width: 647px) 100vw, 647px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 647px; --smush-placeholder-aspect-ratio: 647\/900;\" \/><figcaption class=\"wp-element-caption\">A autora e blogueira de escrita K.M. Weiland usa o Facebook para incentivar a conversa e promover conte\u00fado \u00fatil do blog.<\/figcaption><\/figure><\/div>\n\n\n<p><span data-slate-node=\"text\">Se voc\u00ea est\u00e1 pensando em experimentar um <span class=\"getHighlights__Term-sc-1s71y2o-0 bOHVYF highlight--related-topic\">an\u00fancio no Facebook<\/span> para promover seu <span class=\"getHighlights__Term-sc-1s71y2o-0 bOHVYF highlight--related-topic\">blog<\/span>, informe-se sobre <span class=\"getHighlights__Term-sc-1s71y2o-0 iOyhdl highlight--variant\"><span class=\"getHighlights__Term-sc-1s71y2o-0 bOHVYF highlight--related-topic\">publicidade em m\u00eddias sociais<\/span><\/span><span class=\"getHighlights__Term-sc-1s71y2o-0 iOyhdl highlight--variant\"> com um guia <\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\" target=\"_new\" rel=\"noopener noreferrer\" data-slate-node=\"element\" data-slate-inline=\"true\"><span data-slate-node=\"text\">como este<\/span><\/a><span data-slate-node=\"text\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">E a \u00faltima palavra para manter as coisas otimizadas para dispositivos m\u00f3veis: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">19%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;do tempo gasto em dispositivos m\u00f3veis \u00e9 gasto no Facebook. Apenas reflita sobre isso por um minuto. Dezenove por cento do <\/span><i><span style=\"font-weight: 400;\">todo<\/span><\/i><span style=\"font-weight: 400;\"> tempo gasto em dispositivos m\u00f3veis. Para construir seu p\u00fablico do blog, o conte\u00fado que voc\u00ea compartilha <\/span><i><span style=\"font-weight: 400;\">tem<\/span><\/i><span style=\"font-weight: 400;\"> que ser amig\u00e1vel para dispositivos m\u00f3veis.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram\"><strong>Instagram<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/techcrunch.com\/2018\/06\/20\/instagram-1-billion-users\/\"><span style=\"font-weight: 400;\">1 bilh\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios ativos mensalmente<\/span><\/li>\n\n\n\n<li><b>Demografia Principal<\/b><span style=\"font-weight: 400;\">: Jovens de 18 a 29 anos representam <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#instagram\"><span style=\"font-weight: 400;\">59%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios<\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios Chave<\/b><span style=\"font-weight: 400;\">: Dias \u00fateis (Quinta-feira \u00e9 <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">considerado o dia<\/span><\/a><span style=\"font-weight: 400;\"> com maior engajamento) \u00e0s 5h, 15h-16h.<\/span><\/li>\n\n\n\n<li><b>Frequ\u00eancia Ideal de Postagem<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">5 vezes<\/span><\/a><span style=\"font-weight: 400;\"> por semana<\/span><\/li>\n\n\n\n<li><b>Limite de Caracteres por Post<\/b><span style=\"font-weight: 400;\">: 2.200; 30 hashtags. O comprimento ideal para legendas \u00e9 <\/span><a href=\"https:\/\/blog.hootsuite.com\/ideal-social-media-post-length\/#Instagram\"><span style=\"font-weight: 400;\">138-150 caracteres<\/span><\/a><span style=\"font-weight: 400;\">, com 5-10 hashtags.<\/span><\/li>\n<\/ul>\n\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20678 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-28.jpg\" alt=\"Tela de login do Instagram.\" width=\"900\" height=\"675\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-28-300x225.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-28-768x576.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-600x450.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-730x548.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-784x588.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-877x658.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/675;\" \/><\/p>\n\n\n<p><span style=\"font-weight: 400;\">Voc\u00ea n\u00e3o precisa ser Selena Gomez <\/span><span style=\"font-weight: 400;\">ou Cristiano Ronaldo \u2014 tamb\u00e9m conhecidos como os Mais Seguidos do Insta \u2014 para alcan\u00e7ar e atingir novos p\u00fablicos para o seu blog de maneira eficaz. O Instagram est\u00e1 crescendo de maneira significativa (especialmente ap\u00f3s sua compra pelo Facebook em 2012), o que significa que a plataforma est\u00e1 repleta de possibilidades para voc\u00ea promover seu blog ou site. