{"id":57045,"date":"2024-02-21T07:00:33","date_gmt":"2024-02-21T15:00:33","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=57045"},"modified":"2025-05-26T12:46:28","modified_gmt":"2025-05-26T19:46:28","slug":"o-que-e-woocommerce","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/pt\/o-que-e-woocommerce\/","title":{"rendered":"Introdu\u00e7\u00e3o ao WooCommerce: Construa Sua Pr\u00f3pria Loja Hoje"},"content":{"rendered":"<p>Seja vendendo tesouros vintage ou fazendo milh\u00f5es com produtos digitais, montar sua pr\u00f3pria loja online pode ser realmente empolgante. Al\u00e9m disso, voc\u00ea n\u00e3o precisa ser um especialista em tecnologia para come\u00e7ar.<\/p>\n<p>Na verdade, tudo o que voc\u00ea precisa \u00e9 de um site WordPress equipado com <a href=\"https:\/\/www.dreamhost.com\/pt\/hosting\/loja-online\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a>. Este poderoso plugin transforma seu site em uma loja de e-commerce mais r\u00e1pido do que voc\u00ea pode dizer &#8220;ka-ching&#8221;.<\/p>\n<p>\u00c9 claro, ainda h\u00e1 uma pequena curva de aprendizado envolvida. Para ajud\u00e1-lo a come\u00e7ar, compilamos um guia introdut\u00f3rio completo.<\/p>\n<p>Continue lendo para aprender por que o WooCommerce \u00e9 t\u00e3o f\u00e1cil de usar e como configurar sua pr\u00f3pria loja, configurar produtos, come\u00e7ar a receber pagamentos e personalizar seu site.<\/p>\n<h2 id=\"definition\" class=\"wp-block-heading\">O que \u00e9 WooCommerce?<\/h2>\n\n\n\n<div class=\"glossary-term\">\n\t<a\n\t\tclass=\"glossary-term__above-title\"\n\t\thref=\"\"\n\t\ttarget=\"_blank\"\n\t\trel=\"noopener noreferrer\"\n\t>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span><\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n    <h3>WooCommerce<\/h3>\n    <p>WooCommerce \u00e9 um plugin do WordPress desenvolvido para necessidades de com\u00e9rcio eletr\u00f4nico. Esta ferramenta pode permitir que os propriet\u00e1rios de sites comecem a vender produtos em uma loja online flex\u00edvel e personaliz\u00e1vel.<\/p>\n            <a\n            href=\"https:\/\/www.dreamhost.com\/glossary\/web-design\/woocommerce\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Leia Mais                    <\/a>\n\n<\/div>\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/woocommerce\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a> \u00e9 um plugin gratuito e popular que permite criar uma loja online no seu site WordPress.<\/p>\n<p>Lan\u00e7ado pela primeira vez em 2011, o WooCommerce foi posteriormente adquirido pela <a href=\"https:\/\/automattic.com\/\" target=\"_blank\" rel=\"noopener\">Automattic<\/a> em 2015, tornando-se essencialmente o plugin de e-commerce oficialmente suportado pelo WordPress. Desde ent\u00e3o, tem apresentado um crescimento bastante r\u00e1pido.<\/p>\n<p>De acordo com <a href=\"https:\/\/barn2.co.uk\/woocommerce-stats\/\" target=\"_blank\" rel=\"noopener\">estat\u00edsticas coletadas pela Barn2<\/a>, o WooCommerce \u00e9 respons\u00e1vel por quase 41% de todos os sites de e-commerce. Isso o torna a solu\u00e7\u00e3o de e-commerce mais popular de longe, quase o dobro <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/guia-de-woocommerce-vs-shopify\/\" target=\"_blank\" rel=\"noopener\">do seu concorrente mais pr\u00f3ximo (Shopify)<\/a>.<\/p>\n<h2 id=\"ideal\" class=\"wp-block-heading\">Por que o WooCommerce \u00e9 a Escolha Ideal para a Sua Loja Online<\/h2>\n<p>Ent\u00e3o, qual \u00e9 toda essa agita\u00e7\u00e3o? Para entender por que o WooCommerce \u00e9 t\u00e3o popular, vale a pena dar uma olhada mais de perto no que esse plugin oferece.<\/p>\n<p>Para come\u00e7ar, o WooCommerce \u00e9 f\u00e1cil de instalar e configurar. Usando o plugin b\u00e1sico gratuito nas configura\u00e7\u00f5es padr\u00e3o, voc\u00ea pode<a href=\"https:\/\/www.dreamhost.com\/blog\/woocommerce-online-store-in-an-hour\/\" target=\"_blank\" rel=\"noopener\"> configurar uma loja em menos de uma hora<\/a>.<\/p>\n<p>Ao mesmo tempo, o WooCommerce oferece muito controle para vendedores mais experientes. Voc\u00ea pode brincar com custos de produtos, detalhes de itens, taxas de envio, impostos, n\u00edveis de estoque, imagens e muito mais.<\/p>\n<p>Voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/docs.woocommerce.com\/document\/storefront-checkout-customiser\/\" target=\"_blank\" rel=\"noopener\">personalizar o processo de checkout<\/a> de acordo com suas necessidades, gra\u00e7as a carrinhos personaliz\u00e1veis, recursos de geolocaliza\u00e7\u00e3o e v\u00e1rias op\u00e7\u00f5es de gateways de pagamento.<\/p>\n<p>O WooCommerce tamb\u00e9m \u00e9 muito <a href=\"https:\/\/docs.woocommerce.com\/document\/woocommerce-scaling-faqs\/\" target=\"_blank\" rel=\"noopener\">escal\u00e1vel<\/a>. Conforme o seu site cresce ao longo do tempo, o plugin facilita a adi\u00e7\u00e3o de funcionalidades poderosas e a expans\u00e3o da sua loja.<\/p>\n<h3 class=\"wp-block-heading\">WooCommerce Vs. Outras Solu\u00e7\u00f5es de E-commerce<\/h3>\n<p>Isso tudo parece \u00f3timo no papel, mas voc\u00ea pode estar se perguntando como o WooCommerce se compara \u00e0 concorr\u00eancia.<\/p>\n<p>Baseado na popularidade, os dois concorrentes mais pr\u00f3ximos s\u00e3o Shopify (uma plataforma de e-commerce independente) e Magento (um Sistema de Gest\u00e3o de Conte\u00fado ou CMS).<\/p>\n\n\n\n<div class=\"glossary-term\">\n\t<a\n\t\tclass=\"glossary-term__above-title\"\n\t\thref=\"\"\n\t\ttarget=\"_blank\"\n\t\trel=\"noopener noreferrer\"\n\t>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span><\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n    <h3>Sistema de Gest\u00e3o de Conte\u00fado (CMS)<\/h3>\n    <p>Um Sistema de Gest\u00e3o de Conte\u00fado (CMS) \u00e9 um software ou aplicativo que fornece uma interface amig\u00e1vel para voc\u00ea projetar, criar, gerenciar e publicar conte\u00fado.<\/p>\n            <a\n            href=\"https:\/\/www.dreamhost.com\/glossary\/web-design\/content-management-system-cms\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Leia Mais                    <\/a>\n\n<\/div>\n\n<p>Vamos comparar o WooCommerce com esses principais concorrentes em tr\u00eas fatores-chave:<\/p>\n<h4 class=\"wp-block-heading\">Pre\u00e7os<\/h4>\n<p>WooCommerce \u00e9 uma plataforma de com\u00e9rcio eletr\u00f4nico de c\u00f3digo aberto que \u00e9 100% gratuita. Embora voc\u00ea possa estender a plataforma principal com <i>add-ons<\/i> premium, a \u00fanica despesa necess\u00e1ria \u00e9 a hospedagem web, que come\u00e7a em apenas <a href=\"https:\/\/www.dreamhost.com\/pt\/hosting\/\" target=\"_blank\" rel=\"noopener\">$2.95 por m\u00eas com a DreamHost<\/a>.