{"id":22941,"date":"2022-02-11T07:00:00","date_gmt":"2022-02-11T15:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=22941"},"modified":"2025-10-13T08:58:13","modified_gmt":"2025-10-13T15:58:13","slug":"how-to-create-freelance-writer-website","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/how-to-create-freelance-writer-website\/","title":{"rendered":"How to Create a \u00a0Freelance Writer Website That Actually Gets You Writing Gigs"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The reality is freelance. Did you know? During the COVID-19 pandemic, <\/span><a href=\"https:\/\/www.cnbc.com\/2020\/09\/15\/a-snapshot-of-the-1point2-trillion-freelance-economy-in-the-us-in-2020.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">more than one-third<\/span><\/a><span style=\"font-weight: 400;\"> of the American workforce contributed $1.2 trillion to the economy through freelance work \u2014 a 22% increase since 2019. Plus, it\u2019s predicted that by 2027, <\/span><a href=\"https:\/\/www.upwork.com\/press\/2017\/10\/17\/freelancing-in-america-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">freelancers will make up the majority<\/span><\/a><span style=\"font-weight: 400;\">, with more than 86 million people freelancing in the United States.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So whether you work exclusively freelance or take on additional side projects in conjunction with your full-time work, you\u2019re joining an ever-growing population of <\/span><span style=\"font-weight: 400;\">successful, untethered, and creative craftspeople<\/span><span style=\"font-weight: 400;\"> who are seeking flexible <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-build-online-store-become-boss\/\">alternatives to traditional employment<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s more, the innovation and growth of technology have made the work environment more fruitful for freelancers: <\/span><span style=\"font-weight: 400;\">42<\/span><span style=\"font-weight: 400;\">%<\/span><span style=\"font-weight: 400;\"> of freelancers found work on social media. In this unpredictable nature of the economy during pandemic times, freelance work is increasingly valuable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And you freelance writers, bloggers, and web content writers \u2014 we see you. We know you\u2019re out there, coloring the world with your beautiful language and lightbulb ideas. You are needed more now than ever!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But because freelancers must do their own marketing legwork, you need to take advantage of every tool available to you in building a prolific writing business. One of the biggest weapons in your arsenal? A relevant <\/span><span style=\"font-weight: 400;\">web presence<\/span><span style=\"font-weight: 400;\">. Forget scouring the wanted ads to find work \u2014 establishing an online presence and showing off a strong virtual CV is vital for getting seen and earning $$$.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How to put your best foot\u2014and word\u2014forward online? A top-of-the-class website. For writers, a killer <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-set-up-dreamhost-site-under-an-hour\/\"><span style=\"font-weight: 400;\">freelance writer website<\/span><\/a><span style=\"font-weight: 400;\"> is a make-it-or-break-it tool for getting you leads on quality writing gigs. And we\u2019re going to show you how to do it. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With a website<\/span><span style=\"font-weight: 400;\">, you can flaunt your talent and personality, create sustainable sales, build your writing portfolio, and connect with potential and return customers, <\/span><span style=\"font-weight: 400;\">building your business and financial success \u2014 all in one place.&nbsp;<\/span><\/p>\n\n\n\n<h2 id=\"h-why-is-having-a-good-freelance-writer-website-important\" class=\"wp-block-heading\"><b>Why is Having a Good Freelance Writer Website Important?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So, wait. Back up. You\u2019re a writer \u2014 you know, good \u2018ol pen and paper. So, why do you even need a website in the first place? With a well-built freelance writer website, you can:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Showcase Your Online Portfolio<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. One of the most significant advantages of creating a freelance writer website is having a living, breathing portfolio that is easily accessible online. Prospective clients can access your work, and through a broad range of content, get a feel for your style, voice, and writing ability. In addition, they can view your previous work and a wealth of relevant content that will help them trust their business to you.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>Increase Brand Visibility<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Your website is a visible showcase of your writing ability and a crucial tool for establishing brand awareness. With a powerful online presence, visitors don\u2019t have to dig around to discover info on your offerings. Not only do you make it possible for people to find you online, but your website also helps you build likability. With great content and engaging content, visitors start to care about you and your work and will entertain the prospect of working with you. <\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It illustrates your legitimacy as a writing professional and helps you position yourself as an authority in your field. By making your work accessible, you broaden your visibility and provide social proof, which, in turn, increases your chances of getting rewarding freelance writing work. With the competitive nature of freelance work during COVID times, you need a leg up.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>Strengthen Brand Legitimacy<\/b><span style=\"font-weight: 400;\">. Let\u2019s be real. Companies without a website or an internet presence tend to raise some red flags in the <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/woocommerce-online-store-in-an-hour\/\"><span style=\"font-weight: 400;\">e-commerce ecosystem<\/span><\/a><span style=\"font-weight: 400;\">, right? Everything\u2019s on the web. These days, a dot com is an essential requirement in the biz world. If internet users can\u2019t find your virtual corner of the web, customers seeking out a particular product or service will instantly think, \u201cCan we trust that business if they\u2019re not online in an everything-digital age?