{"id":14970,"date":"2024-12-02T00:00:00","date_gmt":"2024-12-02T08:00:00","guid":{"rendered":"https:\/\/www.dreamhost.com\/blog\/?p=14970"},"modified":"2025-05-21T21:16:29","modified_gmt":"2025-05-22T04:16:29","slug":"how-to-optimize-your-site-for-mobile","status":"publish","type":"post","link":"https:\/\/www-dev.dreamhost.com\/blog\/how-to-optimize-your-site-for-mobile\/","title":{"rendered":"A Surprisingly Fresh Take on Optimizing Your Site for Mobile"},"content":{"rendered":"\n<p>Picture this: Lisa, a small business owner, finally gets a second to breathe.<\/p>\n\n\n\n<p>She pulls out her phone and decides to check her website. But what she sees\u2026is a nightmare.<\/p>\n\n\n\n<p>Her site loads slowly. She has to pinch and zoom just to read the text. And the buttons? Tiny and impossible to tap without three tries.<\/p>\n\n\n\n<p>Her site looks fine on a desktop. On mobile, though? It\u2019s a hot mess.<\/p>\n\n\n\n<p>In the meantime, she\u2019s losing customers every second it stays this way.<\/p>\n\n\n\n<p>If her customers are struggling, so is Google \u2014 because <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing\" rel=\"noopener\">mobile performance<\/a> matters a <em>lot<\/em> for ranking. A site that frustrates users simply can\u2019t compete online.<\/p>\n\n\n\n<h2 id=\"h-why-mobile-first-design-is-essential\" class=\"wp-block-heading\">Why Mobile-First Design Is Essential<\/h2>\n\n\n\n<p>Lisa\u2019s story isn\u2019t unique.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world\" rel=\"noopener\">84%<\/a> of people own smartphones, and most use their phones as their main device. That\u2019s far more people with <a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/670172\/united-states-installed-base-desktops-laptops-tablets\/\" rel=\"noopener\">access to PCs and laptops<\/a>.<\/p>\n\n\n\n<p>Mobile browsing now makes up over <a target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\/worldwide\/#yearly-2011-2024\" rel=\"noopener\">60%<\/a> of web traffic, and Google\u2019s focus on <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2015\/04\/rolling-out-mobile-friendly-update\" rel=\"noopener\">mobile-first indexing<\/a> reflects this shift.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1401\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share.webp\" alt=\"desktop vs mobile vs tablet global market share\" class=\"wp-image-58101 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-300x263.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-1024x897.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-768x672.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-1536x1345.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-600x525.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-1200x1051.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-730x639.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-1460x1278.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-784x686.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-1568x1373.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/01_desktop_vs_mobile_vs_tablet_global_market_share-877x768.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1401;\" \/><\/figure>\n\n\n\n<p>If your site offers a poor <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/what-is-user-experience\/\" rel=\"noopener\">user experience<\/a> on mobile, you risk losing visitors, search results ranking \u2014 and most importantly, relevance.<\/p>\n\n\n\n<p>It\u2019s that simple.<\/p>\n\n\n\n<p>A mobile site fix isn\u2019t just another project for any business. If anything, it\u2019s what will breathe life into the business, retain customers, and add yet another channel for customers to find you.<\/p>\n\n\n\n<p>A mobile-first design keeps users happy with quick load times, smooth navigation, and easy interaction.<\/p>\n\n\n\n<p><strong>So, if you\u2019re ready to optimize your online presence, start with mobile.<\/strong> Because it\u2019s where your customers are, and it\u2019s how your site will succeed.<\/p>\n\n\n\n<h2 id=\"h2_what-does-responsive-web-design-mean\" class=\"wp-block-heading\">What Does Responsive Web Design Mean?<\/h2>\n\n\n\n<p>Responsive design means that your website automatically adjusts to fit any screen size \u2014 a smartphone, tablet, desktop, or even a smartwatch.<\/p>\n\n\n\n<p>And it doesn\u2019t just fit, but also provides information in a clear and accessible format. You want to make sure users don\u2019t have to zoom or scroll around just to see content that could fit on whatever screen they\u2019re on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"877\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design.webp\" alt=\"Responsive design examples showing the visual layout change in blocks from a smartphone to tablet to desktop \" class=\"wp-image-58102 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-300x164.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-1024x561.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-768x421.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-1536x842.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-600x329.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-1200x658.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-730x400.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-1460x800.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-784x430.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-1568x859.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/02_responsive_design-877x481.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/877;\" \/><\/figure>\n\n\n\n<p>When you browse a website, you should notice that it adapts to the size of your screen.<\/p>\n\n\n\n<p>For large screens, elements will scale up to a point so they don\u2019t look oversized, but remain easy to engage with.<\/p>\n\n\n\n<p>The opposite happens with mobile devices. When you\u2019re using a smaller screen, you want the content of your site to scale down, but not so much that it becomes unreadable or impossible to interact with.<\/p>\n\n\n\n<p>Here\u2019s what the <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/\" rel=\"noopener\">DreamHost homepage<\/a> looks like on desktop, tablet, and mobile.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"951\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage.webp\" alt=\"real life example of the responsive design at work with three different version of the DreamHost desktop in smartphone, tablet, desktop view. \" class=\"wp-image-58103 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-300x178.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-1024x609.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-768x456.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-1536x913.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-600x357.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-1200x713.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-730x434.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-1460x868.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-784x466.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-1568x932.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/03_dreamhost_homepage-877x521.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/951;\" \/><\/figure>\n\n\n\n<p>Websites that can pull off this balance are considered responsive. Web design and development go hand in hand here, as the site\u2019s graphical assets need to scale.<\/p>\n\n\n\n<p>In the background, there are CSS and stylesheets that govern how the website will display across different size screens.<\/p>\n\n\n\n<p>Until recently, responsive design was an afterthought. We used to design websites all around the desktop experience.<\/p>\n\n\n\n<p>Now that mobile traffic comes first, so does mobile design. That\u2019s why you\u2019ll often hear the term <strong>mobile-first<\/strong> in web design circles.<\/p>\n\n\n\n<p>There\u2019s another term that\u2019s commonly thrown around with responsive design.<\/p>\n\n\n\n<p>On the other hand, adaptive design involves creating multiple versions of a single page and serving them depending on what type of devices visitors use.<\/p>\n\n\n\n<p>That approach to web design is considered outdated nowadays, as responsiveness is the more efficient option.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h2 id=\"h2_how-to-think-mobile-first-when-it-comes-to-web-design\" class=\"wp-block-heading\">How To Think Mobile-First When It Comes to Web Design<\/h2>\n\n\n\n<p>Bryan Clayton, CEO of <a target=\"_blank\" href=\"https:\/\/www.yourgreenpal.com\/\" rel=\"noopener\">GreenPal<\/a>, spent nine months building his company\u2019s site from scratch.<\/p>\n\n\n\n<p><em>\u201cRight out of the gate, there were major problems,\u201d <\/em>he says<em>.<\/em><\/p>\n\n\n\n<p><em>\u201cWe assumed that the majority of our users would shop for a lawn care service from their desktop or laptop computer. But it became very clear, very quickly that more people were accessing the website from their mobile phones and tablets than from a desktop or laptop computer \u2014 4-to-1.