<\/p>\n<p>Em contraste, Shopify e Magento cobram taxas mensais al\u00e9m de taxas por transa\u00e7\u00e3o. Isso se acumula com o tempo e pode realmente reduzir seus lucros.<\/p>\n<h4 class=\"wp-block-heading\">Facilidade de Uso<\/h4>\n<p>Voc\u00ea s\u00f3 precisa de um entendimento b\u00e1sico do WordPress para configurar uma loja online usando o WooCommerce. A \u00e1rea administrativa permite a constru\u00e7\u00e3o e edi\u00e7\u00e3o por arrastar e soltar.<\/p>\n<p>Shopify tamb\u00e9m oferece um <strong>Painel<\/strong> intuitivo, mas a personaliza\u00e7\u00e3o pode se tornar complicada. Enquanto isso, configurar uma loja <a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-to-magento\/\" target=\"_blank\" rel=\"noopener\">Magento<\/a> exige mais conhecimento t\u00e9cnico.<\/p>\n<h4 class=\"wp-block-heading\">Funcionalidades<\/h4>\n<p>Voc\u00ea escolhe, o WooCommerce tem: checkout seguro, calculadoras de frete, gest\u00e3o de produtos, c\u00f3digos de cupons, avalia\u00e7\u00f5es de clientes, relat\u00f3rios robustos e muito mais.<\/p>\n<p>Shopify e Magento oferecem funcionalidades semelhantes, mas extens\u00f5es populares e aplicativos geralmente t\u00eam um custo adicional. A maioria das extens\u00f5es do WooCommerce s\u00e3o gratuitas, e mesmo as extens\u00f5es premium tendem a ser acess\u00edveis.<\/p>\n<p><b>A conclus\u00e3o:<\/b> WooCommerce supera seus concorrentes mais pr\u00f3ximos em termos de pre\u00e7o, enquanto iguala funcionalidades. Al\u00e9m disso, voc\u00ea obt\u00e9m todos os benef\u00edcios do WordPress.<\/p>\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n<h2 id=\"setup\" class=\"wp-block-heading\">Como Configurar uma Loja com WooCommerce (Guia de 5 Passos)<\/h2>\n<p>Se voc\u00ea decidir iniciar seu novo empreendimento com WooCommerce, o pr\u00f3ximo passo \u00e9 configurar sua loja.<\/p>\n<p>Como mencionamos, o WooCommerce \u00e9 bastante f\u00e1cil de instalar e configurar. Mas se voc\u00ea se sentiria mais confiante com um pouco de orienta\u00e7\u00e3o, aqui est\u00e1 um tutorial completo passo a passo:<\/p>\n<h3 class=\"wp-block-heading\">Etapa 1: Instale o Plugin WooCommerce<\/h3>\n<p>O primeiro passo para construir seu neg\u00f3cio online \u00e9 instalar o WooCommerce.<\/p>\n<p>Comece fazendo login no seu site WordPress e selecionando <i>Plugins<\/i> <i>&gt; Add New Plugin<\/i> na barra lateral esquerda.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"637\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-new-plugin-wp.jpg\" alt=\"vis\u00e3o aproximada do menu de navega\u00e7\u00e3o do wordpress mostrando a sele\u00e7\u00e3o para &quot;adicionar novo plugin&quot; \" class=\"wp-image-43300 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-new-plugin-wp.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-new-plugin-wp-300x119.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-new-plugin-wp-1024x408.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-new-plugin-wp-768x306.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-new-plugin-wp-1536x612.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-new-plugin-wp-600x239.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-new-plugin-wp-1200x478.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-new-plugin-wp-730x291.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-new-plugin-wp-1460x581.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-new-plugin-wp-784x312.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-new-plugin-wp-1568x624.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-new-plugin-wp-877x349.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/637;\" \/><\/figure>\n<p>Use a barra de pesquisa para encontrar o WooCommerce no Diret\u00f3rio Oficial de Plugins. O que voc\u00ea deseja deve ser o primeiro resultado.<\/p>\n<p>Clique no bot\u00e3o <i>Instalar Agora<\/i>.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"714\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/install-woocommerce-plugin.jpg\" alt=\"screenshot do plugin woocommerce apontando o bot\u00e3o &quot;instalar agora&quot; no canto direito da caixa\" class=\"wp-image-43301 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/install-woocommerce-plugin.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/install-woocommerce-plugin-300x134.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/install-woocommerce-plugin-1024x457.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/install-woocommerce-plugin-768x343.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/install-woocommerce-plugin-1536x685.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/install-woocommerce-plugin-600x268.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/install-woocommerce-plugin-1200x536.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/install-woocommerce-plugin-730x326.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/install-woocommerce-plugin-1460x652.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/install-woocommerce-plugin-784x350.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/install-woocommerce-plugin-1568x700.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/install-woocommerce-plugin-877x391.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/714;\" \/><\/figure>\n<p>Ap\u00f3s o processo de instala\u00e7\u00e3o estar completo, ative o plugin. Voc\u00ea ver\u00e1 ent\u00e3o um <i>WooCommerce<\/i> aparecer na barra lateral esquerda. \u00c9 aqui que voc\u00ea gerenciar\u00e1 todas as configura\u00e7\u00f5es da sua loja.<\/p>\n<h3 class=\"wp-block-heading\">Etapa 2: Siga o Assistente de Configura\u00e7\u00e3o<\/h3>\n<p>Se voc\u00ea abrir o WooCommerce na barra lateral, o plugin ir\u00e1 incentiv\u00e1-lo a iniciar o assistente de configura\u00e7\u00e3o.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"1050\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/welcome-to-woocommerce.jpg\" alt=\"captura de tela da mensagem &quot;Bem-vindo ao Woo!&quot; com um bot\u00e3o para &quot;Configurar minha loja&quot;\" class=\"wp-image-43302 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/welcome-to-woocommerce.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/welcome-to-woocommerce-300x197.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/welcome-to-woocommerce-1024x672.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/welcome-to-woocommerce-768x504.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/welcome-to-woocommerce-1536x1008.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/welcome-to-woocommerce-600x394.