\u201d\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a no-brainer that if you want to do business and market a product or service in the world we live in, potential clients need to be able to find you with just a couple of clicks from their browser. So on a very basic level, having a website helps establish your brand as a legitimate business, rather than just operating amateur or letting customers rely on what they gather from your social media presence. What\u2019s more, the better you are at outfitting your site with great content and strong visuals, the more that legitimacy will increase and work in your favor. So to bless your bottom line and earn trust from internet visitors, it\u2019s crucial to demonstrate not only your tech-savvy web skills but also your ability to establish a professional and valuable web presence.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Still having doubts? We understand. Let\u2019s settle any possible qualms.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We know you\u2019re wondering: Do I <\/span><i><span style=\"font-weight: 400;\">have<\/span><\/i><span style=\"font-weight: 400;\"> to have a freelance writer website if I\u2019m just getting started? The short answer: No. BUT \u2014 having an established site for your freelance writing (your services and a showcasing portfolio) is the best way to build a marketing funnel and establish a legitimate, cohesive, and authoritative brand. It\u2019s a clear way to put your best foot forward and secure quality writing jobs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">OK, but hold up. It\u2019s 2022, you say. Can\u2019t I just use social media, like a <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-linkedin-company-page\/\"><span style=\"font-weight: 400;\">LinkedIn company page<\/span><\/a><span style=\"font-weight: 400;\">, instead of a website to promote my writing business? Sure. But a website, even a simple one, is a good idea. With a well-established freelance writer website, you build authority as a brand and increase your chances of getting seen by potential clients. They\u2019ll be able to contact you easily. Plus, you\u2019ll <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/6-content-ownership-mistakes\/\"><span style=\"font-weight: 400;\">own all the content on your site<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 something that isn\u2019t always true on social media sites.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Perhaps building a high-performing and snazzy-looking freelance writer website seems like an overwhelming task. But putting in the effort to set up a website is an investment with guaranteed returns.&nbsp; A site to be admired \u2014 and get you hired.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Build a Website This Weekend: Complete Beginner\u2019s Guide\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/beginners-website-guide\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h2 id=\"h-how-to-build-a-great-freelance-writer-website-in-seven-steps\" class=\"wp-block-heading\"><b>How to Build a Great Freelance Writer Website in Seven Steps<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Like we said, creating a great-looking freelance writer website doesn\u2019t have to be rocket science or <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-long-does-it-take-to-build-a-website\/\"><span style=\"font-weight: 400;\">overly time-intensive<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019ll show you how to <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/start-a-wordpress-site-in-5-minutes\/\"><span style=\"font-weight: 400;\">set up a website<\/span><\/a><span style=\"font-weight: 400;\"> in seven easily-manageable steps.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-brand-your-business\"><b>1. Brand Your Business<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Time to pick a name, business owner! If you\u2019re branding yourself and marketing your skills, you can use your own name, but ask yourself a few of the following big-picture questions before nailing down a moniker:<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Would you ever sell your business? Even if you\u2019re not entirely sure of your long-term business plan, you probably have an idea if you ever intend to pass the torch on your writing business or include others\u2019 services or products in conjunction with your business. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">If you\u2019ve entertained the idea of selling your brand one day or partnering up, don\u2019t brand yourself with your own name. Obviously, that is unique to you and won\u2019t transfer. Also, if your name is difficult to spell, pronounce, or remember, consider the possible confusion using your name might cost your business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But then again, your personal name might help brand you uniquely as potential clients can differentiate you from other common-name writing businesses. So consider your options before jumping into a brand or business name haphazardly. You never know how you\u2019ll grow, adapt, and change in your freelance writing business. So you\u2019ll want to choose carefully to set yourself up for long-term success.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"598\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website2.jpg\" alt=\"freelance writer typing\" class=\"wp-image-32730 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website2.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website2-300x199.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website2-768x510.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website2-600x399.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website2-730x485.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website2-784x521.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website2-877x583.