{"id":40555,"date":"2023-06-01T07:00:14","date_gmt":"2023-06-01T14:00:14","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=40555"},"modified":"2025-09-16T08:18:24","modified_gmt":"2025-09-16T15:18:24","slug":"email-marketing-guide","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/email-marketing-guide\/","title":{"rendered":"Email Marketing: The A-Z Guide to Growth, Engagement, & Conversion"},"content":{"rendered":"\n

I\u2019m about to date myself horribly.<\/p>\n\n\n\n

Remember in 1998\u2019s You\u2019ve Got Mail when Meg Ryan\u2018s character waits impatiently for her dial-up internet to connect before typing an email to her virtual pen pal on a simple dialog box?<\/p>\n\n\n\n

Although email and email marketing is one of the oldest forms of digital marketing, that doesn\u2019t make it outdated. Au contraire!<\/p>\n\n\n\n

While dial-up and AOL instant messaging may have been left in the past, email hasn\u2019t<\/a>. Website owners and businesses, large and small, continue to find huge success with this marketing channel and strategies that include email newsletters, new product announcements, marketing automation sequences, and special offers.<\/p>\n\n\n\n

In fact, 89% of marketers<\/a> say that email is their primary channel for lead generation. Unlike screen names or Myspace pages, website owners still use email to build customer relationships and augment sales.<\/p>\n\n\n\n

Marketers consistently rank email<\/a> as the single-most-effective tactic for driving brand awareness, new customer acquisition, generating conversions, and increasing customer loyalty and retention. They\u2019ve branded it, fittingly, \u201cthe workhorse<\/a>\u201d. And email\u2019s effectiveness proves your marketing budget should include more money allotted to getting into the inbox.<\/p>\n\n\n\n

More than half of consumers say they enjoy receiving emails<\/a> from brands.<\/p>\n\n\n\n

But understand this: You don\u2019t have to be a big-shot marketer<\/a> to create and send email campaigns. Even beginners can use emails to generate slam-dunk sales or build a loyal blog following.<\/p>\n\n\n\n

What is Email Marketing?<\/h2>\n\n\n\n

Email marketing includes any marketing or communication sent to customers, prospects, or contacts via email. Transactional emails, email newsletters, promotional emails, CRM-driven campaigns, and more are all examples of email marketing.<\/p>\n\n\n\n

An email marketing strategy can be established to achieve all kinds of business goals, including driving sales and revenue or improving retention and reducing customer churn.<\/p>\n\n\n\n

Email marketing is often credited as one of the most cost-effective marketing strategies for both B2B and B2C businesses.<\/p>\n\n\n\n

Email Marketing Basics: Setup<\/h2>\n\n\n\n

If you\u2019re like 58% of adults<\/a>, after waking up and resisting the urge to hit the snooze button, you\u2019re rolling over groggily to grab your phone. Within seconds, you\u2019re scanning your email inbox before your eyelids even fully open.<\/p>\n\n\n\n

And now, with the increased usage of everything mobile, people are \u201calways on\u201d in terms of their inboxes: whether on commutes, in the bathroom (germy, but true<\/a>), or in almost every social situation, they\u2019re one micro-click away from checking their email.<\/p>\n\n\n\n

Email marketing capitalizes on habits like this in a major way.<\/p>\n\n\n\n

At its most basic, email marketing involves acquiring potential customers’ email addresses to share content with them and build business-to-customer relationships. And there\u2019s a reason that this strategy is tried-and-true. For every dollar spent, email marketing averages an ROI of $38<\/a>.<\/p>\n\n\n\n

The numbers don\u2019t lie: 66% of consumers have made a purchase online<\/a> as a direct result of an email marketing message.<\/p>\n\n\n\n

Still not convinced that you need an email marketing strategy? Consider these stats:<\/p>\n\n\n\n