{"id":43739,"date":"2024-03-27T07:00:00","date_gmt":"2024-03-27T14:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=43739"},"modified":"2026-03-11T08:56:24","modified_gmt":"2026-03-11T15:56:24","slug":"ways-to-promote-your-website","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/ways-to-promote-your-website\/","title":{"rendered":"30 Affordable Ways To Promote Your Website (Ultimate Guide)"},"content":{"rendered":"\n

Fun fact – There are around 2 billion websites on the internet<\/a>, with new ones created every second.<\/p>\n\n\n\n

That\u2019s because, these days, anyone can build a stellar website<\/a>.<\/p>\n\n\n\n

And that\u2019s a beautiful<\/em> thing.<\/p>\n\n\n\n

How else could you discover some of the internet\u2019s most creative, mind-boggling and, well, useless websites via The Useless Web<\/a>?<\/p>\n\n\n\n

Or, explore all the touchstones that got us to where we are today via Internet Artifacts<\/a> (check out the main Neal.Fun<\/a> website for more)?<\/p>\n\n\n\n

However, that means that one of the most important tasks a business owner, full-time blogger, or professional marketer can do is get people to actually find<\/em> your website.<\/p>\n\n\n\n

Making yours visible in the ever-growing crowd can be challenging.<\/p>\n\n\n\n

And doing it on a budget can feel quite overwhelming, if not downright impossible today.<\/p>\n\n\n\n

This is where digital marketing<\/a> to promote your website becomes key.<\/p>\n\n\n\n

By deploying a combo of creative marketing techniques, you can increase awareness around your site, which is the first step towards encouraging people to visit it. And, hopefully, complete a transaction!<\/p>\n\n\n\n

The best part is that effectively promoting your new website can be done on the cheap, as long as you have some time to spare and know where to start.<\/p>\n\n\n\n

Which is right here.<\/p>\n\n\n\n

Experiment with these 30 free (or inexpensive) ideas to promote your website and watch the traffic roll in!<\/p>\n\n\n\n

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Why It\u2019s Vital To Drive Valuable Traffic To Your Website<\/h2>\n\n\n\n

What we mean when we say web traffic is the number of visitors your site gets on a regular basis. High-traffic sites have more page views per day or month than low-traffic sites.<\/p>\n\n\n\n

It\u2019s probably no grand revelation to you that website traffic is important.<\/p>\n\n\n\n

<\/p>\n\n\n\n

After all, visitors are critical to conversions. A conversion refers to an action you want your users to take, like making a purchase. When somebody buys something on your site, for example, they\u2019ve converted from regular users into customers. Conversions can be many other things as well, such as signing up for a newsletter, creating an account, or completing a form. Either way, to improve your conversions, you\u2019ll naturally want to increase the traffic on your site.<\/p>\n\n\n\n

\"conversion<\/figure>\n\n\n\n

However, traffic shouldn\u2019t just be a numbers game. Good<\/em> traffic is essential.<\/p>\n\n\n\n

Good traffic refers to visitors who stay a while, interact with your content, return multiple times, refer their friends, and of course, ultimately convert. Having just 500 visitors who convert is better than having 5,000 visitors who leave quickly, never to purchase or return.<\/p>\n\n\n\n

30 Tactics For Promoting Your Website<\/h2>\n\n\n\n

So how do you go about attracting and retaining the valuable kind of traffic that converts?<\/p>\n\n\n\n

Grab a snack and settle in, because we\u2019re going to be here a while diving deep<\/em> into 30 affordable, achievable website marketing tricks.<\/p>\n\n\n\n

Refresh Your Digital Directory Listings<\/h3>\n\n\n\n

First up, a local business marketing strategy<\/a> which is all about updating or creating business profiles across the internet to make sure they\u2019re accurate, optimized, and ready to direct interested parties your way.<\/p>\n\n\n\n

1. Google Business Profile<\/h4>\n\n\n\n

Google Business Profile<\/a> (formerly Google My Business) is a free service that enables your business to show up when potential customers use Google Search or Google Maps to look for products or services near them.<\/p>\n\n\n\n

Your profile here should be complete with accurate hours, location information, description, and of course, a link to your website.<\/p>\n\n\n\n

Bonus: Registering with Google\u2019s business directory may help improve your ranking on search engine results pages (SERPs) for searches related to your website.<\/p>\n\n\n\n

2. Bing Places (Really!)<\/h4>\n\n\n\n

Google may be the big kid on the block but, believe it or not, other search engines and directories exist!<\/p>\n\n\n\n

And people (maybe even your potential customers) use them. Bing offers a freebie website promotion tool called Bing Places<\/a>.<\/p>\n\n\n\n

One test found that claiming and optimizing Bing Places listings<\/a> helped a business with multiple physical locations grow both website traffic and conversions.<\/p>\n\n\n\n