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/598;\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-choose-a-content-management-system\"><b>2. Choose a Content Management System<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got your brand\u2019s fancy new name tag, you need a <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/comprehensive-guide-to-content-management-systems\/\"><span style=\"font-weight: 400;\">content management system<\/span><\/a><span style=\"font-weight: 400;\"> (CMS) to facilitate the creation and publication of your content on the web. The best part? You don\u2019t have to know how to program a single line of code to use one! Take WordPress, one of the web\u2019s most popular content management systems out there (it powers more than 43% of the internet!)&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">With the WordPress platform, you can create and manage your web content without the pressure of a <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/learn-wordpress\/\"><span style=\"font-weight: 400;\">deep learning curve<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 you can get a website set up with little-to-no technical know-how. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-register-a-domain-and-set-up-hosting-nbsp\"><b>3. Register a Domain and Set up Hosting&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">OK, you\u2019ve decided you want to use WordPress, and you\u2019re full of great content ideas. Good to go, right? Well, first, you need to find your site a home on the web so that visitors can actually view and engage with your content. All those great ideas won\u2019t amount to anything if your website isn\u2019t available online. That means you need two very critical components: a <a href=\"https:\/\/www.dreamhost.com\/domains\/\" target=\"_blank\" rel=\"noopener\">domain name<\/a> and a <a href=\"https:\/\/www.dreamhost.com\/hosting\/\" target=\"_blank\" rel=\"noopener\">hosting provider<\/a>. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-domain-name-registration\/\"><span style=\"font-weight: 400;\">A domain<\/span><\/a><span style=\"font-weight: 400;\"> is the unique web address where your website can be found. This is what visitors will type into their browser to navigate to your site (for example, <\/span><a href=\"http:\/\/www.dreamhost.com\"><span style=\"font-weight: 400;\">www.dreamhost.com<\/span><\/a><span style=\"font-weight: 400;\">). Your domain is unique to your website and should match your brand or business name. You should also consider your choice of <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/complete-guide-to-new-tlds\/\"><span style=\"font-weight: 400;\">top-level domain<\/span><\/a><span style=\"font-weight: 400;\"> \u2014&nbsp; meaning .com or .blog or dot-whatever \u2014&nbsp; in order to position yourself as an <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/seo-best-practices-for-domains\/\"><span style=\"font-weight: 400;\">authority in search engine rankings<\/span><\/a><span style=\"font-weight: 400;\">. Whatever domain name you choose, you purchase it through a registrar.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Next, you need a hosting provider. Hosting companies sell unique-to-you plans that include space on a server so that your website has a place to live online. Without a server, your website won\u2019t be available to visit. For the best chance at scoring quality gigs, you need a quality hosting provider.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a lot of providers out there, but only DreamHost can offer you the best of the best: one-of-a-kind features, high-performance tech, and responsive support. Plus, we make things easy: <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/domain-registration-web-hosting-under-one-roof\/\"><span style=\"font-weight: 400;\">domain registration and hosting services under one roof<\/span><\/a> <i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> one-click WordPress installs. With Web Hosting, just check the \u201cPre-Install WordPress\u201d box during sign-up, and boom! We install it for you.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Web Hosting provides ambitious WordPress beginners everything they need to create a killer freelance writing website that gets them hired. Even better? Our <\/span><a href=\"https:\/\/www.dreamhost.com\/hosting\/\"><span style=\"font-weight: 400;\">Web Hosting plans<\/span><\/a><span style=\"font-weight: 400;\"> start at just $1.99 per month.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1999\" height=\"905\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website3.png\" alt=\"freelance website hosting\" class=\"wp-image-32731 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3.png.webp 1999w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website3-300x136.png 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website3-1024x464.png 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website3-768x348.png 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website3-1536x695.png 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3-600x272.png.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3-1200x543.png.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3-730x330.png.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3-1460x661.png.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3-784x355.png.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3-1568x710.png.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3-877x397.png.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website3-1754x794.png.webp 1754w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/905;\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-choose-a-wordpress-theme\"><b>4. Choose a WordPress Theme<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Time to outfit your website with a <\/span><a href=\"https:\/\/www.dreamhost.com\/wordpress\/how-to-find-wp-themes\/\"><span style=\"font-weight: 400;\">WordPress theme<\/span><\/a><span style=\"font-weight: 400;\">. The theme you select doesn\u2019t just dictate the overall appearance of your site (though it does do that), but it also determines what sort of functionality your site will have. The right theme will allow you to control and customize your website to your exact specifications and niche. Browse the <\/span><a href=\"https:\/\/wordpress.org\/themes\/\"><span style=\"font-weight: 400;\">WordPress Theme Directory<\/span><\/a><span style=\"font-weight: 400;\"> or search WordPress theme developers to find and <\/span><a href=\"https:\/\/www.dreamhost.com\/wordpress\/tutorial-how-to-install-a-wp-theme\/\"><span style=\"font-weight: 400;\">install your perfect theme<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"621\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-website-wordpress-themes.jpg\" alt=\"freelance website WordPress themes\" class=\"wp-image-32737 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-website-wordpress-themes.