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">H\u00e1 muito amor (e <\/span><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/paper-souls\/201601\/instagram-is-the-happiest-place-in-the-internet-world\"><span style=\"font-weight: 400;\">felicidade<\/span><\/a><span style=\"font-weight: 400;\">) circulando pelo Instagram. Ou seja, os usu\u00e1rios curtem mais de <\/span><a href=\"http:\/\/time.com\/money\/4376329\/instagram-users\/\"><span style=\"font-weight: 400;\">4 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de publica\u00e7\u00f5es por dia. Por isso, a plataforma possui a <\/span><a href=\"https:\/\/www.webstrategiesinc.com\/blog\/which-social-media-sites-get-the-most-engagement\"><span style=\"font-weight: 400;\">maior taxa de intera\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> entre as redes sociais, com <\/span><a href=\"https:\/\/www.webstrategiesinc.com\/blog\/which-social-media-sites-get-the-most-engagement\"><span style=\"font-weight: 400;\">2-7%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios interagindo com cada publica\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dito isso, h\u00e1 outra estat\u00edstica que voc\u00ea deve conhecer: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> dos posts no Instagram n\u00e3o s\u00e3o vistos. Sim, voc\u00ea pode culpar o novo algoritmo por isso. Como os &#8216;grammers est\u00e3o compartilhando uma m\u00e9dia de <\/span><a href=\"https:\/\/www.reuters.com\/article\/us-facebook-instagram-users\/instagrams-user-base-grows-to-more-than-500-million-idUSKCN0Z71LN\"><span style=\"font-weight: 400;\">95 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de fotos e v\u00eddeos por dia, a satura\u00e7\u00e3o pode significar que as audi\u00eancias (incluindo seu tr\u00e1fego potencial) n\u00e3o est\u00e3o vendo o que voc\u00ea compartilha. Como a rede opera usando o engajamento de p\u00e1gina de post para escolher o conte\u00fado que as pessoas ver\u00e3o, voc\u00ea precisa trabalhar para aprimorar seu jogo de engajamento \u2014 ou seja, conseguir que as pessoas interajam com voc\u00ea. Como? Algumas dicas:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-publique-sua-localizacao\"><strong>Publique Sua Localiza\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Publica\u00e7\u00f5es geolocalizadas com um local ganham <\/span><span style=\"font-weight: 400;\">79%<\/span><span style=\"font-weight: 400;\"> mais engajamento, ent\u00e3o deixe seu p\u00fablico saber onde voc\u00ea est\u00e1. Claro, voc\u00ea n\u00e3o quer fornecer o seu endere\u00e7o residencial, mas se voc\u00ea est\u00e1 criando conte\u00fado de um local interessante ou visitando um local \u2014 compartilhe!<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-20682 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"578\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-IG.jpg\" alt=\"Publica\u00e7\u00e3o da DreamHost no Instagram.\" class=\"wp-image-20682 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-IG-300x193.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-IG-768x493.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-600x385.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-730x469.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-784x504.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-877x563.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/578;\" \/><figcaption class=\"wp-element-caption\"><i><span style=\"font-weight: 400;\">Sim, estamos no Instagram! <\/span><\/i><a href=\"https:\/\/www.instagram.com\/dreamhost\/\"><i><span style=\"font-weight: 400;\">Siga-nos<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> para atualiza\u00e7\u00f5es sobre nossas aventuras ao redor do mundo em hospedagem.<\/span><\/i><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-acompanhe-e-reproduza-publicacoes-de-alto-desempenho\"><strong>Acompanhe (e Reproduza) Publica\u00e7\u00f5es de Alto Desempenho<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Ao trabalhar para entender o que \u00e9 eficaz em cada rede social e o que n\u00e3o \u00e9, haver\u00e1 (muitas) tentativas e erros. Algumas publica\u00e7\u00f5es ter\u00e3o bom desempenho, outras n\u00e3o. Isso faz parte do processo de aprendizagem e refinamento. Mas para aumentar a probabilidade de engajamento (e, em \u00faltima an\u00e1lise, o tr\u00e1fego para o seu blog), mantenha um olhar atento \u00e0s suas an\u00e1lises e replique os elementos das suas publica\u00e7\u00f5es mais bem-sucedidas.