{"id":51485,"date":"2023-06-20T07:00:02","date_gmt":"2023-06-20T14:00:02","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=51485"},"modified":"2025-05-26T12:56:30","modified_gmt":"2025-05-26T19:56:30","slug":"universal-analytics-para-ga4","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/pt\/universal-analytics-para-ga4\/","title":{"rendered":"Como Fazer a Transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4 (GA4)"},"content":{"rendered":"\n<p>O prazo est\u00e1 quase a\u00ed. Voc\u00ea est\u00e1 pronto para fazer a transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4 (GA4)?<\/p>\n\n\n\n<p>Em 2019, o Google introduziu o <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\" target=\"_blank\" rel=\"noopener\">Google Analytics 4<\/a> como uma alternativa ao Universal Analytics. Os usu\u00e1rios tinham liberdade para escolher entre usar as propriedades anal\u00edticas padr\u00e3o ou migrar para a nova vers\u00e3o. Agora, <a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=en\" target=\"_blank\" rel=\"noopener\">o Google planeja encerrar o Universal Analytics<\/a> em apenas algumas semanas \u2014 exigindo que todos os usu\u00e1rios fa\u00e7am a transi\u00e7\u00e3o para o Google Analytics 4.<\/p>\n\n\n\n<p>Se voc\u00ea usa o Google Analytics e ainda n\u00e3o fez a mudan\u00e7a, precisar\u00e1 entender o que o Analytics 4 oferece e como ele \u00e9 diferente do Universal Analytics. O tempo est\u00e1 acabando para se familiarizar com o servi\u00e7o e fazer a mudan\u00e7a antes que o Universal Analytics deixe de funcionar \u2014 ent\u00e3o comece hoje, com este guia.<\/p>\n\n\n\n<p>Neste artigo, vamos falar sobre <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/tempo-real-do-ga4\/\" target=\"_blank\" rel=\"noopener\">o que o Google Analytics 4 faz de diferente<\/a> de seus predecessores. Tamb\u00e9m vamos mostrar como voc\u00ea pode fazer a transi\u00e7\u00e3o da sua conta para o Google Analytics 4 e discutir alguns tutoriais e dicas para ajud\u00e1-lo a aproveitar ao m\u00e1ximo a plataforma. Vamos a isso!<\/p>\n\n\n\n<h2 id=\"definition\" class=\"wp-block-heading\">O que \u00e9 GA4?<\/h2>\n\n\n\n<p>Google Analytics 4 (GA4) \u00e9 a vers\u00e3o mais recente do Google Analytics. Foi projetado para ajudar empresas e propriet\u00e1rios de sites a entenderem seu p\u00fablico online, rastrear o comportamento do usu\u00e1rio e medir a efic\u00e1cia de seus esfor\u00e7os de marketing. O GA4 introduz v\u00e1rias novas funcionalidades e melhorias em rela\u00e7\u00e3o \u00e0 vers\u00e3o anterior, Universal Analytics (UA).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conhecendo o GA4<\/h3>\n\n\n\n<p>H\u00e1 algumas \u00e1reas-chave em que o GA4 \u00e9 muito diferente do seu antecessor.<\/p>\n\n\n\n<p>Por muito tempo, a an\u00e1lise se concentrou em ajudar voc\u00ea a <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/metricas-que-todo-blogueiro-precisa-acompanhar\/\" target=\"_blank\" rel=\"noopener\">medir m\u00e9tricas de web desktop<\/a>, sendo os dados de an\u00e1lise m\u00f3vel quase uma reflex\u00e3o posterior. O Google Analytics 4 muda essa abordagem ao ajudar voc\u00ea a unificar v\u00e1rios tipos de propriedades em jornadas de usu\u00e1rio \u00fanicas:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Getting-To-Know-GA4.jpg\" alt=\"Introdu\u00e7\u00e3o ao GA4\" class=\"wp-image-40945 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Getting-To-Know-GA4.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Getting-To-Know-GA4-300x178.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Getting-To-Know-GA4-1024x608.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Getting-To-Know-GA4-768x456.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Getting-To-Know-GA4-1536x912.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Getting-To-Know-GA4-600x356.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Getting-To-Know-GA4-1200x713.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Getting-To-Know-GA4-730x433.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Getting-To-Know-GA4-1460x867.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Getting-To-Know-GA4-784x466.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Getting-To-Know-GA4-1568x931.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Getting-To-Know-GA4-877x521.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>Com o Google Analytics 4, voc\u00ea pode ver medi\u00e7\u00f5es para seus websites e aplicativos web e m\u00f3veis. Voc\u00ea tamb\u00e9m pode obter insights dos algoritmos de aprendizado de m\u00e1quina sobre como otimizar essas propriedades.<\/p>\n\n\n\n<p>Outro aspecto importante do Google Analytics 4 \u00e9 que ele n\u00e3o depende exclusivamente de cookies. Ele oferece uma \u00eanfase maior na privacidade do usu\u00e1rio.<\/p>\n\n\n\n<p><i>\u201cO Universal Analytics foi desenvolvido para uma gera\u00e7\u00e3o de medi\u00e7\u00e3o online que estava ancorada na web desktop, sess\u00f5es independentes e dados mais facilmente observ\u00e1veis de cookies. Esta metodologia de medi\u00e7\u00e3o est\u00e1 rapidamente se tornando obsoleta.\u201d<\/i><\/p>\n\n\n\n<p>\u2013 Russell Ketchum, Diretor de Gest\u00e3o de Produtos para o Google Analytics<\/p>\n\n\n\n<p>Indiscutivelmente, um dos principais motivadores por tr\u00e1s da mudan\u00e7a na forma como o Google Analytics coleta dados vem do <a href=\"https:\/\/www.dreamhost.com\/blog\/what-to-know-about-gdpr-data-security\/\" target=\"_blank\" rel=\"noopener\">Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados (GDPR)<\/a>. O GDPR teve um impacto massivo em como sites e plataformas podem legalmente coletar e armazenar dados de usu\u00e1rios.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<p>Os cookies t\u00eam sido alvo de cr\u00edticas nos \u00faltimos anos devido a preocupa\u00e7\u00f5es crescentes com a privacidade, o que significa que muitas empresas est\u00e3o procurando alternativas de coleta de dados.<\/p>\n\n\n\n<p>Com o Google Analytics 4, as medi\u00e7\u00f5es n\u00e3o dependem mais de sess\u00f5es. A plataforma \u00e9 capaz de reconhecer e medir v\u00e1rios tipos de intera\u00e7\u00f5es humanas &#8220;eventos&#8221;, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visualiza\u00e7\u00f5es de p\u00e1gina<\/li>\n\n\n\n<li>Rolagens<\/li>\n\n\n\n<li>Cliques de sa\u00edda<\/li>\n\n\n\n<li>Pesquisas internas<\/li>\n\n\n\n<li>M\u00e9tricas de engajamento de v\u00eddeos<\/li>\n\n\n\n<li>Downloads de arquivos<\/li>\n\n\n<\/ul>\n\n\n\n<p>Com as vers\u00f5es anteriores do Google Analytics, medir v\u00e1rias m\u00e9tricas envolvia configurar manualmente eventos complexos. Agora, a plataforma pode etiquetar automaticamente os eventos para voc\u00ea, o que lhe d\u00e1 acesso a mais dados desde o in\u00edcio.<\/p>\n\n\n\n<p>Finalmente, o Google Analytics 4 traz melhores relat\u00f3rios de funil para a mesa, incluindo an\u00e1lise entre plataformas. Voc\u00ea pode usar a plataforma para identificar etapas chave na jornada do cliente e ver onde os usu\u00e1rios entram e saem. O servi\u00e7o tamb\u00e9m permite que voc\u00ea entenda o que os usu\u00e1rios est\u00e3o fazendo entre as etapas no funil:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"620\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Universal-Analytics.jpg\" alt=\"Universal Analytics\" class=\"wp-image-40946 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Universal-Analytics.