{"id":41221,"date":"2025-08-06T02:00:00","date_gmt":"2025-08-06T09:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=41221"},"modified":"2026-02-17T22:47:31","modified_gmt":"2026-02-18T06:47:31","slug":"best-wordpress-plugins","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/best-wordpress-plugins\/","title":{"rendered":"The Best WordPress Plugins in 2026 (According to Site Owners)"},"content":{"rendered":"\n<p>Imagine Goldilocks <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/beginners-website-guide\/\">set up a WordPress website<\/a>.<\/p>\n\n\n\n<p>We bet her plugin selection would be <em>just right<\/em> \u2014 not missing out on useful tools, and not overwhelming her site with too much bloat.<\/p>\n\n\n\n<p>Honestly, something we should all aspire to.<\/p>\n\n\n\n<p>The problem is that there are more than 90,000 <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/intro-to-wordpress-plugins\/\">WordPress plugins<\/a> to choose from, and every single one of them claims to be the one you need.<\/p>\n\n\n\n<p>To help you navigate, we&#8217;ve picked a list of essential plugins that every site owner should consider. Step right this way to check out the shortlist!<\/p>\n\n\n\n<h2 id=\"h-the-15-greatest-wordpress-plugins-on-planet-earth\" class=\"wp-block-heading\">The 15 Greatest WordPress Plugins on Planet Earth<\/h2>\n\n\n\n<p>Okay, that title might be a slight overstatement. But we&#8217;ve put a lot of thought into our list, and we&#8217;re pretty confident that you&#8217;ll agree with our choices.<\/p>\n\n\n\n<p>If you don&#8217;t fancy a long read, here&#8217;s the summary:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>#<\/strong><\/td><td><strong>Plugin<\/strong><\/td><td><strong>Category<\/strong><\/td><td><strong>Best for<\/strong><\/td><td><strong>Price<\/strong><\/td><td><strong>5-Word Verdict<\/strong><\/td><\/tr><tr><td>1<\/td><td><strong>Elementor + AI Copilot<\/strong><\/td><td>Build &amp; Optimize<\/td><td>DIY design + AI copy<\/td><td>Free + Pro $199\/yr<\/td><td>Design and copy, zero code<\/td><\/tr><tr><td>2<\/td><td><strong>Bricks Builder<\/strong><\/td><td>Build &amp; Optimize<\/td><td>Code-clean pages<\/td><td>$149 lifetime<\/td><td>Design playground with no bloat<\/td><\/tr><tr><td>3<\/td><td><strong>WP Rocket<\/strong><\/td><td>Build &amp; Optimize<\/td><td>One-click caching<\/td><td>From $59\/yr<\/td><td>Faster loading with one click<\/td><\/tr><tr><td>4<\/td><td><strong>TranslatePress<\/strong><\/td><td>Build &amp; Optimize<\/td><td>Visual multilingual<\/td><td>From \u20ac99 (~$94)\/yr<\/td><td>Click to translate your site<\/td><\/tr><tr><td>5<\/td><td><strong>Rank Math SEO<\/strong><\/td><td>SEO &amp; Analytics<\/td><td>AI on-page wizard<\/td><td>Free + Pro $69\/yr<\/td><td>SEO coach in the sidebar<\/td><\/tr><tr><td>6<\/td><td><strong>SEOPress<\/strong><\/td><td>SEO &amp; Analytics<\/td><td>Schema autopilot<\/td><td>Free + Pro $49\/yr<\/td><td>Quiet technical muscle for SEO<\/td><\/tr><tr><td>7<\/td><td><strong>Site Kit by Google<\/strong><\/td><td>SEO &amp; Analytics<\/td><td>GA4 + search data<\/td><td>Free<\/td><td>Audience data straight from Google<\/td><\/tr><tr><td>8<\/td><td><strong>Wordfence<\/strong><\/td><td>Secure &amp; Maintain<\/td><td>Firewall + malware scan<\/td><td>Free + Pro $149\/yr<\/td><td>Your site&#8217;s own digital bouncer<\/td><\/tr><tr><td>9<\/td><td><strong>iThemes Security<\/strong><\/td><td>Secure &amp; Maintain<\/td><td>Brute-force hardening<\/td><td>Free + $80\/yr<\/td><td>Beef up your website defense<\/td><\/tr><tr><td>10<\/td><td><strong>UpdraftPlus<\/strong><\/td><td>Secure &amp; Maintain<\/td><td>Incremental backups<\/td><td>Free + Pro $70\/yr<\/td><td>Ctrl-Z for your WordPress website<\/td><\/tr><tr><td>11<\/td><td><strong>WooCommerce<\/strong><\/td><td>Sell &amp; Capture Leads<\/td><td>Store backbone<\/td><td>Free<\/td><td>Powers 4.5 million e-commerce sites<\/td><\/tr><tr><td>12<\/td><td><strong>FunnelKit<\/strong><\/td><td>Sell &amp; Capture Leads<\/td><td>Checkout &amp; upsells<\/td><td>From $99\/yr<\/td><td>Tools to increase order value<\/td><\/tr><tr><td>13<\/td><td><strong>OptinMonster<\/strong><\/td><td>Sell &amp; Capture Leads<\/td><td>Pop-ups &amp; A\/B tests<\/td><td>From $84\/yr<\/td><td>Grow your email list faster<\/td><\/tr><tr><td>14<\/td><td><strong>AI Engine<\/strong><\/td><td>Get Smarter with AI<\/td><td>On-site chat &amp; blocks<\/td><td>Free + Pro $29\/mo<\/td><td>Add ChatGPT to your site<\/td><\/tr><tr><td>15<\/td><td><strong>GPT AI Power<\/strong><\/td><td>Get Smarter with AI<\/td><td>Bulk AI content<\/td><td>Free + $9.99\/mo<\/td><td>Create posts while you sleep<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-we-curated-this-list\">How We Curated This List<\/h3>\n\n\n\n<p>If you&#8217;re wondering how we made our choices, it was a combination of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What real site owners are saying: <\/strong>We looked through loads of social posts to see which plugins are receiving the most love.<\/li>\n\n\n\n<li><strong>Total number of users:<\/strong> If millions of people are using a plugin, it probably offers something worthwhile.<\/li>\n\n\n\n<li><strong>Insights from the DreamHost expert team: <\/strong>Our technical and creative pros have hands-on experience with these apps.