3. Yelp<\/h4>\n\n\n\n

Yelp<\/a> is another directory and review source that can drive visitors not just to your physical location(s) but to your website to learn more, make reservations, complete transactions, and more. Make sure your information is up to date, respond to reviews, post photos and menu options, offer discounts, and link to your website and blog.<\/p>\n\n\n\n

4. Other Online Directories To Try<\/h4>\n\n\n\n

Every link helps, right? The internet is filled<\/em> with free online business directories. Once you\u2019ve checked off the ones we\u2019ve already mentioned, go to town with any others. These sites will get you started: Local.com<\/a>, eLocal<\/a>, and Insider Pages<\/a>.<\/p>\n\n\n\n

You may even want to seek out platforms that serve your specific niche. Spafinder<\/a> is an example of Yelp of sorts for local spa businesses.<\/p>\n\n\n\n

Keep in mind you usually won\u2019t need to pay for a basic listing on most directories. If payment is required, make sure you understand the payment structure to ensure that the return will be worth it to you.<\/p>\n\n\n\n

Get Crafty With Content Marketing<\/h3>\n\n\n\n

With your online presence refreshed, let\u2019s roll up our sleeves and get into some real work \u2014 creating and enhancing value-adding content to power a clever content marketing strategy<\/a>.<\/p>\n\n\n\n

5. SEO Keyword Research<\/h4>\n\n\n\n
\"SEO<\/figure>\n\n\n\n

When you are looking for the answer to a question or solution to a problem, your first resource is probably a search engine like Google.<\/p>\n\n\n\n

This means Google searches can be a powerful source of website traffic for you, if<\/em> you play your cards right.<\/p>\n\n\n\n

When potential customers search for something on Google, they aren\u2019t likely to look down past the top two or three results. So your goal is to get any content related to the keyword a user searches up near the top of the Google SERP. That\u2019s where search engine optimization (SEO<\/a>) comes in.<\/p>\n\n\n\n

SEO is the art and science of increasing your website\u2019s visibility in organic search engine results. One of the best ways to optimize your website is by filling your content with keywords and phrases that people will likely search for. SEO is a basic but essential method of bringing traffic to your website. Without it, your website can get lost among the thousands of voices clamoring for your visitors\u2019 attention.<\/p>\n\n\n\n

<\/p>\n\n\n\n

To get started, learn how to do keyword research<\/a> using Google Ads Keyword Planner<\/a> to find keywords related to your website and get stats on how often they are searched in your target market.<\/p>\n\n\n\n

While SEO can be cost effective \u2014 if you do the work yourself, you won\u2019t have to pay anything for it \u2014 optimizing your website for search engines is definitely not a quick fix. It takes time to nail SEO methods, to optimize your website, and to keep it up to date as trends, competitors, and your business or website changes.<\/p>\n\n\n\n

If you don\u2019t have the time but do have the funds, you might consider hiring or contracting with a marketing pro<\/a> to accelerate results.<\/p>\n\n\n\n

Related: <\/em><\/strong>25+ Best Free And Paid SEO Tools Around (Bookmark These!)<\/em><\/strong><\/a><\/p>\n\n\n\n

6. SEO-Informed, Expert-Level Blogging<\/h4>\n\n\n\n

Integrate original, relevant blog content into your website. Of course, this is also a prime place to include SEO keywords and build a following of loyal readers who will come back for more.<\/p>\n\n\n\n

Today\u2019s surfers love multimedia, so be sure to include images<\/a>, videos, and even audio (more on that later) and always encourage readers to share posts they love on social media (another tactic we’ll talk about soon!).<\/p>\n\n\n\n

To give your content an authoritative boost, contact and interview experts in your field. Your own list of five ways to bug-proof your garden may draw clicks, but ten tips from a long-time organic farmer? Now<\/em> you\u2019ve got a highly-shareable post that lends credibility to your entire site.<\/p>\n\n\n\n

If your sources include well-known names that boast a sizable following of their own, you may draw their fans to your site. Let your sources know when you publish, and you may get a digital shoutout.<\/p>\n\n\n\n

Related: <\/em><\/strong>36 Brilliant Blogging Tools To Help You Write Better, Publish More, And Increase Traffic<\/em><\/strong><\/a><\/p>\n\n\n\n

7. Guest Blogging<\/h4>\n\n\n\n

Once you\u2019ve got the hang of your own blog, it\u2019s time to set your sights on others in your market.<\/p>\n\n\n\n

To get your name out there, search out blogs that accept guest blogging pitches. Peruse their posts, take a look at their submission guidelines, and polish up a pitch to send over. If your pitch is accepted, make sure to include a link to your website in your bio to send traffic your way.<\/p>\n\n\n\n

8. Add Your Website To Search Engines<\/h4>\n\n\n\n

Set up Webmaster Tools<\/a> on Bing and Search Console<\/a> on Google, ideally as soon as you set up your website. Doing so makes sure your site is indexed with them and will be included in their search results. It will also allow these platforms to communicate with you about any problems or recommendations for your website.<\/p>\n\n\n\n

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