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-envolver-se\"><strong>Envolver-se<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Se voc\u00ea quer que as pessoas interajam com voc\u00ea, comece mostrando um pouco de amor no Insta. Comente e curta conte\u00fados sociais de outros blogs e sites semelhantes ao seu. Quem sabe, voc\u00ea pode at\u00e9 (social) network seu caminho para novas colabora\u00e7\u00f5es e parcerias \u00fateis. (Veja a pr\u00f3xima dica!)<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tag-team\"><strong>Tag Team<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Voc\u00ea n\u00e3o precisa estar sozinho ao fazer marketing nas redes sociais. Provavelmente, voc\u00ea se conectar\u00e1 com outros sites ou empresas com interesses semelhantes com quem voc\u00ea pode se beneficiar mutuamente no trabalho de promover suas marcas. Seja fazendo parceria para conte\u00fado de convidado nos blogs um do outro ou simplesmente promovendo as postagens dos outros, trabalhar em equipe \u00e9 sempre uma boa ideia.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20657\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"580\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-7-.jpg\" alt=\"Publica\u00e7\u00e3o do Grammarly no Instagram.\" class=\"wp-image-20657 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-7--300x193.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-7--768x495.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--600x387.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--730x470.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--784x505.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--877x565.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/580;\" \/><figcaption class=\"wp-element-caption\">O servi\u00e7o de edi\u00e7\u00e3o Grammarly colaborou com a Glassdoor para fornecer dicas valiosas sobre como escrever curr\u00edculos.<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-contar-historias\"><strong>Contar Hist\u00f3rias<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Uma grande parte do crescimento do Instagram deve-se \u00e0 sua fun\u00e7\u00e3o de Stories. Isso tamb\u00e9m ajudou a aumentar o tempo que as pessoas passam na rede \u2014 usu\u00e1rios com menos de 25 anos passaram <\/span><a href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\"><span style=\"font-weight: 400;\">mais de 30 minutos por dia<\/span><\/a><span style=\"font-weight: 400;\">, enquanto aqueles com mais de 25 anos gastam mais de 24 minutos por dia. Portanto, usar stories \u2014 seja para vincular a novo conte\u00fado, compartilhar pr\u00e9vias de conte\u00fado futuro ou construir sua marca \u2014 pode ajudar a aumentar seu engajamento e tr\u00e1fego.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-empregar-ctas\"><strong>Empregar CTAs<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Aqui est\u00e1 um n\u00famero promissor para voc\u00ea: <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/instagram-marketing\/instagram-statistics\/\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;(sim, tr\u00eas quartos!) dos usu\u00e1rios do Instagram tomam uma atitude \u2014 como <\/span><a href=\"https:\/\/www.readunwritten.com\/2018\/08\/28\/studies-prove-blame-instagram-online-shopping\/\"><span style=\"font-weight: 400;\">fazer uma compra<\/span><\/a><span style=\"font-weight: 400;\"> ou, dica, navegar at\u00e9 um site \u2014 ap\u00f3s visitar uma publica\u00e7\u00e3o. Os p\u00fablicos est\u00e3o dispostos (e provavelmente) a agir; voc\u00ea apenas precisa direcion\u00e1-los para o caminho certo. Em suas publica\u00e7\u00f5es e stories, d\u00ea instru\u00e7\u00f5es espec\u00edficas ao seu p\u00fablico sobre o que fazer a seguir \u2014 muito provavelmente, um link para visitar seu blog.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ace-captions\"><strong>Ace Captions<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u00e3o se preocupe. Voc\u00ea n\u00e3o precisa ser um comediante de stand-up ou um escritor prol\u00edfico para criar legendas que envolvam. Mas voc\u00ea deve pensar nelas. Muito. Jogar rapidamente uma legenda de forma descuidada n\u00e3o \u00e9 apenas pregui\u00e7a \u2014 \u00e9 uma oportunidade perdida para atrair novos p\u00fablicos para o seu site. Mostre sua voz e a personalidade do seu blog ao criar<\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/easy-social-media-tricks-hard-working-small-business\/\"><span style=\"font-weight: 400;\"> legendas<\/span><\/a><span style=\"font-weight: 400;\"> que sejam divertidas, inteligentes e conscientes do car\u00e1ter. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20655\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"662\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-5-.jpg\" alt=\"Publica\u00e7\u00e3o do Airbnb no Instagram.\" class=\"wp-image-20655 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-5--300x221.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-5--768x565.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--600x441.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--730x537.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--784x577.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--877x645.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/662;\" \/><figcaption class=\"wp-element-caption\">As legendas do Instagram do Airbnb despertam o desejo de viajar com detalhes v\u00edvidos e uma sensa\u00e7\u00e3o de contar hist\u00f3rias.<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Releia antes de publicar para pegar erros de ortografia ou gram\u00e1tica e identificar quaisquer outros poss\u00edveis erros. Al\u00e9m disso, certifique-se de planejar e utilizar hashtags relevantes. N\u00e3o encha (escolha apenas algumas) com hashtags desnecess\u00e1rias ou imprecisas apenas para ser visto. &nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-utilize-conteudo-gerado-pelo-usuario\"><strong>Utilize Conte\u00fado Gerado pelo Usu\u00e1rio<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Empresas e sites n\u00e3o s\u00e3o os \u00fanicos a gerar conte\u00fado impressionante no Instagram. Muitas vezes, usu\u00e1rios comuns podem fornecer \u00f3timo conte\u00fado social. E se eles est\u00e3o compartilhando, comentando ou de alguma forma interagindo com seu blog ou conte\u00fado, esse produto \u00e9 <\/span><i><span style=\"font-weight: 400;\">ouro<\/span><\/i><span style=\"font-weight: 400;\">. Compartilhe!<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20651\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"663\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-1-.jpg\" alt=\"Publica\u00e7\u00e3o da Letterfolk no Instagram. \" class=\"wp-image-20651 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-1--300x221.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-1--768x566.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--600x442.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--730x538.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--784x578.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--877x646.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/663;\" \/><figcaption class=\"wp-element-caption\">Letterfolk adota os projetos criativos de seus clientes para promover seus produtos.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image size-full wp-image-20671\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"656\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-21-.jpg\" alt=\"Gal Meets Glam lifestyle\/fashion blogger Julia Engel. \" class=\"wp-image-20671 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-21--300x219.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-21--768x560.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--600x437.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--730x532.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--784x571.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--877x639.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/656;\" \/><figcaption class=\"wp-element-caption\">A blogueira de lifestyle e moda Gal Meets Glam, Julia Engel, compartilha conte\u00fado gerado pelos usu\u00e1rios com clientes de seus vestidos.<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tenha-mentalidade-empresarial\"><strong>Tenha Mentalidade Empresarial<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Mesmo que voc\u00ea n\u00e3o esteja vendendo um produto, est\u00e1 vendendo <\/span><i><span style=\"font-weight: 400;\">algo<\/span><\/i><span style=\"font-weight: 400;\"> ao promover seu blog: seu conte\u00fado (e sua marca). Portanto, mantenha uma mentalidade empresarial ao decidir o que, quando e por que postar. <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">Oitenta por cento<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios do Insta seguem uma empresa na plataforma, o que significa que o p\u00fablico n\u00e3o hesita em se envolver e acompanhar contas de seu interesse. (Isso poderia ser voc\u00ea!)