<\/li>\n\n\n\n<li><strong>Maintenance and performance:<\/strong> All of the plugins in this list receive regular updates, and they shouldn&#8217;t significantly impact performance.<\/li>\n<\/ul>\n\n\n\n<p>But don&#8217;t take our word for it. Up next is a detailed look at each of our chosen plugins, category by category.<\/p>\n\n\n\n<h2 id=\"h-the-best-plugins-to-build-and-optimize-your-site\" class=\"wp-block-heading\">The Best Plugins To Build and Optimize Your Site<\/h2>\n\n\n\n<p>Let&#8217;s start with plugins that help you construct a rock-solid site in the first place. Here are four plugins that really stand out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-elementor-including-ai-copilot-design-made-easy\">1. Elementor (Including AI Copilot): Design Made Easy<\/h3>\n\n\n\n<p>With 17 million users and 10 million active installs, <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/elementor\/\">Elementor<\/a> is pretty popular. Plus, it now has a feature called <a target=\"_blank\" href=\"https:\/\/elementor.com\/help\/elementor-ai-copilot\/\">AI Copilot<\/a>, which can automate a whole list of tasks, like writing copy and generating images. That\u2019s a huge potential time saver.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can build pages in minutes \u2014 drag, drop, done.<\/li>\n\n\n\n<li>AI Copilot writes text and builds visuals while you do the design stuff.<\/li>\n\n\n\n<li>Apply your brand colors and fonts across every headline, button, and form, with one click.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1185\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action.webp\" alt=\"Screenshot of the Elementor editor with a Text Editor widget being dragged into a page layout.\" class=\"wp-image-74580 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-300x222.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-1024x758.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-768x569.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-1536x1138.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-600x444.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-1200x889.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-730x541.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-1460x1081.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-784x581.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-1568x1161.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/01_elementor_s_drag_and_drop_in_action-877x650.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1185;\" \/><\/figure>\n\n\n\n<p><strong>Best for: <\/strong>Site owners who\u2019d rather drag and drop than wrangle with code.<\/p>\n\n\n\n<p><strong>Price:<\/strong> Free; advanced features from $60\/yr. AI features are priced separately, starting at $48\/yr.<\/p>\n\n\n\n<p>(Top tip: DreamHost customers can use our <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/features\/ai-website-builder\/\">Liftoff AI Website Builder<\/a> tool completely free! Just saying\u2026)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Bricks Builder: Designer Look, Clean Code<\/h3>\n\n\n\n<p>If you&#8217;re fairly comfortable with tech, you might prefer designing your site with <a target=\"_blank\" href=\"https:\/\/bricksbuilder.io\/\">Bricks Builder<\/a>. It&#8217;s slightly more complex, but you still get a glossy visual editor. The finished designs are crafted in squeaky-clean code \u2014 the stuff that <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/alternative-search-engines\/\">search engines<\/a> crave \u2014 and we think they look really good.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual editing with no bloat. Designs look great, without compromising performance.<\/li>\n\n\n\n<li>Works perfectly with <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/guide-to-wp-custom-fields\/\">custom fields<\/a> called \u201cdynamic data,\u201d meaning you can style any content.<\/li>\n\n\n\n<li>You can use conditional logic to personalize your offering for every visitor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1130\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example.webp\" alt=\"Screenshot of Bricks Builder showing a dynamic data field labeled {post_title} applied to an image gallery element.\" class=\"wp-image-74581 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-300x212.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-1024x723.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-768x542.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-1536x1085.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-600x424.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-1200x848.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-730x516.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-1460x1031.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-784x554.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-1568x1107.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/02_bricks_builder_s_dynamic_field_example-877x619.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1130;\" \/><\/figure>\n\n\n\n<p><strong>Best for:<\/strong> Tech-confident site owners who hate slow, bloated pages.