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Universal-Analytics-300x116.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Universal-Analytics-1024x397.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Universal-Analytics-768x298.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Universal-Analytics-1536x595.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Universal-Analytics-600x233.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Universal-Analytics-1200x465.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Universal-Analytics-730x283.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Universal-Analytics-1460x566.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Universal-Analytics-784x304.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Universal-Analytics-1568x608.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Universal-Analytics-877x340.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/620;\" \/><\/figure>\n\n\n\n<p>Mas por que todas essas mudan\u00e7as est\u00e3o acontecendo? Por que os usu\u00e1rios n\u00e3o podem simplesmente manter suas propriedades de Universal Analytics que j\u00e1 conhecem?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O Universal Analytics Ser\u00e1 Descontinuado em 1 de Julho<\/h3>\n\n\n\n<p>Por quase uma d\u00e9cada, a Universal Analytics tem sido o padr\u00e3o para medir desempenho e engajamento de websites. Tamb\u00e9m tem sido uma ferramenta vital para determinar o sucesso das <a href=\"https:\/\/www.dreamhost.com\/academy\/how-to-determine-most-valuable-keywords\/\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gias de palavras-chave<\/a>.<\/p>\n\n\n\n<p>No entanto, a plataforma foi projetada para uma \u00e9poca em que interag\u00edamos principalmente com sites por meio de computadores desktop. Embora o Universal Analytics tamb\u00e9m possa medir dados m\u00f3veis e de aplicativos, ele n\u00e3o oferece uma experi\u00eancia unificada para propriedades em v\u00e1rios canais.<\/p>\n\n\n\n<p><i>\u201cAs pessoas esperam interagir com as empresas quando e como desejam, como navegar no site de uma marca para pesquisar um produto e depois compr\u00e1-lo mais tarde usando o aplicativo da marca. Obter insights sobre essas jornadas multiplataforma \u00e9 crucial para as empresas preverem as necessidades dos clientes e fornecerem \u00f3timas experi\u00eancias \u2014 mas isso pode ser muito desafiador.\u201d<\/i><\/p>\n\n\n\n<p>\u2013 <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new-way-unify-app-and-website-measurement-google-analytics\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+blogspot%2FtRaA+%28Google+Analytics+Blog%29\" target=\"_blank\" rel=\"noopener\">Russell Ketchum<\/a>, Diretor de Gest\u00e3o de Produto para Google Analytics<\/p>\n\n\n\n<p>Google Analytics 4 foi projetado para ajudar a resolver esse problema e melhorar os <a href=\"https:\/\/www.dreamhost.com\/blog\/history-of-internet-privacy\/\" target=\"_blank\" rel=\"noopener\">padr\u00f5es de privacidade<\/a> na coleta de medi\u00e7\u00f5es. Desde sua introdu\u00e7\u00e3o em 2019, ele tem coexistido com o Universal Analytics para que os usu\u00e1rios possam escolher entre ambas as experi\u00eancias:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Setup-Assistant-1.jpg\" alt=\"Assistente de Configura\u00e7\u00e3o\" class=\"wp-image-40947 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Setup-Assistant-1.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Setup-Assistant-1-300x178.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Setup-Assistant-1-1024x608.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Setup-Assistant-1-768x456.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Setup-Assistant-1-1536x912.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Setup-Assistant-1-600x356.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Setup-Assistant-1-1200x713.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Setup-Assistant-1-730x433.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Setup-Assistant-1-1460x867.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Setup-Assistant-1-784x466.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Setup-Assistant-1-1568x931.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Setup-Assistant-1-877x521.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>Agora, o Google planeja <a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=en\" target=\"_blank\" rel=\"noopener\">aposentar o Universal Analytics<\/a>, come\u00e7ando em 1 de julho de 2023. As propriedades de an\u00e1lise existentes parar\u00e3o de coletar dados nessa data. Se voc\u00ea est\u00e1 usando <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics-360\/\" target=\"_blank\" rel=\"noopener\">Universal Analytics 360<\/a>, voc\u00ea ter\u00e1 alguns meses extras de coleta de dados, com o servi\u00e7o sendo aposentado em 1 de outubro de 2023:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"806\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Funnels-Reports-1.jpg\" alt=\"GA4 Funnels Reports\" class=\"wp-image-40948 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Funnels-Reports-1.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Funnels-Reports-1-300x151.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Funnels-Reports-1-1024x516.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Funnels-Reports-1-768x387.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Funnels-Reports-1-1536x774.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Funnels-Reports-1-600x302.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Funnels-Reports-1-1200x605.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Funnels-Reports-1-730x368.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Funnels-Reports-1-1460x735.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Funnels-Reports-1-784x395.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Funnels-Reports-1-1568x790.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Funnels-Reports-1-877x442.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/806;\" \/><\/figure>\n\n\n\n<p>Isso significa que, se voc\u00ea ainda precisa migrar do Universal Analytics para o GA4, agora \u00e9 a hora. Antes de falarmos sobre como fazer isso, vamos revisar as mudan\u00e7as no servi\u00e7o.<\/p>\n\n\n\n<h2 id=\"differences\" class=\"wp-block-heading\">Quais s\u00e3o as diferen\u00e7as entre o Universal Analytics e o GA4?<\/h2>\n\n\n\n<p>Em resumo, h\u00e1 <i>muitas<\/i> mudan\u00e7as, novas funcionalidades e novas dicas e truques para aprender. Se voc\u00ea \u00e9 um profissional de UA mas n\u00e3o tem certeza do que esperar do GA4, aqui est\u00e1 o que mudou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 Tem um Novo Painel Totalmente<\/h3>\n\n\n\n<p>A mudan\u00e7a mais evidente (que at\u00e9 mesmo usu\u00e1rios novos e de primeira viagem provavelmente notar\u00e3o de imediato) \u00e9 que o GA4 possui um novo <i>Painel<\/i>. Est\u00e1 um pouco mais simplificado do que o UA \u2014 h\u00e1 menos relat\u00f3rios na p\u00e1gina principal, e voc\u00ea tem uma nova barra de menu \u00e0 esquerda onde pode navegar para <i>In\u00edcio, Relat\u00f3rios, Explorar, Publicidade, Configurar<\/i>, e <i>Biblioteca.