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-website-wordpress-themes-300x155.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-website-wordpress-themes-1024x530.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-website-wordpress-themes-768x397.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-website-wordpress-themes-600x311.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-website-wordpress-themes-730x378.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-website-wordpress-themes-784x406.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-website-wordpress-themes-877x454.jpg.webp 877w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/621;\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-decide-what-content-your-site-needs\"><b>5. Decide What Content Your Site Needs<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">So what does your freelance writer website need? What are the must-have content and features relevant to your niche? Time to make a plan. While you have the freedom to customize your website according to your brand and personality, there are a few essential pages that your site should have to set you up for the best possible business success:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Homepage<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: An easy-to-navigate and attractive landing page that can direct visitors and potential clients to important parts of your website.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>Online Portfolio<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Your website should be a solid, structured way to demonstrate your skills as a professional writer. A vital feature \u2014 nay, asset \u2014\u00a0 of your website is an easy-to-find, specially-dedicated portfolio section where you can showcase relevant published work and prove your capabilities as a writer.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>Services<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Website visitors need to know the product or services your company offers. Give potential clients a clear and detailed description of the specific writing services you specialize in.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>About<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Don\u2019t be a robot behind the computer screen. Demonstrate your writing chops, let potential clients and visitors get to know you, and help them get acquainted with your unique voice with an engaging and humanizing Get-to-Know-Me section. Showcase your accomplishments and passion for what you do but also share what makes you unique.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>Contact<\/b><span style=\"font-weight: 400;\">: How can potential clients get in touch with you? Make your contact information easy to find and use.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got your essential pages set up, you can go above and beyond to bring your freelance writer website to the next level. While you should avoid non-essentials, you can consider adding the following optional (but helpful) pages: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Clients<\/b><span style=\"font-weight: 400;\">: Name-dropping your current clients on your website is a great way to demonstrate social proof and establish your authority in the field. Think of it as a virtual word-of-mouth recommendation.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-32729 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1999\" height=\"770\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website1.png\" alt=\"freelance writer website\" class=\"wp-image-32729 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1.png.webp 1999w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website1-300x116.png 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website1-1024x394.png 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website1-768x296.png 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website1-1536x592.png 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1-600x231.png.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1-1200x462.png.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1-730x281.png.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1-1460x562.png.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1-784x302.png.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1-1568x604.png.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1-877x338.png.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website1-1754x676.png.webp 1754w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/770;\" \/><figcaption class=\"wp-element-caption\">Speaker, writer, and consultant Hillary Weiss proudly displays the well-known brands that believe in her work.<\/figcaption><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><b>Testimonials<\/b><span style=\"font-weight: 400;\">: The power of a good review cannot be overstated, especially in an online environment. Confidently showcasing positive feedback you\u2019ve received from clients in your field about your writing services can be great fodder for snagging new clients and more writing jobs. It\u2019s OK to toot your own horn.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"552\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/02\/freelance-website-themes.jpg\" alt=\"freelance writer website\" class=\"wp-image-32746 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/02\/freelance-website-themes.jpg.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/02\/freelance-website-themes-300x138.