{"id":34160,"date":"2022-05-20T07:00:51","date_gmt":"2022-05-20T14:00:51","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=34160"},"modified":"2025-05-26T06:30:36","modified_gmt":"2025-05-26T13:30:36","slug":"mobile-shopping-m-commerce","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/mobile-shopping-m-commerce\/","title":{"rendered":"The Rise of Mobile Shopping: A Beginner\u2019s Guide to M-Commerce"},"content":{"rendered":"\n<p>Online shopping is hardly a new concept. However, mobile shopping or \u201cm-commerce\u201d has grown drastically during the past few years. By 2025, mobile commerce is projected to account for <a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/#:~:text=Retail%20mcommerce%20sales%20hit%20%24359.32,ecommerce%20sales%20in%20the%20US.\" target=\"_blank\" rel=\"noopener\">44.2% of all online retail operations<\/a>, reaching a projected $728 billion in sales.<\/p>\n\n\n\n<p>Moreover, mobile shopping just keeps expanding year after year. That means if you\u2019re a business owner with an online store, <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-optimize-your-site-for-mobile\/\" target=\"_blank\" rel=\"noopener\">improving the experience for mobile consumers<\/a> is essential. When you provide a positive mobile <a href=\"https:\/\/www.dreamhost.com\/blog\/what-is-user-experience\/\" target=\"_blank\" rel=\"noopener\">User Experience (UX)<\/a>, you\u2019ll be able to tap into a massive and continuously growing market.<\/p>\n\n\n\n<p>In this article, we\u2019re going to take a look at the different types of m-commerce and how they\u2019ve grown in recent years. Then, we\u2019ll show you four ways you can use m-commerce to expand your reach. Let\u2019s get to it!<\/p>\n\n\n\n<h2 id=\"h-what-are-the-different-types-of-m-commerce\" class=\"wp-block-heading\"><b>What Are the Different Types of M-Commerce?<\/b><\/h2>\n\n\n\n<p>When we talk about mobile commerce, it\u2019s important to understand that we\u2019re not just referring to e-commerce or <a href=\"https:\/\/www.dreamhost.com\/blog\/ways-online-store-can-compete-megaretailers\/\" target=\"_blank\" rel=\"noopener\">online retail<\/a>. Instead, M-commerce is a broad term that encompasses multiple types of industries and operations.<\/p>\n\n\n\n<p>Any type of operation that involves <a href=\"https:\/\/www.dreamhost.com\/blog\/25-ways-make-money-online\/\" target=\"_blank\" rel=\"noopener\">transacting money<\/a> over a mobile device (smartphones, tablets, etc.) falls under the umbrella of m-commerce. Now, let\u2019s talk about the most common types of mobile commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobile-banking\"><b>Mobile Banking<\/b><\/h3>\n\n\n\n<p>Usually, banks enable you to operate through mobile devices using standalone apps on top of their existing websites or online banking platforms. Mobile banking is the primary way they conduct transactions for a large segment of users in the US.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/ronshevlin\/2021\/07\/29\/mobile-banking-adoption-has-skyrocketed-but-so-have-fraud-concerns-what-can-banks-do\/?sh=449ef8f05dc6\" target=\"_blank\" rel=\"noopener\">95% of Gen Z<\/a> and 91% of millennials use mobile banking due to how convenient it is.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1043\" height=\"655\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-banking-e-wallet.jpg\" alt=\"mobile banking\" class=\"wp-image-34166 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet.jpg.webp 1043w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-banking-e-wallet-300x188.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-banking-e-wallet-1024x643.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-banking-e-wallet-768x482.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet-600x377.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet-730x458.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet-784x492.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet-877x551.jpg.webp 877w\" data-sizes=\"(max-width: 1043px) 100vw, 1043px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1043px; --smush-placeholder-aspect-ratio: 1043\/655;\" \/><\/figure><\/div>\n\n\n<p>Some banks and standalone service providers also enable you to invest using mobile applications. That means users can manage both their standard accounts as well as their portfolios through mobile devices \u2013 at any time. Arguably, mobile investing applications can account for the <a href=\"https:\/\/fortune.com\/2021\/11\/18\/millennials-genz-investing-markets-wealth-transfer\/\" target=\"_blank\" rel=\"noopener\">growing share<\/a> of Gen Z and Millennial customers joining the investment markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobile-payments\"><b>Mobile Payments<\/b><\/h3>\n\n\n\n<p>There is a lot of overlap between mobile payments and mobile e-commerce apps. When we talk about mobile payments, we\u2019re referring to platforms and services that enable you to send and receive money and process sales transactions.