<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-mostre-seu-rosto\"><strong>Mostre seu rosto<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Ent\u00e3o, n\u00e3o precisa necessariamente ser <\/span><i><span style=\"font-weight: 400;\">seu<\/span><\/i><span style=\"font-weight: 400;\"> rosto, mas relat\u00f3rios indicam que imagens no Instagram que apresentam rostos recebem <\/span><span style=\"font-weight: 400;\">38%<\/span><span style=\"font-weight: 400;\">&nbsp;mais curtidas do que aquelas sem rostos. Seja para tirar suas pr\u00f3prias fotos ou investir em <a href=\"https:\/\/www.dreamhost.com\/blog\/diverse-stock-photos-resources\/\">fotos de stock de alta qualidade<\/a>, certifique-se de incluir pessoas nas suas imagens compartilhadas.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20674\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"572\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-24-.jpg\" alt=\"Publica\u00e7\u00e3o do Instagram de Humans of New York.\" class=\"wp-image-20674 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-24--300x191.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-24--768x488.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--600x381.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--730x464.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--784x498.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--877x557.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/572;\" \/><figcaption class=\"wp-element-caption\">Humans of New York \u00e9 um dos melhores exemplos de imagens sociais centradas em pessoas. E suas estat\u00edsticas comprovam: \u00e9 envolvente.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-twitter\"><strong>Twitter<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios Ativos<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">330 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios ativos mensais<\/span><\/li>\n\n\n\n<li><b>Principal Demogr\u00e1fico<\/b><span style=\"font-weight: 400;\">: 18 a 29 anos correspondem a <\/span><a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\"><span style=\"font-weight: 400;\">36%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios; 22% de 30 a 49 anos. <\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios Chave<\/b><span style=\"font-weight: 400;\">: Quarta-feira, <\/span><a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-social-media\/\"><span style=\"font-weight: 400;\">9-10 a.m., 2 p.m.<\/span><\/a><\/li>\n\n\n\n<li><b>Frequ\u00eancia Ideal de Publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/coschedule.com\/blog\/how-often-to-post-on-social-media\/\"><span style=\"font-weight: 400;\">15 vezes<\/span><\/a><span style=\"font-weight: 400;\"> por dia<\/span><\/li>\n\n\n\n<li><b>Limite de Caracteres por Publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: 280 (imagens e men\u00e7\u00f5es no in\u00edcio do tweet n\u00e3o contam para o limite). Quantidade ideal de caracteres \u00e9 <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-character-counter\/#twitter\"><span style=\"font-weight: 400;\">71-100<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">O conte\u00fado no Twitter \u00e9 de alto volume (h\u00e1 mais de <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#twitter\"><span style=\"font-weight: 400;\">350.000 tweets<\/span><\/a><span style=\"font-weight: 400;\"> enviados por minuto)<\/span><span style=\"font-weight: 400;\">, e \u00e9 por isso que compartilhar ou retuitar um n\u00famero maior de tweets todos os dias \u00e9 aceit\u00e1vel \u2014 e por que \u00e9 mais f\u00e1cil se perder na multid\u00e3o se voc\u00ea n\u00e3o estiver criando e tweetando conte\u00fado de qualidade, bem formulado, bem cronometrado e acompanhado por visuais fortes. Como <\/span><a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\"><span style=\"font-weight: 400;\">42%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;dos usu\u00e1rios do Twitter acessam o aplicativo todos os dias, voc\u00ea tem oportunidades di\u00e1rias de gerar tr\u00e1fego para o seu blog.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20663\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"664\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-13-.jpg\" alt=\"Spotify post on Twitter. \" class=\"wp-image-20663 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-13-.jpg.webp 664w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-13--221x300.jpg 221w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-13--600x813.jpg.webp 600w\" data-sizes=\"(max-width: 664px) 100vw, 664px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 664px; --smush-placeholder-aspect-ratio: 664\/900;\" \/><figcaption class=\"wp-element-caption\">Al\u00e9m de promover o conte\u00fado de seu site de maneiras criativas e visuais, o Spotify usa o Twitter para engajar o p\u00fablico em conversas.