\u201d<\/em><\/p>\n\n\n\n<p>The original full-featured desktop experience included all kinds of bells and whistles, such as animations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1000\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop.webp\" alt=\"Greenpal homepage with header &quot;Lawn Care, Fast&quot; with an illustration of a man on a riding lawnmower\" class=\"wp-image-58104 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-300x188.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-1024x640.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-768x480.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-1536x960.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-600x375.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-1200x750.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-730x456.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-1460x913.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-784x490.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-1568x980.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/04_greenpal_desktop-877x548.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1000;\" \/><\/figure>\n\n\n\n<p><em>\u201cWe had all kinds of other features that make a desktop experience delightful,\u201d <\/em>he recalls.<em> \u201cThe problem with this approach was that the desktop experience would not translate to a mobile web browser.\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As a result, the website was bloated and didn\u2019t work well on mobile. Users found that they had to pinch and zoom to get through the sign-up process.<\/p>\n\n\n\n<p><em>\u201cBefore our website was rebuilt for a mobile-first experience, conversion on a mobile browser was less than 4%,\u201d <\/em>he says.<em><\/em><\/p>\n\n\n\n<p><em>\u201cThat means that people who attempted to sign up abandoned in the process 96% of the time.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"1000\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/05_greenpal_mobile.webp\" alt=\"Greenpal's homepage in mobile without as much illustration and more copy immediately leading to a place to enter a house address and get a quote. \" class=\"wp-image-58105 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/05_greenpal_mobile.webp 575w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/05_greenpal_mobile-173x300.webp 173w\" data-sizes=\"(max-width: 575px) 100vw, 575px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/1000;\" \/><\/figure>\n\n\n\n<p>After <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-build-website\/\" rel=\"noopener\">rebuilding the site<\/a> to be mobile-first, Clayton found that 82% of people who initiated the sign-up process to get a free price estimate completed the entire process from their mobile devices and tablets.<\/p>\n\n\n\n<p><em>\u201cOur mobile-first product is the only reason why we are even in the game today,\u201d <\/em>he says.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<p>Drawing on GreenPal\u2019s mobile-first journey, Bryan Clayton offers insights that can simplify your approach to mobile design:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand your user base: <\/strong>Start with data on how visitors access your site. If most users are on mobile, make sure mobile experience is your top priority. Clayton\u2019s data showed that 4 out of 5 visitors used mobile, and this reshaped GreenPal\u2019s approach.<\/li>\n\n\n\n<li><strong>Eliminate desktop-only features: <\/strong>Avoid features that clutter or complicate the mobile experience, like complex animations or tiny icons, which work well on desktops but not on smaller screens.<\/li>\n\n\n\n<li><strong>Optimize critical actions:<\/strong> On mobile, the path to key actions, such as signing up or making a purchase, should be as simple and intuitive as possible. Track and refine conversion steps for mobile-specific flow.<\/li>\n\n\n\n<li><strong>Keep visuals clean and functional:<\/strong> Limit distractions and focus on usability by keeping the layout simple, with well-spaced elements and <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/call-to-action-examples\/\" rel=\"noopener\">clear calls-to-action<\/a>.<\/li>\n\n\n\n<li><strong>Test, iterate, and improve: <\/strong>Regularly test your site on mobile devices to identify potential pain points in the user journey. Adjust based on feedback to enhance accessibility and ease of navigation.<\/li>\n\n\n\n<li><strong>Prioritize conversion paths:<\/strong> Test and optimize sign-up flows on mobile. An 82% mobile sign-up completion rate showed that refining the process pays off in user satisfaction and conversions.<\/li>\n<\/ul>\n\n\n\n<p>When it comes to responsive design, there are a lot of things that we can learn from GreenPal\u2019s experience.<\/p>\n\n\n\n<p>Let\u2019s start by talking about honing in on your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hone In on Your Audience and Ask for Customer Feedback<\/h3>\n\n\n\n<p>When it comes to redesigning a website, you\u2019ll likely need to figure out how customers are currently interacting with it. That means looking at analytics and seeing if the engagement numbers look different for mobile and desktop users.<\/p>\n\n\n\n<p>Analytics might reveal a higher bounce rate among mobile visitors or less time spent on site.<\/p>\n\n\n\n\n\n<div class=\"glossary-term\">\n\t<a\n\t\tclass=\"glossary-term__above-title\"\n\t\thref=\"\"\n\t\ttarget=\"_blank\"\n\t\trel=\"noopener noreferrer\"\n\t>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span><\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n    <h3>Bounce Rate<\/h3>\n    <p>A website\u2019s bounce rate indicates the percentage of users who try to access one of its pages but decide to leave before interacting.<\/p>\n            <a\n            href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/bounce-rate\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Read More                    <\/a>\n\n<\/div>\n\n\n\n<p>Those are dead giveaways of a poor mobile user experience. If the data points in that direction, your best option is to ask customers what they like and what they don\u2019t like about your site.<\/p>\n\n\n\n<p>Zondra Wilson, the owner of <a target=\"_blank\" href=\"https:\/\/www.bluskincare.info\/\" rel=\"noopener\">Blu Skincare<\/a> in Los Angeles, only found out that her site wasn\u2019t mobile-friendly when she started asking for feedback from customers.<\/p>\n\n\n\n<p><em>\u201cI would ask my customers to write a review and they would say they couldn\u2019t find where to write it,\u201d <\/em>she recalls.<\/p>\n\n\n\n<p><em>\u201cI would ask them about my blog or articles that I posted and they had a hard time finding them. They had trouble viewing my site on their cell phones. They had to scroll down a lot before my first picture or any information about my company popped up. They didn\u2019t know how to navigate through my site. Many were frustrated and didn\u2019t go past the first page.\u201d<\/em><\/p>\n\n\n\n<p>When Wilson upgraded her site to a more mobile-friendly version, she noticed right away that users started viewing more pages on the site than usual.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Listen to direct feedback:<\/strong> Wilson\u2019s customers shared difficulties with site navigation on mobile screens, from finding review sections to reading her blog. Their feedback highlighted specific problem areas, guiding improvements that increased engagement on her mobile site.<\/li>\n\n\n\n<li><strong>Observe user behavior in analytics:<\/strong> A high bounce rate on mobile or low session times can indicate a poor experience. Use these metrics to prioritize design changes and enhance key mobile touchpoints.<\/li>\n\n\n\n<li><strong>Make navigation intuitive and content accessible:<\/strong> Wilson\u2019s site adjustments focused on making her content immediately visible on mobile, reducing excessive scrolling, and improving the ease of finding critical sections like reviews and product details.<\/li>\n<\/ul>\n\n\n\n<p>There are a lot of tried-and-true techniques for optimizing a website for mobile devices. However, customer feedback will often reveal parts of the user experience that you would otherwise miss.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize What Goes on Your Page<\/h3>\n\n\n\n<p>The amount of information users can see and interact with in one view, also known as UI density, is an important decision when considering mobile design.<\/p>\n\n\n\n<p>Take a look at these images and see which one\u2019s more dense:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"700\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density.webp\" alt=\"side by side boxes with stars laid out in two different patterns: A is one column, top to bottom, left to right. B is in two columns.