{"id":39622,"date":"2023-03-02T07:15:06","date_gmt":"2023-03-02T15:15:06","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=39622"},"modified":"2026-02-17T22:14:08","modified_gmt":"2026-02-18T06:14:08","slug":"small-business-guide-website-conversions","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/small-business-guide-website-conversions\/","title":{"rendered":"Small Business Owner’s Guide to Converting More Website Visitors (15 Steps to Success)"},"content":{"rendered":"\n

No matter how big or small, every modern business needs a website \u2013 that includes yours. You don\u2019t need a pretty site that doesn\u2019t actually attract people or help convert them into customers. A small business website that\u2019s only visually pleasing can be fun, but it\u2019s a huge missed opportunity.<\/p>\n\n\n\n

A great website should help you elevate your business to the next level. You can use it to increase sales, build brand awareness<\/a>, market to your core audience, and position yourself as an expert. If you know what you\u2019re doing, you can achieve all of that with a single website!<\/p>\n\n\n\n

In this article, we\u2019ll go over 12 ways to help your business website convert more visitors<\/a>. We\u2019ll show you examples of these methods in action and discuss why they\u2019re effective. Let\u2019s get to it!<\/p>\n\n\n\n

1. Make Your Website Responsive<\/h2>\n\n\n\n

We say a website is \u2018responsive\u2019 when it works well on mobile devices. This means the website displays in a way that is easy to navigate on smaller screens, and none of its core elements are difficult to interact with.<\/p>\n\n\n\n\n\n

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Responsive Design<\/h3>\n

Responsive design enables a website to adapt to the screen size of the device it is being viewed on. The website will therefore look differently on different devices.<\/p>\n \n Read More <\/a>\n\n<\/div>\n\n\n\n

Designing responsive websites<\/a> is essential because most of your visitors are probably using mobile devices the majority of the time. We like to think that people will see our gorgeous web designs on big monitors, but the fact is, a lot of people use their mobile devices more than desktops.<\/p>\n\n\n\n

Therefore, if your website isn\u2019t responsive, you risk alienating a significant portion of your audience. Luckily, making a website responsive doesn\u2019t require a lot of technical know-how. If you use software such as WordPress, you have access to themes that are responsive out of the box.<\/p>\n\n\n\n

Here\u2019s an example of a WordPress website using one of the Content Management System\u2019s (CMS) latest official themes, Twenty-Twenty Three. This theme is mobile-friendly by default, so there\u2019s no excuse for why your site shouldn\u2019t look perfect on most mobile devices:<\/p>\n\n\n\n

\"Twenty-twenty-three\"<\/figure>\n\n\n\n

When looking for a WordPress theme, check out its demo or previews to see how it looks on a mobile device. If your current website doesn\u2019t look that good on mobile, consider changing themes<\/a> to one that is more responsive.<\/p>\n\n\n\n

2. Consider Readability<\/strong><\/h2>\n\n\n\n

One aspect of website design that often gets overlooked is readability. That is to say, how easy it is to read your site\u2019s text. Most websites rely primarily on text to convey information, so readability is essential.<\/p>\n\n\n\n

For example, if you make your fonts<\/a> too small, they might be impossible to read on a mobile device unless you zoom in. Here\u2019s a quick example of how your website\u2019s text should look on mobile:<\/p>\n\n\n\n

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The same applies to larger screens. Make the text too small, and users will have a hard time deciphering it. On the other hand, make the font too big or use funky fonts, and the text will distract too much from the other elements on your website.<\/p>\n\n\n\n

There\u2019s no hard-and-fast rule for which text sizes to use on a website. It depends on your design, but we recommend experimenting by asking other people if they have a hard time reading the text on your site.<\/p>\n\n\n\n

On top of font sizes, you\u2019ll also need to consider colors. Sticking with black is fine in most cases, but depending on the background color, you might need to switch to other text colors from time to time. In these cases, we recommend picking contrasting colors for the text to stand out. This approach is common among Calls to Action (CTAs)<\/a> because it helps them pop:<\/p>\n\n\n\n

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Keeping an eye on both of these factors will ensure that visitors don\u2019t have a hard time finding and reading offers on your website, and ultimately, that means you\u2019ll be able to secure more conversions.<\/p>\n\n\n\n

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