{"id":47446,"date":"2024-06-21T02:00:00","date_gmt":"2024-06-21T09:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=47446"},"modified":"2025-07-03T06:12:18","modified_gmt":"2025-07-03T13:12:18","slug":"how-to-do-keyword-research","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/how-to-do-keyword-research\/","title":{"rendered":"Keyword Research: How To Reach More Customers With SEO"},"content":{"rendered":"\n

\u201ciPhone repair near me.\u201d \u201cEasy dinner ideas.\u201d \u201cHow to create a website.<\/a>\u201d<\/p>\n\n\n\n

These might read how a toddler would speak, but this is actually how people search the web \u2014 including almost all of us! So, if you want to build a successful website, these short phrases are worth your attention.<\/p>\n\n\n\n

Analyzing search data allows you to optimize your website for search engines. With a prominent spot in the search results, you have a better chance of being found by your ideal customers.<\/p>\n\n\n\n

This is what Search Engine Optimization (SEO)<\/a> is all about.<\/p>\n\n\n\n

One key pillar of SEO is researching keywords: those slightly broken phrases that people enter into search engines. If you can figure out which keywords your customers are using, you can include those terms on your site and in turn, lead searchers directly to your website like a well in a desert.<\/p>\n\n\n\n\n\n

\n\t\n\t\t<\/svg>\n\t\t<\/span>\n\t\t<\/svg>\n\t<\/a>\n

Keyword<\/h3>\n

Keywords are words or phrases that describe the content of a website or web page. They help search engines match these elements to relevant searches.<\/p>\n \n Read More <\/a>\n\n<\/div>\n\n\n\n

In this guide, we\u2019ll show you how to conduct keyword research, and use the results to boost your organic traffic.<\/p>\n\n\n\n

Sounds good? Let\u2019s get cooking!<\/p>\n\n\n\n

What Is Keyword Research?<\/h2>\n\n\n\n

Keyword research<\/a> is about pinpointing the exact words or phrases that people use when they search online.<\/p>\n\n\n\n

By including these keywords in your content, you signal to search engines that your website is relevant to specific search queries.<\/p>\n\n\n\n

To extract keyword data, you have two options:<\/p>\n\n\n\n

    \n
  1. Interview every search user in the world.<\/li>\n\n\n\n
  2. Use dedicated keyword research tools to analyze available search data.<\/li>\n<\/ol>\n\n\n\n

    For your sanity, we highly recommend the second choice.<\/p>\n\n\n\n

    SEO research tools<\/a> make it easy to see what people are searching for. They can also help you with:<\/p>\n\n\n\n