\" class=\"wp-image-58106 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-300x131.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-1024x448.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-768x336.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-1536x672.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-600x263.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-1200x525.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-730x319.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-1460x639.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-784x343.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-1568x686.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/06_ui_density-877x384.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/700;\" \/><\/figure>\n\n\n\n<p>Both have the same number of dots, but image A looks more dense than image B. Simply organizing the dots into two columns makes image B look less dense.<\/p>\n\n\n\n<p>Earlier designs tried to pack in as much as possible.<\/p>\n\n\n\n<p>Think of the Yahoo! Homepage, for instance:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1091\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage.webp\" alt=\"Yahoo! homepage, search bar at the top, banner, then larger header story and thumbnail articles underneath, with an ad on the right side\" class=\"wp-image-58107 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-300x205.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-1024x698.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-768x524.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-1536x1047.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-600x409.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-1200x818.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-730x498.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-1460x996.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-784x535.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-1568x1069.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/07_yahoo_homepage-877x598.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1091;\" \/><\/figure>\n\n\n\n<p>Even to this day, you\u2019ll see a lot of websites that are similarly packed with information.<\/p>\n\n\n\n<p>However, modern mobile interfaces prioritize clarity over clutter, giving users exactly what they need \u2014 no more, no less.<\/p>\n\n\n\n<p>And that\u2019s the design style Google followed right from their initial days.<\/p>\n\n\n\n<p>Here\u2019s an image of Google from the early 2000s:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1091\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s.webp\" alt=\"Retro Google homepage with older design, basic search bar, and links to things like &quot;cool jobs&quot; and &quot;Add Google to Your Site&quot; at the bottom\" class=\"wp-image-58108 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-300x205.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-1024x698.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-768x524.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-1536x1047.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-600x409.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-1200x818.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-730x498.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-1460x996.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-784x535.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-1568x1069.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/08_google_2000s-877x598.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1091;\" \/><\/figure>\n\n\n\n<p>As design expert <a target=\"_blank\" href=\"https:\/\/matthewstrom.com\/writing\/ui-density\/\" rel=\"noopener\">Matthew Str\u00f6m<\/a> writes, \u201c<em>UI density isn\u2019t just about how much we see on a screen; it\u2019s about how intuitively information flows, moment to moment<\/em>.\u201d<\/p>\n\n\n\n<p>Too much clutter on mobile forces users to hunt for what matters, slowing them down. But a sparse design that sacrifices important information can be equally frustrating.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioritize essential actions:<\/strong> Identify the most important actions for your users \u2014 like calls-to-action and forms \u2014 and keep these elements prominent. Then, trim unnecessary links or buttons to prevent clutter.<\/li>\n\n\n\n<li><strong>Use visual hierarchy to guide flow: <\/strong>Structure content so it naturally guides users through the page, reducing the need to backtrack. As we saw in the dots example above, grouping related items with clear headings can help direct attention while making the UI feel less cluttered.<\/li>\n\n\n\n<li><strong>Use white space wisely: <\/strong>White space is valuable real estate on mobile. Use it to separate distinct actions or elements, but avoid overdoing it. Proper spacing can help users visually group related information without adding too much scrolling.<\/li>\n\n\n\n<li><strong>Design for touch-friendly interactions:<\/strong> Ensure buttons, links, and icons are large enough for easy tapping on small screens. Aim for at least 44&#215;44 pixels per touch target.<\/li>\n\n\n\n<li><strong>Keep text readable without zooming: <\/strong>Maintain consistent font sizes and spacing to make text readable at a glance. Responsive grids and media queries can help ensure content scales correctly across different devices.<\/li>\n<\/ul>\n\n\n\n<p>For a mobile site, maintaining an effective balance in UI density makes sure that users quickly find what they need without feeling visually overloaded.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Think Small (in Terms of Screen Size)<\/h3>\n\n\n\n<p>Modern smartphones are powerful, and a big part of your audience will have access to a decent internet connection.<\/p>\n\n\n\n<p>However, you\u2019ll want to make sure that your site loads as fast as possible. <strong>This makes taking away excess clutter one of the best design strategies.<\/strong><\/p>\n\n\n\n<p>Vitaliy Vinogradov, CEO of <a target=\"_blank\" href=\"http:\/\/www.modern.place\/\" rel=\"noopener\">Modern Place Lighting<\/a>, found that switching to a responsive, mobile-first site design led to 30% more conversions compared to desktop.<\/p>\n\n\n\n<p><em>\u201cOne important thing to do is to remove excess plugins, pop-ups, or any other screen inhibitors on the mobile version of the site,\u201d <\/em>he says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"1000\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/09_modern_place.webp\" alt=\"example of think small in terms of screen size\" class=\"wp-image-58109 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/09_modern_place.webp 575w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/09_modern_place-173x300.webp 173w\" data-sizes=\"(max-width: 575px) 100vw, 575px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/1000;\" \/><\/figure>\n\n\n\n<p>His team combed through the site and eliminated a few social sharing plugins that took up valuable real estate on the screen. When you design with large screens in mind, you might find that you end up including a lot of elements that don\u2019t provide much value to users.<\/p>\n\n\n\n<p><em>\u201cYou need to design for small,\u201d <\/em>explains <a target=\"_blank\" href=\"https:\/\/mattfelten.com\/\" rel=\"noopener\">Matt Felten<\/a>,<em> <\/em>a Los Angeles-based product designer.<\/p>\n\n\n\n<p><em>\u201cYou have to be a little more focused. You have to cut down on information and content.\u201d <\/em>After your mobile site is in place, you may find that you don\u2019t need to add more to the desktop version of the site after all.<\/p>\n\n\n\n<p>You can make your website easier to use on mobile by removing all that visual clutter. Also, visitors will be able to focus on the content that really matters. That means calls-to-action, forms, posts, and other key elements in the user journey.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioritize speed over excess features:<\/strong> Simplify the mobile experience by removing non-essential plugins, pop-ups, and large images that can slow loading times.<\/li>\n\n\n\n<li><strong>Emphasize essential content: <\/strong>Focus on what your users need most, especially on mobile devices. Trim down large sections of text, unnecessary images, and redundant features. Keep critical elements, like calls-to-action and navigation buttons within easy reach.<\/li>\n\n\n\n<li><strong>Make navigation intuitive:<\/strong> On small screens, users benefit from a straightforward layout. Stick to a single-column layout that scrolls vertically, and place navigation items in easily accessible locations.<\/li>\n\n\n\n<li><strong>Design with tap targets in mind:<\/strong> Buttons and links should be large enough to be tapped comfortably on a small screen. Avoid tiny buttons or closely packed links that lead to accidental clicks.