<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Dito isso, o Twitter n\u00e3o \u00e9 apenas uma forma de enviar links para novos conte\u00fados de blogs. \u00c9 tamb\u00e9m uma maneira de se comunicar com o p\u00fablico. Interaja com os usu\u00e1rios aproveitando chats do Twitter, respondendo a coment\u00e1rios, compartilhando enquetes e utilizando t\u00f3picos ou hashtags em alta para participar de conversas que est\u00e3o em voga.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin\"><strong>LinkedIn<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/fortune.com\/2017\/04\/24\/linkedin-users\/\"><span style=\"font-weight: 400;\">500 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios<\/span><\/li>\n\n\n\n<li><b>Demografia Principal<\/b><span style=\"font-weight: 400;\">: 30 a 64 anos representam <\/span><a href=\"http:\/\/wersm.com\/2015-social-media-demographics-for-marketers\/\"><span style=\"font-weight: 400;\">61%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios.<\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios Chave<\/b><span style=\"font-weight: 400;\">: Quarta-feira, das 15h \u00e0s 17h.<\/span><\/li>\n\n\n\n<li><b>Frequ\u00eancia Ideal de Postagem<\/b><span style=\"font-weight: 400;\">: Pelo menos uma vez por semana, n\u00e3o mais do que uma vez por dia.<\/span><\/li>\n\n\n\n<li><b>Limite de Caracteres por Postagem<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.linkedinsights.com\/maximum-linkedin-character-counts-limits-for-2018\/\"><span style=\"font-weight: 400;\">Varia<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Apesar de sua reputa\u00e7\u00e3o de longa data, o LinkedIn n\u00e3o \u00e9 apenas para profissionais de terno e gravata que procuram promover seus curr\u00edculos ou empresas \u00e0 procura de seu pr\u00f3ximo grande empregado. O LinkedIn \u00e9 uma rede social que, na verdade, possui excelentes oportunidades para divulgar seu blog e atrair leitores.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2016\/get-proof--the-case-for-b2b-marketing-on-linkedin--infographic-\"><span style=\"font-weight: 400;\">Quarenta e seis por cento<\/span><\/a><span style=\"font-weight: 400;\"> do tr\u00e1fego social para sites corporativos vem do LinkedIn. \u00c9 um dos l\u00edderes em <a href=\"https:\/\/www.dreamhost.com\/blog\/best-company-blogs\/\">direcionar audi\u00eancias para blogs empresariais<\/a>, ent\u00e3o pode ser uma boa rede para utilizar na constru\u00e7\u00e3o do tr\u00e1fego do seu pr\u00f3prio blog \u2014 e um tr\u00e1fego que est\u00e1 <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30030\/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx\"><span style=\"font-weight: 400;\">disposto a agir<\/span><\/a><span style=\"font-weight: 400;\"> e mais propenso a permanecer leal.<\/span><\/p>\n\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-20656 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6-.jpg\" alt=\"Four Seasons Hotels and Resorts no LinkedIn.\" width=\"894\" height=\"900\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6-.jpg.webp 894w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--298x300.jpg 298w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--150x150.jpg 150w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--768x773.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--600x604.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--730x735.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--784x789.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--877x883.jpg.webp 877w\" data-sizes=\"(max-width: 894px) 100vw, 894px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 894px; --smush-placeholder-aspect-ratio: 894\/900;\" \/>\n<div class=\"wp-block-image size-full wp-image-20658\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"858\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-8-.jpg\" alt=\"Four Seasons Hotels and Resorts no LinkedIn. \" class=\"wp-image-20658 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8-.jpg.webp 858w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-8--286x300.jpg 286w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-8--768x806.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--600x629.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--730x766.