<\/p>\n\n\n\n<p>One great example of a mobile payment service is Venmo. Since 2017, Venmo\u2019s annual revenue has grown <a href=\"https:\/\/www.businessofapps.com\/data\/venmo-statistics\/\" target=\"_blank\" rel=\"noopener\">from $160 to $850 million<\/a>, and its user base has skyrocketed to over 80 million users.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1070\" height=\"624\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/venmo.jpg\" alt=\"venmo accept payment\" class=\"wp-image-34170 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo.jpg.webp 1070w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/venmo-300x175.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/venmo-1024x597.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/venmo-768x448.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo-600x350.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo-730x426.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo-784x457.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo-877x511.jpg.webp 877w\" data-sizes=\"(max-width: 1070px) 100vw, 1070px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1070px; --smush-placeholder-aspect-ratio: 1070\/624;\" \/><\/figure><\/div>\n\n\n<p>With Venmo, users can send payments to each other using a simple mobile app. Other similar mobile payment apps enable customers to store money, request loans, and keep comprehensive transaction logs.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobile-e-commerce\"><b>Mobile E-Commerce<\/b><\/h3>\n\n\n\n<p>Most users interact with the web mainly through mobile devices. We know this because <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Mobile%20accounts%20for%20approximately%20half,consistently%20surpassing%20it%20in%202020.\" target=\"_blank\" rel=\"noopener\">54.4% of all web traffic<\/a> in quarter four of 2021 came from mobile devices. With that number in mind, it\u2019s only logical that many consumers also make online purchases through mobile phones.<\/p>\n\n\n\n<p>From 2016 to 2021, the share of mobile e-commerce operations grew <a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-commerce-sales#:~:text=The%20share%20of%20mobile%20ecommerce,so%20through%20a%20mobile%20device.\" target=\"_blank\" rel=\"noopener\">from 52.4% to 72.9%<\/a>. In case you were wondering, these mobile operations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online purchases through online stores and <a href=\"https:\/\/www.dreamhost.com\/blog\/tools-boost-social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> (\u2018social commerce\u2019)<\/li>\n\n\n\n<li>Subscriptions through services such as Google and Apple Pay<\/li>\n\n\n\n<li>Microtransactions<\/li>\n<\/ul>\n\n\n\n<p>The rise of mobile shopping is a boon for online stores that offer a great mobile experience. But, on the other hand, if your online store is a pain to use on smartphones and other mobile devices, you\u2019re likely to lose tons of potential sales.<\/p>\n\n\n\n<h2 id=\"h-how-to-boost-your-online-business-with-m-commerce-4-ways\" class=\"wp-block-heading\"><b>How to Boost Your Online Business with M-Commerce (4 Ways)<\/b><\/h2>\n\n\n\n<p>Adapting to new markets is always a challenge. That\u2019s why many online stores are stuck in the past, not interested in offering a better experience for their mobile users. However, adapting your online store to m-commerce <a href=\"https:\/\/www.dreamhost.com\/blog\/wordpress-web-design-trends\/\" target=\"_blank\" rel=\"noopener\">trends<\/a> can greatly expand your audience.<\/p>\n\n\n\n<p>Here are four ways to leverage mobile commerce to boost your online business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-prioritize-the-mobile-shopping-experience\"><b>1. Prioritize the Mobile Shopping Experience<\/b><\/h3>\n\n\n\n<p>An online store should offer an amazing user experience on mobile and desktop devices. One mistake that many stores make is that they <a href=\"https:\/\/www.dreamhost.com\/blog\/build-lead-generating-landing-pages-wordpress\/\" target=\"_blank\" rel=\"noopener\">design pages<\/a> with large screens in mind. In today\u2019s world, you need to adopt a mobile-first design approach to maximize your potential audience.<\/p>\n\n\n\n<p>Statistically speaking, most of your users will come from mobile devices. If you <a href=\"https:\/\/www.dreamhost.com\/blog\/learn-wordpress\/\" target=\"_blank\" rel=\"noopener\">use WordPress<\/a>, one great way to adapt to that reality is to utilize the Block Editor\u2019s <i>Preview <\/i>functionality to see how <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-about-us-page\/\" target=\"_blank\" rel=\"noopener\">your pages<\/a> will look on smaller screens:<\/p>\n\n\n\n<p><i>Alt text: Previewing a page in WordPress using the Mobile setting.