<\/li>\n\n\n\n<li><strong>Reduce visual clutter:<\/strong> White space is crucial for readability on mobile. It gives each element room to breathe and improves the overall usability of the page.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Refine Your Design Aesthetic<\/h3>\n\n\n\n<p><em>\u201cConsumers today expect more sophisticated design\u201d,<\/em> says Felten.<em> \u201cThere\u2019s a big push to see the business cases of a beautiful and well-performing website,\u201d <\/em>he says.<em><\/em><\/p>\n\n\n\n<p><em>\u201cIf I\u2019m a small-business owner and all of the competition has a really nice, responsive website and I don\u2019t, in less than a second, people make a negative judgment about my product.\u201d<\/em><\/p>\n\n\n\n<p>When you build a professional-looking website, it doesn&#8217;t only show off your eye for design, but also how much effort you put into providing a great user experience.<\/p>\n\n\n\n<p>Unless you work in an incredibly niche field, customers almost always have other alternatives online.<\/p>\n\n\n\n<p>Your site&#8217;s design should represent your business well, so put your best foot forward.<\/p>\n\n\n\n<h2 id=\"h2_8-ways-to-optimize-your-website-for-mobile-devices\" class=\"wp-block-heading\">8 Ways To Optimize Your Website for Mobile Devices<\/h2>\n\n\n\n<p>Now that you know why it\u2019s necessary to prime your site for mobile usage, let\u2019s get a little more practical. In the next few sections, we\u2019ll walk you through some of the most critical aspects of creating a mobile-optimized website, ranging from the simple to the more technically complex.<\/p>\n\n\n\n<p>We recommend that you take the time to implement as <em>many<\/em> of these methods as possible to improve the odds that your website performs well on all devices \u2014 and is favored by Google\u2019s mobile-first index.<\/p>\n\n\n\n<p>Let\u2019s get to work!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Test Your Site Using Google Lighthouse<\/h3>\n\n\n\n<p>Take inventory of your site&#8217;s mobile-friendliness right <em>now<\/em> before taking any further action.<\/p>\n\n\n\n<p>This will help you hone in on the specific areas of your site that need work, and give you useful information on how you can make improvements.<\/p>\n\n\n\n<p>One way to do this is by simply using your website on several different devices. Access the site using your own smartphone or tablet and see how it looks and feels to use.<\/p>\n\n\n\n<p>Doing this lets you get a feel for the loading times, how well the design works on a smaller screen, whether the content is still readable, and whether the navigation is easy to use.<\/p>\n\n\n\n<p>To go deeper and get detailed diagnostics, use <a target=\"_blank\" href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\" rel=\"noopener\">Google Lighthouse<\/a> \u2014 an open-source tool that offers audits focused on performance, accessibility, search engine optimization (SEO), and more.<\/p>\n\n\n\n<p>Lighthouse is now directly integrated into Chrome DevTools, making it accessible and easy to use for a comprehensive analysis of your web pages.<\/p>\n\n\n\n<p>Here\u2019s how to access it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Open Google Chrome: <\/strong>You need to be on the <a target=\"_blank\" href=\"https:\/\/www.google.com\/intl\/en_in\/chrome\/update\/\" rel=\"noopener\">latest version of Chrome<\/a>, as you need Chrome DevTools to be able to use Lighthouse.<\/li>\n\n\n\n<li><strong>Go to an incognito tab:<\/strong> You can click <strong>Ctrl + Shift + N<\/strong> on Windows or<strong> Cmd + Shift + N<\/strong> on Mac. The reason why we want to do incognito is because plugins can interfere with Lighthouse performance analysis, and even Google recommends running this test while in incognito mode.<\/li>\n\n\n\n<li><strong>Navigate to the website you want to check: <\/strong>Enter your site\u2019s URL and allow it to load fully to get an accurate reading.<\/li>\n\n\n\n<li><strong>Open DevTools: <\/strong>Right-click anywhere on the page and select <strong>Inspect<\/strong>, or use the keyboard shortcut <strong>Ctrl + Shift + I<\/strong> on Windows or <strong>Cmd + Option + I<\/strong> on Mac to open DevTools.<\/li>\n\n\n\n<li><strong>Select the Lighthouse tab: <\/strong>Once in DevTools, click on the <strong>Lighthouse<\/strong> tab at the top. This section is where you\u2019ll configure and run the audit.<\/li>\n\n\n\n<li><strong>Configure the audit settings: <\/strong>Choose <strong>Mobile<\/strong> to evaluate your mobile performance. Keep all categories checked for a full analysis \u2014 \u201cPerformance,\u201d \u201cAccessibility,\u201d \u201cBest Practices,\u201d and \u201cSEO.\u201d<\/li>\n\n\n\n<li><strong>Run the audit:<\/strong> Click <strong>Analyze page load<\/strong> to initiate the analysis. Lighthouse will begin testing and compiling results for each selected category, including mobile optimization for mobile pages. This process may take a few seconds to a minute.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"897\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new.webp\" alt=\"Google Lighthouse\" class=\"wp-image-58111 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-300x168.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-1024x574.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-768x431.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-1536x861.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-600x336.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-1200x673.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-730x409.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-1460x819.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-784x440.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-1568x879.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/11_google_new-877x492.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/897;\" \/><\/figure>\n\n\n\n<p>Lighthouse gives you scores and recommendations in each category:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance: <\/strong>Tells you about loading speed and responsiveness.<\/li>\n\n\n\n<li><strong>Accessibility: <\/strong>Shows how user-friendly your site is for people with disabilities.<\/li>\n\n\n\n<li><strong>Best practices: <\/strong>Checks for issues with security, mobile design, and quality.<\/li>\n\n\n\n<li><strong>SEO:<\/strong> Offers tips on how well your <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/improve-seo\/\" rel=\"noopener\">site is optimized for search engines<\/a> on mobile.<\/li>\n<\/ul>\n\n\n\n<p>Each section has specific suggestions. Going through these can help you improve your site\u2019s mobile performance, making it faster and easier to use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"897\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance.webp\" alt=\"four circle gauges (to 100) displaying measurements for each category. Performance at 91, Accessibility at 85, Best Practices at 96, 83 at SEO\" class=\"wp-image-58112 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-300x168.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-1024x574.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-768x431.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-1536x861.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-600x336.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-1200x673.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-730x409.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-1460x819.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-784x440.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-1568x879.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/12_google_performance-877x492.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/897;\" \/><\/figure>\n\n\n\n<p>Now don\u2019t get too caught up on the scores. As you can see, even Google scores 83 on SEO. You simply want to improve it as well as you can, and bring it as close to 100 as you can.<\/p>\n\n\n\n<p>At this point, you can deal with each listed issue in turn. For example, if you run the test on a particular page and the analysis doesn\u2019t finish, your <strong>robots.txt<\/strong> file could be blocking Google\u2019s bots.<\/p>\n\n\n\n<p>Simply <a target=\"_blank\" href=\"https:\/\/help.dreamhost.com\/hc\/en-us\/articles\/216105077-How-can-I-control-bots-spiders-and-crawlers-\" rel=\"noopener\">edit your <strong>robots.txt<\/strong> file<\/a> to allow Google to access blocked files or fix any <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-fix-redirect-loop-wordpress-error\/\" rel=\"noopener\">redirection errors<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Use Custom CSS To Make Your Website Responsive<\/h3>\n\n\n\n<p>A big part of implementing responsive web design involves using CSS. You\u2019d be surprised how far just a little <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/learn-css\/\" rel=\"noopener\">CSS knowledge<\/a> can take you when it comes to making your site mobile-friendly.