<\/p>\n\n\n\n<p><strong>Price:<\/strong> From $79\/yr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. WP Rocket: Instant Speed Boost<\/h3>\n\n\n\n<p>Page caching, GZIP compression, lazy loading, e-commerce optimization\u2026 In short, <a target=\"_blank\" href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a> makes your site way faster, with no real drawbacks. Just check a few boxes, and you&#8217;re suddenly loading at warp speed.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flip a switch and watch load times drop.<\/li>\n\n\n\n<li>The built-in (optional) CDN lets you speed up image loading.<\/li>\n\n\n\n<li>By delaying background scripts, this plugin ensures e-commerce customers aren\u2019t left waiting.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Anyone who wants a faster site without tech stress.<\/p>\n\n\n\n<p><strong>Price: <\/strong>From $59\/yr.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h3 class=\"wp-block-heading\">4. TranslatePress: Click To Translate Websites<\/h3>\n\n\n\n<p>So, you&#8217;ve built the perfect website. But wait\u2026 how will Spanish, French, and Klingon speakers understand your awesome copy? <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/translatepress-multilingual\/\">TranslatePress<\/a> helps you convert your content via Google Translate, DeepL, or your chosen AI.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Let DeepL or Google handle the first drafts.<\/li>\n\n\n\n<li>Edit your text right on the page.<\/li>\n\n\n\n<li>Add a language picker so visitors can find their ideal content.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for: <\/strong>Online businesses wanting to target local customers around the world.<\/p>\n\n\n\n<p><strong>Price: <\/strong>Free; advanced features from $99\/yr.<\/p>\n\n\n\n<h2 id=\"h2_the-best-wordpress-plugins-for-seo-analytics\" class=\"wp-block-heading\">The Best WordPress Plugins for SEO &amp; Analytics<\/h2>\n\n\n\n<p>Having put some effort into building your site, you probably want people to visit. The following three plugins should help you stand out in the search and measure your progress along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Rank Math SEO: Your Personal SEO Coach<\/h3>\n\n\n\n<p>Using <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/seo-by-rank-math\/\">Rank Math<\/a> is like having a coach on the sideline, giving you advice on how to win the SEO game. And this coach knows the whole playbook: keywords, FAQs, meta descriptions, and more. Overall, it\u2019s our favorite SEO plugin.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time \u201ctraffic light\u201d scoring gives you live SEO feedback.<\/li>\n\n\n\n<li>The plugin handles formatting for Google rich snippets and local listings, so your content appears on the first page.<\/li>\n\n\n\n<li>Fix <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-fix-wordpress-404-error\/\">404 broken link errors<\/a> in seconds.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for: <\/strong>Site owners who want to optimize their content, but don&#8217;t know how.<\/p>\n\n\n\n<p><strong>Price:<\/strong> Free; Pro plans from $69\/yr.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"953\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote.webp\" alt=\"Testimonial quote recommending the RankMath plugin for instant indexing, highlighting faster site indexing and improved content focus.\" class=\"wp-image-74582 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-300x179.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-1024x610.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-768x457.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-1536x915.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-600x357.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-1200x715.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-730x435.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-1460x870.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-784x467.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-1568x934.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/03_ninad_pathak_rankmath_quote-877x522.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/953;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. SEOPress: Quiet Technical SEO Muscle<\/h3>\n\n\n\n<p>Optimizing content is only half of the SEO battle \u2014 your site also needs the right structure to perform well. <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/wp-seopress\/\">SEOPress<\/a> handles the technical stuff for you, from repairing broken links to creating sitemaps.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hands-free <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/schema-markup-beginners-guide\/\">schema<\/a> and sitemap generation, so Google can easily find your content.<\/li>\n\n\n\n<li>Instant broken link repairs.<\/li>\n\n\n\n<li>Optimize your site for social sharing.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1351\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance.webp\" alt=\"Screenshot of the SEOPress 8.9.0.2 dashboard showing various free SEO feature modules, including Titles &amp; Metas, Sitemaps, Social Networks, Analytics, Instant Indexing, and more.