<\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 Utiliza um Modelo de Dados Baseado em Eventos<\/h3>\n\n\n\n<p>Outra grande mudan\u00e7a \u00e9 o modelo de dados baseado em eventos do GA4, que permite um rastreamento mais flex\u00edvel e detalhado das intera\u00e7\u00f5es dos usu\u00e1rios em sites e aplicativos. Eventos s\u00e3o a\u00e7\u00f5es realizadas pelos usu\u00e1rios, como visualiza\u00e7\u00f5es de p\u00e1ginas, cliques, reprodu\u00e7\u00f5es de v\u00eddeos, envios de formul\u00e1rios e mais. Esse modelo oferece uma vis\u00e3o mais abrangente do engajamento do usu\u00e1rio em diferentes plataformas.<\/p>\n\n\n\n<p>O rastreamento de eventos significa muitas novas m\u00e9tricas \u2014 como atribui\u00e7\u00e3o, demografia e mais. E embora voc\u00ea ainda possa visualizar relat\u00f3rios por sess\u00e3o, os eventos permitem que voc\u00ea detalhe tudo por intera\u00e7\u00e3o, fornecendo relat\u00f3rios mais detalhados e aprofundados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 Oferece Rastreamento Aprimorado entre Plataformas<\/h3>\n\n\n\n<p>GA4 combina dados de sites e aplicativos em uma \u00fanica propriedade, permitindo que as empresas acompanhem as intera\u00e7\u00f5es dos usu\u00e1rios em v\u00e1rias plataformas e dispositivos. Essa vis\u00e3o unificada ajuda a entender o comportamento do usu\u00e1rio durante toda a sua jornada, de web para aplicativo ou vice-versa.<\/p>\n\n\n\n<p>Isso significa ser capaz de acompanhar a experi\u00eancia do usu\u00e1rio durante todo o ciclo de vida \u2014 da aquisi\u00e7\u00e3o ao engajamento, monetiza\u00e7\u00e3o e reten\u00e7\u00e3o \u2014 em m\u00faltiplas plataformas. Isso \u00e9 uma mudan\u00e7a de jogo.<\/p>\n\n\n\n\n\n<div class=\"glossary-term\">\n\t<a\n\t\tclass=\"glossary-term__above-title\"\n\t\thref=\"\"\n\t\ttarget=\"_blank\"\n\t\trel=\"noopener noreferrer\"\n\t>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span><\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n    <h3>Experi\u00eancia do Usu\u00e1rio (UX)<\/h3>\n    <p>Experi\u00eancia do Usu\u00e1rio (UX) refere-se \u00e0 forma como os visitantes online interagem com um site. Os usu\u00e1rios frequentemente avaliam sua experi\u00eancia virtual com base na usabilidade e no design do site, bem como na impress\u00e3o geral do seu conte\u00fado.<\/p>\n            <a\n            href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/user-experience-ux\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Leia Mais                    <\/a>\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 \u00c9 Todo Sobre Medi\u00e7\u00e3o Centrada no Usu\u00e1rio<\/h3>\n\n\n\n<p>Uma das mudan\u00e7as mais empolgantes no modelo orientado a eventos do GA4 \u00e9 a capacidade de rastrear m\u00e9tricas de engajamento, como sess\u00f5es engajadas, taxas de engajamento e tempo de engajamento.<\/p>\n\n\n\n<p>Isso representa uma das maneiras como o GA4 reflete a evolu\u00e7\u00e3o do pensamento sobre m\u00e9tricas de web e aplicativos: o GA4 enfatiza mais os usu\u00e1rios individuais do que as sess\u00f5es. Ele introduz uma nova m\u00e9trica chamada &#8220;Engajamento do Usu\u00e1rio,&#8221; que mede o n\u00edvel de engajamento dos usu\u00e1rios com base em suas intera\u00e7\u00f5es e convers\u00f5es. Esta abordagem possibilita um entendimento mais profundo do comportamento do usu\u00e1rio e a capacidade de personalizar experi\u00eancias com base nas prefer\u00eancias individuais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 Adota o Potencial da IA<\/h3>\n\n\n\n<p>GA4 incorpora aprendizado de m\u00e1quina avan\u00e7ado e intelig\u00eancia artificial (IA) para fornecer mais do que apenas instant\u00e2neos dos seus dados passados \u2014 agora ele pode fornecer <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/inteligencia-de-analytics-ga4\/\" target=\"_blank\" rel=\"noopener\">percep\u00e7\u00f5es preditivas<\/a>. Al\u00e9m disso, as percep\u00e7\u00f5es s\u00e3o automatizadas, facilitando o acesso e uso at\u00e9 mesmo para iniciantes.<\/p>\n\n\n\n<p>GA4 tamb\u00e9m oferece m\u00e9tricas preditivas e descoberta de p\u00fablico para ajudar as empresas a identificar segmentos valiosos e otimizar suas estrat\u00e9gias de marketing. Por exemplo, voc\u00ea pode gerar um relat\u00f3rio que mostra a probabilidade de desist\u00eancia e previs\u00f5es de receita, o que pode otimizar totalmente seus esfor\u00e7os de retargeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 Tem Novos (e Melhores) Padr\u00f5es de Privacidade<\/h3>\n\n\n\n<p>GA4 aborda preocupa\u00e7\u00f5es com privacidade ao oferecer op\u00e7\u00f5es de controle de dados mais granulares. Ele \u00e9 projetado para estar em conformidade com regulamenta\u00e7\u00f5es como o Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados (GDPR) e a Lei de Privacidade do Consumidor da Calif\u00f3rnia (CCPA). GA4 suporta a exclus\u00e3o de dados, controles de dados centrados no usu\u00e1rio e oferece op\u00e7\u00f5es para lidar com prefer\u00eancias de consentimento do usu\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 Oferece aos Profissionais de Marketing Mais Poder e Controle<\/h3>\n\n\n\n<p>E finalmente, uma das mudan\u00e7as mais empolgantes: <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/eventos-do-ga4\/\" target=\"_blank\" rel=\"noopener\">GA4 \u00e9 feito para profissionais de marketing digital<\/a>.<\/p>\n\n\n\n<p>Esta \u00e9 uma mudan\u00e7a significativa \u2014 UA n\u00e3o era uma ferramenta de marketing, embora rapidamente tenha se tornado parte padr\u00e3o do conjunto de tecnologias de cada profissional de marketing. O GA4 vem equipado com recursos poderosos feitos sob medida para profissionais de marketing \u2014 como integra\u00e7\u00e3o com o Google Data Studio e segmentos personalizados baseados em eventos disparadores. Por exemplo, voc\u00ea pode criar segmentos em todos os eventos de convers\u00e3o de um per\u00edodo espec\u00edfico ou localiza\u00e7\u00e3o, permitindo que voc\u00ea construa um entendimento muito mais profundo sobre seus usu\u00e1rios e seu comportamento.<\/p>\n\n\n\n<h2 id=\"move\" class=\"wp-block-heading\">Como Migrar do Universal Analytics para o Google Analytics 4<\/h2>\n\n\n\n<p>Embora estejamos falando sobre a transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4, voc\u00ea pode usar ambos os servi\u00e7os simultaneamente (por enquanto.) Isso significa que voc\u00ea ainda pode coletar dados usando cookies at\u00e9 que o Universal Analytics se aposente em 2023. Ao mesmo tempo, voc\u00ea pode come\u00e7ar a coletar dados de eventos com o Analytics 4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 1: Criar uma Propriedade do Google Analytics 4<\/h3>\n\n\n\n<p>Primeiramente, voc\u00ea vai querer garantir que n\u00e3o est\u00e1 j\u00e1 utilizando o Google Analytics 4. Se voc\u00ea configurou uma propriedade ap\u00f3s 14 de outubro de 2020, \u00e9 prov\u00e1vel que j\u00e1 esteja usando o Google Analytics 4. Para verificar isso, acesse sua conta do Google Analytics e olhe a sua lista de propriedades.<\/p>\n\n\n\n<p>Propriedades que usam Universal Analytics ter\u00e3o um prefixo UA em seus IDs de an\u00e1lise. Propriedades que usam o Google Analytics 4 exibir\u00e3o designa\u00e7\u00f5es G4A:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"700\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Properties-1.jpg\" alt=\"Propriedades GA4\" class=\"wp-image-40949 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Properties-1.