<\/p>\n\n\n\n<p>To give you an example, you can use CSS to implement what we call <strong>media query<\/strong> ranges.<\/p>\n\n\n\n<p>With media queries (or responsive breakpoints), you can tell browsers when to load different layouts for a page depending on the size of the screen they\u2019re using.<\/p>\n\n\n\n<p>Here\u2019s what a simple media query looks like:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>@media (max-width: 768px) {\n  \/* CSS rules for screens 768px and smaller *\/\n}<\/code><\/pre>\n\n\n\n<p>Any styling rules you add inside this block will apply to devices with screen sizes 768 pixels wide or smaller.<\/p>\n\n\n\n<p>This is <strong>one of the ways<\/strong> you can tell the browser to stack two buttons on top of each other, or show them side by side, based on the screen sizes.<\/p>\n\n\n\n<p>Media queries are an essential component of HTML, CSS, and JavaScript libraries, including <a target=\"_blank\" href=\"https:\/\/getbootstrap.com\/\" rel=\"noopener\">Bootstrap<\/a> as they allow for mobile responsive design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"897\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap.webp\" alt=\"Bootstrap homepage with a B at the top and header &quot;Build fast, responsive sites with Bootstrap&quot; \" class=\"wp-image-58113 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-300x168.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-1024x574.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-768x431.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-1536x861.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-600x336.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-1200x673.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-730x409.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-1460x819.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-784x440.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-1568x879.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/13_bootstrap-877x492.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/897;\" \/><\/figure>\n\n\n\n<p>Other ways that you can use CSS to make your website more responsive include:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Creating a CSS grid layout:<\/h4>\n\n\n\n<p>CSS grid layouts, such as the one that Bootstrap provides, offer a simple way to help you adjust designs to various screen sizes. Having a layout with well-defined elements can enable you to configure how they appear and how much space they take with each size of the screen.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>.container {\n  display: grid;\n  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));\n}<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">Using size percentages for layout elements:<\/h4>\n\n\n\n<p>As you might know, CSS enables you to set the height and width of elements using pixels and other units of measurement. To make your website more responsive, we recommend using percentages. That way, elements such as buttons should adapt seamlessly as screens get smaller.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>img {\n  width: 100%; \/* Scales with container size *\/\n  height: auto;\n}<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">Fluid typography and spacing:<\/h4>\n\n\n\n<p>Images and other visual elements on a page shouldn\u2019t be the only things that scale for smaller screens. Text also needs to be responsive, or you can end up with a mobile site where users can only see a word or two on their screen before needing to scroll down. Setting fonts in relative units, like em or rem, makes them scale with the device.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>h1 {\n  font-size: 2.5rem;\n}\n\n\n@media (max-width: 600px) {\n  h1 {\n    font-size: 2rem; \/* Smaller font size for smaller screens *\/\n     }\n}<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">Controlling the spacing between elements:<\/h4>\n\n\n\n<p>CSS helps you easily add spacing between different HTML blocks using padding and margin.<\/p>\n\n\n\n<p>Here\u2019s a simple example of how margin and padding can be added to a block, as well as how you can apply media queries to add different spacing:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>.card {\n  margin: 20px;\n  padding: 15px;\n}\n@media (max-width: 768px) {\n   .card {\n       margin: 10px;\n       padding: 10px;\n     }\n}<\/code><\/pre>\n\n\n\n<p>If you feel comfortable using HTML and CSS, designing a fully responsive website can be easier than you think.<\/p>\n\n\n\n<p>However, if you use a <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/history-of-wordpress\/\" rel=\"noopener\">content management system (CMS)<\/a> such as WordPress, the whole process becomes much simpler since you rarely need to deal with code, even when working on responsive design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choose Responsive Themes and Plugins<\/h3>\n\n\n\n<p>WordPress makes it easier than ever to build a responsive website, thanks to a <em>huge<\/em> range of themes and plugins designed for mobile-friendliness.<\/p>\n\n\n\n<p>Most new themes (over 10,000 of them!) are built with responsive design principles, so <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/wordpress\/how-to-find-wp-themes\/\" rel=\"noopener\">choosing the right WordPress theme<\/a> should be easy.<\/p>\n\n\n\n<p>And whichever theme you choose should automatically adapt to any device without any extra work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"897\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes.webp\" alt=\"Themes home page displaying the top three most popular themes: Twenty Twenty-Four, Hello Elementor, Astra\" class=\"wp-image-58114 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-300x168.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-1024x574.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-768x431.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-1536x861.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-600x336.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-1200x673.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-730x409.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-1460x819.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-784x440.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-1568x879.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/14_wp_themes-877x492.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/897;\" \/><\/figure>\n\n\n\n<p>If you want to check if a theme is responsive before installing \u2014 or buying \u2014 it, we recommend that you check out its demo. A lot of theme demos will include previews of how their designs look on smaller screens.<\/p>\n\n\n\n<p><strong>Tips for ensuring responsiveness:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Preview using <\/strong><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/what-is-a-website-builder\/\" rel=\"noopener\"><strong>page builders<\/strong><\/a><strong>:<\/strong> With tools like Gutenberg (Block Editor), Spectra, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/elementor-free-vs-pro\/\" rel=\"noopener\">Elementor<\/a>, and Divi, you can preview how your pages will look on desktop, tablet, and mobile views. This step helps ensure each page is optimized for different devices from the start.<\/li>\n\n\n\n<li><strong>Avoid heavy plugins: <\/strong>Stick to plugins that focus on performance and responsiveness. Some plugins add significant load times, impacting mobile performance. Use lightweight plugins or opt for built-in WordPress features whenever possible.<\/li>\n\n\n\n<li><strong>Test with staging sites:<\/strong> <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/website-staging-beginners-guide\/\" rel=\"noopener\">Use a staging environment<\/a> to test new themes and plugins. This gives you a safe space to adjust settings, add content, and ensure your site is responsive on all devices before pushing changes live.<\/li>\n\n\n\n<li><strong>Consider alternatives to the Class Editor plugin: <\/strong><a target=\"_blank\" href=\"https:\/\/help.dreamhost.com\/hc\/en-us\/articles\/360030806752-Choosing-an-editor\" rel=\"noopener\">The Classic Editor<\/a> is less visual than newer editors, making it harder to preview mobile-friendly designs. Upgrading to the Block Editor or a visual page builder like Spectra ensures a better experience for mobile design.<\/li>\n<\/ul>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/wpspectra.com\/pricing\/?bsf=10463\" rel=\"noopener\">Spectra<\/a> is a powerful WordPress plugin that helps you design beautiful sites with a native drag-and-drop interface optimized for mobile devices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"897\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra.webp\" alt=\"Spectra homepage with header &quot;Create Your Dream Website With a Visual Website Builder&quot; \" class=\"wp-image-58115 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-300x168.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-1024x574.