\" class=\"wp-image-74583 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-300x253.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-1024x865.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-768x648.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-1536x1297.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-600x507.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-1200x1013.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-730x616.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-1460x1233.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-784x662.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-1568x1324.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/04_seopress_free_features_at_a_glance-877x741.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1351;\" \/><\/figure>\n\n\n\n<p><strong>Best for: <\/strong>Handling nerdy SEO tasks when you don&#8217;t have a master&#8217;s degree in Google.<\/p>\n\n\n\n<p><strong>Price: <\/strong>Free; Pro version from $49\/yr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Site Kit by Google: Stats Straight From the Source<\/h3>\n\n\n\n<p>You&#8217;ve heard of <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/ga4-reports\/\">Google Analytics<\/a>, right? Of course you have. Everyone has. And this plugin from Google lets you set up analytics and access the data right in your WordPress dashboard. That makes installing <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/google-site-kit\/\">Site Kit<\/a> a no-brainer.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check visits, keywords, and ad revenue inside WordPress.<\/li>\n\n\n\n<li>As you navigate your site, the plugin reveals which pages need a <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/wordpress-site-speed\/\">performance boost<\/a> or SEO love.<\/li>\n\n\n\n<li>Get no-code setup for the whole Google Analytics suite.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1111\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress.webp\" alt=\"Screenshot of Google Site Kit\u2019s WordPress dashboard showing traffic sources (organic, direct, referral) and search funnel data including impressions, clicks, unique visitors, and goals completed.\" class=\"wp-image-74584 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-300x208.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-1024x711.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-768x533.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-1536x1067.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-600x417.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-1200x833.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-730x507.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-1460x1014.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-784x544.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-1568x1089.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/05_site_kit_s_analytics_overview_in_wordpress-877x609.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1111;\" \/><\/figure>\n\n\n\n<p><strong>Best for: <\/strong>Any site. Literally any WordPress website.<\/p>\n\n\n\n<p><strong>Pricing: <\/strong>Totally free.<\/p>\n\n\n\n<h2 id=\"h2_the-best-plugins-to-secure-and-maintain-your-site\" class=\"wp-block-heading\">The Best Plugins To Secure and Maintain Your Site<\/h2>\n\n\n\n<p>For any site owner, the idea of being hacked is enough to keep you awake at night. We recommend using these three plugins to lock down your online space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Wordfence: A Bouncer for Your Website<\/h3>\n\n\n\n<p>Your website is like a beautiful garden left unlocked \u2014 It only takes one fool to come along and trash the place. Installing <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/wordfence\/\">Wordfence<\/a> is basically like hiring a security guard. It&#8217;s powerful, easy to set up, and popular (5M+ sites).<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>24\/7 firewall blocks hackers and spammers before they can even enter your site.<\/li>\n\n\n\n<li>Daily <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/products\/dreamshield\/\">malware<\/a> scans can catch security problems early.<\/li>\n\n\n\n<li>Wordfence lets you configure two-factor logins and CAPTCHA for added protection.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for: <\/strong>Adding live security protection.<\/p>\n\n\n\n<p><strong>Pricing: <\/strong>Free; Premium plans from $149\/yr.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"953\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote.webp\" alt=\"Testimonial quote about WordFence from DreamHost\u2019s co-founder, describing the plugin as a robust suite of WordPress security tools that complements web host protections.\" class=\"wp-image-74585 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-300x179.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-1024x610.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-768x457.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-1536x915.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-600x357.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-1200x715.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-730x435.