<\/i><\/p>\n\n\n\n<p>Ideally, you\u2019ll test how every page looks on mobile before publishing it. That means testing your shop, product, and checkout pages on your own devices. During those tests, you want to keep an eye out for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the design looks on mobile<\/li>\n\n\n\n<li>Whether pages are easy to navigate and interact with<\/li>\n\n\n\n<li>If you can see images and read the text without zooming in<\/li>\n\n\n\n<li>How the checkout process works on mobile<\/li>\n<\/ul>\n\n\n\n<p>Ideally, you\u2019ll let other people test your shop as well to avoid any bias. Third-party users are much more likely to spot <a href=\"https:\/\/www.dreamhost.com\/blog\/pop-ups-and-dark-ux\/\" target=\"_blank\" rel=\"noopener\">problems with your store\u2019s UX<\/a> as they\u2019re not familiar with how it works. To make your life easier, you might want to work with a mobile-responsive <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-pick-wordpress-theme\/\" target=\"_blank\" rel=\"noopener\">WordPress theme<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-integrate-your-online-store-with-mobile-payment-options\"><b>2. Integrate Your Online Store With Mobile Payment Options<\/b><\/h3>\n\n\n\n<p>One of the best parts of shopping online using a mobile device is that making <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-accept-payments-through-wordpress\/\" target=\"_blank\" rel=\"noopener\">payments<\/a> tends to be a lot easier. Take Google Pay or Apple Pay, for example. If you shop at a store that supports either payment gateway, you can simply select what card to charge, confirm the transaction, and that\u2019s it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"842\" height=\"217\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/saved-credit-card-device-browser.jpg\" alt=\"saved credit cards on device\" class=\"wp-image-34168 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser.jpg.webp 842w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/saved-credit-card-device-browser-300x77.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/saved-credit-card-device-browser-768x198.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser-600x155.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser-730x188.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser-784x202.jpg.webp 784w\" data-sizes=\"(max-width: 842px) 100vw, 842px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 842px; --smush-placeholder-aspect-ratio: 842\/217;\" \/><\/figure><\/div>\n\n\n<p>When you\u2019re shopping online with your smartphone, you can usually get away without entering payment details. That\u2019s because most gateways integrate with multiple payment methods and apps.<\/p>\n\n\n\n<p>Plus, if you have the corresponding mobile payment app on your phone, the store will simply redirect you to it. This ease of use may make customers spend more freely, as they have fewer opportunities to change their minds about a purchase.<\/p>\n\n\n\n<p>Therefore, if you\u2019re an e-commerce <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-update-website-during-crisis\/\" target=\"_blank\" rel=\"noopener\">website owner<\/a>, we recommend including payment methods that offer a streamlined mobile experience. Google Pay and Apple Pay are the two most popular options.<\/p>\n\n\n\n<p>However, other major <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-accept-payments-through-wordpress\/\" target=\"_blank\" rel=\"noopener\">payment gateways<\/a> include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>PayPal<\/li>\n\n\n\n<li>Stripe<\/li>\n\n\n\n<li>Braintree<\/li>\n\n\n\n<li>WePay<\/li>\n\n\n\n<li>PaySafe<\/li>\n<\/ol>\n\n\n\n<p>Furthermore, if you use <a href=\"https:\/\/www.dreamhost.com\/wordpress\/what-is-woocommerce\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a>, the plugin offers built-in integrations with PayPal and Stripe. You can also find extensions for most payment gateways, including all of the options listed above. With every payment gateway you offer your customers, you widen your audience, so we\u2019d recommend including as many as possible.<\/p>\n\n\n\n<p>However, when running an online store, there are few things more important than your customers&#8217; safety and security. With that in mind, it\u2019s a smart idea to only work with trusted payment gateways and make sure you are taking the proper cybersecurity measures to protect your customers&#8217; data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-launch-a-mobile-e-commerce-app\"><b>3. Launch a Mobile E-Commerce App<\/b><\/h3>\n\n\n\n<p>A significant percentage of online retail sales happen through mobile apps. Instead of visiting your <a href=\"https:\/\/www.dreamhost.com\/blog\/create-website-for-free\/\" target=\"_blank\" rel=\"noopener\">website<\/a> through a browser, the entire customer journey occurs within an application.