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Properties-1-300x131.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Properties-1-1024x448.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Properties-1-768x336.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Properties-1-1536x672.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Properties-1-600x263.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Properties-1-1200x525.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Properties-1-730x319.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Properties-1-1460x639.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Properties-1-784x343.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Properties-1-1568x686.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Properties-1-877x384.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/700;\" \/><\/figure>\n\n\n\n<p>Para come\u00e7ar, selecione uma propriedade usando a Universal Analytics e acesse suas configura\u00e7\u00f5es de ADMIN. Selecione a op\u00e7\u00e3o que diz <i>G4A Setup Assistant<\/i> sob o nome da propriedade.<\/p>\n\n\n\n<p>Agora clique no bot\u00e3o Comece Agora abaixo da mensagem que diz,<i> Eu quero criar uma nova propriedade do Google Analytics 4:<\/i><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"806\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/G4A-Setup-Assistant.jpg\" alt=\"Assistente de Configura\u00e7\u00e3o G4A\" class=\"wp-image-40950 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/G4A-Setup-Assistant.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/G4A-Setup-Assistant-300x151.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/G4A-Setup-Assistant-1024x516.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/G4A-Setup-Assistant-768x387.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/G4A-Setup-Assistant-1536x774.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/G4A-Setup-Assistant-600x302.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/G4A-Setup-Assistant-1200x605.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/G4A-Setup-Assistant-730x368.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/G4A-Setup-Assistant-1460x735.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/G4A-Setup-Assistant-784x395.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/G4A-Setup-Assistant-1568x790.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/G4A-Setup-Assistant-877x442.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/806;\" \/><\/figure>\n\n\n\n<p>Ap\u00f3s clicar nesse bot\u00e3o, o Google Analytics mostrar\u00e1 um breve resumo das etapas de configura\u00e7\u00e3o. A plataforma configurar\u00e1 uma nova propriedade para voc\u00ea sem deletar suas configura\u00e7\u00f5es de Universal Analytics. Ela copiar\u00e1 dados da propriedade Universal Analytics e ativar\u00e1 &#8220;medi\u00e7\u00f5es aprimoradas&#8221; imediatamente, o que significa que voc\u00ea pode come\u00e7ar a medir eventos complexos desde o in\u00edcio:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Setup-Assistant-tab.jpg\" alt=\"Aba de Assistente de Configura\u00e7\u00e3o GA4\" class=\"wp-image-40951 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Setup-Assistant-tab.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Setup-Assistant-tab-300x178.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Setup-Assistant-tab-1024x608.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Setup-Assistant-tab-768x456.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Setup-Assistant-tab-1536x912.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Setup-Assistant-tab-600x356.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Setup-Assistant-tab-1200x713.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Setup-Assistant-tab-730x433.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Setup-Assistant-tab-1460x867.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Setup-Assistant-tab-784x466.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Setup-Assistant-tab-1568x931.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Setup-Assistant-tab-877x521.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>Clique em Criar propriedade para iniciar o processo. Voc\u00ea retornar\u00e1 \u00e0 aba <i>GA4 Setup Assistant<\/i>, indicando que a propriedade est\u00e1 pronta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 2: Configure Sua Propriedade do Google Analytics 4<\/h3>\n\n\n\n<p>Agora clique em <i>Veja sua propriedade G4A<\/i> para configurar suas configura\u00e7\u00f5es:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"800\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Google-Analytics-4-Property.jpg\" alt=\"Propriedade do Google Analytics 4\" class=\"wp-image-40952 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Google-Analytics-4-Property.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Google-Analytics-4-Property-300x150.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Google-Analytics-4-Property-1024x512.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Google-Analytics-4-Property-768x384.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Google-Analytics-4-Property-1536x768.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Google-Analytics-4-Property-600x300.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Google-Analytics-4-Property-1200x600.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Google-Analytics-4-Property-730x365.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Google-Analytics-4-Property-1460x730.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Google-Analytics-4-Property-784x392.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Google-Analytics-4-Property-1568x784.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Google-Analytics-4-Property-877x439.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/800;\" \/><\/figure>\n\n\n\n<p>Para come\u00e7ar a usar o Google Analytics 4 corretamente, voc\u00ea precisar\u00e1 configurar um ou mais fluxos de dados.<\/p>\n\n\n\n<p>Quando voc\u00ea abrir uma nova propriedade do Google Analytics 4, a plataforma ir\u00e1 enviar voc\u00ea para a p\u00e1gina <i>Setup Assistant<\/i>. Aqui, procure pela se\u00e7\u00e3o que diz <i>Collection<\/i> e selecione a op\u00e7\u00e3o <i>Tag installation<\/i>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Installation.jpg\" alt=\"Instala\u00e7\u00e3o de Tag\" class=\"wp-image-40953 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Installation.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Installation-300x178.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Installation-1024x608.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Installation-768x456.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Installation-1536x912.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Installation-600x356.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Installation-1200x713.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Installation-730x433.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Installation-1460x867.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Installation-784x466.