{"id":22700,"date":"2021-07-19T07:00:00","date_gmt":"2021-07-19T14:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=22700"},"modified":"2025-10-31T10:45:01","modified_gmt":"2025-10-31T17:45:01","slug":"ways-online-store-can-compete-megaretailers","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/ways-online-store-can-compete-megaretailers\/","title":{"rendered":"11 Ways Your Online Store Can Compete with Mega-Retailers (And Win)"},"content":{"rendered":"\n

It’s hard to grasp the sheer scale of mega-retailers such as Amazon. In 2020, Amazon alone took in almost 38% of US online sales<\/a> (the next closest competitors were Walmart with 5.8% and Ebay with 4.5%). Even more staggering? Amazon\u2019s net sales totaled $96.15 billion in Q3 2020<\/a>. It’s safe to say that Amazon’s success<\/span> is unparalleled.<\/p>\n\n\n\n

Launching an e-commerce store that can compete with those numbers is, erm, difficult.<\/p>\n\n\n\n

Fortunately, your online store<\/a> doesn’t have to beat the likes of Amazon or eBay to be successful. What it needs to do is find a share of the market for itself and learn how to thrive within that retail niche. That way, you’ll be able to scale your store<\/a> and increase its earnings<\/a> organically over time.<\/p>\n\n\n\n

In this article, we’re going to talk about 11 strategies you can implement to compete with e-commerce giants such as Amazon. We’re not saying you\u2019ll end up making more money than Jeff Bezos, but every extra dollar helps, so let’s get to it!<\/p>\n\n\n\n

1. Focus on Niche Products and Services<\/strong><\/h2>\n\n\n\n

Wherever it is that you live, chances are there are a handful of online megastores where you can buy almost anything you want. Those types of stores excel at casting a wide net to catch as many buyers as possible. The problem is that they often can’t compete with specialized sites when it comes to offering more niche items.<\/p>\n\n\n\n

For example, while a big box store might have hundreds of generic mugs for sale, you could offer to create custom designs, thereby filling a more specific niche.<\/p>\n\n\n

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\"Personalization<\/figure><\/div>\n\n\n

The main takeaway here is that if you’re starting out, the smart move is not to try and compete at every level. What you need to do is have a specific buyer persona<\/a> in mind and focus on those buyers, offering the products and services they want. In many cases, filling a particular retail niche may even enable you to command higher prices, so it’s a win-win scenario.<\/p>\n\n\n\n

2. Offer Subscription-Based Services<\/strong><\/h2>\n\n\n\n

Offering subscriptions is an excellent strategy because it allows you to create consistent, recurring income. Plenty of big-box stores offer subscriptions. Amazon, for example, offers the incredibly popular Prime service.<\/p>\n\n\n

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\"Amazon<\/figure><\/div>\n\n\n

Even more niche stores, such as Humble Bundle<\/a>, understand the power of subscriptions. On top of offering cheap video games, this store enables users to pay a set price each month for more stuff.<\/p>\n\n\n

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\"Humble<\/figure><\/div>\n\n\n

Just because you run an online store doesn’t mean that all your income has to come from product sales<\/a>. You can also offer subscriptions for monthly freebies, discounts in your store, access to exclusive deals, and more. Keep in mind, though \u2014 whatever angle you decide to take with subscriptions, it should synergize with your store’s products.<\/p>\n\n\n\n

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