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-1460x870.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-784x467.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-1568x934.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/06_dallas_kashuba_dreamhost_co_founder_wordfence_quote-877x522.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/953;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">9. Solid Security: Lock Every Loose Door<\/h3>\n\n\n\n<p>If Wordfence is the security guard, <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/better-wp-security\/\">Solid Security<\/a> is a package of new locks, cameras, and alarms. This plugin offers loads of great hardening features that make life tougher for hackers. That\u2019s a win in our book.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers one-click hardening, so your site adopts the latest cybersecurity best practices.<\/li>\n\n\n\n<li>File change detection ensures no one can meddle with your site code.<\/li>\n\n\n\n<li>Weekly security reports make it easy to see what&#8217;s happening on your site.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for: <\/strong>Making your website harder to hack.<\/p>\n\n\n\n<p><strong>Pricing: <\/strong>Free; Pro version starts at $99\/yr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. UpdraftPlus: Your Big Red \u2018Undo\u2019 Button<\/h3>\n\n\n\n<p>Even veteran site owners hit the wrong key sometimes. <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/updraftplus\/\">UpdraftPlus<\/a> takes a nightly snapshot of your site and stores it safely in the cloud, so a bad update or accidental edit never becomes a disaster. Get it before you regret it.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically back up your site every night.<\/li>\n\n\n\n<li>Restore any backup with a single click.<\/li>\n\n\n\n<li>Save copies to Dropbox, Google Drive, or<a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/cloud\/storage\/\"> DreamObjects<\/a> for extra safety.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> \u201cBetter safe than sorry.\u201d<\/p>\n\n\n\n<p><strong>Price:<\/strong> Free; paid personal license from $70\/yr.<\/p>\n\n\n\n<h2 id=\"h2_the-best-plugins-to-sell-capture-leads\" class=\"wp-block-heading\">The Best Plugins To Sell &amp; Capture Leads<\/h2>\n\n\n\n<p>If you&#8217;re putting this much thought into kitting out your WordPress website, there&#8217;s a fair chance you&#8217;re doing it for business reasons. If so, the following four plugins can help you maximize revenue:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. WooCommerce: The Obvious Choice for Building a Store<\/h3>\n\n\n\n<p>We&#8217;ve written about <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/what-is-woocommerce\/\">WooCommerce many times<\/a>, and for good reason. This open-source platform powers around<a target=\"_blank\" href=\"https:\/\/storeleads.app\/reports\/woocommerce#growth\"> 4.5 million stores<\/a>, and can handle everything from individual products to vast catalogues.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lets you create product pages as easily as writing a blog post.<\/li>\n\n\n\n<li>Supports 140+ payment methods, including Apple Pay and Buy Now Pay Later.<\/li>\n\n\n\n<li>You can manage orders on the go via the free<a href=\"https:\/\/woocommerce.com\/mobile\/\" target=\"_blank\"> WooCommerce mobile app<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1111\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners.webp\" alt=\"Smartphone screen showing WooCommerce mobile app dashboard with store performance metrics, including revenue, orders, and top-selling products.\" class=\"wp-image-74586 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-300x208.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-1024x711.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-768x533.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-1536x1067.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-600x417.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-1200x833.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-730x507.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-1460x1014.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-784x544.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-1568x1089.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/07_woocommerce_mobile_app_for_store_owners-877x609.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1111;\" \/><\/figure>\n\n\n\n<p><strong>Best for:<\/strong> Selling anything online.<\/p>\n\n\n\n<p><strong>Price:<\/strong> Core plugin free; paid extensions vary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. FunnelKit: More Sales per Shopper<\/h3>\n\n\n\n<p>Convincing someone to check out your website isn&#8217;t easy, so you need to make every visit count. <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/funnel-builder\/\">FunnelKit<\/a> offers a variety of tiny tools that help nudge people toward buying something. We think it&#8217;s a great choice for anyone trying to <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/monetize-your-website\/\">make money online<\/a>.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can configure follow-up emails and texts.