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/02\/freelance-website-themes-1024x471.jpg 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/02\/freelance-website-themes-768x353.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/02\/freelance-website-themes-600x276.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/02\/freelance-website-themes-730x336.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/02\/freelance-website-themes-784x361.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/02\/freelance-website-themes-877x403.jpg.webp 877w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/552;\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><b>Blog<\/b><span style=\"font-weight: 400;\">: In addition to your portfolio, you can showcase your writing chops and unique voice with <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/19-expert-blogging-tips-for-2019\/\"><span style=\"font-weight: 400;\">a content-rich blog<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. The extra effort and value you provide your visitors with relevant blog content can be an investment with rich returns.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>Resume<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Allow visitors and potential clients to check out a bulleted list of your skills and achievements with an easy-to-view CV.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>FAQs<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: If you want to answer potentially common questions about your work or services or provide more specific details to potential clients about what you offer, consider adding a FAQ section.<\/span><\/span><\/span><\/li>\n\n\n\n<li><b>Downloads\/Freebies<\/b><span style=\"font-weight: 400;\">: Making free, downloadable goodies available to your visitors on your site shows that you\u2019re going above and beyond to offer value, demonstrating the high-quality nature of your freelance business.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Lastly, consider pricing: if you want to be explicit on your site about the cost of your services, be transparent, upfront, and confident in the value of your work. Or, if you have adjust-to-fit service options, you can keep costs mum and invite interested visitors to contact you for a quote.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-create-the-content-nbsp\"><b>6. Create the Content&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Time to get creating! You know the adage: content is king. Live by it. You need to fill your website with rich content to attract traffic and prove your worthiness as a business. Fill the content on your must-have pages first, then continue to provide valuable content regularly. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Of just as much importance as creating content is creating it smartly \u2014 meaning, using it to get found by potential clients. How to do that? Using keywords. Consider: what are relevant topics and search terms related to your field? Being smart about how you use phrasing and common search terms in your content will allow you to position yourself for good rankings and <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/boost-seo-wordpress-website\/\"><span style=\"font-weight: 400;\">stronger search engine optimization<\/span><\/a><span style=\"font-weight: 400;\">. So do your research and incorporate common search terms into your content. Use tools like Google\u2019s comprehensive (and free!) <\/span><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> to create high-traffic website content with smart keyword research and build a strong content marketing strategy.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Also, consider the tone of your content. Does it appropriately and uniquely represent your brand? Does it showcase your expertise and\/or personality? One of the most marketable tools in your writer repertoire is your voice \u2014 use it smartly. Showcase what potential clients get with your unique skills by being conscious and intentional about your tone.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-launch\"><b>7. Launch<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Celebrate! Toast to yourself, do a little dance, pat yourself on the back. You did it! Your website is up and running! You should be proud. We know that having something living, breathing out there on the web can be nerve-wracking. Don\u2019t worry about your website not being perfect. The important thing is that it\u2019s out there.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember, you can always <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/website-redesign-checklist\/\"><span style=\"font-weight: 400;\">perfect and tweak over time<\/span><\/a><span style=\"font-weight: 400;\">. Most importantly, people can start finding you \u2014 and you have something you <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> improve on.&nbsp;<\/span><\/p>\n\n\n\n<h2 id=\"h-seven-mistakes-to-avoid-when-setting-up-your-writer-website\" class=\"wp-block-heading\"><b>Seven Mistakes to Avoid When Setting Up Your Writer Website<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you\u2019re starting out with your website, it\u2019s inevitable to face a learning curve. Some things just take time to learn. You will improve over time. But guess what? We want you to succeed \u2014&nbsp; as soon as possible. So we\u2019re giving you some inside knowledge: a list of thou-shalt-nots when setting up your freelance writer website. <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/10-business-website-mistakes-to-avoid\/\"><span style=\"font-weight: 400;\">Avoid these major whoopsies<\/span><\/a><span style=\"font-weight: 400;\">, and you\u2019ll be one step ahead in attracting quality writing jobs.