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/welcome-to-woocommerce-1200x788.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/welcome-to-woocommerce-730x479.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/welcome-to-woocommerce-1460x958.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/welcome-to-woocommerce-784x515.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/welcome-to-woocommerce-1568x1029.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/welcome-to-woocommerce-877x576.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1050;\" \/><\/figure>\n<p>Ap\u00f3s a tela de boas-vindas, o assistente perguntar\u00e1 se voc\u00ea est\u00e1 configurando uma loja pela primeira vez ou j\u00e1 vendendo online. Escolha a op\u00e7\u00e3o relevante.<\/p>\n<p>Em seguida, adicione os detalhes da sua loja: nome, localiza\u00e7\u00e3o, setor e email. Mais tarde, essas informa\u00e7\u00f5es aparecer\u00e3o em todas as suas faturas, notas de embalagem e emails de confirma\u00e7\u00e3o.<\/p>\n<p>Uma vez inseridos os detalhes do seu neg\u00f3cio, voc\u00ea pode escolher instalar as extens\u00f5es sugeridas ou esperar at\u00e9 mais tarde.<\/p>\n<p>Finalmente, clique <i>Continue <\/i>para iniciar sua loja online.<\/p>\n<h3 class=\"wp-block-heading\">Etapa 3: Adicione Produtos \u00e0 Sua Loja<\/h3>\n<p>Estamos prontos para vender, certo? Bem, n\u00e3o exatamente. Sua loja precisa de alguns produtos se voc\u00ea pretende ganhar dinheiro.<\/p>\n<p>Para come\u00e7ar a popular sua nova loja, toque em <i>Adicionar Produtos<\/i> na tela inicial.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"922\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-products-to-start.jpg\" alt=\"captura de tela da barra de status mostrando &quot;Vamos come\u00e7ar&quot; e o passo para &quot;adicionar produto para vender&quot; clicando no bot\u00e3o azul &quot;adicionar produtos&quot;\" class=\"wp-image-43303 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-products-to-start.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-products-to-start-300x173.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-products-to-start-1024x590.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-products-to-start-768x443.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-products-to-start-1536x885.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-products-to-start-600x346.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-products-to-start-1200x692.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-products-to-start-730x421.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-products-to-start-1460x841.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-products-to-start-784x452.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-products-to-start-1568x904.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-products-to-start-877x505.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/922;\" \/><\/figure>\n<p>Selecione o tipo de produto relevante. Escolha &#8220;<i>Variable product<\/i> &#8221; se o seu produto possui diferentes varia\u00e7\u00f5es (por exemplo, tamanhos e\/ou cores).<\/p>\n<p>Em seguida, preencha os principais detalhes do produto.<\/p>\n<ul class=\"wp-block-list\"><li><b>T\u00edtulo e descri\u00e7\u00e3o<\/b>: Inclua palavras-chave que os clientes possam procurar.<\/li><li><b>Pre\u00e7os<\/b>: Defina pre\u00e7os regulares e de promo\u00e7\u00e3o.<\/li><li><b>Imagens do produto<\/b>: <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/otimizar-imagens-para-a-web\/\" target=\"_blank\" rel=\"noopener\">Fotos de alta qualidade<\/a> ajudar\u00e3o voc\u00ea a fazer vendas.<\/li><li><b>Categorias do produto<\/b>: Decida como os produtos s\u00e3o agrupados na navega\u00e7\u00e3o do site.<\/li><li><b>Invent\u00e1rio<\/b>: Acompanhe seu estoque e configure alertas.<\/li><li><b>Envio<\/b>: Adicione o peso e as dimens\u00f5es do produto para calcular as taxas de envio.<\/li><\/ul>\n<p>Se voc\u00ea est\u00e1 configurando um produto &#8220;Vari\u00e1vel&#8221;, certifique-se de adicionar as diferentes varia\u00e7\u00f5es do produto na aba <i>Attributes<\/i>.<\/p>\n<p>Conclua publicando seu novo produto. Se quiser adicionar mais produtos, voc\u00ea pode usar seu primeiro produto como modelo. Duplique a listagem do primeiro produto e edite o conte\u00fado.<\/p>\n<h3 class=\"wp-block-heading\">Etapa 4: Selecione Suas Op\u00e7\u00f5es de Pagamento<\/h3>\n<p>Para ganhar dinheiro com seus produtos, voc\u00ea precisa fornecer aos clientes uma maneira de pagar por suas compras. Felizmente, o WooCommerce facilita bastante o gerenciamento das transa\u00e7\u00f5es.<\/p>\n<p>O caminho mais conveniente aqui \u00e9 o WooCommerce Payments. Impulsionado pelo Stripe, este sistema \u00e9 completamente integrado ao sistema WooCommerce.<\/p>\n<p>Para configurar esta op\u00e7\u00e3o de pagamento, navegue at\u00e9 <i>WooCommerce &gt; Home<\/i> e selecione <i>Configurar pagamentos<\/i>. Em seguida, clique em <i>Comece<\/i> e siga as instru\u00e7\u00f5es de configura\u00e7\u00e3o.<\/p>\n<p>Se voc\u00ea deseja oferecer aos clientes uma alternativa, Stripe e PayPal s\u00e3o boas op\u00e7\u00f5es. Ambos permitem que voc\u00ea aceite todos os principais cart\u00f5es de cr\u00e9dito, al\u00e9m de Google Pay e Apple Pay. O \u00faltimo tamb\u00e9m permite que usu\u00e1rios do PayPal paguem diretamente de suas contas, <a href=\"https:\/\/www.paypal.com\/us\/brc\/article\/how-paypal-helps-drive-conversions\" target=\"_blank\" rel=\"noopener\">o que pode aumentar significativamente as taxas de convers\u00e3o<\/a>.<\/p>\n<p>Outras op\u00e7\u00f5es de pagamento online incluem:<\/p>\n<ul class=\"wp-block-list\"><li>AliPay<\/li><li>Skrill<\/li><li>Braintree<\/li><li>Authorize.net<\/li><li>Amazon Pay<\/li><li>Square<\/li><\/ul>\n<p>Voc\u00ea pode habilitar v\u00e1rios m\u00e9todos de pagamento populares na \u00e1rea <i>Configurar pagamentos<\/i>. Para um controle mais detalhado, navegue at\u00e9 <i>WooCommerce &gt; Configura\u00e7\u00f5es <\/i>e selecione a aba <i>Pagamentos<\/i>.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"922\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/choose-payment-methods.jpg\" alt=\"captura de tela das configura\u00e7\u00f5es de m\u00e9todos de pagamento mostrando o interruptor para habilitar op\u00e7\u00f5es para WooPayments, transfer\u00eancia banc\u00e1ria direta, pagamentos por cheque e pagamento na entrega\" class=\"wp-image-43304 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/choose-payment-methods.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/choose-payment-methods-300x173.