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-768x431.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-1536x861.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-600x336.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-1200x673.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-730x409.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-1460x819.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-784x440.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-1568x879.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/15_spectra-877x492.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/897;\" \/><\/figure>\n\n\n\n<p>It extends the capabilities of the WordPress Block Editor and helps you create user-friendly websites that are inherently responsive, making sure they look great on every screen size, from smartphones to large desktops.<\/p>\n\n\n\n<p>Its intuitive design options allow you to customize each element for optimal viewing on all devices, making the mobile-friendly design even more accessible.<\/p>\n\n\n\n<p>If you\u2019re finding it difficult to create responsive pages, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/ai-website-builder\/\" rel=\"noopener\">try out an AI website builder<\/a>, like Elementor or Spectra, or switching themes. These can make major changes to any page, so you\u2019ll want to take your time and familiarize yourself with how the new plugins and themes work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Test Your Website\u2019s Core Web Vitals<\/h3>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/web.dev\/i18n\/en\/vitals\/\" rel=\"noopener\">Core Web Vitals<\/a> are Google\u2019s performance metrics focused on user experience. They help evaluate how a site loads, interacts, and stabilizes \u2014 factors that strongly impact SEO and user satisfaction.<\/p>\n\n\n\n<p>Here\u2019s a quick breakdown of these metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Largest Contentful Paint (LCP):<\/strong> This metric measures how long it takes for the largest element on a page to load (generally the hero image or heading text). A low LCP score means that the page loads quickly overall. Faster LCP means your main content is accessible sooner, ideally within 2.5 seconds.<\/li>\n\n\n\n<li><strong>First Input Delay (FID): <\/strong>The goal of this metric is to measure interactivity. The FID score tells you how long it takes before a user can interact with a page as it loads. Aim for an FID below 100 milliseconds to ensure a smooth experience.<\/li>\n\n\n\n<li><strong>Cumulative Layout Shift (CLS):<\/strong> This tells you how much the layout of a page \u201cshifts\u201d or moves around as it loads. You want to aim for a CLS score of near zero to minimize that movement.<\/li>\n<\/ul>\n\n\n\n<p>Putting a score on a website\u2019s user experience is tough. Therefore, Core Web Vitals don\u2019t paint an entire picture of the overall user experience of a site. However, they enable you to measure key technical aspects of any page that have a direct impact on how enjoyable they are for users.<\/p>\n\n\n\n<p>Furthermore, Core Web Vitals aren\u2019t just a theoretical exercise.<\/p>\n\n\n\n<p>They have a direct impact on SEO and page rankings. Google allows you to test Core Web Vitals using its free <a target=\"_blank\" href=\"https:\/\/pagespeed.web.dev\/\" rel=\"noopener\">PageSpeed Insights<\/a> tool.<\/p>\n\n\n\n<p>Once you enter a URL, PageSpeed Insights will return an overview of its Core Web Vitals:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights.webp\" alt=\"PageSpeed Insights report from Nov 6, 2024 at 1:18:14 AM with &quot;https:\/\/google.com\/&quot; in the search bar and results displayed for Desktop. Core Web Vitals assessment: failed\" class=\"wp-image-58116 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-300x178.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-1024x608.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-768x456.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-1536x912.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-600x356.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-1200x713.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-730x433.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-1460x867.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-784x466.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-1568x931.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/16_pagespeed_insights-877x521.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>Just as with the Lighthouse tool, Google provides specific suggestions on what improvements you can make to optimize the website.<\/p>\n\n\n\n<p>Since Core Web Vitals focuses more on performance, most of the suggestions that you\u2019ll see here have to do with speed optimization:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals.webp\" alt=\"Attention to the &quot;diagnostics&quot; with a warning icon and title &quot;Avoid multiple page - redirects&quot; and in red &quot;Potential savings of 230 ms&quot; \" class=\"wp-image-58117 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-300x178.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-1024x608.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-768x456.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-1536x912.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-600x356.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-1200x713.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-730x433.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-1460x867.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-784x466.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-1568x931.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/17_core_web_vitals-877x521.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>Keep in mind that PageSpeed Insights returns separate results for the mobile and desktop versions of your site.<\/p>\n\n\n\n<p>That means you might get a different set of suggestions for each version. Focusing on the mobile optimization suggestions will drastically improve both sets of scores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Improve Your Site\u2019s Loading Times<\/h3>\n\n\n\n<p>As we hinted at in the previous section, website speeds are particularly significant on mobiles.<\/p>\n\n\n\n<p>Optimizing your site for speed will not only help you keep your bounce rate down, but it can also improve your users\u2019 experience, which is good news for your bottom line.<\/p>\n\n\n\n<p>Testing your website\u2019s Core Web Vitals will give you an accurate idea of how long it takes to load.<\/p>\n\n\n\n<p>Armed with that information and the performance optimization suggestions the tool provides, you can get to work on improving your site\u2019s loading times.<\/p>\n\n\n\n<p><strong>Here are some of the most impactful optimization methods that you can use on your website:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implement caching:<\/strong> When you <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/a-comprehensive-guide-to-website-caching\/\" rel=\"noopener\">use caching<\/a>, some of your website\u2019s files will be saved in a more convenient location (such as on each visitor\u2019s local device), so they don\u2019t need to be downloaded every time a new page is accessed. There are many free caching plugins available, although some hosting plans, such as DreamPress, include this feature by default.<\/li>\n\n\n\n<li><strong>Use a content delivery network (CDN):<\/strong> Instead of delivering your files from one central server, a <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/wordpress\/guide-using-a-cdn-with-wp\/\" rel=\"noopener\">CDN<\/a> lets you store copies of them in a series of servers that are spread out geographically. This makes loading times more balanced regardless of a given user\u2019s location, while also reducing your bandwidth usage.<\/li>\n\n\n\n<li><strong>Optimize your images:<\/strong> Large image files are often the culprits behind slow loading times. By compressing them, you can <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/optimize-images-for-web\/\" rel=\"noopener\">reduce their size<\/a> without affecting their quality. There are several free and premium solutions to help you do this, including the <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" rel=\"noopener\">ShortPixel plugin<\/a> and the <a target=\"_blank\" href=\"https:\/\/tinypng.com\/\" rel=\"noopener\">TinyPNG<\/a> website.<\/li>\n\n\n\n<li><strong>Minify your code:<\/strong> By <a target=\"_blank\" href=\"https:\/\/help.dreamhost.com\/hc\/en-us\/articles\/360001209443-Performance-boosting-tips-to-speed-up-your-DreamPress-site#scripts\" rel=\"noopener\">optimizing your site\u2019s CSS, HTML, and JavaScript code<\/a>, you can make it more efficient and shave precious seconds off your load times.