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-bad-visuals\"><b>1. Bad Visuals<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s talk a little science. <\/span><a href=\"https:\/\/www.seyens.com\/humans-are-visual-creatures\/\"><span style=\"font-weight: 400;\">A large portion of our brains<\/span><\/a><span style=\"font-weight: 400;\"> is dedicated to processing visual content. <\/span><a href=\"https:\/\/medium.com\/@iDashboards_UK\/on-average-people-remember-only-20-of-what-they-read-but-80-of-what-they-see-8411224769e2\"><span style=\"font-weight: 400;\">80% of people remember what they see<\/span><\/a><span style=\"font-weight: 400;\"> (compared to 10% of what they hear and 20% of what they read.) Lastly, know that visuals help grow traffic \u2014 content creators who feature visual content grow traffic <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/the-rising-power-of-visual-content-infographic\/508175\/\"><span style=\"font-weight: 400;\">12 times<\/span><\/a><span style=\"font-weight: 400;\"> faster than those who don\u2019t. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Not having visuals as a part of your freelance writer website is a BIG no-no. But even more, having <\/span><i><span style=\"font-weight: 400;\">bad<\/span><\/i><span style=\"font-weight: 400;\"> visuals can torpedo your chance at building a successful freelance writing business. Judgments on a company\u2019s credibility are <\/span><a href=\"https:\/\/www.markbrinker.com\/a-bad-website-can-hurt-your-business\"><span style=\"font-weight: 400;\">75% based<\/span><\/a><span style=\"font-weight: 400;\"> on the company\u2019s website design, so take seriously the first impression you\u2019re making with your visuals. Your visuals should reflect the quality work you offer, proving you are trustworthy to potential clients and their money. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">To benefit from the traffic-building and engaging powers of excellent visuals, select quality images, a robust visual structure, and remember: white space is good space.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-cta-issues\"><b>2. CTA Issues<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When visitors come to your website, you want them to <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> something. But if you don\u2019t <\/span><i><span style=\"font-weight: 400;\">ask<\/span><\/i><span style=\"font-weight: 400;\"> them to do anything, they will click away, and you won\u2019t get any business. Not ideal. Even if you have kick-butt writing skills and excellent website design, having confusing, conflicting, or nonexistent CTAs (<\/span><a href=\"https:\/\/www.sweor.com\/firstimpressions\"><span style=\"font-weight: 400;\">70% of small biz websites lack a CTA<\/span><\/a><span style=\"font-weight: 400;\">) will damage your chances of growing your business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So think: what do you need visitors to do to get writing gigs for your business? Whether it&#8217;s subscribing to an email list, filling out a contact form, or viewing your portfolio of work, make sure that your <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-write-website-ctas\/\"><span style=\"font-weight: 400;\">CTA is visible, clear, and focused<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-32735 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"427\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website7.jpg\" alt=\"freelance writer website\" class=\"wp-image-32735 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website7.jpg.webp 900w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website7-300x142.jpg 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2019\/06\/freelance-writer-website7-768x364.jpg 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website7-600x285.jpg.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website7-730x346.jpg.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website7-784x372.jpg.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2019\/06\/freelance-writer-website7-877x416.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/427;\" \/><figcaption class=\"wp-element-caption\">Elna of Innovative Ink has a clear CTA front and center \u2014 visitors know just what to do.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-sloppy-formatting\"><b>3. Sloppy Formatting<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019re not just a freelancer \u2014 you are a brand. As such, your potential clients expect a level of professionalism from you, so they need to see that the minute they click onto your site. Along with clear navigation, focused visual structure, and a frictionless contact funnel, your website needs to be fine-tuned, sleek, and polished.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even as a freelancer, an <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/successful-entrepreneur-traits\/\"><span style=\"font-weight: 400;\">entrepreneurial free spirit<\/span><\/a><span style=\"font-weight: 400;\">, you need to channel those suit-and-tie vibes on your website to gain the trust of potential clients. No sloppy formatting, no error-filled copy, or overly-casual design. Concern yourself with the details. If you want people to trust you with their dollars, you need to be professional. Not only does meticulous formatting help your site design make a killer first impression (remember the eye-opening stats about visuals?), but it helps people view you as a trustworthy business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Build a Website This Weekend: Complete Beginner\u2019s Guide\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/beginners-website-guide\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-tmi-too-much-information\"><b>4. TMI (Too Much Information)<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t get us wrong; it\u2019s great to be personable and relatable. A critical part of your brand\u2019s success is your likability. You want to be a <\/span><i><span style=\"font-weight: 400;\">person<\/span><\/i><span style=\"font-weight: 400;\"> to visitors and potential clients, not just a robot writer behind a screen.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But your website is not your online diary.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Refrain from sharing too much personal info or content irrelevant to your field. Instead, focus your content and be strategic about what you choose to share, all with the goal of building your business and earning clients in mind.