<\/p>\n\n\n\n<p>Creating a mobile application for your store offers a broad range of benefits. For starters, once customers install your store\u2019s app, you get to send them e-commerce marketing notifications, which have an <a href=\"https:\/\/reckless.agency\/insight\/email-vs-push-notifications-vs-in-app-messaging-which-has-the-highest-engagement\/\" target=\"_blank\" rel=\"noopener\">astounding open rate<\/a>.<\/p>\n\n\n\n<p>Moreover, having an app on customers\u2019 phones means they\u2019re more likely to return to you for further purchases. The app serves as a constant reminder of your store\u2019s existence, which is invaluable in terms of marketing and branding.<\/p>\n\n\n\n<p>To be fair, developing an e-commerce app is no small feat. On average, if done from scratch, it can cost anywhere <a href=\"https:\/\/www.businessofapps.com\/news\/how-much-does-it-cost-to-develop-an-e-commerce-mobile-app\/#:~:text=Conclusion,of%20an%20app%20development%20cost.\" target=\"_blank\" rel=\"noopener\">between $30,000 and $170,000<\/a>. That is, at least if you hire an experienced team of developers.<\/p>\n\n\n\n<p>Developing a mobile app from zero may require a considerable investment that a modest online store can\u2019t afford. However, there are plenty of services that enable you to create e-commerce apps using pre-built systems, such as AppyPie:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1227\" height=\"565\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/create-ecommerce-app.jpg\" alt=\"create an ecommerce app\" class=\"wp-image-34165 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app.jpg.webp 1227w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/create-ecommerce-app-300x138.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/create-ecommerce-app-1024x472.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/create-ecommerce-app-768x354.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-600x276.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-1200x553.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-730x336.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-784x361.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-877x404.jpg.webp 877w\" data-sizes=\"(max-width: 1227px) 100vw, 1227px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1227px; --smush-placeholder-aspect-ratio: 1227\/565;\" \/><\/figure><\/div>\n\n\n<p>A custom e-commerce app will almost always be a superior option. However, launching an app on a budget can benefit almost any online store. Even if it\u2019s not completely custom, it will still likely help you win new customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-break-into-social-commerce\"><b>4. Break Into Social Commerce<\/b><\/h3>\n\n\n\n<p>Social commerce is perhaps the most significant m-commerce trend of the moment. For the first time, consumers can purchase a large portion of what they see in their social feeds.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"400\" height=\"641\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/social-instagram-ecommerce.jpg\" alt=\"social selling m-commerce instagram\" class=\"wp-image-34169 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/social-instagram-ecommerce.jpg.webp 400w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/social-instagram-ecommerce-187x300.jpg 187w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/641;\" \/><\/figure><\/div>\n\n\n<p>For instance, on Instagram, mobile users can go to a post and simply click on <i>View Shop<\/i> to&nbsp; browse a store:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"400\" height=\"696\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-ecommerce-website.jpg\" alt=\"mobile e-commerce website\" class=\"wp-image-34167 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-ecommerce-website.jpg.webp 400w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-ecommerce-website-172x300.jpg 172w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/696;\" \/><\/figure><\/div>\n\n\n<p>Whether you\u2019re offering luxury sunglasses or piano lessons, it\u2019s relatively simple to get started with social commerce.<\/p>\n\n\n\n<p>For Instagram, you just need a creator or business account. Then you can <a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/set-up-instagram-shopping\" target=\"_blank\" rel=\"noopener\">set up your shop<\/a>. Depending on your target audience, you may also want to have complementary social shops on TikTok and Facebook Marketplace.