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--784x822.jpg.webp 784w\" data-sizes=\"(max-width: 858px) 100vw, 858px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 858px; --smush-placeholder-aspect-ratio: 858\/900;\" \/><figcaption class=\"wp-element-caption\">Al\u00e9m dos destaques dos funcion\u00e1rios, publica\u00e7\u00f5es divertidas relacionadas a tend\u00eancias (como a pr\u00f3pria postagem do Desafio do Manequim) e not\u00edcias da empresa, os Hot\u00e9is e Resorts Four Seasons utilizam o LinkedIn para compartilhar seu conte\u00fado excepcional. #vencendo<\/figcaption><\/figure><\/div>\n\n<p><a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\"><span style=\"font-weight: 400;\">Conte\u00fado longo<\/span><\/a><span style=\"font-weight: 400;\"> recebe mais compartilhamentos no LinkedIn, ent\u00e3o n\u00e3o se preocupe em ser prolixo. Crie conte\u00fado valioso e use o espa\u00e7o necess\u00e1rio para isso, depois compartilhe-o nos grupos relevantes do LinkedIn que ir\u00e3o engajar os usu\u00e1rios e direcion\u00e1-los para o seu blog para mais informa\u00e7\u00f5es.<\/span><\/p>\n\n\n<p><span style=\"font-weight: 400;\">E n\u00e3o se esque\u00e7a dos visuais: Publica\u00e7\u00f5es com <\/span><a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\"><span style=\"font-weight: 400;\">oito imagens<\/span><\/a><span style=\"font-weight: 400;\"> superam as demais.<\/span><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest\"><strong>Pinterest<\/strong><\/h3>\n\n\n<ul class=\"wp-block-list\">\n\n<li><b>Utiliza\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.pinterest.com\/en\/audience-demographics-user-stats\"><span style=\"font-weight: 400;\">200 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios ativos mensais<\/span><\/li>\n\n\n<li><b>Demografia Principal<\/b><span style=\"font-weight: 400;\">: Jovens de 18 a 29 anos representam <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#pinterest\"><span style=\"font-weight: 400;\">36%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios, pessoas de 30 a 49 anos representam 34%, <\/span><a href=\"https:\/\/business.pinterest.com\/en\/audience-demographics-user-stats\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios s\u00e3o mulheres.<\/span><\/li>\n\n\n<li><b>Hor\u00e1rios Chave<\/b><span style=\"font-weight: 400;\">: S\u00e1bado, \u00e0 noite<\/span><\/li>\n\n\n<li><b>Frequ\u00eancia Ideal de Publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.bufferapp.com\/pinterest-scheduling-frequency-timing\"><span style=\"font-weight: 400;\">5-30<\/span><\/a><span style=\"font-weight: 400;\"> pins por dia<\/span><\/li>\n\n\n<li><b>Limite de Caracteres por Publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/socialmarketingwriting.com\/cheat-sheet-pinterest-limits-infographic\/\"><span style=\"font-weight: 400;\">500 caracteres<\/span><\/a><span style=\"font-weight: 400;\"> ou menos para a descri\u00e7\u00e3o do pin<\/span><\/li>\n\n<\/ul>\n\n\n<p><span style=\"font-weight: 400;\">Apesar de parecer que j\u00e1 passamos o auge do Pinterest, o canal social centrado em imagens ainda \u00e9 o quarto em popularidade e continua a crescer. Al\u00e9m disso, o Pinterest n\u00e3o \u00e9 apenas para quadros de vis\u00e3o virtuais (como aquele <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/como-fazer-um-site-de-casamento-no-wordpress\/\">quadro secreto de casamento<\/a> ou os ambiciosos pins de planos de refei\u00e7\u00e3o que voc\u00ea guardou). A plataforma na verdade oferece algumas maneiras realmente fant\u00e1sticas de promover o seu blog.<\/span><\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"441\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-9-.jpg\" alt=\"Melhores Casas e Jardins no Pinterest.\" class=\"wp-image-20659 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9-.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-9--300x147.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-9--768x376.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--600x294.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--730x358.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--784x384.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--877x430.