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Installation-1568x931.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Installation-877x521.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>A op\u00e7\u00e3o <i>Instala\u00e7\u00e3o de Tags<\/i> permite que voc\u00ea configure \u201cfluxos de dados\u201d. Cada propriedade do Google Analytics pode ter fluxos de informa\u00e7\u00f5es de sites e aplicativos. Normalmente, voc\u00ea ter\u00e1 um fluxo para a web e um para cada dispositivo iOS e Android, caso utilize aplicativos:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"600\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Data-Streams.jpg\" alt=\"Fluxos de Dados\" class=\"wp-image-40954 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Data-Streams.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Data-Streams-300x113.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Data-Streams-1024x384.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Data-Streams-768x288.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Data-Streams-1536x576.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Data-Streams-600x225.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Data-Streams-1200x450.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Data-Streams-730x274.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Data-Streams-1460x548.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Data-Streams-784x294.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Data-Streams-1568x588.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Data-Streams-877x329.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/600;\" \/><\/figure>\n\n\n\n<p>Quando voc\u00ea seleciona a op\u00e7\u00e3o <i>Adicionar stream<\/i>, a plataforma perguntar\u00e1 qual tipo de stream voc\u00ea deseja configurar. Se voc\u00ea estiver adicionando uma propriedade da web, o Google Analytics solicitar\u00e1 seu URL, o nome do site e quais medi\u00e7\u00f5es voc\u00ea deseja acompanhar:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Add-Stream.jpg\" alt=\"Adicionar Transmiss\u00e3o\" class=\"wp-image-40955 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Add-Stream.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Add-Stream-300x178.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Add-Stream-1024x608.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Add-Stream-768x456.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Add-Stream-1536x912.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Add-Stream-600x356.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Add-Stream-1200x713.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Add-Stream-730x433.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Add-Stream-1460x867.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Add-Stream-784x466.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Add-Stream-1568x931.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Add-Stream-877x521.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>Para confirmar que voc\u00ea \u00e9 o propriet\u00e1rio do site, o Google Analytics solicitar\u00e1 que voc\u00ea adicione uma tag a ele. Voc\u00ea pode completar esta etapa adicionando uma tag JavaScript manualmente ou por <a href=\"https:\/\/www.dreamhost.com\/academy\/how-to-install-google-analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/tag-platform\/tag-manager<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"700\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Manager.jpg\" alt=\"Gerenciador de Tags\" class=\"wp-image-40956 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Manager.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Manager-300x131.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Manager-1024x448.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Manager-768x336.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Tag-Manager-1536x672.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Manager-600x263.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Manager-1200x525.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Manager-730x319.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Manager-1460x639.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Manager-784x343.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Manager-1568x686.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Tag-Manager-877x384.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/700;\" \/><\/figure>\n\n\n\n<p>Uma vez que voc\u00ea verifique a propriedade do im\u00f3vel, o Google Analytics come\u00e7ar\u00e1 a coletar dados dele. Assim como no Universal Analytics, voc\u00ea poder\u00e1 acompanhar todas essas informa\u00e7\u00f5es a partir do Painel.<\/p>\n\n\n\n<p>Uma vez que voc\u00ea come\u00e7a a configurar insights personalizados, voc\u00ea ter\u00e1 uma ideia de qu\u00e3o grande \u00e9 a diferen\u00e7a entre o Universal Analytics e o Google Analytics 4:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"800\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/User-Retention.jpg\" alt=\"Reten\u00e7\u00e3o de Usu\u00e1rios\" class=\"wp-image-40957 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/User-Retention.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/User-Retention-300x150.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/User-Retention-1024x512.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/User-Retention-768x384.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/User-Retention-1536x768.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/User-Retention-600x300.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/User-Retention-1200x600.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/User-Retention-730x365.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/User-Retention-1460x730.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/User-Retention-784x392.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/User-Retention-1568x784.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/User-Retention-877x439.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/800;\" \/><\/figure>\n\n\n\n<p>Se voc\u00ea deseja experimentar o Google Analytics 4 antes de configurar uma nova propriedade, existe uma <a href=\"https:\/\/support.google.com\/analytics\/answer\/6367342#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener\">conta demo oficial<\/a> que voc\u00ea pode usar. Al\u00e9m disso, lembre-se de que voc\u00ea pode alternar entre as propriedades do Universal Analytics e Google Analytics 4 selecionando uma das op\u00e7\u00f5es da sua lista de propriedades.<\/p>\n\n\n\n<h2 id=\"speed\" class=\"wp-block-heading\">Conhecendo o GA4<\/h2>\n\n\n\n<p>Uma vez que suas propriedades GA4 estejam configuradas e funcionando, voc\u00ea pode come\u00e7ar a explorar a nova plataforma! Aqui est\u00e3o alguns bons lugares para come\u00e7ar enquanto voc\u00ea se familiariza com as mudan\u00e7as e novas funcionalidades do GA4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conhe\u00e7a Seu Novo Painel<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/New-Dashboard.jpg\" alt=\"Novo Painel\" class=\"wp-image-40958 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/New-Dashboard.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/New-Dashboard-300x178.