<\/li>\n\n\n\n<li>One-click upsells and order bumps after payment help boost order value.<\/li>\n\n\n\n<li>Use the plugin to simplify your checkout to stop people <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/ecwid-automated-marketing-tools\/\">abandoning their carts<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"600\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/image9.gif\" alt=\"GIF of FunnelKit dashboard showing a checkout funnel preview and \u201cImport This Funnel\u201d button.\" class=\"wp-image-74589 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/600;\" \/><\/figure>\n\n\n\n<p><strong>Best for:<\/strong> Stores chasing bigger carts without bigger ad budgets.<\/p>\n\n\n\n<p><strong>Price:<\/strong> From $99.50\/yr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. OptinMonster: Turn Visitors Into Subscribers<\/h3>\n\n\n\n<p>Not everyone who visits your site is ready to spend money right now, but if you can get them on an <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/grow-your-email-list\/\">email list<\/a>, they might just buy something later. The <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\">OptinMonster<\/a> plugin helps you convert visitors into subscribers using an array of site add-ons.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encourage people to sign up before they leave by using trigger exit-intent pop-ups.<\/li>\n\n\n\n<li>Loads of great templates to choose from, and they&#8217;re all customizable.<\/li>\n\n\n\n<li>Automatic A\/B testing helps you identify your best-performing pitch.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1094\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing.webp\" alt=\"A\/B testing graphic comparing control version A with 23% conversion and variation B with 37% conversion.\" class=\"wp-image-74587 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-300x205.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-1024x700.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-768x525.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-1536x1050.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-600x410.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-1200x821.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-730x499.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-1460x998.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-784x536.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-1568x1072.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/08_a_b_testing-877x600.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1094;\" \/><\/figure>\n\n\n\n<p><strong>Best for:<\/strong> Growing your email marketing list.<\/p>\n\n\n\n<p><strong>Price:<\/strong> From $84\/yr.<\/p>\n\n\n\n<h2 id=\"h2_the-best-ai-plugins-that-make-wordpress-smarter\" class=\"wp-block-heading\">The Best AI Plugins That Make WordPress Smarter<\/h2>\n\n\n\n<p>We couldn&#8217;t write a guide to plugins in 2025 and not include some AI. Our last two selections bring some extra intelligence to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. AI Engine: Your On-Site ChatGPT<\/h3>\n\n\n\n<p>Everyone is kinda used to getting answers through a chat interface nowadays. <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/ai-engine\/\">AI Engine<\/a> lets you add this feature to your site, so visitors can interact with your content through chatbots and smart workflows. It&#8217;s a pretty impressive tool.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can get <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/chatgpt-wordpress\/\">ChatGPT<\/a> to answer customer questions 24\/7.<\/li>\n\n\n\n<li>Generate product blurbs and FAQ snippets via AI, without leaving the regular editor.<\/li>\n\n\n\n<li>Most features are available in the free version; you only pay for the AI tokens you use.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Improving customer support and banishing writer\u2019s block.<\/p>\n\n\n\n<p><strong>Price:<\/strong> Free; Pro is $29\/mo. Both require AI tokens from your chosen provider.<\/p>\n\n\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\t39 AI Tools That Will Transform Your Workflow\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/ai-tools\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">15. AI Power: Draft Content While You Sleep<\/h3>\n\n\n\n<p>Ever tried <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-use-ai\/\">using AI<\/a> to write blog posts? It&#8217;s possible, but a total hassle. <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/gpt3-ai-content-generator\/\">AI Power<\/a> makes the process smoother by bringing AI into your dashboard. We&#8217;re impressed by how many content types it can generate.<\/p>\n\n\n\n<p><strong>Things we like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This plugin supports several top AI models, including GPT-4, Gemini, Claude, DeepSeek, and more.<\/li>\n\n\n\n<li>It can bulk-draft blog posts and product pages overnight.<\/li>\n\n\n\n<li>Auto-fill on SEO fields means you can optimize content faster.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Content-hungry stores and blogs on tight schedules.