<\/p>\n\n\n\n<p>However, we\u2019d recommend choosing just one or two social channels to focus on. It\u2019s best not to spread yourself too thin, especially since your <a href=\"https:\/\/www.dreamhost.com\/blog\/identify-target-market-for-business\/\" target=\"_blank\" rel=\"noopener\">target demographic<\/a> probably doesn\u2019t use every social platform.<\/p>\n\n\n\n<p>Once you\u2019ve established any social stores, you can further boost your sales by collaborating with influencers or hosting live shopping events. On the whole, breaking into the social commerce market may be a good idea if you want to reach more mobile customers but don\u2019t have the means to create your own app.<\/p>\n\n\n\n<h2 id=\"h-use-m-commerce-to-grow-your-online-shop\" class=\"wp-block-heading\"><b>Use M-Commerce to Grow Your Online Shop<\/b><\/h2>\n\n\n\n<p>If you <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-build-online-store-become-boss\/\" target=\"_blank\" rel=\"noopener\">have an online shop<\/a>, but you\u2019re not working on optimizing the customer journey for mobile users, you\u2019re likely missing out on massive growth opportunities. The vast majority of e-commerce retail sales take place on mobile devices. So, if customers don\u2019t enjoy the mobile experience your shop offers, they might look for alternatives.<\/p>\n\n\n\n<p>Every field of m-commerce has expanded dramatically over the past few years. However, none of them come close to matching the growth of mobile shopping. If you\u2019re not sure how to optimize your store\u2019s mobile shopping experience, here are four ways to do it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prioritize the mobile shopping experience.<\/li>\n\n\n\n<li>Integrate your store with mobile payment options.<\/li>\n\n\n\n<li>Launch a mobile e-commerce app.<\/li>\n\n\n\n<li>Break into social commerce.<\/li>\n<\/ol>\n\n\n\n<p>If you\u2019re looking for the perfect hosting platform to <a href=\"https:\/\/www.dreamhost.com\/blog\/woocommerce-online-store-in-an-hour\/\" target=\"_blank\" rel=\"noopener\">launch an online store<\/a>, DreamHost offers a broad range of plans to suit any type of e-commerce project. Our <a href=\"https:\/\/www.dreamhost.com\/wordpress\/\" target=\"_blank\" rel=\"noopener\">Virtual Private Servers for WordPress<\/a> offer a highly scalable option for growing WooCommerce stores!<\/p>\n\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Start Growing with VPS Hosting\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      Here\u2019s how DreamHost\u2019s VPS offering stands apart: 24\/7 customer support, an intuitive panel, scalable RAM, unlimited bandwidth, unlimited hosting domains, and SSD storage.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/hosting\/vps\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Choose Your VPS Plan                    <\/a>\n\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online shopping is hardly a new concept. However, mobile shopping or \u201cm-commerce\u201d has grown drastically during the past few years. By 2025, mobile commerce is projected to account for 44.2% of all online retail operations, reaching a projected $728 billion in sales. Moreover, mobile shopping just keeps expanding year after year. That means if you\u2019re [&hellip;]<\/p>\n","protected":false},"author":1060,"featured_media":34162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Mobile shopping or \u201cm-commerce\u201d has grown drastically. By 2025, mobile commerce is projected to account for 44.2% of all online retail sales. Learn more.","toc_headlines":"[[\"h-what-are-the-different-types-of-m-commerce\",\"<b>What Are the Different Types of M-Commerce?<\/b>\"],[\"h-how-to-boost-your-online-business-with-m-commerce-4-ways\",\"<b>How to Boost Your Online Business with M-Commerce (4 Ways)<\/b>\"],[\"h-use-m-commerce-to-grow-your-online-shop\",\"<b>Use M-Commerce to Grow Your Online Shop<\/b>\"]]","hide_toc":false,"footnotes":""},"categories":[12840,10025],"tags":[],"class_list":["post-34160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tech-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Beginner\u2019s Guide to M-Commerce - DreamHost<\/title>\n<meta name=\"description\" content=\"Mobile shopping or \u201cm-commerce\u201d has grown drastically. By 2025, mobile commerce is projected to account for 44.2% of all online retail sales. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.dreamhost.com\/blog\/mobile-shopping-m-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Mobile Shopping: A Beginner\u2019s Guide to M-Commerce\" \/>\n<meta property=\"og:description\" content=\"Mobile shopping or \u201cm-commerce\u201d has grown drastically. By 2025, mobile commerce is projected to account for 44.2% of all online retail sales. 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