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/choose-payment-methods-1024x590.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/choose-payment-methods-768x443.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/choose-payment-methods-1536x885.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/choose-payment-methods-600x346.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/choose-payment-methods-1200x692.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/choose-payment-methods-730x421.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/choose-payment-methods-1460x841.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/choose-payment-methods-784x452.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/choose-payment-methods-1568x904.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/choose-payment-methods-877x505.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/922;\" \/><\/figure>\n<p>Para adicionar um novo processador de terceiros, voc\u00ea precisar\u00e1 <a href=\"https:\/\/woo.com\/product-category\/woocommerce-extensions\/payment-gateways\/?categoryIds=1023&amp;collections=product&amp;page=1\" target=\"_blank\" rel=\"noopener\">instalar a extens\u00e3o correspondente<\/a> e configurar uma conta de pagamento. Certifique-se de verificar as taxas associadas a cada gateway, pois elas variam significativamente.<\/p>\n<h3 class=\"wp-block-heading\">Etapa 5: Configurar Imposto de Vendas e Op\u00e7\u00f5es de Envio<\/h3>\n<p>Tanto os impostos quanto o envio podem causar dores de cabe\u00e7a para novos propriet\u00e1rios de empresas. Felizmente, o WooCommerce facilita bastante a coleta do valor correto e o envio de remessas para o endere\u00e7o correto.<\/p>\n<p>Uma vez que voc\u00ea tenha configurado os pagamentos, o guia de configura\u00e7\u00e3o ir\u00e1 instru\u00ed-lo a &#8220;<i>Adicionar taxas de impostos<\/i>.&#8221;<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"1031\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-tax-rate.jpg\" alt=\"captura de tela do assistente de configura\u00e7\u00e3o mostrando &quot;adicionar taxas de imposto&quot; como o quarto passo\" class=\"wp-image-43305 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-tax-rate.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-tax-rate-300x193.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-tax-rate-1024x660.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-tax-rate-768x495.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/add-tax-rate-1536x990.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-tax-rate-600x387.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-tax-rate-1200x773.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-tax-rate-730x470.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-tax-rate-1460x941.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-tax-rate-784x505.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-tax-rate-1568x1010.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/add-tax-rate-877x565.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1031;\" \/><\/figure>\n<p>Comece visitando <i>WooCommerce &gt; Home<\/i> e encontre a op\u00e7\u00e3o de <i>Adicionar taxas de imposto<\/i>. Aqui, voc\u00ea tem duas escolhas:<\/p>\n<ol class=\"wp-block-list\"><li>Configure o <a href=\"https:\/\/woo.com\/products\/tax\/\" target=\"_blank\" rel=\"noopener\">WooCommerce Tax<\/a>, uma extens\u00e3o que automatiza os c\u00e1lculos de impostos.<\/li><li>Configure suas taxas de impostos manualmente (veja o pequeno link no final da p\u00e1gina).<\/li><\/ol>\n<p>O WooCommerce Tax \u00e9 definitivamente a op\u00e7\u00e3o mais f\u00e1cil aqui. Voc\u00ea pode configur\u00e1-lo em alguns minutos seguindo as instru\u00e7\u00f5es na tela.<\/p>\n<p>Se voc\u00ea prefere configurar as taxas de impostos por conta pr\u00f3pria, voc\u00ea pode ir at\u00e9 <i>WooCommerce &gt; Configura\u00e7\u00f5es<\/i> e selecionar a aba <i>Tax <\/i>.<\/p>\n<ul class=\"wp-block-list\"><li>Enquanto voc\u00ea ainda est\u00e1 na aba <i>Tax <\/i>, selecione <i>Standard Rates<\/i> do sub-menu no topo.<\/li><li>Adicione taxas de imposto por pa\u00eds, estado ou at\u00e9 mesmo c\u00f3digo postal. Use o bot\u00e3o <i>Insert Row<\/i> para criar uma nova linha e ent\u00e3o insira seus dados.<\/li><li>Finalmente, salve suas altera\u00e7\u00f5es.<\/li><\/ul>\n<p>Se voc\u00ea est\u00e1 vendendo apenas produtos digitais ou itens de afiliados, pode avan\u00e7ar para o pr\u00f3ximo passo. Mas se sua loja oferece itens f\u00edsicos que precisam ser enviados, voc\u00ea deve reservar um momento para configurar suas op\u00e7\u00f5es de envio.<\/p>\n<p>V\u00e1 at\u00e9 <i>WooCommerce &gt; Configura\u00e7\u00f5es<\/i> e escolha a aba <i>Envio<\/i>. Voc\u00ea ver\u00e1 os EUA j\u00e1 adicionados se o endere\u00e7o do seu neg\u00f3cio estiver nos Estados Unidos.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"508\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/set-shipping-zones.jpg\" alt=\"captura de tela do nome da zona, regi\u00e3o e m\u00e9todos de envio dispon\u00edveis para cada zona com os Estados Unidos como padr\u00e3o\" class=\"wp-image-43306 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/set-shipping-zones.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/set-shipping-zones-300x95.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/set-shipping-zones-1024x325.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/set-shipping-zones-768x244.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/set-shipping-zones-1536x488.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/set-shipping-zones-600x191.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/set-shipping-zones-1200x381.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/set-shipping-zones-730x232.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/set-shipping-zones-1460x464.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/set-shipping-zones-784x249.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/set-shipping-zones-1568x498.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/set-shipping-zones-877x278.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/508;\" \/><\/figure>\n<p>Mas voc\u00ea pode adicionar mais. No topo da p\u00e1gina, selecione <i>Zonas de envio<\/i>. Clique <i>Adicionar zona.<\/i><\/p>\n<p>Zonas de envio s\u00e3o \u00e1reas geogr\u00e1ficas que voc\u00ea define como tendo os mesmos requisitos de envio, incluindo transportadoras e tipos de envio.<\/p>\n<p>Para configurar sua nova zona:<\/p>\n<ul class=\"wp-block-list\"><li>Adicione um nome para a regi\u00e3o. Tornando-o descritivo.