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-no-target-audience\"><b>5. No Target Audience<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You have a brand-spankin\u2019-new freelance writer website and are ready to bring in traffic, and ideally, new business. But who are you trying to reach through your website? What kinds of people are you looking to attract? In simple terms: <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/identify-target-market-for-business\/\"><span style=\"font-weight: 400;\">who is your target audience<\/span><\/a><span style=\"font-weight: 400;\">?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your success is hugely determined by how you focus your efforts on building a business. If you cast too wide a net, you won\u2019t be able to effectively target the high-quality clients that you want. So before you start seeking to build traffic, identify your target.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-weak-copy\"><b>6. Weak Copy<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019re a writer. Skilled wordsmithing is your talent, your money-making tool, and your passion. That being said, every aspect of your website should reflect your abilities as a writer. Weak, lackluster copy will not earn you clients, build trust, or engage visitors. In fact, it will send potential clients to your competitors.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take special, even meticulous care in making sure that your copy is strong, engaging, and polished. Whether you\u2019re writing blog posts, articles, or landing page copy, don\u2019t just wing it \u2014 write and rewrite, seek a second pair of eyes for outside observation, and edit, edit, edit. The strength of your copy will make or break your business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-infrequent-updates\"><b>7. Infrequent Updates<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Reality check: creating a money-making freelance writer website isn\u2019t a one-and-done affair. Just like software needs regular updates, so does your website. Not only do periodic refreshes help you out SEO-wise, but they keep things relevant and professional. <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/keeping-a-fresh-blog-what-to-do-with-your-old-blog-posts\/\"><span style=\"font-weight: 400;\">Update blog content<\/span><\/a><span style=\"font-weight: 400;\">, test plugins, solicit feedback and use site analytics frequently to adjust how it operates for maximum UX. Know that you won\u2019t always get things right the first time \u2014 continually be looking to improve all aspects of your website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Build a Website This Weekend: Complete Beginner\u2019s Guide\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www-dev.dreamhost.com\/blog\/beginners-website-guide\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h2 id=\"h-handy-resources-for-starting-a-writer-website\" class=\"wp-block-heading\"><b>Handy Resources for Starting a Writer Website<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t worry \u2014 we\u2019re not going to just throw you out to the web\u2019s wolves without a few more top-tier tools for your burgeoning freelance writer website. Here, we offer you a well-curated roundup, a well-stocked toolbox of handy virtual resources destined to help you reach your goals.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-web-hosting\"><b>Web Hosting<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We know we\u2019ve mentioned this before, but a good web hosting provider can make <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> the difference for the success of your freelance writing business. It\u2019s true. Not only can a reliable hosting provider help make creating content easy, but it can make the management of your website a snap, leaving you to focus on the most crucial aspects of running your writing business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.dreamhost.com\/hosting\/\"><span style=\"font-weight: 400;\">DreamHost Web Hosting plans<\/span><\/a><span style=\"font-weight: 400;\">, we offer you those benefits and more \u2014 including 24\/7 support, high-performance tech, and budget-friendly options. Choosing a hosting provider is one of the first choices you\u2019ll make on your journey \u2014 make it a smart choice with <\/span><a href=\"https:\/\/www.dreamhost.com\/hosting\/\"><span style=\"font-weight: 400;\">DreamHost<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-logo\"><b>Logo<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Like we\u2019ve said, your freelance writing business is just that: a business. And most companies out there are easily identified by a unique marker \u2014 their logo. Think about any famous company: Nike, Apple, McDonald\u2019s \u2014 you can quickly think of their logo just by seeing the name, right? Or you\u2019d be able to pick it out easily if you just saw the logo\u2019s telltale visual? Having your own logo is an integral part of establishing and building your brand. It\u2019s essential for consistency, visibility, and growth. But don\u2019t worry; <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-design-a-website-logo-visitors-will-love\/\"><span style=\"font-weight: 400;\">making one that your visitors will love isn\u2019t hard<\/span><\/a><span style=\"font-weight: 400;\"> to do.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brand-colors\"><b>Brand Colors<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to your logo, you should <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/brand-your-wordpress-theme\/\"><span style=\"font-weight: 400;\">establish a color palette<\/span><\/a><span style=\"font-weight: 400;\"> that is unique to your brand. This will help your website and materials feel cohesive and professional and can even help you grow your business by highlighting relevant sections or CTAs with specific colors. <\/span><a href=\"https:\/\/blog.adobespark.com\/2017\/09\/06\/3-easy-steps-to-picking-your-brand-colors\/\"><span style=\"font-weight: 400;\">Picking your brand colors is as easy as 1-2-3<\/span><\/a><span style=\"font-weight: 400;\">, but remember to be intentional about your personal branding choices.