<\/li>\n\n\n\n<li><strong>Keep all aspects of your site up to date: <\/strong>Using outdated software to run your website not only leaves you vulnerable to security issues, but also prevents it from performing at peak efficiency. By keeping your plugins, themes, and CMS updated at all times, you can avoid those problems.<\/li>\n<\/ul>\n\n\n\n<p>While this may seem like a lot of work, most of these techniques can actually be implemented using simple, free solutions that require little to no configuration on your part.<\/p>\n\n\n\n<p>As a result, your site should perform considerably better on mobile devices and have an advantage in search engine rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Redesign Your Pop-Ups for Mobile Devices<\/h3>\n\n\n\n<p>While pop-ups get a lot of criticism for being intrusive and interruptive, they remain a surprisingly effective <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/build-lead-generating-landing-pages-wordpress\/\" rel=\"noopener\">lead-generation method<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"1505\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/image18.png\" alt=\"Line graph showing the average sign-up rate per form type with popup and sinup near the low end and spiking up for landing page and down about halfway for wheel of fortune\" class=\"wp-image-58130 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18.png.webp 1999w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/image18-300x226.png 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/image18-1024x771.png 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/image18-768x578.png 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/12\/image18-1536x1156.png 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18-600x452.png.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18-1200x903.png.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18-730x550.png.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18-1460x1099.png.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18-784x590.png.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18-1568x1181.png.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18-877x660.png.webp 877w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/smush-webp\/2024\/12\/image18-1754x1321.png.webp 1754w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/1505;\" \/><\/figure>\n\n\n\n<p>As such, we wouldn\u2019t be surprised if your site contains at least one or two strategically positioned pop-ups, designed to capture leads or pass vital information on to users.<\/p>\n\n\n\n<p>Although pop-ups can be highly effective, they can negatively impact the mobile experience.<\/p>\n\n\n\n<p>On a smaller device, screen space becomes more important, and even medium-sized pop-ups can become far more disruptive than they appear on the desktop version of your website.<\/p>\n\n\n\n<p>A while back, <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2016\/08\/helping-users-easily-access-content-on\" rel=\"noopener\">Google began to crack down on pop-ups<\/a> by implementing a set of rules these elements needed to follow so they didn\u2019t overly affect the user experience.<\/p>\n\n\n\n<p>Here\u2019s an example of what Google considers intrusive:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"737\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/19_bad_pop_up.webp\" alt=\"A popup on a site viewed on mobile right in the middle of the page with a lot of visual noise\" class=\"wp-image-58118 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/19_bad_pop_up.webp 575w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/19_bad_pop_up-234x300.webp 234w\" data-sizes=\"(max-width: 575px) 100vw, 575px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/737;\" \/><\/figure>\n\n\n\n<p>The pop-up interrupts the user flow and covers the main content, either immediately after the user navigates to a page from the search results or while a user is looking through the page.<\/p>\n\n\n\n<p>On the other hand, here\u2019s an example of what\u2019s good in Google\u2019s eyes:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"737\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/20_okay_pop_up.webp\" alt=\"popup at the top of the mobile display with a chocolate chip cookie, a line, two lines of text and a button to &quot;Accept&quot;\" class=\"wp-image-58119 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/20_okay_pop_up.webp 575w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/20_okay_pop_up-234x300.webp 234w\" data-sizes=\"(max-width: 575px) 100vw, 575px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/737;\" \/><\/figure>\n\n\n\n<p>This pop-up is a-okay by Google because it has an easy-to-click big button.<\/p>\n\n\n\n<p>Also, most pop-ups created in response to a legal obligation, such as for cookie usage or for age verification, are perfectly fine as long as they\u2019re not overdone.<\/p>\n\n\n\n<p><strong>These rules include the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pop-ups must be as non-obstructive as possible:<\/strong> On mobile devices, pop-ups should only cover a small fraction of the screen.<\/li>\n\n\n\n<li><strong>They should be easy to close:<\/strong> It should be clear how mobile users can dismiss the pop-up, usually via a visible, decently-sized button. Add a clearly visible and adequately sized close button, enabling users to dismiss the pop-up effortlessly.&nbsp;<\/li>\n\n\n\n<li><strong>Pop-ups containing necessary information are exempt: <\/strong>The above guidelines do not apply to login dialogs, age verification forms, cookie notices, GDPR consent notices, and more.<\/li>\n<\/ul>\n\n\n\n<p>As long as you bear these considerations in mind when designing your pop-ups, your site shouldn\u2019t be at risk of any negative impacts. However, websites that don\u2019t follow pop-up guidelines might get penalized in the rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Choose a Reliable Web Host<\/h3>\n\n\n\n<p>We\u2019ve said it before, and we\u2019ll say it again \u2014 <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/web-hosting-guide\/\" rel=\"noopener\">picking the right web host<\/a> for your site is one of the most important decisions you\u2019ll make.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Mobile users are typically on the go, often on slower networks, so every second of loading time matters.<\/p>\n\n\n\n<p>An optimized host keeps your site fast, reliable, and always accessible.<\/p>\n\n\n\n<p>The simple fact is that if you choose a host or plan that doesn\u2019t offer the speed and resources you need, no amount of work on your part can stop your website from performing poorly.<\/p>\n\n\n\n<p>With that in mind, you\u2019ll want to choose a plan that can guarantee consistently high performance and minimal downtime. We suggest picking either a VPS or a managed dedicated hosting plan for consistent performance.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-vps\/\" rel=\"noopener\">Virtual private server (VPS)<\/a> hosting is ideal for websites that need consistent speed and flexibility without breaking the bank. With VPS, you get a virtualized server that offers dedicated resources, meaning your site won\u2019t slow down during high-traffic times.<\/p>\n\n\n\n<p>At DreamHost, we offer a <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/hosting\/vps\/\" rel=\"noopener\">variety of VPS plans<\/a> suited for WordPress and other CMS platforms, so you can scale as your site grows.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"860\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans.webp\" alt=\"DreamHost VPS Hosting Plans header showing four different plan option and the &quot;3 Year&quot; Pricing tab selected\" class=\"wp-image-58120 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-300x161.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-1024x550.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-768x413.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-1536x826.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-600x323.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-1200x645.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-730x392.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-1460x785.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-784x421.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-1568x843.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/21_vps_hosting_plans-877x471.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/860;\" \/><\/figure>\n\n\n\n<p>If you need even more out of your web hosting, you might want to go with a <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/hosting\/dedicated\/\" rel=\"noopener\">managed dedicated server<\/a> \u2014 which means you\u2019ll be able to use a server that\u2019s reserved specifically for your site.<\/p>\n\n\n\n<p>For larger sites or e-commerce platforms, managed dedicated hosting offers maximum control, speed, and security. With dedicated resources, you can tailor the server to your site\u2019s needs, ensuring top-notch performance at all times.