{"id":17827,"date":"2024-06-05T01:00:00","date_gmt":"2024-06-05T08:00:00","guid":{"rendered":"https:\/\/www.dreamhost.com\/blog\/?p=17827"},"modified":"2025-05-21T18:49:35","modified_gmt":"2025-05-22T01:49:35","slug":"build-lead-generating-landing-pages-wordpress","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/build-lead-generating-landing-pages-wordpress\/","title":{"rendered":"How To Build Lead-Generating WordPress Landing Pages"},"content":{"rendered":"\n

There you are, scrolling through this fascinating web page all about the benefits of training your dog to use those talking buttons you keep seeing online. (Wait, do I even have<\/em> a dog, you distantly wonder\u2026)<\/p>\n\n\n\n

Almost as if in a trance, you click that Buy Now <\/strong>button to become the proud owner of 12 shiny, loud buttons that will soon grace your floor. And eventually, the back of a dusty closet. (I wonder how much that<\/em> cost, you think, slowly coming out of your daze\u2026)<\/p>\n\n\n\n

You, my friend, have been landing page-d.<\/strong><\/p>\n\n\n\n

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\n\t\n\t\t<\/svg>\n\t\t<\/span>\n\t\t<\/svg>\n\t<\/a>\n

Landing Page<\/h3>\n

A landing page is a singular web page that typically serves a unique marketing objective. For instance, this page may be designed to capture email leads or communicate a \u2018coming soon\u2019 message.<\/p>\n \n Read More <\/a>\n\n<\/div>\n\n<\/p>\n\n\n\n

Landing pages are often used by especially astute marketers to plunk you on after you\u2019ve clicked on an engaging ad, social media post, or blog link.<\/p>\n\n\n\n

Their purpose? To tell you all about the thing you\u2019ve shown interest in the hopes you\u2019ll purchase it \u2014 or, to convince you to share your information so they can follow up with more information about why you can\u2019t live without it.<\/p>\n\n\n\n

When used well, a quality landing page can increase your website conversions<\/a>.<\/p>\n\n\n\n

Nearly everyone from beginner website owners<\/a> to full-on website developers can set up effective landing pages that woo visitors and boost revenue.<\/p>\n\n\n\n

However, optimizing one for maximum<\/em> effect can be challenging, especially since you only have the space of a single page to work with.<\/p>\n\n\n\n

That\u2019s why the key to a strong landing page is to keep it focused, specific, and as intriguing as possible. If you include the right information at the right moments, you can win leads with an effective call to action<\/a> (CTA) at the end.<\/p>\n\n\n\n

So, no matter where you fall on the spectrum of marketing and website savviness, keep reading! Because in this step-by-step guide to landing pages, we’ll cover it all:<\/p>\n\n\n\n