<\/p>\n\n\n\n<p><strong>Price:<\/strong> Free; Pro is $9.99\/mo. Again, you&#8217;ll need to buy some AI tokens separately.<\/p>\n\n\n\n<h2 id=\"h2_dive-deeper-with-specialized-plugins\" class=\"wp-block-heading\">Dive Deeper With Specialized Plugins<\/h2>\n\n\n\n<p>Most of the plugins above should improve your site \u2014 no matter whether it&#8217;s a blog, an online store, a portfolio, a business site, or something else.<\/p>\n\n\n\n<p>However, every WordPress website is different. If you&#8217;re looking for specific features, try one of our dedicated guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/elementor-free-vs-pro\/\">Is Elementor Pro Worth It? Free vs. Pro<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/google-site-kit\/\">Google Site Kit: Is This the Magic Analytics Solution for Your Small Business?<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/limit-login-attempts\/\">A Closer Look at the Limit Login Attempts Reloaded WordPress Plugin<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/build-a-wordpress-membership-site\/\">How To Build a WordPress Membership Site: Plugins &amp; Best Practices<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/wordpress-plugins-for-podcasts\/\">The 6 Best WordPress Plugins for Podcasts<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"h2_build-a-smarter-website-today\" class=\"wp-block-heading\">Build a Smarter Website Today<\/h2>\n\n\n\n<p>You don\u2019t need a whole heap of plugins to build a great WordPress website. It\u2019s all about quality and relevance, not quantity.<\/p>\n\n\n\n<p>The plugins we\u2019ve featured in this guide all deliver on real-world performance and everyday usefulness. Pick the ones that fit with your site goals, and you\u2019ll be well ahead of the curve.<\/p>\n\n\n\n<p>Just remember: you need rock-solid hosting to keep your plugins running smoothly. Our managed WordPress plans offer automatic updates, one-click backups, and 100% guaranteed uptime\u2014 Basically everything you need to run a successful website!<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>","protected":false},"excerpt":{"rendered":"<p>See which plugins make your WordPress site more powerful \u2014 without adding complexity. Here are our 15 picks.<\/p>\n","protected":false},"author":1073,"featured_media":74579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"See which plugins make your WordPress site more powerful \u2014 without adding complexity. Here are our 15 picks.","toc_headlines":"[[\"h-the-15-greatest-wordpress-plugins-on-planet-earth\",\"The 15 Greatest WordPress Plugins on Planet Earth\"],[\"h-the-best-plugins-to-build-and-optimize-your-site\",\"The Best Plugins To Build and Optimize Your Site\"],[\"h2_the-best-wordpress-plugins-for-seo-analytics\",\"The Best WordPress Plugins for SEO &amp; Analytics\"],[\"h2_the-best-plugins-to-secure-and-maintain-your-site\",\"The Best Plugins To Secure and Maintain Your Site\"],[\"h2_the-best-plugins-to-sell-capture-leads\",\"The Best Plugins To Sell &amp; Capture Leads\"],[\"h2_the-best-ai-plugins-that-make-wordpress-smarter\",\"The Best AI Plugins That Make WordPress Smarter\"],[\"h2_dive-deeper-with-specialized-plugins\",\"Dive Deeper With Specialized Plugins\"],[\"h2_build-a-smarter-website-today\",\"Build a Smarter Website Today\"]]","hide_toc":false,"footnotes":""},"categories":[550,696],"tags":[],"class_list":["post-41221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","category-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best WordPress Plugins in 2026 (According to Site Owners) - DreamHost<\/title>\n<meta name=\"description\" content=\"See which plugins make your WordPress site more powerful \u2014 without adding complexity. Here are our 15 picks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.dreamhost.com\/blog\/best-wordpress-plugins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best WordPress Plugins in 2025 \u2014 Picked by Real Site Owners\" \/>\n<meta property=\"og:description\" content=\"Discover 15 WordPress plugins that help your site do more \u2014 from AI tools to must-have features for small business websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-dev.dreamhost.com\/blog\/best-wordpress-plugins\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DreamHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T06:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2023\/07\/00_our_fave_wp_plugins_for_2025.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"1095\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Bailey Abbott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Best WordPress Plugins in 2025 \u2014 Picked by Real Site Owners\" \/>\n<meta name=\"twitter:description\" content=\"Discover 15 WordPress plugins that help your site do more \u2014 from AI tools to must-have features for small business websites.\" \/>\n<meta name=\"twitter:creator\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:site\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bailey Abbott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Best WordPress Plugins in 2026 (According to Site Owners) - DreamHost","description":"See which plugins make your WordPress site more powerful \u2014 without adding complexity. 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