<\/p>\n\n\n\n<p>Not only does this let you customize the server to your exact requirements, but it also means increased security and speed \u2014 both of which are key elements of a mobile-friendly site.<\/p>\n\n\n\n<p><strong>What to look for in a host for mobile optimization:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High uptime guarantee:<\/strong> Look for a host that provides at least 99.9% uptime, ensuring your site is always accessible to mobile users. For instance, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/legal\/terms-of-service\/#:~:text=Guaranteed%20Uptime,pursuant%20to%20guidelines%20established%20herein.\" rel=\"noopener\"><strong>DreamHost provides a 100% uptime guarantee.<\/strong><\/a><\/li>\n\n\n\n<li><strong>Content delivery network (CDN):<\/strong> A CDN can further speed up your site by delivering content from servers closer to your users. With DreamHost, you don\u2019t need to subscribe to and configure a third-party CDN, that&#8217;s ready to speed up your website for you.<\/li>\n\n\n\n<li><strong>Caching and compression:<\/strong> Choose a host that supports caching and image compression to reduce load times, which is particularly valuable for mobile users on slower connections. DreamHost automatically caches your website on our servers as well as optionally on the user\u2019s browser to speed up page load times.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Create a Mobile Application<\/h3>\n\n\n\n<p>Finally, we arrive at a seemingly monumental task \u2014 creating a mobile application.<\/p>\n\n\n\n<p>Mobile apps are no longer exclusive to major brands. The market has changed significantly, and it\u2019s now commonplace for almost any type of business or organization to offer a mobile app in addition to its standard, responsive site.<\/p>\n\n\n\n<p>Having a dedicated app also comes with many unique benefits that a simple website can\u2019t provide. For example, you can offer exclusive content, manage subscriptions directly, and use push notifications to reach users instantly \u2014 keeping them engaged with news, offers, or updates.<\/p>\n\n\n\n<p>You don\u2019t need to start from scratch, either.<\/p>\n\n\n\n<p>While it\u2019s possible to code a mobile app from scratch (or <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/pro-services\/development\/\" rel=\"noopener\">hire a developer<\/a>), a far easier solution is to use a tool that helps you turn your site into an app.<\/p>\n\n\n\n<p>With tools like <a target=\"_blank\" href=\"https:\/\/apppresser.com\/\" rel=\"noopener\">AppPresser<\/a>, specially designed for WordPress users, you can convert your existing website into an app with minimal coding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"950\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser.webp\" alt=\"AppPresser homepage with header text on left &quot;Build Mobile Apps for WordPress&quot; and a desktop\/mobile design on the right. \" class=\"wp-image-58121 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser.webp 1600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-300x178.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-1024x608.webp 1024w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-768x456.webp 768w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-1536x912.webp 1536w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-600x356.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-1200x713.webp 1200w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-730x433.webp 730w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-1460x867.webp 1460w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-784x466.webp 784w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-1568x931.webp 1568w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/22_app_presser-877x521.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/950;\" \/><\/figure>\n\n\n\n<p>This is a premium tool with plans starting at $59 per month. For that, you get an intuitive app-builder interface that should be easy to use if you\u2019re already familiar with WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"753\" height=\"699\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/23_app_presser_mobile.webp\" alt=\"Example of three mobile apps scaling from the foregound to the background\" class=\"wp-image-58122 lazyload\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/23_app_presser_mobile.webp 753w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/23_app_presser_mobile-300x278.webp 300w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/23_app_presser_mobile-600x557.webp 600w, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2022\/06\/23_app_presser_mobile-730x678.webp 730w\" data-sizes=\"(max-width: 753px) 100vw, 753px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 753px; --smush-placeholder-aspect-ratio: 753\/699;\" \/><\/figure>\n\n\n\n<p>With this tool, you can quickly put together a mobile app based on a specific site for both Android and iOS, which you can then share with your users via the App Store or Google Play store, or provide it directly to your site\u2019s visitors or subscribers.<\/p>\n\n\n\n<h2 id=\"h2_mobile-optimization-cant-wait\" class=\"wp-block-heading\">Mobile Optimization Can\u2019t Wait!<\/h2>\n\n\n\n<p>Taking your site mobile means reaching your audience where they are \u2014 right in their hands.<\/p>\n\n\n\n<p>With more people relying on mobile devices, a quick-loading, user-friendly mobile experience has become essential for any online presence.<\/p>\n\n\n\n<p>So, each improvement, from responsive design to optimized loading times, helps strengthen user engagement and positions you favorably in search rankings.<\/p>\n\n\n\n<p>Whether you\u2019re working with a hard-coded website or using a CMS like WordPress, don\u2019t wait.<\/p>\n\n\n\n<p>A mobile-optimized site is the foundation for growth and connection with your audience.<\/p>\n\n\n\n<p>Ready to go mobile-first? Our <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/wordpress\/managed\/\" rel=\"noopener\">DreamPress plans<\/a> include managed WordPress services and an <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/ai-website-builder\/\" rel=\"noopener\">AI website builder<\/a> that make it easy to create pages that look fantastic on mobile devices!<\/p>\n\n\n\n\n<div class=\"article-cta-shared article-cta-small article-cta--product\">\n\t<div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/03\/product-cta-pro-services-development-877x586.webp 1x, https:\/\/www-dev.dreamhost.com\/blog\/wp-content\/uploads\/2024\/03\/product-cta-pro-services-development.webp 2x\"  \/><\/div>\n\n\t<a href='https:\/\/www.dreamhost.com\/pro-services\/development\/' class='link-top' target='_blank' rel='noopener noreferrer'>\n\t\t<span>Pro Services &#8211; Development<\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" width=\"15\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n\n\t<div class=\"content-btm\">\n\t\t<h2 class=\"h2--md\">\n\t\t\tYou Dream It, We Code It\n\t\t<\/h2>\n\t\t<p class=\"p--md\">\n\t\t\tTap into 20+ years of development expertise. Just let us know what you want for your site \u2013 we\u2019ll take it from there.\n\t\t<\/p>\n\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/pro-services\/development\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            See More                    <\/a>\n\n\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>This page contains affiliate links. This means we may earn a commission if you purchase services through our link without any extra cost to you.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you optimize for mobile, your site risks slow loading and clunky navigation. Here\u2019s what experts say about creating a flawless browsing experience.<\/p>\n","protected":false},"author":1058,"featured_media":58100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Unless you optimize for mobile, your site risks slow loading and clunky navigation. Here\u2019s what experts say about creating a flawless browsing experience.","toc_headlines":"[[\"h-why-mobile-first-design-is-essential\",\"Why Mobile-First Design Is Essential\"],[\"h2_what-does-responsive-web-design-mean\",\"What Does Responsive Web Design Mean?\"],[\"h2_how-to-think-mobile-first-when-it-comes-to-web-design\",\"How To Think Mobile-First When It Comes to Web Design\"],[\"h2_8-ways-to-optimize-your-website-for-mobile-devices\",\"8 Ways To Optimize Your Website for Mobile Devices\"],[\"h2_mobile-optimization-cant-wait\",\"Mobile Optimization Can\u2019t Wait!\"]]","hide_toc":false,"footnotes":""},"categories":[12852],"tags":[],"class_list":["post-14970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Surprisingly Fresh Take on Optimizing Your Site for Mobile - DreamHost<\/title>\n<meta name=\"description\" content=\"Unless you optimize for mobile, your site risks slow loading and clunky navigation. 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