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/New-Dashboard-1024x608.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/New-Dashboard-768x456.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/New-Dashboard-1536x912.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/New-Dashboard-600x356.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/New-Dashboard-1200x713.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/New-Dashboard-730x433.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/New-Dashboard-1460x867.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/New-Dashboard-784x466.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/New-Dashboard-1568x931.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/New-Dashboard-877x521.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>Quando voc\u00ea abrir seu Painel GA4 pela primeira vez, provavelmente notar\u00e1 que os relat\u00f3rios e visualiza\u00e7\u00f5es aos quais est\u00e1 acostumado n\u00e3o est\u00e3o onde costumavam estar.<\/p>\n\n\n\n<p>O centro do painel oferece um instant\u00e2neo da sua propriedade. Voc\u00ea encontrar\u00e1 uma se\u00e7\u00e3o <i>Visualizado Recentemente<\/i> abaixo, com todos os relat\u00f3rios que voc\u00ea acessou mais recentemente. Abaixo disso est\u00e1 a se\u00e7\u00e3o <i>Insights<\/i>, que mostra alguns dos insights orientados por IA que o Google considera mais relevantes para voc\u00ea e suas propriedades.<\/p>\n\n\n\n<p>No lado esquerdo da tela est\u00e1 um menu de navega\u00e7\u00e3o, que voc\u00ea usar\u00e1 para acessar todas as outras \u00e1reas do GA4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Teste a Nova Barra de Pesquisa Poderosa<\/h3>\n\n\n\n<p>Se voc\u00ea \u00e9 completamente novo no GA4, um \u00f3timo ponto de partida \u00e9 a barra de pesquisa. O Google a reformulou, e ela possui uma nova funcionalidade especialmente poderosa e \u00fatil: Voc\u00ea pode digitar uma pergunta em ingl\u00eas simples, e os resultados o direcionar\u00e3o para o relat\u00f3rio, insight ou outra p\u00e1gina onde voc\u00ea pode encontrar as informa\u00e7\u00f5es que est\u00e1 procurando.<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas consultas de barra de pesquisa que voc\u00ea pode experimentar para se familiarizar com a nova pesquisa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais p\u00e1ginas de destino no meu site est\u00e3o recebendo mais tr\u00e1fego atualmente?<\/li>\n\n\n\n<li>Qual \u00e9 a taxa geral de rejei\u00e7\u00e3o para o meu site?<\/li>\n\n\n\n<li>Qual \u00e9 a taxa de convers\u00e3o para o meu produto mais popular?<\/li>\n\n\n\n<li>Quais s\u00e3o as principais fontes de tr\u00e1fego para o meu site?<\/li>\n\n\n\n<li>Qual \u00e9 a dura\u00e7\u00e3o m\u00e9dia das sess\u00f5es no meu site?<\/li>\n\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Confira o Painel de Relat\u00f3rios<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"719\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Reports-Tab.jpg\" alt=\"Aba de Relat\u00f3rios GA4\" class=\"wp-image-40959 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Reports-Tab.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Reports-Tab-300x135.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Reports-Tab-1024x460.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Reports-Tab-768x345.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-Reports-Tab-1536x690.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Reports-Tab-600x270.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Reports-Tab-1200x539.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Reports-Tab-730x328.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Reports-Tab-1460x656.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Reports-Tab-784x352.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Reports-Tab-1568x705.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/GA4-Reports-Tab-877x394.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/719;\" \/><\/figure>\n\n\n\n<p>Do menu \u00e0 esquerda no seu painel, clique no segundo \u00edcone a partir do topo (aquele que parece um gr\u00e1fico). Isso o levar\u00e1 ao seu <a href=\"https:\/\/www.dreamhost.com\/blog\/pt\/relatorios-do-ga4\/\" target=\"_blank\" rel=\"noopener\">painel de relat\u00f3rios<\/a>.<\/p>\n\n\n\n<p>Para os usu\u00e1rios antigos da UA, este painel provavelmente ser\u00e1 o mais familiar. Aqui \u00e9 onde voc\u00ea encontrar\u00e1 instant\u00e2neos de todos os tipos de relat\u00f3rios GA4, incluindo dados do site em tempo real.<\/p>\n\n\n\n<p>Cada painel de relat\u00f3rios parecer\u00e1 um pouco diferente porque o Google escolher\u00e1 os relat\u00f3rios padr\u00e3o que considera mais relevantes para cada site, mas o GA4 permite que voc\u00ea personalize os relat\u00f3rios em seu painel \u2013 voc\u00ea pode ver todos os dados que s\u00e3o mais importantes para voc\u00ea (de relance!). Clique nos seis pontos para arrastar e reordenar suas imagens, no X para remover cart\u00f5es e no + para adicionar novos cart\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conhe\u00e7a as Explora\u00e7\u00f5es<\/h3>\n\n\n\n<p>As explora\u00e7\u00f5es combinam as funcionalidades dos relat\u00f3rios personalizados do GA4 com suas capacidades de IA, e permitem que voc\u00ea crie relat\u00f3rios e visualiza\u00e7\u00f5es extremamente detalhados e granulares do zero.<\/p>\n\n\n\n<p>Ou, para usu\u00e1rios mais iniciantes, existe a galeria de modelos. Ela cont\u00e9m uma d\u00fazia de relat\u00f3rios pr\u00e9-constru\u00eddos explorando algumas das m\u00e9tricas mais \u00fateis que o GA4 oferece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formul\u00e1rio livre<\/li>\n\n\n\n<li>Explora\u00e7\u00e3o de funil<\/li>\n\n\n\n<li>Explora\u00e7\u00e3o de caminho<\/li>\n\n\n\n<li>Sobreposi\u00e7\u00e3o de segmentos<\/li>\n\n\n\n<li>Explorador de usu\u00e1rios<\/li>\n\n\n\n<li>Explora\u00e7\u00e3o de coorte<\/li>\n\n\n\n<li>Tempo de vida do usu\u00e1rio<\/li>\n\n\n\n<li>Aquisi\u00e7\u00e3o<\/li>\n\n\n\n<li>Convers\u00e3o<\/li>\n\n\n\n<li>Comportamento do usu\u00e1rio<\/li>\n\n\n\n<li>Ecommerce<\/li>\n\n\n\n<li>Jogos<\/li>\n\n\n<\/ul>\n\n\n\n<p>Os modelos de explora\u00e7\u00f5es s\u00e3o um excelente ponto de partida quando voc\u00ea configura o GA4 pela primeira vez. Experimente diferentes segmentos, dimens\u00f5es e eventos para ver como eles alteram seus relat\u00f3rios e visualiza\u00e7\u00f5es. Voc\u00ea vai pegar o jeito do GA4 rapidamente!<\/p>\n\n\n\n<h2 id=\"issue\" class=\"wp-block-heading\">Problemas Comuns com o Google Analytics 4<\/h2>\n\n\n\n<p>Embora a transi\u00e7\u00e3o para o Google Analytics 4 seja simples, os usu\u00e1rios relatam alguns problemas comuns ao come\u00e7ar a usar a plataforma \u201cnova\u201d. Vamos falar sobre alguns desses problemas e como resolv\u00ea-los!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Configurar o Google Analytics 4 Leva Tempo<\/h3>\n\n\n\n<p>GA4 definitivamente tem uma curva de aprendizado. Embora configure automaticamente o rastreamento para v\u00e1rios tipos de eventos quando voc\u00ea o configura para seu site, a plataforma realmente se destaca quando e se voc\u00ea dedicar tempo para configurar eventos e relat\u00f3rios personalizados.<\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o configurar o Google Analytics para <a href=\"https:\/\/support.google.com\/analytics\/answer\/10085872?