<\/li><li>No campo <i>Zone regions<\/i>, escolha os locais que deseja incluir na zona.<\/li><li>Escolha quais m\u00e9todos de envio devem estar dispon\u00edveis na nova zona: envio gratuito, taxa fixa ou retirada local.<\/li><li>Por fim, clique em cada m\u00e9todo para ajustar o custo e quaisquer requisitos espec\u00edficos (por exemplo, pedido m\u00ednimo para envio gratuito).<\/li><li>N\u00e3o deixe sua zona sem a\u00e7\u00e3o. Aperte o bot\u00e3o de salvar.<\/li><\/ul>\n<p>E assim, voc\u00ea est\u00e1 pronto para decolar! Sua loja agora possui a l\u00f3gica para lidar com impostos como um contador experiente e enviar pacotes como se tivesse sua pr\u00f3pria frota de entrega.<\/p>\n<p>Lembre-se de testar tudo quando terminar. Fa\u00e7a uma compra teste para verificar se os impostos e custos de envio est\u00e3o sendo adicionados corretamente. \u00c9 uma boa ideia realizar uma verifica\u00e7\u00e3o do sistema antes do evento real.<\/p>\n<h2 id=\"customize\" class=\"wp-block-heading\">Como Personalizar Sua Loja WooCommerce<\/h2>\n<p>Poder\u00edamos literalmente passar alguns dias falando sobre todas as maneiras de personalizar sua nova loja WooCommerce.<\/p>\n<p>Explorar as op\u00e7\u00f5es integradas deve mant\u00ea-lo ocupado por um tempo, mas quando voc\u00ea estiver pronto para levar sua loja para o pr\u00f3ximo n\u00edvel, existem dois tipos de atualiza\u00e7\u00f5es para conferir: temas e plugins.<\/p>\n<h3 class=\"wp-block-heading\">Temas WooCommerce<\/h3>\n<p>O WooCommerce funciona bem com praticamente qualquer tema do WordPress. No entanto, existem muitos temas especificamente criados para sites que utilizam o WooCommerce.<\/p>\n<p>Esses temas ajudam voc\u00ea a personalizar a apar\u00eancia da sua loja para corresponder ao resto da sua presen\u00e7a online. Alguns at\u00e9 adicionam novas funcionalidades relacionadas ao WooCommerce, como <a href=\"https:\/\/docs.woocommerce.com\/document\/installed-taxonomies-post-types\/\" target=\"_blank\" rel=\"noopener\">tipos de postagem personalizados<\/a>.<\/p>\n<p>A maioria dos temas do WooCommerce s\u00e3o baseados no tema oficial <a href=\"https:\/\/woocommerce.com\/storefront\/\" target=\"_blank\" rel=\"noopener\">Storefront<\/a>:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"632\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/storefront-woocommerce-theme.jpg\" alt=\"captura de tela do tema storefront woocommerce\" class=\"wp-image-43307 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/storefront-woocommerce-theme.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/storefront-woocommerce-theme-300x119.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/storefront-woocommerce-theme-1024x404.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/storefront-woocommerce-theme-768x303.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/storefront-woocommerce-theme-1536x607.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/storefront-woocommerce-theme-600x237.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/storefront-woocommerce-theme-1200x474.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/storefront-woocommerce-theme-730x288.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/storefront-woocommerce-theme-1460x577.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/storefront-woocommerce-theme-784x310.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/storefront-woocommerce-theme-1568x619.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/storefront-woocommerce-theme-877x346.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/632;\" \/><\/figure>\n<p>Este tema foi desenvolvido pela equipe por tr\u00e1s do WooCommerce, ent\u00e3o voc\u00ea pode ter certeza de que \u00e9 seguro e que a integra\u00e7\u00e3o \u00e9 \u00e0 prova de balas. O Storefront tamb\u00e9m \u00e9 gratuito, o que \u00e9 sempre um ponto positivo.<\/p>\n<p>Embora este tema funcione bem por si s\u00f3, ele pode ser expandido usando um dos v\u00e1rios <a href=\"https:\/\/woocommerce.com\/product-category\/themes\/storefront-child-theme-themes\/\" target=\"_blank\" rel=\"noopener\">Temas Filhos<\/a>.<\/p>\n<p>Se voc\u00ea n\u00e3o sabe, <a href=\"https:\/\/www.dreamhost.com\/blog\/install-wordpress-child-theme\/\" target=\"_blank\" rel=\"noopener\">um tema filho<\/a> se baseia em um tema existente (seu \u201cpai\u201d), permitindo que voc\u00ea fa\u00e7a altera\u00e7\u00f5es no tema pai sem edit\u00e1-lo diretamente.<\/p>\n<p>Al\u00e9m do Storefront e seus temas filhos, voc\u00ea pode encontrar uma ampla variedade de <a href=\"https:\/\/themeforest.net\/category\/wordpress\/ecommerce\/woocommerce\" target=\"_blank\" rel=\"noopener\">temas premium prontos para WooCommerce<\/a>. Muitos destes s\u00e3o especializados para diferentes tipos de lojas.<\/p>\n<p>Por exemplo, <a href=\"https:\/\/themeforest.net\/item\/electro-electronics-store-woocommerce-theme\/15720624?s_rank%3D18\" target=\"_blank\" rel=\"noopener\">Electro<\/a> \u00e9 especificamente constru\u00eddo para a cria\u00e7\u00e3o de lojas de eletr\u00f4nicos, enquanto <a href=\"https:\/\/themeforest.net\/item\/motor-vehicles-parts-equipments-accessories-wordpress-woocommerce-theme\/16829946\" target=\"_blank\" rel=\"noopener\">o tema Motor<\/a> \u00e9 adaptado para concession\u00e1rias de autom\u00f3veis. Independentemente do seu neg\u00f3cio e gostos, voc\u00ea deve ser capaz de encontrar um tema que funcione perfeitamente para voc\u00ea.<\/p>\n<h2 id=\"extensions\" class=\"wp-block-heading\">Extens\u00f5es WooCommerce<\/h2>\n<p>Depois de escolher um tema para sua loja, \u00e9 hora de considerar se voc\u00ea precisa de algumas funcionalidades adicionais.<a href=\"https:\/\/woocommerce.com\/product-category\/woocommerce-extensions\/\" target=\"_blank\" rel=\"noopener\">&nbsp;<\/a><\/p>\n<p><a href=\"https:\/\/woocommerce.com\/product-category\/woocommerce-extensions\/\" target=\"_blank\" rel=\"noopener\">Extens\u00f5es WooCommerce<\/a> permitem que voc\u00ea introduza novas funcionalidades \u00e0 sua loja WordPress. Embora funcionem muito como Plugins WordPress, s\u00e3o especificamente criadas para integrar com WooCommerce.<\/p>\n<p>Algumas extens\u00f5es s\u00e3o gratuitas, enquanto outras exigem um pagamento \u00fanico ou uma taxa de assinatura regular. De qualquer forma, voc\u00ea pode us\u00e1-las para aprimorar sua loja com funcionalidades avan\u00e7adas.<\/p>\n<p>Existem centenas de extens\u00f5es hoje, desde ferramentas de an\u00e1lise de vendas at\u00e9 Plugins de seguran\u00e7a. Vamos dar uma olhada em algumas das melhores op\u00e7\u00f5es para os primeiros usu\u00e1rios do WooCommerce.