{"id":39100,"date":"2023-02-10T07:14:53","date_gmt":"2023-02-10T15:14:53","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=39100"},"modified":"2025-05-26T06:35:19","modified_gmt":"2025-05-26T13:35:19","slug":"call-to-action-examples","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/call-to-action-examples\/","title":{"rendered":"How to Write an Effective Call to Action (+25 Examples)"},"content":{"rendered":"\n

Hey, you! Check this out! Over here!<\/p>\n\n\n\n

Do we have your attention?<\/p>\n\n\n\n

While the best calls to action<\/em> may not involve obnoxiously shouting at your readers (sorry), the example above does showcase what we\u2019re talking about here today.<\/p>\n\n\n\n

Calls to action (CTA\u2019s) are incredibly important website elements that can help you make the most out of your existing website.<\/p>\n\n\n\n

The good news is, with a little forethought, you can easily write an effective call to action (CTA). Using the right messaging at the right time can motivate people to buy products, read your blog post, or click on a link. CTAs are the gateway to everything from conversions<\/a> to lead generation.<\/p>\n\n\n\n

In this post, we\u2019ll explain what a call to action is and how to write one. Then, we\u2019ll spark your creativity with 25 CTA examples to inspire you. Without further ado, let\u2019s begin!<\/p>\n\n\n\n

What Exactly Is a CTA?<\/h2>\n\n\n\n

So what exactly is a call to action (CTA)? Think of it as a website owner pointing a virtual megaphone at visitors and saying, \u201cDo this!\u201d<\/p>\n\n\n\n

A CTA is a well-placed (and well-designed) incitement to act, read, download, visit, or buy. It draws the eye with magnetic visual elements and sharp copy.<\/p>\n\n\n\n\n\n

\n\t\n\t\t<\/svg>\n\t\t<\/span>\n\t\t<\/svg>\n\t<\/a>\n

Call to Action<\/h3>\n

A Call to Action (CTA) is a button or link that prompts users to complete an action, such as joining the email list, making a purchase, or downloading a document.<\/p>\n \n Read More <\/a>\n\n<\/div>\n\n\n\n

A CTA\u2019s main goal is to direct readers to a course of action \u2014 and a thoughtful and personalized call is the best way to do that. CTAs give your visitors motivation and a reason to engage with your brand.<\/p>\n\n\n\n

How to Write an Effective Call to Action <\/strong><\/h2>\n\n\n\n

Not sure where to start? Here are our seven tips for baiting those clicks \u2014 without being clickbait.<\/p>\n\n\n\n

1. Know Your End Game<\/h3>\n\n\n\n

First things first, consider what you want to accomplish on your website. Are you working to increase page views, improve your conversion rate<\/a>, or strengthen relationships with customers? Whatever your end goal, your calls to action should reflect that purpose.<\/p>\n\n\n\n

The type of call you use for lead generation<\/a> (for instance: a \u201cDownload Now\u201d button) will be different from what you might use for increasing sales. It\u2019s important to think ahead before plastering buttons all over your site.<\/p>\n\n\n\n

Makeup subscription brand Birchbox\u2019s landing page<\/a> entices visitors to join their monthly service and watch an accompanying video. They\u2019re hunting sales with this CTA:<\/p>\n\n\n\n

\"call<\/figure>\n\n\n\n

On the other hand, Madewell wants to grow their email list.<\/a> This clothing company invites visitors to subscribe with a clever pop-up message:<\/p>\n\n\n\n

\"call<\/figure>\n\n\n\n

Taking the time to map out a few goals will help guide your decisions regarding word choice and design. Ultimately, a thoughtful plan will strengthen your site\u2019s output (like stats and sales)!<\/p>\n\n\n\n

2. Pick Your Target Audience<\/strong><\/h3>\n\n\n\n

Every internet user is different! What they\u2019re doing on the web \u2014 whether they be scanning the news, binge-watching Netflix, or scouring shopping deals \u2014 is all unique. Therefore, when creating effective CTAs, you need to consider the diverse audiences interacting with your site.<\/p>\n\n\n\n

For compelling CTAs, you need to identify the groups you want acting on your message. Since you\u2019ll probably want each group to do different things, you\u2019ll need to tailor messaging accordingly. For example, the Minimalist Baker food blog<\/a> targets new visitors with a free, exclusive e-book:<\/p>\n\n\n\n

\"call<\/figure>\n\n\n\n

What if you want to target users who are already engaging with your brand? In this case, you can prompt them to register for your monthly newsletter<\/a> and receive restock reminders:<\/p>\n\n\n\n

\"call<\/figure>\n\n\n\n

So before taking pen to paper and drafting your calls, determine who you\u2019re trying to target. This will help you craft a CTA that your audience will want to interact with.<\/p>\n\n\n\n

3. Choose Your Words Wisely<\/strong><\/h3>\n\n\n\n

One of the most challenging elements of a CTA is creating the copy. This is a critical step, as the words you choose can make a big difference in how \u2014 and if \u2014 users respond to your CTA.<\/p>\n\n\n\n

Luckily, it\u2019s not rocket surgery \u2014 There are a few fool-proof ways to write click-worthy CTA copy. Here are the basics:<\/p>\n\n\n\n