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener\">rastrear eventos personalizados<\/a>, voc\u00ea estar\u00e1 perdendo o que talvez seja a caracter\u00edstica mais poderosa que a plataforma oferece. Com eventos personalizados, voc\u00ea pode coletar dados sobre as medi\u00e7\u00f5es que mais importam para voc\u00ea, tudo sem adicionar c\u00f3digo personalizado ao seu site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mover Seus Dados Hist\u00f3ricos Para o GA4 \u00e9 Complicado<\/h3>\n\n\n\n<p>Ap\u00f3s o p\u00f4r do sol do UA, os usu\u00e1rios ter\u00e3o acesso tempor\u00e1rio ao visualizador, ent\u00e3o eles n\u00e3o perder\u00e3o imediatamente todos os seus dados hist\u00f3ricos. Voc\u00ea pode migrar esses dados para o GA4 para continuar de onde parou? Infelizmente, n\u00e3o.<\/p>\n\n\n\n<p>Embora o GA4 ofere\u00e7a algumas solu\u00e7\u00f5es para importa\u00e7\u00e3o e migra\u00e7\u00e3o de dados, as duas vers\u00f5es possuem modelos diferentes de coleta de dados, ent\u00e3o nem todos os dados do UA ter\u00e3o um equivalente direto no GA4. \u00c9 algo que esperamos que o Google eventualmente resolva, mas por enquanto, os dados hist\u00f3ricos no GA4 s\u00e3o limitados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relat\u00f3rios no Google Analytics s\u00e3o Limitados<\/h3>\n\n\n\n<p>De imediato, os relat\u00f3rios no Google Analytics 4 s\u00e3o um tanto limitados. Para que a plataforma lhe forne\u00e7a insights mais profundos sobre o comportamento dos seus clientes, voc\u00ea precisa configur\u00e1-la para rastrear os eventos espec\u00edficos que deseja e mostrar esses dados da maneira que voc\u00ea precisa.<\/p>\n\n\n\n<p>Google Analytics 4 torna esse processo relativamente simples, dependendo do tipo de eventos que voc\u00ea deseja rastrear. No entanto, mesmo ap\u00f3s <a href=\"https:\/\/support.google.com\/analytics\/answer\/10445879?hl=en\" target=\"_blank\" rel=\"noopener\">configurar relat\u00f3rios personalizados<\/a>, n\u00fameros precisos podem demorar para aparecer no seu painel, porque o Analytics 4 usa aprendizado de m\u00e1quina para melhorar a forma como reporta as informa\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Existem Diferen\u00e7as nos Relat\u00f3rios entre a Universal Analytics e o Google Analytics 4<\/h3>\n\n\n\n<p>Uma das reclama\u00e7\u00f5es mais comuns entre os novos usu\u00e1rios do Google Analytics 4 \u00e9 que os n\u00fameros que voc\u00ea v\u00ea no painel podem n\u00e3o corresponder \u00e0 sua propriedade do Universal Analytics. Essa diferen\u00e7a nos dados ocorre porque ambos os servi\u00e7os coletam e contam dados de maneiras diferentes. Enquanto o Universal Analytics depende de cookies e sess\u00f5es, o Analytics 4 rastreia eventos.<\/p>\n\n\n\n<p>Por enquanto, voc\u00ea pode confiar nas m\u00e9tricas de ambos os servi\u00e7os para informar suas decis\u00f5es. No entanto, voc\u00ea precisar\u00e1 se acostumar com a abordagem do Analytics 4 \u00e0 medida que nos aproximamos da data de aposentadoria do Universal Analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O Google Analytics 4 N\u00e3o Rastreia a Taxa de Rejei\u00e7\u00e3o<\/h3>\n\n\n\n\n\n<div class=\"glossary-term\">\n\t<a\n\t\tclass=\"glossary-term__above-title\"\n\t\thref=\"\"\n\t\ttarget=\"_blank\"\n\t\trel=\"noopener noreferrer\"\n\t>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span><\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n    <h3>Taxa de Rejei\u00e7\u00e3o<\/h3>\n    <p>A taxa de rejei\u00e7\u00e3o de um website indica a porcentagem de usu\u00e1rios que tentam acessar uma de suas p\u00e1ginas, mas decidem sair antes de interagir.<\/p>\n            <a\n            href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/bounce-rate\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Leia Mais                    <\/a>\n\n<\/div>\n\n\n\n<p>H\u00e1 muita discuss\u00e3o sobre se a maneira como a <a href=\"https:\/\/www.dreamhost.com\/academy\/most-important-website-metrics\/\" target=\"_blank\" rel=\"noopener\">taxa de rejei\u00e7\u00e3o<\/a> \u00e9 atualmente medida faz sentido ou n\u00e3o. O Google Analytics 4 elimina completamente a taxa de rejei\u00e7\u00e3o. Em vez disso, mede o \u201cengajamento\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"1000\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Bounce-Rate.jpg\" alt=\"Taxa de Rejei\u00e7\u00e3o\" class=\"wp-image-40960 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Bounce-Rate.jpg.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Bounce-Rate-300x188.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Bounce-Rate-1024x640.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Bounce-Rate-768x480.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Bounce-Rate-1536x960.jpg 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Bounce-Rate-600x375.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Bounce-Rate-1200x750.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Bounce-Rate-730x456.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Bounce-Rate-1460x913.jpg.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Bounce-Rate-784x490.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Bounce-Rate-1568x980.jpg.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/06\/Bounce-Rate-877x548.jpg.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1000;\" \/><\/figure>\n\n\n\n<p>Os relat\u00f3rios de engajamento utilizam uma ampla variedade de m\u00e9tricas para fornecer uma vis\u00e3o geral abrangente de como os usu\u00e1rios percebem seu site inicialmente. Se voc\u00ea deseja continuar medindo a taxa de rejei\u00e7\u00e3o, pode usar o Universal Analytics enquanto ele ainda est\u00e1 ativo.<\/p>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">Perguntas Frequentes sobre o GA4<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">O que \u00e9 Google Analytics 4?<\/h3>\n\n\n\n<p>GA4 \u00e9 a mais recente plataforma de an\u00e1lises da Google, oferecendo \u00e0s empresas capacidades avan\u00e7adas de an\u00e1lise, rastreamento entre plataformas, medi\u00e7\u00e3o centrada no usu\u00e1rio e insights de aprendizado de m\u00e1quina para entender o comportamento do usu\u00e1rio e otimizar estrat\u00e9gias de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qual a diferen\u00e7a entre Universal Analytics e GA4?<\/h3>\n\n\n\n<p>Universal Analytics (UA) \u00e9 a vers\u00e3o anterior do Google Analytics que se concentra principalmente no rastreamento baseado em sess\u00f5es, enquanto o Google Analytics 4 (GA4) introduz um modelo de dados baseado em eventos, rastreamento multiplataforma, medi\u00e7\u00e3o centrada no usu\u00e1rio e capacidades aprimoradas de aprendizado de m\u00e1quina para an\u00e1lises mais abrangentes e personalizadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea pode usar tanto o Universal Analytics quanto o GA4?<\/h3>\n\n\n\n<p>At\u00e9 1 de julho, voc\u00ea pode usar ambos, mas o Google est\u00e1 descontinuando o Universal Analytics para a maioria dos usu\u00e1rios nesta data. Isso significa que, a partir de ent\u00e3o, novos dados ser\u00e3o coletados apenas no GA4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Devo Mudar Para GA4?