<\/p>\n<h3 class=\"wp-block-heading\">1. WooCommerce Google Analytics<\/h3>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"723\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-google-analytics-extension.jpg\" alt=\"captura de tela do plugin do woocommerce google analytics para WP \" class=\"wp-image-43308 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-google-analytics-extension.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-google-analytics-extension-300x136.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-google-analytics-extension-1024x463.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-google-analytics-extension-768x347.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-google-analytics-extension-1536x694.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-google-analytics-extension-600x271.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-google-analytics-extension-1200x542.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-google-analytics-extension-730x330.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-google-analytics-extension-1460x660.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-google-analytics-extension-784x354.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-google-analytics-extension-1568x709.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-google-analytics-extension-877x396.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/723;\" \/><\/figure>\n<p><a href=\"https:\/\/woocommerce.com\/products\/woocommerce-google-analytics\/\" target=\"_blank\" rel=\"noopener\">WooCommerce Google Analytics<\/a> permite que voc\u00ea use <a href=\"https:\/\/www.dreamhost.com\/blog\/use-google-analytics-wordpress\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> para acompanhar o desempenho da sua loja. Esta extens\u00e3o pode ajud\u00e1-lo a entender a jornada dos seus clientes, incluindo como eles encontraram seu site e quais produtos eles t\u00eam mais interesse. Voc\u00ea pode ent\u00e3o usar esses dados para otimizar seu <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">funil de vendas<\/a>.<\/p>\n<p><b>Funcionalidades Principais:<\/b><\/p>\n<ul class=\"wp-block-list\"><li>Rastreia dura\u00e7\u00e3o de sess\u00e3o, usu\u00e1rios e referenciadores.<\/li><li>Destaca quais \u00e1reas da sua loja t\u00eam bom desempenho e quais precisam de melhoria.<\/li><li>Ajuda voc\u00ea a entender o comportamento do cliente e a popularidade do produto.<\/li><\/ul>\n<p><b>Pre\u00e7os:<\/b> O WooCommerce Google Analytics \u00e9 uma extens\u00e3o gratuita, mas tamb\u00e9m oferece <a href=\"https:\/\/woocommerce.com\/products\/woocommerce-google-analytics-pro\/\" target=\"_blank\" rel=\"noopener\">uma vers\u00e3o premium<\/a>, a partir de $79 por ano para um \u00fanico site. Ambas as extens\u00f5es tamb\u00e9m requerem uma conta gratuita de <a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">2. Assinaturas WooCommerce<\/h3>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"1084\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woo-subscriptions-extension.jpg\" alt=\"plugin de assinaturas woocommerce para captura de tela do wp\" class=\"wp-image-43309 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woo-subscriptions-extension.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woo-subscriptions-extension-300x203.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woo-subscriptions-extension-1024x694.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woo-subscriptions-extension-768x520.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woo-subscriptions-extension-1536x1041.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woo-subscriptions-extension-600x407.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woo-subscriptions-extension-1200x813.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woo-subscriptions-extension-730x495.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woo-subscriptions-extension-1460x989.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woo-subscriptions-extension-784x531.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woo-subscriptions-extension-1568x1062.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woo-subscriptions-extension-877x594.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1084;\" \/><\/figure>\n<p><a href=\"https:\/\/woocommerce.com\/products\/woocommerce-subscriptions\/\" target=\"_blank\" rel=\"noopener\">WooCommerce Subscriptions<\/a> permite criar produtos que podem ser desbloqueados com pagamentos recorrentes. A extens\u00e3o funciona tanto para produtos f\u00edsicos, como uma caixa de assinatura mensal, quanto para produtos ou servi\u00e7os virtuais.<\/p>\n<p><b>Funcionalidades Principais:<\/b><\/p>\n<ul class=\"wp-block-list\"><li>Permite que voc\u00ea escolha seu cronograma de pagamento entre v\u00e1rias op\u00e7\u00f5es.<\/li><li>Oferece mais de 25 gateways de pagamento populares.<\/li><li>Oferece suporte a emails de renova\u00e7\u00e3o autom\u00e1tica de assinatura para voc\u00ea e seus clientes.<\/li><\/ul>\n<p><b>Pre\u00e7os:<\/b> As assinaturas do WooCommerce come\u00e7am a partir de $239 por ano para um \u00fanico site.<\/p>\n<h3 class=\"wp-block-heading\">3. WooCommerce Zapier<\/h3>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"1104\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-zapier-extension.jpg\" alt=\"captura de tela da extens\u00e3o woocommerce para zapier\" class=\"wp-image-43310 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-zapier-extension.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-zapier-extension-300x207.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-zapier-extension-1024x707.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-zapier-extension-768x530.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/woocommerce-zapier-extension-1536x1060.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-zapier-extension-600x414.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-zapier-extension-1200x828.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-zapier-extension-730x504.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-zapier-extension-1460x1007.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-zapier-extension-784x541.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-zapier-extension-1568x1082.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/woocommerce-zapier-extension-877x605.