<\/span><b><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stock-images\"><b>Stock Images<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We\u2019ve already emphasized how significant visuals are for helping bring in traffic and engage visitors. So where do you get professional-looking images and other visuals? Try <\/span><a href=\"https:\/\/www.pexels.com\/\"><span style=\"font-weight: 400;\">Pexels<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/unsplash.com\/\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><span style=\"font-weight: 400;\"> for high-res, royalty-free photos, or find a photographer to take some for you. If you\u2019re ambitious, follow a <\/span><a href=\"https:\/\/www.shopify.com\/blog\/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"><span style=\"font-weight: 400;\">DIY at-home photography guide<\/span><\/a><span style=\"font-weight: 400;\"> to snap your own for cheap. And remember, copyright rules rule, so keep things legal. Give credit where necessary and don\u2019t steal.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-photo-editing\"><b>Photo Editing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be an Adobe Photoshop master to give your images that extra <\/span><i><span style=\"font-weight: 400;\">oomph<\/span><\/i><span style=\"font-weight: 400;\">. Crop, adjust, and enhance your photos to improve composition and make your website visuals a powerful tool in earning your business. Try a few <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-edit-your-website-photos\/\"><span style=\"font-weight: 400;\">simple photo editing tricks<\/span><\/a><span style=\"font-weight: 400;\"> on the software of choice.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-icons\"><b>Icons<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As another type of visual, icons or symbols on your website can make it easy for visitors to find exactly what they\u2019re looking for \u2014 whether it be your social media pages, your portfolio, or contact form \u2014 without even having to navigate menus or copy. They\u2019re a universal language! Get great-looking icons on sites like <\/span><a href=\"https:\/\/thenounproject.com\/\"><span style=\"font-weight: 400;\">The Noun Project<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/creativemarket.com\/graphics\/icons\"><span style=\"font-weight: 400;\">Creative Market<\/span><\/a><span style=\"font-weight: 400;\">, or for free on <\/span><a href=\"https:\/\/www.flaticon.com\/\"><span style=\"font-weight: 400;\">Flat Icon<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><b><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-design\"><b>Design<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your freelance writer website should have its own unique feel. After all, you are your unique brand. Your design incorporates not only your layout, but the style of your copy, visuals, and navigation. A well-designed website is carefully thought-out for ultimate functionality and aesthetic, and we\u2019ve got the guide to help you <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/web-design-dos-and-donts\/\"><span style=\"font-weight: 400;\">make it look snazzy<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t have an eye for design, <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-hire-designer-to-create-custom-website\/\"><span style=\"font-weight: 400;\">DreamHost can help.<\/span><\/a><span style=\"font-weight: 400;\"> We\u2019ve partnered with the experts at RipeConcepts, a leading web design firm, to offer professional web design services to our users.<\/span><\/p>\n\n\n\n<h2 id=\"h-the-final-word\" class=\"wp-block-heading\"><b>The Final Word<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, we\u2019ll reveal the results of our crystal ball reading: we see a bright (and prolific) freelance writing career in your future! Getting quality writing gigs may take some website-building legwork, but with a well-built site, you\u2019re well on your way to new clients and a growing portfolio.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Because your success is our success, DreamHost offers you the perfect beginning-of-the-journey hosting packages to get you on your feet. Check out our <\/span><a href=\"https:\/\/www.dreamhost.com\/hosting\/\"><span style=\"font-weight: 400;\">comprehensive Web Hosting plans<\/span><\/a><span style=\"font-weight: 400;\"> to start taking your career to the next level with a freelance writing website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Build Your Online Portfolio with DreamHost\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      We make sure your freelance writing website is fast, secure and always up so you never miss a gig. Plans start at $1.99\/mo.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/hosting\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Choose Your Plan                    <\/a>\n\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The reality is freelance. Did you know? During the COVID-19 pandemic, more than one-third of the American workforce contributed $1.2 trillion to the economy through freelance work \u2014 a 22% increase since 2019. Plus, it\u2019s predicted that by 2027, freelancers will make up the majority, with more than 86 million people freelancing in the United [&hellip;]<\/p>\n","protected":false},"author":1047,"featured_media":32717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Learn how to show off your writing chops and get quality writing gigs with a functional and attractive freelance writer website.","toc_headlines":"[[\"h-why-is-having-a-good-freelance-writer-website-important\",\"<b>Why is Having a Good Freelance Writer Website Important?<\/b>\"],[\"h-how-to-build-a-great-freelance-writer-website-in-seven-steps\",\"<b>How to Build a Great Freelance Writer Website in Seven Steps<\/b>\"],[\"h-seven-mistakes-to-avoid-when-setting-up-your-writer-website\",\"<b>Seven Mistakes to Avoid When Setting Up Your Writer Website<\/b>\"],[\"h-handy-resources-for-starting-a-writer-website\",\"<b>Handy Resources for Starting a Writer Website<\/b>\"],[\"h-the-final-word\",\"<b>The Final Word<\/b>\"]]","hide_toc":false,"footnotes":""},"categories":[6407,550],"tags":[],"class_list":["post-22941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shared-hosting","category-tutorials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - 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