<\/h3>\n\n\n\n<p>Sim. A partir de 1 de julho, a UA come\u00e7ar\u00e1 o processo de encerramento. O GA4 representa a dire\u00e7\u00e3o do Google Analytics e oferece um conjunto de funcionalidades mais robusto e avan\u00e7ado. Ao fazer a transi\u00e7\u00e3o para o GA4, voc\u00ea pode aproveitar as mais recentes capacidades de rastreamento, obter insights mais profundos sobre o comportamento do usu\u00e1rio e manter-se \u00e0 frente na paisagem em evolu\u00e7\u00e3o da an\u00e1lise e marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como Funciona o GA4 com o Google Ads?<\/h3>\n\n\n\n<p>GA4 funciona de forma integrada com o Google Ads para fornecer insights abrangentes e oportunidades de otimiza\u00e7\u00e3o. Ao vincular o GA4 ao Google Ads, os anunciantes podem acessar diretamente m\u00e9tricas baseadas em dados e insights de audi\u00eancia na interface do Google Ads. Essa integra\u00e7\u00e3o permite uma melhor medi\u00e7\u00e3o e atribui\u00e7\u00e3o de campanhas, j\u00e1 que o GA4 rastreia intera\u00e7\u00f5es de usu\u00e1rios e convers\u00f5es em m\u00faltiplos pontos de contato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como Funciona o Google Tag Manager (GTM)?<\/h3>\n\n\n\n<p>No Google Analytics 4 (GA4), <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6102821?hl=en\" target=\"_blank\" rel=\"noopener\">Google Tag Manager (GTM)<\/a> \u00e9 uma ferramenta poderosa que simplifica o processo de implementa\u00e7\u00e3o e gerenciamento de tags de rastreamento em sites e aplicativos. O GTM permite que voc\u00ea implante e atualize v\u00e1rios c\u00f3digos de rastreamento, incluindo c\u00f3digos de rastreamento GA4, sem modificar diretamente o c\u00f3digo-fonte do seu site ou aplicativo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como posso aprender mais sobre o uso do GA4?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\">Centro de Ajuda do Google Analytics<\/a>: O Centro de Ajuda oficial do Google Analytics oferece documenta\u00e7\u00e3o abrangente, guias e tutoriais sobre diversos temas relacionados ao GA4. Abrange tudo, desde implementa\u00e7\u00e3o e configura\u00e7\u00e3o at\u00e9 relat\u00f3rios e an\u00e1lise.<\/li>\n\n\n\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\" target=\"_blank\" rel=\"noopener\">Academia Google Analytics<\/a>: O Google oferece cursos online por meio de sua plataforma Academia Analytics. Esses cursos abordam diferentes aspectos do GA4, incluindo implementa\u00e7\u00e3o, an\u00e1lise de dados e t\u00f3picos avan\u00e7ados. Os cursos s\u00e3o autoinstrutivos e gratuitos, proporcionando uma experi\u00eancia de aprendizado estruturada.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/c\/GoogleAnalytics\" target=\"_blank\" rel=\"noopener\">Canal do YouTube do Google Analytics<\/a>: O canal do YouTube do Google Analytics apresenta v\u00eddeos e tutoriais sobre o GA4. Cobrindo uma ampla gama de t\u00f3picos, incluindo melhores pr\u00e1ticas, dicas e truques, e atualiza\u00e7\u00f5es sobre novas funcionalidades.<\/li>\n\n\n<\/ul>\n\n\n\n<h2 id=\"future\" class=\"wp-block-heading\">O Que o Futuro Reserva Para o Google Analytics<\/h2>\n\n\n\n<p>Se voc\u00ea usa o Google Analytics, \u00e9 essencial come\u00e7ar a se familiarizar com o Google Analytics 4 \u2014 o tempo para migrar para a nova vers\u00e3o est\u00e1 se esgotando rapidamente.<\/p>\n\n\n\n<p>Nas pr\u00f3ximas semanas, o Universal Analytics deixar\u00e1 de coletar dados. Voc\u00ea deve ter uma propriedade GA4 configurada e pronta at\u00e9 que isso aconte\u00e7a. O melhor momento para come\u00e7ar \u00e9 agora \u2014 siga os passos acima e garanta que seus dados n\u00e3o sejam deixados para tr\u00e1s.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Precisa de Ajuda para Configurar o Analytics?\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      Nossos especialistas em marketing ajudar\u00e3o voc\u00ea a medir o tr\u00e1fego do seu site e converter mais visitantes em clientes, para que voc\u00ea possa focar na gest\u00e3o do seu neg\u00f3cio.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/pt\/servicos-profissionais\/marketing\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Saiba Mais                    <\/a>\n\n  <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>O prazo est\u00e1 quase a\u00ed. Voc\u00ea est\u00e1 pronto para fazer a transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4 (GA4)? Em 2019, o Google introduziu o Google Analytics 4 como uma alternativa ao Universal Analytics. Os usu\u00e1rios tinham liberdade para escolher entre usar as propriedades padr\u00e3o de an\u00e1lise ou migrar para a nova vers\u00e3o. Agora, o Google planeja encerrar o Universal Analytics [\u2026]<\/p>\n","protected":false},"author":1074,"featured_media":40943,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"","toc_headlines":"[[\"definition\",\"O que \u00e9 GA4?\"],[\"differences\",\"Quais s\u00e3o as diferen\u00e7as entre o Universal Analytics e o GA4?\"],[\"move\",\"Como Migrar do Universal Analytics para o Google Analytics 4\"],[\"speed\",\"Conhecendo o GA4\"],[\"issue\",\"Problemas Comuns com o Google Analytics 4\"],[\"faq\",\"Perguntas Frequentes sobre o GA4\"],[\"future\",\"O Que o Futuro Reserva Para o Google Analytics\"]]","hide_toc":false,"footnotes":""},"categories":[14389,14391],"tags":[],"class_list":["post-51485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-pt","category-tutoriais-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como Fazer a Transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4 (GA4) - DreamHost Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.dreamhost.com\/blog\/pt\/universal-analytics-para-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como Fazer a Transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4 (GA4)\" \/>\n<meta property=\"og:description\" content=\"O prazo est\u00e1 quase a\u00ed. Voc\u00ea est\u00e1 pronto para fazer a transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4 (GA4)? Em 2019, o Google introduziu o Google Analytics 4 como uma alternativa ao Universal Analytics. Os usu\u00e1rios tinham liberdade para escolher entre usar as propriedades padr\u00e3o de an\u00e1lise ou migrar para a nova vers\u00e3o. Agora, o Google planeja encerrar o Universal Analytics [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-dev.dreamhost.com\/blog\/pt\/universal-analytics-para-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DreamHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-20T14:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T19:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/Making-the-Switch-from-Universal-Analytics-to-Google-Analytics-4-GA4-Hero-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"1095\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Calvin Schneider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:site\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Calvin Schneider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Como Fazer a Transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4 (GA4) - DreamHost Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www-dev.dreamhost.com\/blog\/pt\/universal-analytics-para-ga4\/","og_locale":"en_US","og_type":"article","og_title":"Como Fazer a Transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4 (GA4)","og_description":"O prazo est\u00e1 quase a\u00ed. 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