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1104;\" \/><\/figure>\n<p><a href=\"https:\/\/woocommerce.com\/products\/woocommerce-zapier\/\" target=\"_blank\" rel=\"noopener\">WooCommerce Zapier<\/a> \u00e9 uma \u00f3tima solu\u00e7\u00e3o para integrar sua loja com servi\u00e7os terceiros. Com essa \u00fanica extens\u00e3o, voc\u00ea pode conectar WooCommerce com <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/guia-de-marketing-por-email\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>, YouTube, Dropbox, Google Drive e muitas outras plataformas.<\/p>\n<p><b>Funcionalidades Principais:<\/b><\/p>\n<ul class=\"wp-block-list\"><li>Integra com mais de 1.000 servi\u00e7os de terceiros.<\/li><li>Permite que voc\u00ea configure automa\u00e7\u00f5es para economizar tempo.<\/li><li>Fornece relat\u00f3rios de desempenho atrav\u00e9s do recurso \u201cDigest by Zapier\u201d.<\/li><\/ul>\n<p><b>Pre\u00e7os:<\/b> Os pre\u00e7os do WooCommerce Zapier come\u00e7am em $79 por ano para um \u00fanico site.<\/p>\n<h3 class=\"wp-block-heading\">4. Square Para WooCommerce<\/h3>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"1188\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/square-for-woocommerce-extension.jpg\" alt=\"captura de tela da extens\u00e3o square para woocommerce\" class=\"wp-image-43311 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/square-for-woocommerce-extension.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/square-for-woocommerce-extension-300x223.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/square-for-woocommerce-extension-1024x760.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/square-for-woocommerce-extension-768x570.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/10\/square-for-woocommerce-extension-1536x1140.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/square-for-woocommerce-extension-600x446.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/square-for-woocommerce-extension-1200x891.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/square-for-woocommerce-extension-730x542.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/square-for-woocommerce-extension-1460x1084.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/square-for-woocommerce-extension-784x582.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/square-for-woocommerce-extension-1568x1164.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/10\/square-for-woocommerce-extension-877x651.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1188;\" \/><\/figure>\n<p><a href=\"https:\/\/woocommerce.com\/products\/square\/\" target=\"_blank\" rel=\"noopener\">Square para WooCommerce<\/a> melhora as op\u00e7\u00f5es de pagamento da sua loja, tanto online quanto pessoalmente. A extens\u00e3o \u00e9 muito f\u00e1cil de instalar, e voc\u00ea poder\u00e1 aceitar pagamentos em minutos. O Square \u00e9 compat\u00edvel com todos os cart\u00f5es de cr\u00e9dito e d\u00e9bito nos EUA, Reino Unido, Austr\u00e1lia, Canad\u00e1 e Jap\u00e3o.<\/p>\n<p><b>Funcionalidades Principais:<\/b><\/p>\n<ul class=\"wp-block-list\"><li>Torna mais f\u00e1cil aceitar pagamentos de v\u00e1rias fontes.<\/li><li>Deposita seus fundos rapidamente, em 1-2 dias \u00fateis.<\/li><li>Permite que voc\u00ea sincronize rapidamente suas contas do Square e WooCommerce.<\/li><\/ul>\n<p><b>Pre\u00e7os:<\/b> Square para WooCommerce \u00e9 uma extens\u00e3o gratuita que requer <a href=\"https:\/\/squareup.com\/\" target=\"_blank\" rel=\"noopener\">uma conta Square<\/a>.<\/p>\n<h2 id=\"tips\" class=\"wp-block-heading\">5 Dicas Para Crescer uma Loja WooCommerce de Sucesso<\/h2>\n<p>Agora que sua loja est\u00e1 completa, voc\u00ea pode se concentrar em crescer seu novo neg\u00f3cio. Aqui est\u00e3o algumas dicas importantes para atrair clientes e realizar vendas:<\/p>\n<h3 class=\"wp-block-heading\">1. Use c\u00f3digos de cupom e promo\u00e7\u00f5es para aumentar as vendas<\/h3>\n<p>Todo mundo adora uma boa oferta. Como propriet\u00e1rio de uma loja, voc\u00ea pode aproveitar essa verdade universal oferecendo c\u00f3digos de cupons e promo\u00e7\u00f5es. Eles n\u00e3o s\u00e3o apenas economizadores de dinheiro para seus clientes \u2014 eles s\u00e3o criadores de vendas para voc\u00ea.<\/p>\n<p>Crie descontos com prazo determinado, ofertas em pacotes ou recompensas de fidelidade. Voc\u00ea tamb\u00e9m pode oferecer cart\u00f5es-presente gratuitos em compras acima de um determinado valor. Esses pequenos incentivos podem ser suficientes para convencer os clientes em potencial a realizar uma compra.<\/p>\n<p>Para criar c\u00f3digos promocionais de cupons, selecione <i>Marketing &gt; Coupons<\/i> na barra lateral esquerda.<\/p>\n<h3 class=\"wp-block-heading\">2. Consiga Mais Clientes com Otimiza\u00e7\u00e3o para Motores de Busca<\/h3>\n<p>Sua loja \u00e9 uma agulha no palheiro da Internet. <a href=\"https:\/\/www.dreamhost.com\/pt\/produtos\/seo-toolkit\/\" target=\"_blank\" rel=\"noopener\">SEO (otimiza\u00e7\u00e3o para motores de busca)<\/a> pode ajud\u00e1-lo a emergir do monte, para que mais clientes possam encontrar seu site.<\/p>\n\n\n\n<div class=\"glossary-term\">\n\t<a\n\t\tclass=\"glossary-term__above-title\"\n\t\thref=\"\"\n\t\ttarget=\"_blank\"\n\t\trel=\"noopener noreferrer\"\n\t>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span><\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n    <h3>SEO<\/h3>\n    <p>A otimiza\u00e7\u00e3o para motores de busca (SEO) \u00e9 a pr\u00e1tica de melhorar o ranking de um site nos resultados de pesquisa. Os resultados de pesquisa s\u00e3o agregados com base em v\u00e1rios fatores, incluindo a relev\u00e2ncia e a qualidade do site. Otimizar seu site para esses fatores pode ajudar a impulsionar seus rankings.<\/p>\n            <a\n            href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/seo\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Leia Mais                    <\/a>\n\n<\/div>\n\n<p>Para colher os benef\u00edcios aqui, certifique-se de fazer sua pesquisa de palavras-chave. Descubra quais frases seus clientes est\u00e3o buscando e, em seguida, incorpore essas palavras m\u00e1gicas em suas descri\u00e7\u00f5es de produtos, t\u00edtulos e metadados. Use um plugin como <a href=\"https:\/\/yoast.com\/wordpress-hosting\/dreamhost\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO<\/a> para orient\u00e1-lo.<\/p>\n<h3 class=\"wp-block-heading\">3. Use a An\u00e1lise para Entender seus Compradores<\/h3>\n<p>Voc\u00ea n\u00e3o precisa de uma bola de cristal para descobrir quais produtos estocar. Ferramentas como o Google Analytics podem revelar informa\u00e7\u00f5es valiosas sobre seus compradores.<\/p>\n<p>Descubra de onde eles v\u00eam, quanto tempo permanecem e o que chama a aten\u00e7\u00e3o deles. Com essas informa\u00e7\u00f5es, voc\u00ea pode entender melhor quem provavelmente ser\u00e3o seus futuros clientes \u2014 e personalizar sua vitrine para atender.