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/441;\" \/><\/figure>\n\n\n<p><span style=\"font-weight: 400;\">Por exemplo, embora o conte\u00fado de marca tenha se tornado cansativo para o p\u00fablico em muitos sites, <\/span><a href=\"https:\/\/business.pinterest.com\/en\/blog\/heres-how-people-shop-on-pinterest\"><span style=\"font-weight: 400;\">78%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios do Pinterest acolhem conte\u00fado de marcas. Al\u00e9m disso, a maneira como voc\u00ea promove o conte\u00fado do seu blog atrav\u00e9s de pins n\u00e3o \u00e9 apenas uma quest\u00e3o de uma \u00fanica vez. Voc\u00ea pode continuar recebendo engajamento muito tempo depois de ter enviado. Os usu\u00e1rios salvam seu conte\u00fado e podem continuar revisitando-o depois que o tempo passou. Isso d\u00e1 ao seu conte\u00fado compartilhado uma vida \u00fatil mais longa do que a maioria dos esfor\u00e7os em m\u00eddias sociais possui. Legal, certo? Al\u00e9m disso, al\u00e9m do conte\u00fado do blog, voc\u00ea pode criar valor fixando material relacionado ao tema ou nicho do seu blog. Isso pode ajud\u00e1-lo a construir sua marca \u2014 e seu p\u00fablico.<\/span><\/p>\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n<h2 id=\"h-content-promotion-made-easy\" class=\"wp-block-heading\"><b>Promo\u00e7\u00e3o de Conte\u00fado Facilitada<\/b><\/h2>\n\n\n<p><span style=\"font-weight: 400;\">J\u00e1 se sente um especialista em redes sociais? N\u00e3o se preocupe. Sabemos que \u00e9 muita coisa para absorver. E isso \u00e9 apenas uma amostra do universo social. Se voc\u00ea est\u00e1 procurando maneiras de explorar novos territ\u00f3rios sociais quando dominar alguns canais principais (aqueles que funcionam melhor para <\/span><i><span style=\"font-weight: 400;\">sua<\/span><\/i><span style=\"font-weight: 400;\"> audi\u00eancia), considere outras plataformas, como YouTube (<\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\"><span style=\"font-weight: 400;\">um gigante social<\/span><\/a><span style=\"font-weight: 400;\">), Tumblr, Reddit, Medium, Snapchat e mais. H\u00e1 comunidades no Google, vlogs e reblogging para dominar a seguir. <\/span><\/p>\n\n\n<p><span style=\"font-weight: 400;\">Saiba disso: Cada plataforma de m\u00eddia social oferece diferentes maneiras de promover seu blog. Elas diferem n\u00e3o apenas por algoritmos e modelos operacionais, mas tamb\u00e9m por limites de caracteres e tamanhos de imagens, intera\u00e7\u00e3o da comunidade, principais demografias e as t\u00e1ticas que tornam os esfor\u00e7os de marketing digital bem-sucedidos em cada uma. Levar\u00e1 tempo para encontrar seu ritmo social (e manter-se atualizado com as tend\u00eancias e modelos sociais em constante mudan\u00e7a), mas colocar seus melhores esfor\u00e7os na promo\u00e7\u00e3o de seu blog nas m\u00eddias sociais levar\u00e1 ao seu ouro no final do arco-\u00edris: mais olhos no seu blog A+. Pontua\u00e7\u00e3o! <\/span><\/p>\n\n<!-- \/wp:post-content -->\n\n<p><!-- \/wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea trabalhou muito para chegar onde est\u00e1. V\u00e1 em frente, celebre suas conquistas. Voc\u00ea merece. Sabemos que gerenciar seu pr\u00f3prio site pode ser muito trabalho \u00e1rduo \u2014 e isso sem contar os desafios, curvas de aprendizado e (provavelmente) noites em claro que voc\u00ea enfrentou no processo de chegar onde est\u00e1 agora. [\u2026]<\/p>\n","protected":false},"author":1062,"featured_media":31250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"","toc_headlines":"[[\"h-social-media-an-overview\",\"M\u00eddias Sociais, uma Vis\u00e3o Geral\"],[\"h-social-media-for-your-blog-promotion-strategy\",\"M\u00eddias Sociais para Sua Estrat\u00e9gia de Promo\u00e7\u00e3o de Blog\"],[\"h-social-media-marketing-best-practices\",\"Melhores Pr\u00e1ticas de Marketing em M\u00eddias Sociais\"],[\"h-breaking-down-the-platforms\",\"Desmembrando as Plataformas\"],[\"h-content-promotion-made-easy\",\"Promo\u00e7\u00e3o de Conte\u00fado Facilitada\"]]","hide_toc":false,"footnotes":""},"categories":[14391],"tags":[14677],"class_list":["post-57695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutoriais-pt","tag-blogging-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como Promover Seu Blog nas Redes Sociais - DreamHost Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.dreamhost.com\/blog\/pt\/como-promover-seu-blog-nas-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como Promover Seu Blog nas Redes Sociais\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea trabalhou muito para chegar onde est\u00e1. V\u00e1 em frente, celebre suas conquistas. Voc\u00ea merece. Sabemos que gerenciar seu pr\u00f3prio site pode ser muito trabalho \u00e1rduo \u2014 e isso sem contar os desafios, curvas de aprendizado e (provavelmente) noites em claro que voc\u00ea enfrentou no processo de chegar onde est\u00e1 agora. 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