<\/p>\n<h3 class=\"wp-block-heading\">4. Mantenha a Seguran\u00e7a Adequada<\/h3>\n<p>Sua loja online \u00e9 o seu reino, e todo castelo precisa de defesas. Muitas <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/guia-de-conversoes-de-sites-para-pequenas-empresas\/\" target=\"_blank\" rel=\"noopener\">pequenas empresas<\/a> s\u00e3o v\u00edtimas de ataques cibern\u00e9ticos, levando a muitas dores financeiras.<\/p>\n<p>Para evitar esse destino, atualize regularmente seu WooCommerce e Plugins.<\/p>\n<p><b>Nota Nerd<\/b>: O WordPress realmente oferece atualiza\u00e7\u00f5es autom\u00e1ticas para a maioria dos plugins atrav\u00e9s de <i>Plugins<\/i> &gt; <i>Ativar atualiza\u00e7\u00f5es autom\u00e1ticas<\/i>.<\/p>\n<p>Enquanto isso, ative os <a href=\"https:\/\/help.dreamhost.com\/hc\/en-us\/articles\/215089918-Back-up-an-account-in-the-panel\" target=\"_blank\" rel=\"noopener\">backups de dados<\/a>. Isso permitir\u00e1 que voc\u00ea restaure seu site rapidamente se algu\u00e9m conseguir invadi-lo.<\/p>\n<h3 class=\"wp-block-heading\">5. Crie Solu\u00e7\u00f5es Personalizadas com Blocos<\/h3>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/woo-gutenberg-products-block\/\" target=\"_blank\" rel=\"noopener\">WooCommerce Blocks<\/a> permite que voc\u00ea crie p\u00e1ginas personalizadas sem a necessidade de um doutorado em programa\u00e7\u00e3o.<\/p>\n<p>Quer um processo de pagamento mais suave que manteiga? H\u00e1 um bloco para isso. Est\u00e1 de olho em uma grade de produtos mais limpa que sua melhor roupa de domingo? Os blocos cuidam disso. Experimente-os para criar uma loja que atenda perfeitamente \u00e0s suas necessidades.<\/p>\n<h2 id=\"FAQs\" class=\"wp-block-heading\">WooCommerce Perguntas Frequentes<\/h2>\n<p>Ainda tem perguntas? N\u00f3s temos as respostas:<\/p>\n<h3 class=\"wp-block-heading\">Quanto custa o WooCommerce?<\/h3>\n<p>Para sites de com\u00e9rcio eletr\u00f4nico auto-hospedados, o plugin WooCommerce \u00e9 totalmente gratuito. Assim, voc\u00ea s\u00f3 precisa cobrir suas necessidades de hospedagem e seu dom\u00ednio. Voc\u00ea tamb\u00e9m pode estender a plataforma central pagando por plugins e temas premium.<\/p>\n<h3 class=\"wp-block-heading\">Preciso de hospedagem para o WooCommerce?<\/h3>\n<p>Sim. Ou mais precisamente, voc\u00ea precisa de um site hospedado. Lembre-se de que o WooCommerce \u00e9 na verdade um plugin para WordPress, n\u00e3o um construtor de lojas independente.<\/p>\n<h3 class=\"wp-block-heading\">Voc\u00ea pode fazer dropshipping com WooCommerce?<\/h3>\n<p>Embora o WooCommerce n\u00e3o suporte nativamente o dropshipping, voc\u00ea pode introduzir esse recurso por meio do <a href=\"https:\/\/woo.com\/products\/woocommerce-dropshipping\/\" target=\"_blank\" rel=\"noopener\">plugin premium WooCommerce Dropshipping<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Voc\u00ea pode vender no WordPress sem o WooCommerce?<\/h3>\n<p>Embora o WooCommerce seja provavelmente o melhor plugin de e-commerce, n\u00e3o \u00e9 a \u00fanica op\u00e7\u00e3o. Pesquise no Diret\u00f3rio Oficial de Plugins, e voc\u00ea encontrar\u00e1 v\u00e1rias op\u00e7\u00f5es alternativas.<\/p>\n<h2 id=\"start\" class=\"wp-block-heading\">Comece uma Loja Online Hoje<\/h2>\n<p>Se voc\u00ea deseja usar seu site WordPress para vender produtos e servi\u00e7os, o WooCommerce \u00e9 de longe sua melhor op\u00e7\u00e3o.<\/p>\n<p>\u00c9 o <i>plugin<\/i> de com\u00e9rcio eletr\u00f4nico mais popular por um motivo, e torna incrivelmente f\u00e1cil para iniciantes e usu\u00e1rios experientes abrirem uma loja online. O <i>plugin<\/i> b\u00e1sico do WooCommerce permite que voc\u00ea construa um neg\u00f3cio de sucesso, e voc\u00ea pode melhor\u00e1-lo ainda mais usando temas e extens\u00f5es.<\/p>\n<p>Mas lembre-se, criar seu site de e-commerce \u00e9 apenas o primeiro passo. Voc\u00ea tamb\u00e9m precisar\u00e1 garantir que sua loja esteja sempre acess\u00edvel e que voc\u00ea ofere\u00e7a uma \u00f3tima experi\u00eancia ao cliente. Isso come\u00e7a escolhendo um provedor de hospedagem confi\u00e1vel.<\/p>\n<p>Com a DreamHost, cada plano \u00e9 respaldado por uma Garantia de 100% de Tempo de Atividade. E com nossos planos dedicados <a href=\"https:\/\/www.dreamhost.com\/pt\/hosting\/loja-online\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a>, seu site funciona em servidores otimizados \u2014 o que significa tempos de carregamento extremamente r\u00e1pidos.<\/p>\n<p>Confira nossos <a href=\"https:\/\/www.dreamhost.com\/pt\/hosting\/loja-online\/\" target=\"_blank\" rel=\"noopener\">planos de hospedagem<\/a> hoje mesmo para iniciar sua jornada de varejo online!<\/p>","protected":false},"excerpt":{"rendered":"<p>Quer esteja vendendo tesouros vintage ou ganhando milh\u00f5es com produtos digitais, criar sua pr\u00f3pria loja online pode ser realmente emocionante. Al\u00e9m disso, voc\u00ea n\u00e3o precisa ser um especialista em tecnologia para come\u00e7ar. Na verdade, tudo o que voc\u00ea precisa \u00e9 de um site WordPress equipado com WooCommerce. Este poderoso plugin transforma seu site em um e-commerce [\u2026]<\/p>\n","protected":false},"author":1034,"featured_media":43298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"","toc_headlines":"[[\"definition\",\"O que \u00e9 WooCommerce?\"],[\"ideal\",\"Por que o WooCommerce \u00e9 a Escolha Ideal para a Sua Loja Online\"],[\"setup\",\"Como Configurar uma Loja com WooCommerce (Guia de 5 Passos)\"],[\"customize\",\"Como Personalizar Sua Loja WooCommerce\"],[\"extensions\",\"Extens\u00f5es WooCommerce\"],[\"tips\",\"5 Dicas Para Crescer uma Loja WooCommerce de Sucesso\"],[\"FAQs\",\"WooCommerce Perguntas Frequentes\"],[\"start\",\"Comece uma Loja Online Hoje\"]]","hide_toc":false,"footnotes":""},"categories":[14389,14391],"tags":[],"class_list":["post-57045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-pt","category-tutoriais-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introdu\u00e7\u00e3o ao WooCommerce: Construa Sua Pr\u00f3pria Loja Hoje - DreamHost Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.dreamhost.com\/blog\/pt\/o-que-e-woocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introdu\u00e7\u00e3o ao WooCommerce: Construa Sua Pr\u00f3pria Loja Hoje\" \/>\n<meta property=\"og:description\" content=\"Quer esteja vendendo tesouros vintage ou ganhando milh\u00f5es com produtos digitais, criar sua pr\u00f3pria loja online pode ser realmente emocionante. 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